quick & easy guide to article marketing

Upload: allfreebooks

Post on 04-Jun-2018

237 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    1/19

    Quick & Easy Guide to Article Marketing

    Quick & Easy Guide to Article Marketing - 1 -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    2/19

    Quick & Easy Guide to Article Marketing

    Quick & Easy Guide to Article

    MarketingHow to Maximize Your Online Business ro!its and Ex"osure

    #$roug$ Ex"ert %se o! Article Marketing '

    (EGA( )O#*+E

    The Publisher has strived to be as accurate and complete as possible in the creation othis report! not"ithstanding the act that he does not "arrant or represent at any timethat the contents "ithin are accurate due to the rapidly changing nature o the #nternet$

    %hile all attempts have been made to veri y in ormation provided in this publication! thePublisher assumes no responsibility or errors! omissions! or contrary interpretation othe sub ect matter herein$ Any perceived slights o speci ic persons! peoples! ororgani'ations are unintentional$

    #n practical advice books! like anything else in li e! there are no guarantees o incomemade$ (eaders are cautioned to reply on their o"n udgment about their individualcircumstances to act accordingly$

    This book is not intended or use as a source o legal! business! accounting or inancialadvice$ All readers are advised to seek services o competent pro essionals in legal!business! accounting! and inance ield$

    )ou are encouraged to print this book or easy reading$

    *rought to you by+ unlimited!ree,ooks-com

    Quick & Easy Guide to Article Marketing - , -

    http://www.unlimitedfreebooks.com/http://www.unlimitedfreebooks.com/
  • 8/13/2019 Quick & Easy Guide To Article Marketing

    3/19

    Quick & Easy Guide to Article Marketing

    #a,le o! +ontents

    Article Marketing E plained .

    The / Things A00 Articles Must ave 2

    o" to 3reate an 4utline 5or All o )our Article 6

    . Easy %ays To Get )our 3reative 7uices Going 18

    %hat to 9o *e ore :ubmitting To Article 9irectories 1,

    (ed ot Tips To Get )our Articles (ead 1/

    %riting a (esource *o that Makes People 3lick 1;

    # )ou ate %riting Articles< 1=

    Quick & Easy Guide to Article Marketing - > -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    4/19

    Quick & Easy Guide to Article Marketing

    Quick & Easy Guide to Article Marketing - / -

    Quick & Easy Guide to ArticleMarketing

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    5/19

    Quick & Easy Guide to Article Marketing

    Article Marketing Ex"lained

    4ne "ay o promoting your "ebsite and product can be achieved or ./EE $ As anadditional bonus! this ? ree@ method can boost your sites and sales! doubling and eventripling your income$

    Articles$ 4ne o the easiest "ays to promote your "ebsite in order to generate tra ic andincrease your earnings$

    How does t$is work0

    %rite articles relating to your "ebsite and submit them to ? ree content@ submission sites$Easy to do! takes little time and can increase your "ebsite tra ic! sales and o course!your income$

    How can article writing ,oost tra!!ic and income0

    The article on the ree content site contains a link to your o"n "ebsite$ (eaders! a terreading your articles! may choose to click on the link and pay you an une pected visit$

    aving them on the ree content sites is also making these articles available to other

    "ebmasters "ho may "ish to publish that article on their site$

    # they do! your article "ill include a link back to your site$ And anyone "ho reads thearticle on that site can still click on the link to visit your site$

    Quick & Easy Guide to Article Marketing - . -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    6/19

    Quick & Easy Guide to Article Marketing

    As the list o your published articles gro" larger! and more and more o them areappearing on di erent "ebsites! the total number o links to your site increases also$Ma or search engines are placing a lot o signi icance on incoming links to "ebsites sothey can determine the importance o a certain site$

    The more incoming links the "ebsite has! the more importance search engines attachesto it$ This "ill then increase your "ebsite s placement in the search results$

    # you site is into promoting a product or service! the links that your articles haveachieved "ill mean more potential customers or you$ Even i visitors only bro"sethrough! you never kno" i they might be in need o "hat you are o ering in the uture$

    There are also those "ho already have speci ic things they need on their mind butcannot decide yet bet"een the many choices online$ 3hances are! they may stumbleupon one o your articles! gets interested by the contents you "rote! go to your site andbecame enticed by your promotions$

    See how easy that is B

    :earch engines do not ust inde the "ebsites! they also inde published articles$ Theyalso inde any article that is "ritten about your o"n "ebsite s topic$ :o once someonesearches or that same topic! the list o results "ill have your site or may even sho" thearticles that you have "ritten$

    And to think! no e ort on your part "as used to bring them to your site$ 1ust your"u,lis$ed articles and t$e searc$ engines-

    #t is no "onder "hy many "ebmasters are suddenly reviving their old "riting styles andtaking time to "rite more articles about their site than doing other means o promotion$

    Getting their site kno"n is easier i they have articles increasing their links and tra ic andmaking it accessible or visitors searching the #nternet$ :ince many people are no"taking their buying needs online! having your site on the search engines through yourarticles is one "ay o letting them kno" about you and your business$

    The good thing "ith articles is that you can "rite about things that people "ould "ant tokno" about$ This can be achieved in the lightest mood but pro essional manner! "ith alittle not-so-obvious sales pitch added$

    # you think about it! only a e" minutes o your time is spent on "riting one article andsubmitting to ree content site$ #n the shortest span o time also! those are distributed tomore sites than you can think o $ Even be ore you kno" "hat is happening! you aregetting more visitors than you previously had$

    Quick & Easy Guide to Article Marketing - ; -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    7/19

    Quick & Easy Guide to Article Marketing

    # you think you are "asting your time "riting these articles! ast or"ard to the time "henyou "ill see them printed and "ide-spread on the #nternet$ Cot to mention the suddenattention and interest that people are giving your "ebsite and your products or services$

    Try "riting some articles and you "ill be assured o the sudden surge in site tra ic! linkpopularity and interest$ *e ore you kno" it! you "ill be doubling and even tripling yourearnings$

    Cothing like getting bene its or something you got or reeD

    #$e 2 #$ings A(( Articles Must Ha3e

    The importance o articles in today s "ebsites and #nternet based companies are

    immeasurable$ They dictate a lot in the success and the drive o tra ic into one s site$ #thas become a key element in making a site "ork and earns a pro it$ A "ebsite operatorand o"ner must have the good sense to include articles in his or her site that "ill "ork

    or them and earn them the many bene its articles can give to their site$

    Articles have been kno"n to be the driving orce in driving tra ic to a "ebsite$ Articlesare a actor in giving site high rankings in search result pages$ The higher a site ranksthe bigger slice o the tra ic lo" pie he gets$ %ith a huge number in tra ic lo"! thereare more pro its and more potential or other income generating schemes as "ell$

    *ut! it is not ust about stu ing your site "ith articles they have certain reFuirements as

    "ell$ These reFuirements must be met to obtain the ma imum bene its an article "illprovide or your site$ A "ell "ritten article "ill catch the eyes and interest o yourcustomers and keep them coming back or more$ They "ould also be able torecommend your site to others$

    ere are some tips to help you and assist you in making your articles$ *elo" you "illread about our things all articles must have to make it success ul and help ul in makingyour site a pro it earning and tra ic over lo"ing site$

    4eywords and 4eyword $rases-

    An article must al"ays be centered on the key"ords and key"ord phrases$ Aseach "ebsite visitor goes to a site! there are those "ho are ust merely bro"singbut actually looking or a speci ic something$ %hen this happens! a searcherusually goes to a search engine and types in the key"ords they are looking or

    e$g$ Toyota 3amry! Meningitis! Ta 0a"yer and EtceteraH$ #t could be anythingthey "ant$

    Quick & Easy Guide to Article Marketing - 2 -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    8/19

    Quick & Easy Guide to Article Marketing

    The #mportant thing is that you have an article that has the key"ords that arerelated to your site$ 5or e ample! i you maintain an auto parts site! you must beable t have articles about cars and their parts$ There are many tools in the#nternet that provides service in helping a "ebmaster out in determining "hatkey"ords and key"ord phrases are mostly sought out$ )ou can use this tool todetermine "hat key"ords to use and "rite about$

    4eyword 5ensity

    Ino" that you have your key"ords and key"ord phrases! you must use themully$ An article must have good key"ord density or a search engine to ? eel@ its

    presence$ Articles should at least have ten to i teen percent o key"ord densityin their content or search engines to rank a site high in their search results$Getting a high rank is "hat articles do best or a site$

    Iey"ord density is the number o times a key"ord or key"ord phrase is used onan article$ The number varies depending on the number o "ords used in anarticle$ An e ective article must have a key"ord density that is not too high or toolo"$ %ith a very high density! the essence o the article is lost and may turn o areader as "ell as the search engines$ #t comes o as overeager$ A lo" numbermay be ignored by the search engines$

    Good Article +ontent

    0ike "hat is stated above! you cannot ust riddle an article "ith key"ords$ Theymust also be regarded as good reading materials$ Articles must be able toentertain people as "ell as provide good in ormation and help or their needs$

    Articles should be "ritten "ell "ith correct spelling and good grammar$ # you"ant people to trust you! make your "ork good and "ell thought out$

    People respond "ell to igures! acts and statistics$ Try to get great in ormationand as many acts as you can$ A good and "ell "ritten article "ill boost yourreputation as an e pert in your chosen ield or topic$ As more people believe inyou$ They "ill be able to trust you and your products$

    (inking Articles

    And another important thing to remember + i you are going to submit articles to E-'ines andJor contribute your articles to ne"sletters and other sites! 94C T ever

    orget to include a link to your site$ A little resource bo "ith a brie description oyour site and you should al"ays be placed right a ter your articles that you havesubmitted$ # people like your articles! they "ill most likely click on the linkdirecting them to your site$

    Quick & Easy Guide to Article Marketing - = -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    9/19

    Quick & Easy Guide to Article Marketing

    How to +reate an Outline .or All o! Your

    Article

    %e ve done it through unior high! it e panded longer through high school$ Then oncollege it became chapters$ Co matter ho" many times a person have done it! "ritingarticles has proven to be a task many has continuously avoided$ Co" at a time "hen"riting articles could help your ob or "ork! acing the ob at hand can be still aced "ithun riendly behavior$

    %hile there are a great number o people "ho do not have the same attitude in article"riting as others! there are still those "ho "ould rather "alk in piping hot coals than dosome article "riting$ %hat set other people apart rom other to"ards article "riting is thatthey are prepared and has some methods and procedures in "riting articles$

    4ne o the methods you can use to prepare yoursel "hen tasked to "rite in article iscreating an outline irst$ 3reating an outline or all your articles makes you prepared$ )ouhave an idea o "hat to do irst and make a plan or your succeeding steps$ *eingprepared makes the ob easier and aster$ *eing organi'ed "ill allo" or disorientation tobe shunned a"ay$

    An outline can act as the design or blueprint or your article$ This "ill guide you increating the introduction! body and conclusion o your article$ ere in this point! you can"rite do"n some o the ideas and sentences that you eel "ill look good in your article$This could be some o the ocal point that could help make your article creative!interesting and appealing to a reader$

    Quick & Easy Guide to Article Marketing - 6 -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    10/19

    Quick & Easy Guide to Article Marketing

    A care ully planned and ully prepared pro ect "ould guarantee and ensure a problemand "orry ree procedure that can virtually go "ithout any hassles$ 3reating an outline

    or all your articles "ill get you ready and bree'e through "riting an article in no time atall$ ere # "ill provide you "ith some tips and guidelines in ho" to create an outline orall o your articles$

    9o a couple o brainstorming and ot do"n your brilliant ideas irst$ Think o some "aysto attract the interest o your reader$ 9esignate a time rame "here you can "rite do"nall the ideas that you can use or your articles$ *y this time you should have done allyour research and in ormation searching$ (evie" and reread your ideas and notes! gainmastery and su icient amiliarity "ith your topic so that "riting them do"n later o"n"ould be easy or you$

    The ne t step is to discover your sub topic and sub titles$ As you "ould provide a irstsentence or your article! one that "ould immediately grab the attention o your reader!you "ould need some as "ell or your sub topics$ To be concise! you "ould need to getall the acts that "ill support and go against your point$

    These are the rames or skeleton o your article! no" its time to add the lesh and themeat o your article$ )ou "ill need to connect all your paragraphs and sub topics$ This"ill orm the body o your Article$ %hile the introduction "ill usher in the ideas o yourparagraph! you "ill need a conclusion$ The conclusion "ill "rap up your points and drivein "hat you are saying in your article$

    The outline or your article "ould also reFuire you to "rite a dra t irst$ This may takemore than one attempt but remember that it is called a dra t or a reason$ )our outlineshall be per ected as each dra t is "ritten and this dra t is meant or your eyes only sothere s no reason to eel ashamed$ As you go on! you "ill clearly see the bigger pictureand "rite an article that "ill per ectly suit "hat is demanded o it$

    /eread and reread w$at you $a3e written down $ Al"ays re er to your outline so thatyou "ont dri t a"ay rom "hat you had irst "ritten do"n$ #ts not hard to be caught in themoment and get lost in your "riting ren'y$ )our outline "ill help you keep in track$ Allthose hours spent in outlining your article "ill not go to "aste$ This "ill serve as yourguide in "riting articles$ Trust and rely on your outline because this "ill prove to be avery help ul tool in "riting all o your articles$

    6 Easy 7ays #o Get Your +reati3e 1uicesGoing

    Quick & Easy Guide to Article Marketing - 18 -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    11/19

    Quick & Easy Guide to Article Marketing

    %riting an article doesn t ust mean putting do"n thoughts into "ords then typing and"riting it$ )ou have to capture the interest o your readers and get them to keep onreading$ To send your message across you have to get the attention o the reader andhave a irm grasp o their interest and piFue their curiosity$

    The main ingredient in baking up an article is a large dose o creativity$ %hile creativitymay come natural to many people! some ust gets into a block or something to that e ectthat can drive someone cra'y$ Many "riters have literally torn their hair out "hen theyget "riters block and ust can t seem to get their creative uices lo"ing$

    Putting "ords into images in the readers mind is an art$ A clear and crisp depictionreFuires a certain lair that only creativity can provide$ :imiles and metaphors help a lot!but the "ay an article gets ent"ined "ord or "ord! sentence by sentence thenparagraph by paragraph into a "hole article develops the essence o the article$

    :o ust "hat do you have to do "hen nothing comes to mindB There is no sure ire "aysto get the per ect ideas but there are easy "ays to get your creative uices lo"ing$ Coone can guarantee you o having the per ect mindset but many methods may aid you inachieving that state o mind$ ere are ive easy "ays or that$

    89 4ee" a diary or a :ournal wit$ you always-

    #deas can be triggered by anything you may hear! see! or smell$ )our senses areyour radar in inding great ideas$ %rite all o them into a ournal and keep it "ithyou or uture re erence$ )ou may also "rite do"n anything that you have read orheard! someone s ideas could be used to develop your o"n ideas and this is notstealing$ (emember that ideas and creativity can come rom any"here it s thedevelopment o the idea that makes it uniFue$

    ;9 /elax and take time to sort t$ings out-

    A umbled mind cannot create any space or ne" ideas$ Everyone must have aclear mind i one "ishes to have their creativity in ull speed$ Get rid o allobstacles that can be a hindrance to your creativity$ # you are bothered bysomething! you cannot orce your mind to stay ocused$

    Try to rela every time that you can and think about your e periences andinteractions "ith others$ )our e periences are "hat shape your mindset and youropinions "hich could be re lected on your "ritings$ Try to discover yoursel ! indout "hat triggers your emotions$ 9iscover "hat inspires you and "hat ticks youo $ )ou can use these emotions to help you in e pressing yoursel and yourideas! "ith this you can gro" creatively$

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    12/19

    Quick & Easy Guide to Article Marketing

    )our "orking place can be Fuite a hindrance i it doesn t make you eel happy orrela ed$ 3reativity comes rom being in a good state o mind and a messed up"orkplace that causes distraction "on t be conducive in iring up your creative

    lo"$

    :urround your "orking place "ith ob ects that makes you happy and rela ed$)ou may put up pictures! or scents! ob ects that inspire! or anything that can getyour creativeness cranking$ A clean and "ell organi'ed "orkplace also rids odistractions and un"anted hindrances$ %ith a good "orking place! you can "orkin peace and never notice the time pass by$

    29 =et t$e mood-

    :etting the mood reFuires you to ust go "ith the moment or to induce your sel toeeling "hat makes your mind "orks best$ 5inding out "hat makes you tick could

    help you ind "ays to get your creative uices lo"ing$ :et the pace and tempo oryour mood and everything else "ill ollo"$

    There are many "ays to set the mood$ :ome "riters have been kno"n to usealcohol! a little sip o "ine to stir up the imagination$ :ome "ould like some moodmusic "hile others let the lighting o the environment create the mood$

    69 Go on a getaway and :ust do somet$ing unlike crazy-

    0etting yoursel go and have un produces adrenaline that can make yourimagination go "ild$ Take an adventure or a solemn hike$ %hatever it is that isunusual rom your daily routine can take the rut out o your schedule$ #n no timeat all! your creativeness "ill make use o that e perience and get yourimagination to go on overdrive$

    7$at to 5o Be!ore =u,mitting #o Article5irectories

    To all "riters and non-"riters out there! no" is the time to start digging up those creative"riting skills back$

    %ith modern communication technology comes the popularity o in ormation-basedmarketing! "hich is one o the oldest and most e ective techniFues in getting targetedprospects to sites and converting them into buyers$ This is "hy article "riting!submissions and publications are also getting popular$

    Quick & Easy Guide to Article Marketing - 1, -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    13/19

    Quick & Easy Guide to Article Marketing

    There are already many tools that people can use to make the process o distributingtheir articles more easily$ Though this is invaluable in getting the contents moree posure! "hich is only hal o the story$

    0et us take a look irst at the common mistakes that some people make be oresubmitting their contents to article directories+

    8- +on!using t$e reason to "romote t$e articles wit$ t$e reason to write t$em-

    #n article "riting! there are three key bene its "hy you are promoting thembranding! lead generation and promotion! "hich are all part o your optimi'atione orts$

    *ut there is only one reason "hy you "rite an article! and that is to in orm youraudience$ # the article is not ocused on this primary and most importantpurpose! it "ill ail to achieve the three promotion bene its because no one "ill beinterested in reading them$

    )ou need to igure out irst ho" to get people to read "hat is in your article! thenmake them click on your resource bo $ )ou can achieve this by producing bettercontents$

    ;- .ailing to maximize t$e "romotional o""ortunities o! article marketing-

    )ou may kno" already that your articles can help you generate additional linksback to your site$ *ut do you kno" that you can get more visitors and bettersearch engine results rom that same articlesB

    Mention key"ords at strategic places$ 7ust be sure not to overdo them$ :ome areeven using anchor te ts "hich is also an e ective method$ *ut it is important tokno" that ma ority o the directories are not able to support this$

    (emember that is not only about the links back to your site$ Part o doing "ell inyour article marketing is getting picked up by publishers "ith a large number oaudiences and gaining the ability o leveraging other brands because o theFuality o your "ork$ *etter search engine results also are great bene its$

    *ut these things do not put much money in your pocket$ There are other actorsthat can turn your article marketing e orts into an opportunity that can boost yourearnings$ Cot ust increase the number o visitors to your site$

    :tart out "ith a plan and see to it that your article "ill serve the unction that youintended it to have$

    Quick & Easy Guide to Article Marketing - 1> -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    14/19

    Quick & Easy Guide to Article Marketing

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    15/19

    Quick & Easy Guide to Article Marketing

    4 course! "riting articles must be about something you kno" about! that s "hy i youo"n a site! you probably is kno"ledgeable about that certain topic and theme$ %hen you"rite about it! you "on t have a hard time because you already kno" "hat it is and "hatit s about$ #t s ust a matter o making your articles creative and interesting$

    To make sure that your articles get read and en oyed! here are si red>$ot tips to getyour articles read$ These tips "ill make your articles readable and interesting$

    89 %se s$ort "aragra"$s-

    %hen the paragraph are very long! the "ords get umbled in the mind o thereader ust looking at it$ #t can get Fuite con using and too much o a hard "ork toread$ The reader "ill ust Fuickly disregard the paragraph and move on to mucheasier reading articles that are good to look at as "ell as read$ Paragraphs canbe a single sentence! sometimes even a single "ordD

    ;9 Make use o! num,ers or ,ullets-

    As each point is stressed out! numbers and bullets can Fuickly make the pointeasy to remember and digest$ As each point! tip! guide or method is started "itha bullet or point! readers "ill kno" that this is "here the tips start and gettingstressed$ 5ormat you bullets and numbers "ith indentations so that your article"on t look like a single block o sFuare paragraphs$ Add a little bit o lair andpi''a'' to your articles shape$

    $eadings to su,>di3ide your "aragra"$s in t$e "age-

    9oing this "ill break each point into sections but still "ould be incorporated intoone "hole article$ #t "ould also be easy or the reader to move on rom one pointto another the transition "ould be smooth and easy$ )ou "ill never lose yourreaders attention as "ell as the point and direction to "here the article ispointing$

    29 ro3ide a good attention>gra,,ing title or $eader-

    # your title can entice a person s curiosity you re already hal "ay in getting aperson to read your article$ Kse statements and Fuestions that utili'e key"ordsthat people are looking or$ Provide titles or headers that describe your articlescontent but should also be short and concise$

    Kse titles like! ? Tips on making her want you more @! or ?How to make her swoonand blush @ $)ou could also use titles that can command people! or e ample!

    Quick & Easy Guide to Article Marketing - 1. -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    16/19

    Quick & Easy Guide to Article Marketing

    ?Make her yours in six easy Ways @$ These types o titles reach out to a personsemotions and makes them interested$

    69 4ee" t$em interested !rom t$e start to t$e !inis$-

    5rom your opening paragraph! use real li e situations that can be adopted by thereader$ Kse good descriptions and metaphors to drive in your point! ust don tover do it$ 9riving your e amples "ith graphic metaphors and similes "ouldmake it easy or them to imagine "hat you are talking about$ Making thee perience pleasurable and en oyable or them$

    ?9 %tilize !igures w$en necessary and not :ust ordinary and insi"id statements-

    Ksing speci ic acts and igures can heighten your article because it makes itauthoritative$ *ut do not make it too ormal! it should be light and easy in themand lo"$ 0ike a riendly teacher having a little chat "ith an eager student$

    7riting a /esource Box t$at Makes eo"le+lick

    The #nternet is the in ormation high"ay! this phrase has been used so may time it shouldbe nominated or the #nternet 3lichL A"ard$ People that go to the #nternet are subdividedinto groups! but generally! they are out to search in ormation$ %hether or gaming!

    business! un or anything else the #nternet has provided us "ith in ormation that hasproved to be very bene icial$

    Through the recent years many people have learned the secrets o :earch Engine4ptimi'ation$ More and more sites have seen the e ects articles have done or the tra ico their sites$ :ome have even created sites devoted entirely to providing articles thatcould be read by their "ebsite visitors and have links that could lead to many sites thatare related to the topics and sub ects o the articles$

    5or e ample! the sites may eature many articles about a "hole lot o topics$ As a"ebsite visitor reads the articles they have searched or! they can ind at the end o the

    article a resource bo that can be clicked on to link them to the site that has submittedthe article$ 4 course the article "ould be in relation to the site$ 0ets say i the article isabout rotating the tires! the resource bo may lead to a link to a site that sells tires or carparts$

    A resource ,ox is "hat you usually ind at the end o an article$ They "ill contain thename o the author! a brie description o the author! a brie description o the sponsoring

    Quick & Easy Guide to Article Marketing - 1; -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    17/19

    Quick & Easy Guide to Article Marketing

    site and a link$ # a reader likes "hat they read! they "ould have the tendency to ind out"here the article came rom to read more$ The resource bo" "ill be their link to thesource o the article and this "ill entice them to go to the site and do some more readingor research or the sub ect or topic they are interested in$

    *ut like the article itsel ! the resource bo must also be eye>catc$ing to demand theattention and interest o the reader$ %hile the resource bo" encompasses only a smallspace! providing the right key"ords and content or your resource bo "ill provide moreprodding or the reader to go to your site$

    Co" "e kno" "hat resource bo es are! "hat are the bene its o having a good resourcebo B

    Mainly its driving tra ic to your site$

    Many sites "ould allo" articles to be placed in their sites because they can make use othe articles to ill their pages$ They also get a iliation "ith other sites that can bebene icial or them as "ell$ 5or the sponsoring site! "hen you get people to click on yourresource bo ! you generate tra ic that can be counted upon as potential customers$

    :o "hat "ould be a good content or your resource bo B *asically it is key"ords!learning about the proper key"ords that people are mainly searching or$ There aremany tools you can ind in the #nternet that can help you in determining "hat key"ordsto use$

    (esource bo es can also make use o all the creativity it can get$ )ou only get a smallspace or your resource bo so you better make the most o it$ Try to catch the attentiono your reader "ith resource bo content that can make them give a second look$ KnlikeT ads! you don t have visual aids to drive your point in$ *ut you do have the po"er oimagination o a reader$ %ith the right content! you can make them think and intrigued$

    Another tip is to use key"ords that should be related to your site$ 9o not mislead yourpotential "ebsite visitors$ *uild your credibility so that more people "ould get enticed tovisit your site and bro"se "hat you have to o er$ Make the people click your resourcebo by providing resource bo content that makes a lasting impression$ )ou only get onechance to "o" them and hundreds o chances to repulse them$

    )e3er underestimate t$e "ower o! t$e resource ,ox $ #t may be small in si'e but they"ill provide a signi icant aid in driving tra ic to your site$ A boring resource bo "ill neverget a ob done$ *e un and creative but at the same time sho" that you have a greatdeal to o er! too much to ask or something that couldn t it a paragraphB )es and no!there are many tips and guides that can help you in doing this! the irst step is reali'ingho" important a resource bo could be in making people click your link and be directedto your site$

    Quick & Easy Guide to Article Marketing - 12 -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    18/19

    Quick & Easy Guide to Article Marketing

    *! You Hate 7riting Articles@

    4"ning! running and maintaining an #nternet based business or a site needs articles$Plain and simple! every one "ho has a site kno"s this$ Even those "ho don t have sitesbut are reFuent #nternet users kno"s this as "ell$ Articles Fuench the thirst orin ormation and kno"ledge o the people$ Plus! the articles provide many other bene its

    or the site$

    The bene its that articles provide are putting a site high in the ranking in search results okey"ords and key"ord phrases that pertains or are relevant to his or her site$ They alsoprovide attraction to "ebsite visitors "hen they are appreciated and is linked to your site

    rom another site or ne"sletter$ Articles provide or the increase o the con idence and

    trust levels o customers to your site and company$

    Many articles are also bene icial to both company and its tra ic$ %hen the readers likethe articles! they "ould tell more o their riends! amily and peers and recommend yoursite to them! providing or a larger volume o tra ic$ )ou get bigger sales i your tra ictrusts and believes in you$ )our product or services "ould be much easier to sell "henthey kno" you kno" "hat you are doing and talking about$

    :o ok! "e have established that articles are very important to a site and to business$ Articles are crucial and to keep ahead in the game! a site must have an article! it isimperative$ There is one dilemma though! not many people like "riting articles$

    Many "ebsite o"ners "ould rather spend their time on something else! and unlessyou re a big time company! you don t have the necessary resources to use on a pool oarticle "riters$ Plagiarism or copying o other articles is ro"ned upon and could easilyget you into trouble! "orst case scenario a he ty ine and ail time$

    =o w$at are t$e ot$er o"tions0

    %ell! or starters i you hate "riting articles and you can t a ord to hire people to "rite oryou then don t$ Get !ree articles $ The irst place to look at or ree articles is the publicdomain$ ere you "on t have problems "ith copyright in ringement and the ollo"ing

    penalties and ines i you get caught or plagiarism$

    u,lic domain articles are articles reely given to the public or public use$ )ou can do"hatever you "ant "ith it$ )ou can place it on your site! name it as yours! put it in ane"sletter its you decision$ Al"ays remember though that you "ill have to choosearticles that is very relevant to your site$

    Quick & Easy Guide to Article Marketing - 1= -

  • 8/13/2019 Quick & Easy Guide To Article Marketing

    19/19

    Quick & Easy Guide to Article Marketing

    The do"nside to public domain articles is that since it is ree or everybody! many o yourcompetitors may have access to them as "ell$ :ince every site needs to be original anduniFue even though you have the same niche! this could be a predicament$ )ou mayalso have to edit them a bit to place more key"ords and key"ord phrases to make thembetter$

    Another "ay to get ree articles is to allow ot$er sites w$ic$ $as t$e same su,:ect orto"ic as yours to su,mit articles to your site $

    This "ould be only to augment your e isting content or else all your articles "ould beleading to other sites since these articles "ould have resource bo es "ith them thatcould link or direct the readers to their site$ That s "hy it is important to have your o"narticles you cold use them to link your site to other sites as "ell$

    #i" to truly eel the impact o "hat a good article to you! go or original ones$ There aremany article "riters "ho do part time and reelance article "riting obs that charges onlyminimal ees$ )ou can get good articles that have all the key"ords and key"ord phrasesyou need and people are looking or$

    The investment you made or these articles "ould be "orth"hile because you could usethem or all the bene its you could o er$ )ou hold copyrights to them and you "ill be ableto use them any"ay you "ant$

    As your articles help you in building your business and your site! you "ill have morearticles to "rite and maybe then you "ont be having second thoughts about articles$

    *rought to you by+ unlimited!ree,ooks-com

    Quick & Easy Guide to Article Marketing - 16 -

    http://www.unlimitedfreebooks.com/http://wealth1967.articlesnb.hop.clickbank.net/http://www.unlimitedfreebooks.com/