Radio Habit in 9 big cities

Source:Radio Audience Measurement 2005 wave 3

April 13, 2006 2

Radio is definitely for youth

8780 81

62

7481

10-19 YRS 20-29 YRS 30-39 YRS 40+ YRS Male 10+ YRS Female 10+YRS

Sumber: Radio Audience Measurement 2005 wave 3

All people in 9 cities, in%

April 13, 2006 3

Within a week, radio reaches 84% each of Surabaya and Palembang population

63

84

6965

7769

84

6772

82

JKT BDG SBY SMG MDN MKS YOG PLB DPS Ave Sumber: Radio Audience Measurement 2005 wave 3

All people in 9 cities, in%

April 13, 2006 4

20-29 years old group listens longer

2:37

3:17

2:362:55

2:38

3:07

10-19 YRS 20-29 YRS 30-39 YRS 40+ YRS Male 10+ YRS Female 10+YRS

Sumber: Radio Audience Measurement 2005 wave 3

All people in 9 cities, in hr:minute

April 13, 2006 5

2.46 2.47 2.412.24

2.53 2.472.32

2.5

3.16 3.25

JKT BDG SBY SMG MDN MKS YOG PLB DPS Ave Sumber: Radio Audience Measurement 2005 wave 3

Bandung & Denpasar people listen to radio the longest (in hr:mn)All people in 9 cities, in hr:minute

April 13, 2006 6

57%66% 68%

62%69%

57%71%

62%56%

6%

7% 6%7%

5%

6%

6%10%

5%

11%

10% 6% 13%9%

17%

5% 12%

13%

25%17% 20% 18% 17% 20% 18% 16%

26%

JKT BDG SBY SMG MDN MKS YOG DPS PLB

Other

Car

Work

Home

Sumber: Radio Audience Measurement 2005 wave 3

Yogya people more ‘homey’ listeners …while Makasar like on wheels…

All people in 9 cities, in%

April 13, 2006 7

Radio Listeners Profile in Greater JakartaPeople aged 10+, all day part, all place of listening, in %

GENDER AGE SES

52%

48%

Female

Male

12%

6%8%

9%

10%

12%

16%

15%

11% 10-14 yrs

15-19 yrs

20-24 yrs

25-29 yrs

30-34 yrs

35-39 yrs

40-44 yrs

45-49 yrs

50+ yrs6%

14%

20%

26%

19%

7%7%

SES A1

SES A2

SES B

SES C1

SES C2

SES D

SES E

Source : NMR Radio Survey Wave III 2005

April 13, 2006 8

People aged 10+, all day part, all place of listening, in %

Education Occupation

2%2%

26%

21%

31%

18% Below Elementary

Elementary Finished

Secondary School

High School

Academy

University 13%

20%

20%

8%

33%

6%White Collar

Blue Collar

Entrepreneur

Housewives

Students

Others

Radio Listeners Profile in Greater Jakarta

Source : NMR Radio Survey Wave III 2005

April 13, 2006 9

Top 10 Radio in Greater JakartaPeople aged 10+, all day part, all place of listening

RADIO CUME (‘000)

Source : NMR Radio Survey Wave III 2005

1,311SONORA101,525RKM91,580SPFM81,700MEGASWARA71,715MERSI61,934ELSHINTA52,114RIA42,154I-RADIO32,312ELGANGA24,225BENS1

April 13, 2006 10

People aged 10+, all day part, all place of listening

MALE FEMALE

RADIO CUME (‘000) RADIO CUME (‘000)

Top 10 Radio in Greater Jakarta by Gender

698SONORA10

714RKM9

831MEGASWARA8

897SPFM7

992MERSI6

1,043I-RADIO5

1,104RIA4

1,135ELSHINTA3

1,218ELGANGA2

2,199BENS1

613SONORA10

683SPFM9

723MERSI8

799ELSHINTA7

812RKM6

868MEGASWARA5

1,010RIA4

1,094ELGANGA3

1,111I-RADIO2

2,025BENS1

Source : NMR Radio Survey Wave III 2005

April 13, 2006 11

People aged 10+, all day part, all place of listening

SES A1 SES A2

RADIO CUME (‘000) RADIO CUME (‘000)

Top 10 Radio in Greater Jakarta by SES

81SPFM10

97HRFM9

141CAMAJAYA8

156RKM7

182MUSTANG6

190PRAMBORS5

208TRAX FM4

212SONORA3

284ELSHINTA2

297I-RADIO1

103PRAMBORS10

118SONORA9

119MERSI8

123ALAIKASLM7

127TRAX FM6

140ELGANGA5

150RKM4

198I-RADIO3

217BENS2

218ELSHINTA1

Source : NMR Radio Survey Wave III 2005

April 13, 2006 12

Radio has ‘earlier’ prime time than TV

0

2000

4000

6000

8000

10000

12000

14000

16000

0500-0515

0615-0630

0730-0745

0845-0900

1000-1015

1115-1130

1230-1245

1345-1400

1500-1515

1615-1630

1730-1745

1845-1900

2000-2015

2115-2130

2230-2245

2345-2400

0

100

200

300

400

500

600

700

800TV Weekday

TV Weekend

Radio Week Day

Radio Week End

Source: Radio Audience Measurement 2005 wave 2

April 13, 2006 13

People aged 10+, all day part, all place of listening, ave (‘000) ¼ hour

Listening Pattern in Greater Jakarta

0

700

1400

2100

2800

3500

0500

-051

5

0545

-060

0

0630

-064

5

0715

-073

0

0800

-081

5

0845

-090

0

0930

-094

5

1015

-103

0

1100

-111

5

1145

-120

0

1230

-124

5

1315

-133

0

1400

-141

5

1445

-150

0

1530

-154

5

1615

-163

0

1700

-171

5

1745

-180

0

1830

-184

5

1915

-193

0

2000

-201

5

2045

-210

0

2130

-214

5

2215

-223

0

2300

-231

5

2345

-240

0

Time (1/4 hour)

Weekday Weekend

Source : NMR Radio Survey Wave III 2005

April 13, 2006 14

People aged 10+, all day part, all place of listening, ave (‘000) ¼ hour

TARP Chart of Top 30 Radios (Weekday)

0

100

200

0500-0È15 0630-0645 0800-0815 0930-0945 1100-1115 1230-1245 1400-1415 1530-1545 1700-1715 1830-1845 2000-2015 2130-2145 2300-2315

Time (1/4 hour)

I-RADIO ELSHINTA SPFM RKM SONORA PRAMBORS

CAMAJAYA TRAX FM MUSTANG HRFM

Source : NMR Radio Survey Wave III 2005

Advertising Expenditure

Source : Advertising Information ServiceJan-Jun 2005

April 13, 2006 16

Advertising Analysis helps to...

• Identify & track advertising activity of competitor

• How much they spend?

• Where they advertise?

• When they launch new brands/copyline?

• When they usually spend heavily?

April 13, 2006 17

Coverage• Monitored advertisement in 209 print (128 magazine/tabloid and 81

newspaper), number of media monitored will be updated 2 times a year.

• Monitored advertisement in 15 TV stations (11 national TV stations and 4 local ones)

• Does not monitor classified ad (iklan baris)

• Include Published Rate Card information

• Include estimate discount and promotion calculation

• Include information of advertisement volume, value and advertisement trend

April 13, 2006 18

Advertising Expenditure increased H1 2004 vs H1 2005All Media, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

H1 2004 H1 2005 IncreaseTV 7,254 8,256 14%NEWSPAPERS 2,725 3,021 11%MAGAZINES 501 550 10%Total 10,481 11,827 13%

Source: Advertising Information Services

No. of print monitored by Nielsen Media Research :

• Year 2004 : 136 mag & tab and 72 npp

• Year 2005 : 128 mag & tab and 81 npp

April 13, 2006 19

Advertising expenditure in Newspaper is upward increasing

389435

503

610

359

456516

381485

529552

532

Jan Feb Mar Apr May Jun

2004 2005

NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

15%14%17%-2%14%8%Source: Advertising Information Services

April 13, 2006 20

Communication Equipment spent most

107

116

153

156

170

176

183

185

243

266

97

115

151

107

157

140

167

153

174

223

FORMAL EDUCATION

HOTEL, BAR, RESTAURANT, DISCO, CINEMA

CORPORATE ADS, SOCIAL SERVICES

REAL ESTATE, HOUSING, APARTMENT, FLAT

PRIVATE VEHICLES

MEDIA SELF PROMOTION

BANKING,FINANCIAL INSTITUTION,LEASING

MEDIA, AD AGENCY, PRODUCTION HOUSE

MOTORCYCLES, SCOOTERS, BIKES

COMMUNICATION EQUIPMENT, SERVICES

2004

2005

19%

39%

21%

9%

26%

8%

45%

1%

1%

11%

NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

Source: Advertising Information Services

April 13, 2006 21

Candidate for Local Government Spent Advertising in certain number

19

22

23

24

27

27

31

32

35

52

16

25

16

0

24

14

18

20

16

57

SUZUKI SMASH - MOTORCYCLE

YAMAHA - ALL MOTORCYCLES

HONDA ASTREA SUPRA - MOTORCYCLE

CALON PEMERINTAH DAERAH

PARTYLINE

SUZUKI - ALL MOTORCYCLES

NOKIA - GSM HANDPHONE

SONY ERICSSON - GSM HANDPHONE

HONDA - ALL MOTORCYCLES

TABIB (PARANORMAL)

2004

2005

NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

18%

-11%

46%

N/A

15%

96%

72%

61%

115%

-9%

Source: Advertising Information Services

April 13, 2006 22

Candidate for Local Government Spent Advertising in certain number

SONY ERICSSON

GRAMEDIA

BANK MANDIRI

INDOSAT

NOKIA

TELKOMSEL

YAMAHA

HONDA

JAWA POS GROUP

SUZUKI

2004

2005

NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card

Source: Advertising Information Services60%

-6%

-50%

19%

70%

24%

20%

44%

46%

53%

April 13, 2006 23