MINISTERUL EDUCATIEI, CULTURII $ICERCETARII AL REPUBLICI

MOLDOVAMINISTRY OF EDUCATION, CULTAREAND RESEARCH OF REPABLIC OFMOLDOVA

COORDONAT:COORDINATED

Nr. de inregistrare a planului deInvi{imint_Registration no.

UNIVERSITATEA DE STAT DINMOLDOVA

MOLDOVA STA

APROBAT:APPROVED BY

SENATUL USMMSU SENATfrom

vD,r-z- rndl

Proces verbal nr.Minutes no,

5,,,r_ 2020

FACULTATEA $TIINTE ECONOMICEFACULTY OF ECONOMIC SCIENCES

PLAN DE iNvAlAmANrSTUDY PLAN

Nivelul cafficdrii conform ISCED - 7Level of Qualification, ISCED - 7

Domeniul general de stadiu - 101 Servicii publiceGeneral Field of Study - 101 Public services

Domeniul deformare profesionald -1013 Servicii hoteliere, Turism qi AgrementProfessional Training Field - I0I3 Hotel, tourism and leisure

Programul de master - Management gi Marketing Hotelier Si Turism (MP)Master Programme - Management and Marketing of Hotels and Tourism (MP)

Numdrul total de credite - 120Total Number of Credits - 120

Titlul oblinut - Master in Senicii publiceTitle awarded - Master of Personal Services

Baza admiterii - diplomd de studii superioare de licenld sau un act echivalent de studiiAccess Requirements - Diploma of Bachelor's Degree or an equivalent document of studies

Limba de instruire - romhnd / rusd/ englezdLanguage of Instruction- Romanian / Russian / English

Forma de organizare atnvd(dmhntului - cufrecven(dMode of Study -full time

Chiginiu ,2020

Responsabil de program/? e sp ons i b I e for the pro gr am:Departamentul Economie, Marketinggi Turiim

-

Eyn3m4 Mgrketing qnd Tburisyl Department.."14 ' 'L2020 n y. ,a " y

%$eflHead,M.H5muraru,dr., coif,univ.l PHD, Associate professor

111 wt'Dean,G. Ulian,

AprobatlConsili

, Professor

Calendarul universitar/graficul procesului de studiiACADEMIC CALENDAR / SCHEDULE OF STUDY

I

Septembrie-DecembrieSeptember-December

(15 sdptamdni)

(15 weeks)

Ianuarie-MaiJanuary-May(15 sdptAm6ni)

(15 weel<s)

Ianuarie-January

(3 siptamdni)(3 weel<s)

Mai-IunieMay-June

(3 sdptlmdni)(3 weeks)

Decembrie-Ianuarie

December-January

(2 s6ptam6ni)(2 weelcs)

Paqti

Easter(l s6ptamdna)

(l week)AprilieApril

Iunie-AugustJune-August(10 sdpt[m6ni)

(10 weel<s)

il

Septembrie-NoiembrieSeptember-November

(10 sApfimdni)(10 weeks)

Ianuarie-MaiJanuary-May(15 saptdmdni)

(15 weel<s)

Ianuarie-FebruarieJanuary-February

(4 saptdmdni)(4 weel<s)

IunieJune

(3 saptam6ni)(3 weela)

Noiembrie-DecembrieNovember-DecemberPractica despecialitateSpecialtypractice

(5 sdptamdni)6 weel<s)

Decembrie-Ianuarie

December-January

(2 saptdmdni)(2 weel<s)

PagtiEaster

(l sapt6m6nd)(I week)

MaiMay

CONTTNUTUL PLANULUT On INvAIAUANTCONTENTENTS OF STUDY PLAN

Cod/Code

Denumirea unittr{ii de curs/modululuiCourse/ Module

Numtrr de oreNumber of Hours

Numtrrul de ore petipuri de activititi/Namber of hours by

types of activitiesI

GR>gos'88E\T

a€FSUNIi r\)cq fa!t s\

Z lI.)

TotalTotal

ES

EEtrsf;.!

Et.s

=\.EtE**-s

??

U.Q

cqs.= .t

3q

€!a!.sctl

e-S9'SE!9N

Il lst yea ,r

SEMESTRU LIllst SemesterF.0l.o.0l Economia intreprinderii hoteliere

Economy of hotel company 210 60 150 30 30 E 7

F.01.o.02 Planificarea teritoriald a turismului-Dezvoltarea turismului durabilTerritorial planning of tourism. Durable

!9t1ism development

240 60 180 30 30 E 8

F.01.o.03 Sisteme informationale in servicii hotelieie 9iturismInformation systems in hotel qnd tourismseryices

210 60 150 30 30 E 7

F.01.O.04 Marketing in ospitalitate qi turismHospilability Marketing 240 60 180 JU 30 E 8

Total Sem.ITotal Ist Semester

Semestrul lA 2nd Semester

s.02.o.05 Management in ospitalitate gi turismHospitality and Tourism Manqgement 240 60 180 JU 30 E 8

s.02.o.06 Tehnici cantitative in servicii hoteliere giturism. Tehnici calitative in servicii hoteliere$i turism

lQuantitative Techniques in hotel qnd

240 60 180 30 30 E 8

tourism. Qualitative Techniques in hotel anntourism

s.02.A.07

s.02.A.08

Comunicare, promovareli vtnzariE-iliGilculturalCommunication, s ales promotion andcultural tourismMarketing E-turE-Tour Marketing

210 60 150 30 30 E 7

s.02.A.09

s.02.A.10

Managementul financiar a produselorhoteliere gi turisticeFinancial msnagement of hotel and tourismproductsGestiunea costurilor in industria hotelieri giturismCost management in the hotel industry andtourism

2t0 60 150 30 30 E I

Total Sem.IITotal 2d Semester 900 240 660 r20 r20 0 0 30

Total Anul ITOTAL TST YEAR 1800 480 1320 240 240 0 0 60

Anul II/

-

Semestrul II2nd Year

-

IJ3il SemesterManagementul proiectelor in servicii giturismProject managenent in services and tourism

150 40 ll0 20 20 E 5

s.03.o.12 Eticd 9i sustenabilitate in serviciifioGliilEthics and sustainability hotel services 150 40 ll0 20 20 E 5

s.03.o.13 Comportament orga@dezvoltarea personaluluiCorporate Organizational Behavior and staffdeuelopment

150 40 110 20 20 E 5

s.03.A.14

s.03.A.15

Tehnica operaliunilor FrontrBaC[ Office-Technical operations Front / Back OfficeStrategii gi practici in industria hotelierI 9iturismStrategies and Practices in Travel andTourism

150 40 ll0 20 20 E

Practica de specialitateSpecialty practice 300 300 E 10

Total Sem. lIlJ Total Sil Semester900 160 740 80 80 0 0 30

tvLc' Iw IllalslgrMaster Thesis 900 900 E 30

Total Sem. fVTotal 4th Semester 900. 900 30

Total Anul IITOTAL 2'd YEAR 1800 160 r640 80 80 0 0 60

TOTALTOTAL 3600 640 2960 320 320 0 0 120

Tipul stagiului de practictrThe tnternshlps Perioada

Period

noiembrie/decembrieNovember/December

DISCIPLINE LA LIBERA ALEGERECOURSES OF FREE CHOICE

MINIM CURRICULAR/ PRERECHIZIT PENTRU PROGRAMUL DE MASTERTHE CURNCULUM MINIMU]W P RECAP ACITIES FOR MASTER P ROGMM

Cod/Code

Denumirea unittrfii de curs/modululuiCourse/ Module

Numtrr de oreNumber of Hours

Numirul de ore petipuri de activittrfi/Number of hours by

qtpes of actlvitiesI

;sOS€6cZtr!r

Ff8S)Cg ItlIS\

E\TotalTotal

ET9r!

EE-5Strs,qR

"trsER

.E*i-\

ES,-s

3l5itUEcqs.= .tES3q

sscdiJShsat ,s5\!9NF

Anul I lnd Year

G.01.LA.016

Pedagogia si psihologia invd{imdnfuluiuniversitarPedagogt and psychologt of universityeducation

150 60 90 30 30 ex. 5

G.02.LA.O17Didactica universitarlAcademic didactics t50 60 90 30 30 ex. )

Anul IV 2nd Year

s.03.LA.018Database MarketingDqtabase Marketing 150 40 ll0 20 20 ex, 5

s.03.LA.019OenologieOenologt 150 40 ll0 20 20 ex.

TOTAL 20

Cod/Code

Denumirea unittrfii de curs/modululuiCourse/ Module

Numtrr de oreNumber of Hours

Numlrul de ore petipuri de activitifi/Number of hours by

types of activitiesI

ESBS€ccBtr!r

!n{l.t:_rrcg etES\ttTotal

Totsl

E!9lr

EEssES,q .e

EtrsBR

.Et;sESdE

rt5il(J.Q

cl \l.= .:trSs8

s.sc! i:iJSo-Sc)€5rJ9\)

F.01.o.0.01 Teorie economic5Economic Theorv

180 90 90 30 60 EX 6

F.02.O.0.08 Servicii publicePublic services

120 60 60 30 30 ex 4

F.01.o.0.03 Bazele contabilitaliiBasics in Accounting

r50 90 60 30 60 ex 5

F.02.O.0.10 ManagementManagement

150 IJ t) 30 45 ex 5

F.03.O.0.18 FinanfeFinance

150 75 t) 30 45 EX )

s.02.o.0.1l MarketingMarketing

150 90 60 30 60 EX 5

Total 900 480 420 t80 300 30

NOTA EXPLICATIVA1' Descrierea programului de studii. Profilul specializdrii programului de master - Managementqi Marketing Hotelier gi Turism corespunde domeniuiui fundamental al gtiintei, culturii qi tehnicii -10Servicii; domeniul general de studiu -.101_ servicii publice;. progrilui de master este elaborat incorespundere cu Nomenclatorul domeniilor. f formare profesionara ii "irprcialit6filor

in inv6f6m6ntulsuperior, aprobat prin Hot6rdrea Guvernului nr.482 din 2s iunre 2017 qi plan Cadru pentru studiisuperioare de licenta (ciclul I), de master (ciclul II), gi integrate, aprobat prin ordinul MECCM nr. 120din 10.02.2020.Durata studiilor - 2 aniinvdfdmdnt cu frecvenfdcredite de studiu - r20 ,edite ECTS, 1 credii ECTS - 30 oreForma de organizare -invdldmdnt cu frecventd

2. Competenfele generale dezvoltate in program sunt:1' Utilizarca integrat6 a teoriilor, metodelor, llgilor specifice industriei turismului qi ospitalitdlii;2' Asumarea actului decizional in conditiile adaptarii eficiente la schimbdrile dinamice ale mediului

economic intern qi extern a industriei turismului;3' Comunicarea eficienti qi negocierea cu medii profesionale diferite in activit6ti din sectorul

turism, hoteluri qi restaurante, utilizdnd limbile str6ine.4' Construirea relafiilor de parteneriat cu furnizorii de servicii turistice in condifiile eficientiz6riiactivitililor;5' Evaluarea potenfialului industriei turismului qi ospitalitafii in contextul asigurdrii securit6fii

clienfilor;6' Respectarea prevederilor gi principiilor etice gi deontologice in activitatea de turism qi servicii

hoteliere in conformitate cu normele formale qi neformale;

^ in corelafie cu CNC,.dar gi prin discutii in cadrul qedintei de lucru a Comisiei de calificiri,formatd din reprezentafii pietei muncii, absolvenfi, p.rronut academic gi studenfi, au fost stabiliteurmdtoarele competenfe specifice:C 1' Aplicarea eficientd a teoriilor, metodelor qi instrumentelor TIC la crearea produsului turistic incondiliile dezvoltfuii economice durabile;C2' Luatea deciziilor constructive privind dezvoltarea piefei turistice in condifiile resurselorturistice disponibile;C3' organizarca activitdtii turistice in corespundere cu tradifiile etnoculturale, istorice qi religioasein contextul dezvoltdrii relafiilor cu clientii prin comunicare eficientd;c4' Gestionarea necesarului de resurse umane, materiale qi financiare in raport cu cerinfelevolumului gi eficienfei entitafii turistice qi de servicii in relaflile cu partenerii;c5' Evaluarea activ.itdg.ii entitafii turistice, produsului turistic in .or.rp*a.re nevoile clientelei incontextul asigurdrii securitdlii acestora;c6' Elaborarea politicilor in domeniul turismului gi ospitalitdlii in raport cu stilul de viaf6 alclienfilor.C7' Cercetarea problemelor de organizare a activit6filor in domeniul serviciilor hoteliere gi turismla nivel regional, nafional gi internalional;C8. Aplicarea mecanismelor de asigurare a cafitafli in turism qi servicii.3' obiectivele programului de studiu inclusiv corespunderea acestora misiunii universiti{ii.

- Scopul programului de master,,Management qi markiting hotelier gii*ir*" consta in formareade competente in domeniul sectorului public ai privat cu specialigti - in sectorul serviciilor hoteliere giturism, precum qi formarea unui nucleu O. t.ir.tare, in care maste raturii,in colaborare cu specialigtii indomeniu vor studia disciplinele din planul de invafamaoi * vor identifica priorit{ile urmdtorilor ani.caracteristica esentialS a programul die masterat, consta in disponibilitatea programului de perfecfionarea standardelor de elaborare a curriculum-urilor gi a metoielor de pr.a*2, gcolarizarea lectorilorimplicaJi in programul de master asupra modelilor de curriculum din universitdlile partenere aProiectului TEMPUS LMPH gi asistenia academicd a profesorilor de peste hotare ia eiaborarea giimbunatdfirea curricumului gi programelor de curs. Aisotvenlii programului sunt preg6tifi pentru

activitatea antreprenoriald in industria turismului gi cea a serviciilor hoteliere.obiectivele programului de master Management gi marketing hotelier gi turism sunt:

oasigurarea masteranzilor un nivel inalt de cunogtintelor dl specialitate qi infelegere,competente inalte' care sd le permitE integrarea. cunogtinlelor la asigurarea tompiexitafliactivitalilor de management gi marketing din iidustria turismului gi formularea argumentelor gicomunicarea concluziilor mediului profeiional;odezvoltarea capacitalii de a acfiona independent/in echipa gi creativ in abordarea qisolutionarea problemelor complexe in domeniul lndustriei hoteliere gi a turismului, utilizandabilitalile strategice, analitice qi tehnice, asumdndu-qi responsabilitatea pentru decizile lpate;ostimularea interesului teoretic ai practic a masteranzilor asupra evolufiei entitdfii hotelieredin perspectiva structurii serviciilor ."-uo, fi solicitate, u p.olruir-rio, a, cercetare-dezvoltare

necesare cre5rii de noi servicii, pundndu-se accent pe utilizarla iretodelor interactive;oaplicarea

-TIC in procesul de activitate, utilizarea metodelor qi tehnicilor de analizd apieJei serviciilor hoteliere;oformarea capacitafii de a elabora qi a dezvolta proiecte turistice in scopul maximizariiperformantei activitdtii turistice;odezvoltarea unei atitudini critice prin utilizTea $i interpretarea coerenta a teoriilor,modelelor in domeniul managementului gi marketingului turistic; 'oformarea qi dezvoltarea de abiliidfi superioare de cercetare independentd qi utilizareaefi cientI a informatiei.

Aceste obiective corespund misiunii universitdlii de Stat din Moldova, sunt desprinse dinnecesitatea de formare in domeniul "Management si m'arketing hotelier gi turism,, qi sunt corelate cuurmdtoarele documente strategice:- Planul Strategic al universitalii de Stat din.Moldova pentru perioada 2016-2020, pdnobiectivele strategice: Dezvoltarea gi consolidarea calitd{ii orertei educilionale; Intensificarea gicreqterea calitalii activitElilor de colaborare universitarl internalionala; cregterea gradului deinternation alizare a activitdfilor academice;- strategia de cercetare gi inovare la universitatea de stat din Moldova pentru perioada 2015 -2020, prin obiectivele: Afilierea Universitdlii la un sistern integrat de informare privind strategiile decercetare gtiinfifica 9i competiliile nafiona]g li internationale- lansate p;;i* oblinerea proiectelor;Preg[tirea cadrelor gtiin]ifice gi gtiintifico-didaltice de calificare inalt6 prin int.r-ediul studiilor dedoctorat gi postdoctorat;

- Plan strategic institutional de interna[ionalizare pentru anii 201g-2020, prin obiectivele:Intensificarea qi creqterea calitalii activitalilor de colaborare universitara internafional[; cre$tereagradului de intemafionalizarc.. l

4' Racordarea programului de studiu Ei a confinuturilor din planul de invrfrmint latendinfele internafionale din domeniu. la elaborarea programului de studiu s-au luat in considerareabunele practici europene cu referire la continuturite orertel educafionale qi s-au valorificat in cadrulprogramului prin includerea unor unitdli de confinut in vederea asigurarii compatibilitafii programelor qia mobilitalilor academice reciproce. De asemenea, confinuturile planului de studii sunt racord ate laTendinfele Turistice Intemafionale din statele membre'uE -28,'prezentate in raportul organizafieiMondiale a Turismului qi Agenf ia oryanizafiei Nafiunilor Unite, orientate ,pr. pro-ovarea unui turismresponsabil, durabil gi universal accesibil, asistat de tehnologiiie informuliinutr, urmdrind obiectivelebazate pe extinderea qi diversificarea turismului strategic ai promovarea experienfei manageriale in acestdomeniu.5-6' Evaluarea aqteptirilor sectorului economic qi social qi consultarea partenerilor inprocesul de elaborare a programului de studii.In vederea rcalizdrii unor studii calitative gi relevante, in mediul real au fost realizate o serie deactivitali prin rezultatul cfuora sunt reflectate nebesitalile gi tendinfele a. pr-piEu muncii in domeniul

,fuIanagement si marketing hotelier si turism". La nivei de bepartam ent, aciiviazil Comisia de calificdri,compusd din reprezentanfi ai piefei muncii, absolvenfi, angajali in domeniu, profesori antrenafi inpredarea disciplinelor^de specialitate, reprezentant al adminiitiajiei facultafli qi pregedintele comisieicalitatii al facultfiii. in cadrul gedintelor de lucru al comisiei de calificari sunt discutate continuturile

planului de invdfdm6nt, tipurile de sarcini pentru lucrul individual, metodele de petrecere a lecfiilorpractice cdt qi corelarea unitdfilor de confinut pentru disciplinele predate. Recomandarea comisiei decalificdri a fost de a racorda planul de inviflmant la noile reglementdri gi la noile tendinle in domeniu.Au fost analizate fiqele de post a urmitorilor potenfiali angajatori: SRL Gold Travel, SRL Sakura Tur,SRL Pro Ilicris, SRL Prosper Trans, SRL Androstrans, SRL Maxpasa, hotelul Jolly Alone, ANTRIM,ZentrumApartments Hotel, Radisson Blue Leogrand Hotel, in vederea determindrii calificdrii necesare aunui specialist din domeniul industriei turismului qi identificdrii necesarului de cunoqtinfe, abilit6fi gicompetenfe ce vor fi asigurate prinrcalizarea planului de master.

Semestrial, masteranzii sunt chestionafi cu privire la calitatea qi relevanfa disciplinelor predate.Chestionarele sunt prelucrate de cdtre responsabilul de calitate din cadrul depa:rtalrrentulii, suntdiscutate in cadrul gedinfelor de departament, consiliului facult6fii gi sunt luate in

-calcul la elaborarea

confinuturilor pentru anul urmItor al admiterii. De asemenea, sunt analizate qi luate in considerareopiniile partenerilor de practicd cu referire la comptentele dezvoltate de program, atunci cindmasteranzii igi realizeazd stagiul de practicd.

7. Relevanfa programului de studii pentru pia(a forfei de munci se distinge din obiectivelestabilite in Strategia de dezvoltare a turismului ,,Turism 2020", aprobatd prin Hotdr6rea Guvernuluinr.338 din 19 mu2014, qi Proiectul Strategiei Nafionale de Dezvoltare a Turismului 2030,in care estespecificat ln Secfiunea 10 Pregdtirea cadrelor pentru domeniul turismului al Republicii Moldova,p.62 -Perspective - putem ferm argumenta cE acest program, deja intrunegte activitalile stabilite in strategie cafiind inopinate in dezvoltarea specialiqtilor din domeniu. Programul de master ,,Managemint gimarketing hotelier Si turism" este un rezultat a/ Proiectului TEMPUS LMPH. in cadrul pro[ctului aufost reliefate necesitSlile economiei reale din sectorul hotelier pi turism, in urma efectu5rii unei cercet[riprin anchetarea 9i intervievarea a peste 500 de profesionigti din domeniu, care au stipulat necesarul decompetente generice gi specifice pe care trebuie sd le detinl un angajat la absolvirea programului demaster.

8. PosibilitEfile de angajare a absolvenfilor. Absolventul acestui progftrm de masterat va puteas6lucreze in cadrul structurilor de cazarc gi anume in hoteluri gi agentii de turism, in moteluri, pensiunituristice gi agroturistice, case pentru oaspeti, ocupdnd diferite posturi din nivelul ierarhic al structurilorde cazare.

in conformitate cu Clasificatorul ocupaliilor din Republica Moldova, absolventii acestuiprogram pot activa in calitate de:

141103 Director complex de cazarc141105 Director executiv unitate de cazue141106 Director hotel14t107 Director pensiune141108 Director unitate cazare141109 Manager in activitatea hotelier6141110 Patron unitate agrementI4Ill1 Pregedinte cooperativd (in alimentatia publicd gi deservirea hotelierd)I4I20l Director cafenea| 41202 Director cofet6rie, patiserieI4I203 Director departament catering141204 Director (qef) restaurantI4I207 Manager in restaurante141208 Patron unitate alimentalie public141212 $ef secfie (la intreprinderile de alimentatie publicd 9i in hoteluri)9. Accesul la studii a titularilor de diplome obfinute dupi finalrzarea respectivului program

de studii.Absolventii programului de master, care au obfinut titlul - Master tn Servicii publice av

urmdtoarele oportunitdfi de continuare a studiilor:o $coala doctorald - nivelul 8 ISCED, la una din specialitdlile:

a) 521.01 - Teorie economic6 gi politici economice;b) 521.02. Economie mondiald; relatii economice internationale;

c) 521.03. Economie gi management in domeniul de activitate;d) 521,.04 Marketing qi Logisticd.

o Programe de formare continuE pe tot parcursul viefii.

EXPI-ANATORY NOTE1. Description of the study program: The Master Program profile Management and Marketing

of Hotels and Tourism comply with the fundamental domain of science, culture and technology 04Social Sciences; the general domain of study 101 Public Services. The Master Program is developed inaccordance with the Classification of professional formative domains and specialization in highereducation, approved by the Government Decision No. 482 from 28 June 2017 and the Frainework Planfor bachelor studies (cycle I), master studies (cycle II) and integrated studies approved by the Order ofMECCM no. 120 from 10.02.2020

Studies duration - 2 years of full'time education.Study credits - 120 credits ECTS, I credit ECTS - 30 hours.Organization form- Full-time education.

2. The general competences developed in the program are:7. The integrated application of theories, methods, laws specific to the tourism and hospitality

industry8. Assumption of the decisional act in order to effectively adapt to changing developments of the

intemal and external economic environment of tourism industry,9. Development of an efficient business communication and negotiation using foreign languages

with different professional environments from tourism sector, hotels and restaurants;to. Establishment of partnership relations with the tourism service providers in terms of their

activities efficiency;11. Evaluation of economic phenomena and processeS in the context of dynamic transformations;12. Development of economic projects, using innovative quantitative and qualitative research

methods.

13. Assessment of the tourism and hospitality industry potential in the context of ensuring thesecurity of customers;

14. Enforcement of ethical and deontological provisions and principles in the activity of tourism andhotel services in accordance with the formal and non-formal rules;

In the correlation with the National Qualifications Framework, but also during the discussions inthe working session of the Qualifications Commission, composed by the labour market representatives,graduates, academic staff and students, were established the following specific competencies:

C1. Application of the theories, methods, and ITC tools during the creation of tourism productunder the conditions of sustainable economic development;

C2. Constructive decision-taking regarding the tourism market development in terms of theavailable tourist resources;

C3. Organization of the tourist activity in accordance with the ethno cultural, historical andreligious traditions in the context of developing customer relations through effective communication;

C4. Management of the human, material and financial resources needs in relation to therequirements of the volume and efficiency of the tourist and service entity in dealing with partners;

C5. Evaluation of the tourism entrty and tourism product activity, according to the client needs inthe context oftheir security assurance;

C6. Development of policies in the tourism and hospitality domain in relation to the customers'lifestyle;

C7. Problem-solving research of organization's activities in the field of hotel and tourism servicesat regional, national and international level;

C8. Application of quality assurance mechanisms in tourism and services.

3. The objectives of the study program, including their consistency with the university'smission.

The aim of the progftlm "Management and Marketing of Hotels and Tourism,,regards to the skillsformation in the public and private sector, for hotel and touiism branch - specialists and to the formationof a core research, where master students in collaboration with *uin ip.rialists study courses andseminars according Yti" Master's program and are identifying priorities dr the coming y.*r.

The essential characteristic of.the.Master's progrulm.iims to improve standards of developingcurricula and teaching methods by training lecturers invoived in this progiu* to the model curriculum ofthe Tempus LMPH partner universities and by the assistance of u.uari.i, professors from abroad thathelp to develop and improve curriculgm-and course progftrms. The graduates of the program areprepared for the entrepreneurial activity in the tourism industry and the ho-tel services.

The objectives of the Management and marketing of hoiels and tourism';p.gtu* *.,'o ensuring the masters students with a high level of specialized knowledge and .understandings,high skills, that will allow them to iniegrate the obtained knowledg" in the complexity ofmanagement and marketing activities of tourism industry, and to formulate *gu*.nt, and tocommunicate conclusions within the professional environment;o developing the ability to act independently / as a team and act creatively in approaching andsolving the complex problems in the hotel and tgurigm industry domain, using the strategic,analytical and technical skills, assuming responsibility for the decisions taken;o stimulating the masters theoretical and practical interest on the hotel entity evolution, from theperSpective of the services structure that will be requested, of the iesearch-developmentprograms necessary for the creation of new products, focusing on the use of the interactivememocs:

' aPplication of ICT in the process of activity, use of methods and techniques for analyzing thehotel services market;

t forming the capacity to elaborate and develop touristic projects, in order to maximi ze thetouristic activity performance ;o developing a critical attitude, using and interpreting coherent the theories, models in the touristicmanagement and marketing domain;

o lraining and developing of superior independent research skills and the efficient use ofmlormatlon.

These objectives correspond to the mission of the Moldova State University are detached from thelt:d ryt training in the field of "Management and Marketing of Hotels and Tourism,, andrelate to the^

1lIollowlng strategic documents:- The Strategic Plan of the Moldova State University for the 2016-2020. through the strategicobjectives: Developing and strengthening the quality of the educational offer; titensifyint andincreasing the quality of international university coilaborative activities; Increasing the degree level ofacademic activities internation alization;- Research and Inno_vation strategy of the Moldova state university for the 2015-2020 period,

through the objectives: University affiliation-to an integrated information system regarding the scientificresearch strategies and the national and international competitions -

launchelcl for- the projectsachievement;

- Institutional Strategic Plan for Internationalizationfor the years 2018 -2}2},through the objectives:Intensifying and increasing the quality of international universiiy collaboration activities; Increasing thelevel of intemationalization.

4' Connection of the study program and educational content to international trends in theactivity domain.During the study program preparation there were taken into consideration the best Europeanpractices with reference to the contents of the educational offer, and were utilised in the projram Uyincluding some content units to ensure compatibility of programs and reciprocal academic mobility. The

contents of the study plan are also linked to the international tourist trends of EU-2g Member 3tu,.r,submitted il the report of the World Tourism organization and the United Nations Agency, oriented tothe responsible, sustainable and universally aciessible tourism promotion, assisted by informationtechnologies, pursuing objectives based on the expansion and diversification of strategil tourism andpromoting managerial experience in this field.

5-6. Evaluation of the economic and social sector's expectations, and partnerts consultationduring the study program preparation.

In order to achieve qualitative and relevant studies in the real environment, there were carried outa series of activities, reflecting the labor market needs and trends in the field of "Management andMarketing of Hotels and Tourism". At the Department level works the Commission of eualiications forthe professional educational domain - that consists of labour market representatives, lraduates of theprogram, professors trained in specialized subjects, representative of the Faculty Admiriistration and thePresident of the Faculty Quality Committee

The contents of the curriculum, types of tasks for individual work, teaching methods of practicallessonso as well as correlating the units of content for the taught courses are discussed at tlie workshopsof the Qualifications Commission. The recommendation of ihe the Qualifications Commission was toconnect the curriculum !o the new regulations and to the new trends in the field. There were analysed9. j9U descriptions of the fo]lowing potential employers: LLC Gold Travel, LLC Sakura Tur, LLC proIlicris, LLC Prosper Trans, LLC Androstrans, tlC-vtaxpasa, Jolly Alone Hotel, ANTRIM; ZentrumAnattlenls Hote_I, Radisson Blue Leogrand Hotel, in ordei to determine the necessary qualification of aspecialist in the field of marketing and to identifr the need for knowledge, skills and competences to beensured through the implementation of the Master program.

Semestrial, master's students are questioned about the quality and relevance of the taught content.The questionnaires are processed by the quality manager of th.

-department, are discussed during the

departmental meetings and the faculty council and are taken into consideration at the time of thecontents elaboration for the next year of admission. Also, the opinions of the practice partners withregard to the skills developed by the program are analyzed and- taken into consideration, when themaster's students complete their internship.

7. The relevance of the study program for the labour market is distinguished from theobjectives that are set in the Tourism Development Strategy "Tourism 2020", ipproved by theGovemment Decision no. 338 from p May 2014, Project

-of tn National St*t+y for TourismDevelopment 2030 where is specified - Training of Moldovan tourism employees in Se.iiion 10, p. 62 -Perspectives - we can firmly argue that this program already meets ttre activities set out in the strategyas being unexpected in the development of speciilists in the field.

Master Program "Management and Marketing of Hotels and Tourism" is the result of rhe TEMPUSlYP lrojecl. The project highlighted the needs of the real economy in the hotel and tourism sector,following the investigation and interviewing over 500 professionals from the field, who have stipulatedthe need for generic and specific competencies that employee must own after finishing the'masterprogram.

-- 8. Job opportunities for graduates. The master's program graduates will be able to work incollective accommodation structures such as hotels, tourisiic igrnri.r, motels, agro touristic pensionsand guesthouses occupying various positions in the hierarchical Gvel of accommodation.

According to the Occupational Classifier from Republic of Moldova, the graduates of thisprogfttm can activate as:

141 103 Accommodation Complex Director141105 Executive Director of Accommodation Unit141106 Hotel DirectorI4ll07 Pension Director141108 Director of accommodation unit141109 Manager in the hotel business141110 Owner of leisure unitI4llll President of a Cooperative (in the public catering and hotel services)l4l20l Cafe Manager141202 Director of cafeteria, patisserie141203 Director of Catering Department141204 Restaurant Direcror (Chief)| 41207 Restaurants Manager14t208 Owner of public food unit

r412r2 Head of division (at public catering companies and hotels)9'Access to stadies by holders of diplomas obtiined after completion of this study program.The graduates of the master program that obtained the title - Master in dconomic Science have thefollowing opportunities to continue tftei, studies:Doctoral school - ISCED level g, in one of the following specialties:o Doctoral school - level 8 ISCED, at one of the following specialties:

a) 521.il - Economic theory and economic policies;b) 52l .jz.Global economy; Intemational Ecbnomic Relations ;c) 521,03. Economics and management in the field of activity;d) 52L04 Marketing and Logistics.

o Lifelong continuous training programs.

MATRICEA CORELANN FINALITATILOR DE STUDIITHE fuTATRIX OF CORRELATION OF STADY FINALTIES

Unit{i de continutUnits

Cod/Code

Nr.Credite

Numberof uedits

ECTS

CompetenteCompetences

CI C2 C3 C4 C5 C6 C7 C8

Economia intreprinderii hoteliereEconorny of hotel compaffv F.0l.o.0l 7 ,/ ,/ {Planifi carea teritoriatal turGmffi iDezvoltarea turismului durabilTerritorial planning of tourism.D_t utglle t our i s m d ev e I o p m e n t

F.01.o.02

8{

Sisteme informationale in serviciihoteliere gi turismInfornation systerns in hotel andtourism semices

F.01.o.03

Mafl(elmg rtr ospitalitate gi turismH os p it ab il ity Mar ket inx

s.0r.o.048 ,/

7,/

Management in ospitalitate giturismHospitality and TourismManagement

F.02.O.0s

8

,/

Tehnici cantitative iilerviciihoteliere gi turism. Tehnicicalitative in servicii hoteliere 9iturism

Quantitative Techniques in hoteland tourism. QualitativeTechniques in hotel and tourism

s.02.o.06

8

,/ ,/ ,1

Comunicare, promovare gi vinEiin turismul culturalCommunication, sales promotionand cultural tourism

s.02.A.07

7/

Marketing E-turE-Tour Marketing

s.02.A.08 ,/ r/Managementd nnanciar aproduselor hoteliere 9i turisticeFinancial manqgement of hotel andtourism products

s.02.A.09

7

1/

Gestiunea costurilor in industriahotelierd 9i turismCost management in the hotelindustry and tourism

s.02.A.10

7{

Managementul proEtelor irlservicii li turism

s.03.o.115 '/ /

Project management in sertticesand tourismEticd gi sustenabilitate in serviciihoteliereEthics and sustainability hotelservices

s.03.A.12

){ ,/ {'

Comportament organizationalcorporativ gi dezvoltareapersonaluluiCorporate Organizational B ehqviorand staffdevelopment

s.03.o.13

5

{ {

Tehnica operatiunilor Front/BackOfficeTechnical operations Front / BackOffice

s.03.A.14 ,/ {

Sfrategii gi practici in industriahotelierd 9i turismStrategies and Practices in Traveland Tourisn

s.03.4.15

5

,/ ,1 ,/ ./ { ,/

Practica de specialitateSnecialtv nractice 10 { { { ,/ { ,/ { r{Teza de mast€rMaster Thesis

30 { { ,/ ,/ ,1 { {