Where to play our radio Ad…We asked some members of our target

audience the top 2 radio stations they listened to.

Conclusions:0 The most popular radio station was ‘Kiss FM’, therefore this would be a key

radio stations to play our advert on.0 ‘XFM” also proved more popular a with the male candidates asked, so reach

a wider audience XFM would be good in attracting male audience members.0 Radio 1 although appearing popular is BBC owned and therefore doesn’t

play adverts so we can’t play our ad there.0 When we asked when they were most likely to listen to the radio, in the car

in the morning and evening while working were the most popular responses.

0 We should aim to advertise in the evening so that the advert is likely to stick in the listeners mind, increasing the chance of them watching our program.

0 Morning time is also a prime time for people travelling listening to radio, as well as times when schools are out so students can listen while stdying or travelling home from college/school.