| The creative agency you’ve been looking for

Most agencies are strategic. Full service. Integrated. Digital.(Just enter “creative agency” in your Google search bar for a full list of superlatives).

But they all seem to be much of a muchness. Not great at defining their points of difference.(Which is the one thing you need your agency to be very good at if they’re working on your behalf).

Wouldn’t it be great if you could find an agency that was everything every creative agency claimed to be.

But with some very distinct and useful points of difference added on?

Well today you have.

Points of difference:

E M PAT H YWe work in some very sensitive areas, producing campaigns, guidance documents and interactive toolkits that help commissioners and practitioners improve care for people in need.

Areas like:Asthma. Bereavement. Cancer. Dementia. Diabetes. Obesity. Sexual health. Smoking. Social care. Stroke. Substance misuse. Trauma. Women’s health.

We’ve been working in healthcarecommunications since 1989.

Clinical standards for FGM services

The Pregnancy Journey

NHS England - Getting it right for people with learning disabilities

Points of difference:

I N T E L L E CTWe work in some very competitivesectors. Now more than ever you have to be distinctive to be noticed.

The education sector is a case in point: the increasing cost of private andhigher education means our schooland university clients are having towork harder to define and expresstheir personalities.

Christ’s Hospital School Prospectus Bucks New University

University of Bedfordshire

Points of difference:

E N E RG YWe work with the fitness andleisure sector and Governmentbodies responsible for promotingactive, healthy lifestyles.

Recent work includes:The 2012 Olympic Games PlanningPack produced for London’s NHSand local authority emergencyplanners and communicators.

Melmore Dental practice is a modern brand that promotes good dental management for all the family and takes the fear out of dentistry by making patients feel comfortable.

We can help you bring yourmarketing communications to life.

NHS Games Planning Pack Melmore Dental Centre

Points of difference:

AT T E N T I O N TO D E TA I LWe’re detail merchants.As brand strategists, writers andinformation designers, we takebrand identity very seriously.

Here is a snapshot of some of the guidelines we produce that enable clients to work internally with good templates or externally with other suppliers when the brand has been established.

Ensuring that the investmentthese organisations have made inbrand strength and resonanceisn’t diluted by off-brand creative.

QVH Identity Guidelines Christ’s Hospital Identity Guidelines ICLP Identity Guidelines

Points of difference:

S P E C I A L I S T K N O W L E D G EVariety is the spice of creative life, and we’ve had plenty of it over the years. But that doesn’t mean we’re generalists – far from it. We have to know as much about our clients’ marketing landscapesas you do. That’s forced us to become specialists in a number of areas.

Sectors we know a fair bitabout include:BankingCharitiesEducationFood and drinkFinancial servicesGovernmentHealthInsuranceInternational tradeLaw firmsLocal authoritiesOil and gasProfessionsSchoolsTeachingUniversities

Specialisms:

B R A N D I D E N T I T YWhat do people think whenthey first come into contactwith your organisation?

More importantly, what doyou want them to think?

Brand identity is all aboutmaking people see you asyou want to be seen.

C A S E S T U D YChrist’s Hosptial

It would be all too easy give an independent boarding school, established in 1552, the same badge as every other independent school in the country.

But CH has very distinct points of difference, which make it a unique and exciting place to learn.

How we approached it We developed an identity that traded on the school’s peculiarities – frock coats, yellow socks, extraordinary traditions – and applied it to everything that moved.

What we’ve produced Brand essenceStrapline: a school like no otherVisual identity and guidelinesCopy platformsAdvertisingProspectusAnnual reviewDVDPostersWebsite

School Prospectus Open Day Advertising

Advertising

C A S E S T U D Y40 Liberty Bridge Road

40 Liberty Bridge Rd is the name given to the state of the art Health and wellbeing Centre that has been developed specifically for East London residents. The centre originally used by athletes attending the London 2012 olympics and Paralympic Games, has been redeveloped as an integrated health and wellbeing facility, providing a range of NHS, community and wellbeing services.

How we approached it The key task was to try get the positioning right as there were potentially a lot of conflicting messages. It was important to get the hierarchy right and the naming had to be clear. A clear statement on brand positioning was vital platform from which to build the rest of the communications.

What we’ve produced Brand strategyGuidelines for brandWeb structure, writing and design templatesLiterature/ posters, flyersSignage Templates for internal use

Posters Promotional Brochure

Booklets

Website

C A S E S T U D YRawlinson Butler LLP

Raffertys developed the proposition, ‘More than law’ and a logo and visual identity for this leading commercial and private LAW firm. We worked closely with all partners to define the proposition and all the communication delivery channels.

How we approached it Through a series of focus groups with partners and staff we established the personality of the firm, and then produced a brand that is modern and vibrant and has stood the test of time.

What we’ve produced Brand identityFocus groups/ editorial structure for all communicationsSeries of brochuresTemplates for all other materials

Literature

Specialisms:

R E P O RT S A N DTO O L K I T SAs an editorially-led agency,projects featuring largeamounts of words and typeare cause for celebration.

We like visual structure,editorial clarity and perfectprint. Sad but true.

Specialisms:

R E P O RT S A N DTO O L K I T SFor over 20 years we have been producing Annual Reports for many organisations helping structure, write, design and art direct the photography.

Often with very limited budgets with and tight timescales we are always on time on brief and on budget.

Delivering more than you would expect!

QVH Annual Report

TDA Annual Report and Accounts

Specialisms:

R E P O RT S A N DTO O L K I T SFor over 20 years we have been producing Annual Reports for many organisations helping structure, write, design and art direct the photography.

Often with very limited budgets with and tight timescales we are always on time on brief and on budget.

Delivering more than you would expect!

NHS London Annual Report

National Mental Health Royal Brompton and Harefield Hospitals

Specialisms:

S O C I A L M E D I AAt Raffertys we have a young energetic team who are fully up to speed with all the digital media channels, and we create engagement with audiences on and offline to deliver excellent results.

C A S E S T U D YNHS Change Day

NHS change day is a social movement for the people from the people. It is a frontline movement the largest of its kind, with the shared purpose of improving health and care.

How we approached it We created visual identity that adhered to NHS guidelines but created a personality of its own for Change day. The tone and style of the communications was to be easy, accessible and real. with a touch of the rebel.

What we’ve produced Visual identity and guidelinesPostersResource packsWeb style pages Exhibition standsMaster assets for templates

Website Posters Banner stands

Twitter Page

C A S E S T U D YNHS Property Services

NHS Property Services , manages, maintains and and improves NHS Properties and facilities, working in partnership with NHS organisiations to create, safe, efficient sustainable healthcare environments.

How we approached it By engaging with staff at all levels though focus groups, and other channels we established how NHS Property should be presented as a brand.

Good clear language of the offer was vital to the success of the brand.

What we’ve produced Brand identityGuidelinesBrochureExhibition standsTemplates Digital and social media design

Twitter Page

Mobile App

Brochure Design

Banner stands

Specialisms:

F U N D R A I S I N GBenevolence is a big askin the present climate butcharitable organisations arepushing on regardless.

Specialisms:

C A S E S T U D YQVH Charity

Queen Victoria Hospital puts lives back together.

Every day the hospital provides life changing surgery and care, people who need the hospitals care come from all over the South of England and sometimes beyond.

How we approached it A distinctive brand identity that was applied to all the collateral, with good clear call to cation that was in exactly the right tone and style got the funds rolling in!

What we’ve produced Brand identityGuidelinesEditorial structure and writingDesignPostersFlyers

QVH Charity

Specialisms:

NHS London

NHS Property Services

E M B E D D I N GvA LU E S A N DC H A N G I N GB E H Av I O U RValues development is an essential aspect of the brand identity process. Through focus groups and testing we construct values and communications that staff believe in and, more importantly, act on.

Specialisms:

T R A I N I N G A N D D E v E LO P M E N TWe can get the delegates in,manage the venue, dress thesets and project manage theday to ensure your event runslike clockwork.

We can also produce yourdelegate packs, trainingmanuals and workbooks.

NHS - Safeguarding Adults Leadership ProgrammeRoyal Academy of Engineering

Specialisms:

I N T E R I O R S A N D S I G N A G ERaffertrys specilaise in bringing brands to life within your organisation, creating energy and synergy.

Your workforce and workspace will benefit if you go the extra mile.

Specialisms:

Townley Road Debtal PracticeI N T E R I O R S A N D S I G N A G ETownley Rd Dental practice is an example of how brand and interiors have come together to create a calm reflective environment for nervous patients!

Specialisms:

I N T E R I O R S A N D S I G N A G ESignage and wayfinding is a big part of the branding process and here area few examples of how we express brand through internal and external signage.

40 Liberty Bridge Road Jarrow School Signage and Way Finding

To see, hear or find out more please get in touch. | 01342 810893 | hilary@raffertys.co.uk | 07584 304 783

www.raffertys.co.uk