quy trinh hoach dinh digital marketing qua coca cola case study
DESCRIPTION
Quy trình hoạch định Digital Marketing qua Coca-Cola case-studyTRANSCRIPT
![Page 1: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/1.jpg)
11“Copyright©2008red|brandbuilders.Allrightsreserved”.
![Page 2: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/2.jpg)
red is beautifully simple and powerfully bold.The colour of passion, life, luck and success.
![Page 3: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/3.jpg)
To build a sustainable competitive advantage.We create long-term brand building partnerships.
![Page 4: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/4.jpg)
A full-service branding and marketing agency.The red team blends international expertise with local know-how, offering clients
clever ways to connect their brands with consumers to deliver winning results.
![Page 5: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/5.jpg)
We start with an analysis of our clients’ complete brand environment,speak the truth in advising what needs to be done, and make it happen.
Vietnam market entry - Brand strategyBrand campaigns - Brand design - Brand packaging
Brand activation - Brand digital - Brand trade marketing
![Page 6: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/6.jpg)
Marc Graduated from the David Syme Business School in Melbourne, has built and operatedbrand consultancies for more than 20 years, and held several interesting corporate roles –Grocery Merchandising Manager Safeway Australia, Marketing and Sales Director Kellogg’sAustralia and Regional director of Marketing Burger King Corporation. In Vietnam Marc hasbeen Managing Director of JWT and in house Marketing Coach for Unilever Vietnam.
Marc began an intense strategic internet focus in 1998. In the digital space he consulted toGlorious Sun Enterprises Hong Kong in 1999 to develop online retail strategy for Jeans West– Project name VIRUS.
He then worked as GM of a JV between WPP and Beijing Telecom in 2000 in Beijing, to builda personalised web portal in Mandarin. Numerous online projects have followed. All brandled, rather than technically driven.
![Page 7: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/7.jpg)
Originally from Northern Ireland, Chris has lived in the region for 8 years, the last 3 inVietnam. A UK Chartered Marketer, Chris has been at the forefront of digital marketingpractice since it’s commercial inception in 1997. Chris has helped to build many famousbrands throughout U.K. and across Asia Pacific.
Setting up one of the leading digital marketing agencies in Singapore in 2000, Chris has hadthe pleasure of launching British Airway’s first flat bed online, Japan’s first multi-lingual e-commerce linked internet radio station, and Volkswagen’s first SE Asia “visualizer”, directlylinking customers to their local dealers across 8 countries.
More recently, Chris has lead agency teams to develop Tiger Beer’s regional digital marketingefforts and the complete re-engineering of online customer service for both Citibank AsiaPacific and Malaysia Airlines, respectively winning the year’s Asia Tourism and Travel Awardfor “Best Airline Online Marketing” and “AC Nielsen / Global Finance Magazine “BestConsumer Internet Bank” 3 years in row.
![Page 8: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/8.jpg)
88
todayspresentation
• MarcGough:
– whyisthedigitalchannelsocriticalinbrandbuilding?
• ChrisElkin:
– Whatisthemosteffectiveprocesstofollow,inordertousethedigital
channeltobuildyourbrand?
• OurcasestudytodayisbasedonouranalysisofhowBrandCoca‐Cola
isusingdigitalchannelsintheUSA
• Bestpracticework,fromtheworldsmostvaluablebrand
![Page 9: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/9.jpg)
99
asprofessionalmarketerswe
• BuildBrandsbyforgingemotionalconnectionsbetweenproductsorservicesandconsumers
– Becauseanemotionalconnection
isasustainablecompetitiveadvantage
thatconsumerswillpayapremiumfor
andthatcompetitorswillstruggletoduplicate
![Page 10: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/10.jpg)
1010
weunderstandthechange
Fromlabel Tobrand
andthevalueitcreates
![Page 11: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/11.jpg)
1111
• Coca‐Cola’srevenue2007:28BillionUSDSource:TheCoca‐Colacompany
• Coca‐Cola’sbrandvalue:66BillionUSDSource:
– alittlelater,ChriswilltalkabouthowCoca‐Colaareusing
theDigitalChannelattheheartoftheirbrandbuilding
– butletsstartbyreviewingthebrandbuildingprocess
![Page 12: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/12.jpg)
1212
Step1:CreateaBrandFramework
Proposition:BrandCoca‐Cola‐‘Refreshment’
Benefit(s):Refreshmentinbody,mindandspirit
ReasonstoBelieve:
Functional
• Water,sugar,caffeine
• ‘Secret’formula
• Carbonation
• ‘Burnandbite’atthe
backofthethroat
Emotional
• Socialacceptance
• Contemporizeandconnectyourself
• Optimism
• Apersonalisedworld
sustainableadvantages
![Page 13: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/13.jpg)
1313
Step2:brandidentity‘embodies’theframework
![Page 14: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/14.jpg)
1414
Step3:campaignamplifiesthebrandproposition
![Page 15: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/15.jpg)
1515
emotionsarethekeytovalue
• brandcampaigns‐communicatebothfunctionaland
emotionalRTB’s
– butinmanycategoriesfunctionalReasonstoBelieveare
‘costofentry’
• emotionalRTB’s‐buildrelationships,loyaltyand‘meaning’
intotransactions
– thecoreofsustainablecompetitiveadvantageandthe
creationof‘brandvalue’
– andwhenyouconsidercommunicationchannels....
13
![Page 16: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/16.jpg)
1616
...digital,isthemostemotionalchannel
14
![Page 17: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/17.jpg)
1717
...becausedigital,isthemostpersonalchannel
yourphone,yourblog,youremail,youriPod,
yoursocialnetwork,youraddressbook...
....chosen,managed,andusedonlybyyou
communicationsfeel...‘justforyou’
15
![Page 18: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/18.jpg)
1818
themostmeasurablechannel
&potentially,themostcosteffectivechannel
butthereisalotofnoise,becauseoflowbarriersto
entry,whichiswhyadisciplineddigitalplanningprocess
issoimportant‐thankyouforyourattention
I’dnowliketointroduceChrisElkintotalkaboutthedigital
planningprocess...
16
Inthemediamix,digitalisalso
![Page 19: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/19.jpg)
Yourbrandexperienceiscreated
acrossmany‘touchpoints’
![Page 20: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/20.jpg)
![Page 21: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/21.jpg)
![Page 22: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/22.jpg)
Withsomanydigitaltouchpoints
howdoyoubuildyourbrandonline?
![Page 23: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/23.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 24: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/24.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 25: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/25.jpg)
Youronlinevalueproposition
AnOVPisallaboutextendingyouroverallbrandproposition‐to
offeruniqueonlinebenefitsandandnewexperiencestobuildyourbrandrelationship
CreatingabrandOVPenablesyoutoclearlyset
digitalmarketingobjectivesandmeasurebusinessresults
![Page 26: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/26.jpg)
Putyourtargetaudienceattitudes,demographicsand
onlinebehaviorattheheartofyourdigitalmarketing
planning
CombineyourOVPwithyourbrandconsumerinsightstocreateauniqueonlinebrandexperience
Creatingyouronlinevalueproposition
![Page 27: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/27.jpg)
OnlineValueProposition
• Acompletelynewvirtual
experienceextending
the‘CokeSideofLife’tocreate
adeeperbrandrelationship
throughdigitalchannels
Creates…
• mycoke.com
TheCokeonlinevalueproposition
![Page 28: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/28.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 29: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/29.jpg)
Raiseawareness‐spreadtheword
SearchEngineOptimisationOctober2008‐29billionsearchesinAsiaPacific.SourcecomScore,inc.
“InSoutheastAsia,Vietnamisthenumber‐onepriorityofYahoo.”TomSipple,MD,YahooSEAsia
![Page 30: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/30.jpg)
Improvethevolumeandqualityofyouraudience“naturally”
Createreciprocallinks,contentandHTMLcodingrelevanttospecifickeywords
Removebarrierssuchastoomuch‘flash’animation
x
Raiseawareness‐spreadtheword
![Page 31: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/31.jpg)
SearchEngineKeywords&sponsoredlinksPay‐per‐clicktoincreaseyoursiteranking&visibilityinsearchenginepageresults
GoogleAdWords,Yahoo!SearchMarketingandMicrosoftadCentrelargestplayers
Raiseawareness‐spreadtheword
![Page 32: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/32.jpg)
PaidOnlineAdvertising
BannerAds…(yawn)
Raiseawareness‐spreadtheword
![Page 33: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/33.jpg)
Getcreativeandseekoutmore
Interactive,RichMultimediaformatstodrivetraffictoyoursite
Raiseawareness‐spreadtheword
![Page 34: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/34.jpg)
OnlinePR‐Reachaudiencethroughtheirdailynews/interests
Raiseawareness‐spreadtheword
![Page 35: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/35.jpg)
Create‘buzz’acrosshigh‐trafficYoutube,ForumsandBlogs
Viral/ContentSeeding
Raiseawareness‐spreadtheword
![Page 36: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/36.jpg)
TapintotheVietnamesedesiretoshareandexpressthemselves
SocialNetworking‘Hooking’
Adscanalsobeplaceinahighlytargetedwayarounduser‐demographicinfo’
Raiseawareness‐spreadtheword
![Page 37: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/37.jpg)
Leveragecontentpartnerships/sponsorships
Raiseawareness‐spreadtheword
![Page 38: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/38.jpg)
LeverageEmail,Chat,SMS,Mobile
Digitalwordofmoutheffect,anytime,anywhere
Raiseawareness‐spreadtheword
![Page 39: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/39.jpg)
Communicateyourwebsiteaddressacrossallyourcommunicationtouchpoints
Driveaudiencetoyourwebsiteandbackintotherealworld
www.mycoke.com
Raiseawareness‐spreadtheword
![Page 40: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/40.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 41: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/41.jpg)
Encourageparticipationwithexclusiveincentives
“DesignTheWorldACoke”contest
Differentiatethroughengagement
![Page 42: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/42.jpg)
PersonaliseyourownCokebottledesign
Differentiatethroughengagement
![Page 43: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/43.jpg)
1000’sofwaystoexpressyourself
Differentiatethroughengagement
![Page 44: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/44.jpg)
“Mashup”,rateandshareyourdesignwithfriends
Differentiatethroughengagement
![Page 45: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/45.jpg)
Sharebrand/user‐generatedcontentasdownloads
Differentiatethroughengagement
![Page 46: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/46.jpg)
Music,Videos,Wallpapers,Screensavers&DesktopGames…
canallbeusedtodeepenemotionalbrandconnections
Differentiatethroughengagement
![Page 47: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/47.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 48: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/48.jpg)
Buildyourbranddatabaseandopportunitiesforinteractiveexperiencesandongoingdialogue
Drivecustomeracquisition
![Page 49: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/49.jpg)
Provideincentivestoenticeyouraudiencetosharetheirdetails
mycoke‘CCMetro,’isa3Dvirtualenvironmentofferingacompletelynewexperience
Drivecustomeracquisition
![Page 50: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/50.jpg)
Memberscanpersonalizetheirspace,socializewithothermembers,accessmusic‐mixers,
gaming,sportsandentertainment,
includingpaintballing,askateparkandatheaterfeaturingexclusivevideos.
Drivecustomeracquisition
![Page 51: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/51.jpg)
Integrateonlineandofflinemarketingactivitiestodriveyour
audiencetoyourwebsiteandbackintotherealworld
mycoke.com
Drivecustomeracquisition
![Page 52: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/52.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 53: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/53.jpg)
Buildongoingengagementandpositivewordofmouthassociation
mycokerewards.comloyaltyprogram
Buildbrandloyalty
![Page 54: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/54.jpg)
Recogniseandrewardcustomersforsomethingthey’realreadydoing
Sincelate2006,1newmemberhasregisteredevery4seconds,
Spendinganaverage8minutespervisit
Register online Collect codes from bottle tops
Redeem codes onlineto be rewarded
Buildbrandloyalty
![Page 55: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/55.jpg)
Alwaysconsidernewtechnologiestostrengthenrelationshipswithyourcustomersandpartners
Givecustomersrewardsthatdrivethemtopartnerstores
Desktop widget toredeem cap codes& get latest news
SMS/MMS contest /event entry/alerts
Viral cards Partnere-coupons
Buildbrandloyalty
![Page 56: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/56.jpg)
CreatingyourDigitalBrandBuildingStrategy
![Page 57: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/57.jpg)
Leveragekeylearningstocontinuallystrengthen
yourbrandonlinevalueproposition
Whatisworkingandwhatisnot?
–Alignyourbusiness,brandandmarketingobjectives
–Decidehowyourobjectiveswillbemeasured&analyzedatthestart
–Setbenchmarksforsuccess
Measurebusinessresults
![Page 58: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/58.jpg)
1)Awareness
2)BrandOVP‐firstimpressions
4)Acquisition‐newmembers/sales
Mostpopularcontent
Nextpageseenafterhomepage
%HomepageAbandonment
3)Engagement‐qualityofinteractions
PromotionEntries
ViralSharing
Consistentlymeasureyourdigitalinteractionstoincrease
therelevanceofyouronlinevaleproposition
5)Loyalty‐repeatengagement/brandpref’
Membership,Brandpreference&salesgrowthovertime%RepeatVisitors
AverageVisitLength
Numberofdownloads/Visitors
PageviewsperVisitor
%Trafficonhomepage
MembershipRegistration‐optin/out
BrandSales
TotalWebsiteVisitsPageviews
Referraltouchpointsources
Brandwebsite
TouchPoints
Measurebusinessresults
![Page 59: Quy trinh hoach dinh digital marketing qua coca cola case study](https://reader034.vdocuments.mx/reader034/viewer/2022051314/554c19b9b4c905e7568b4fdc/html5/thumbnails/59.jpg)
CreatingyourDigitalBrandBuildingStrategy