North South University MBA Program, School of Business

North South University BUS620 Marketing Management

Section 3 SUMMER 2015 Project Factors behind brand switching in the telecommunication industry

User: GP=1 , BL = 2, Robi = 3, Airtel = 4 Gender: M=1, F=2

Date of Interview DD MM YY Start Time End

Time

Hours Minute Hours Minute Interviewers Name FC Name Respondents Name Address

Contact Number Home # Cell phone #

Introduction

/ North South University

, , -, ,

[Listing and Screening]

LQ1. ?

1 2 3 4 5 6 7

LQ2a. , ?

1

2

LQ2b. ?

1 LQ3

2 LQ2c

3

LQ2c. PCO ?

1

2

MRS/ ESOMAR

Code of Conduct

1 | P a g e

LQ3. ?

/ 1 2 1 2 1 2

LQ4. ?

1 2 ( )

........................

3 4 5

6 LQ5. ?

1 LQ6 2

LQ6. ?

Prepaid 1 Q1

Postpaid 2 3

Q1. SIM Usage Pattern

a. [ ; GRID 1 TOM ]

b. ? [ GRID 1 CU ; ]

c. ? [ ; MU Q1d ]

d. _ _ _ _ _ _ _ ? ? e. ? [Q1e ] f. ?

TOM (Q1a)

CU (Q1b)

MU (Q1c)

Ranking (Q1d)

Q1e Total Monthly Expenses (TK)

GP 1 1 1 2 3 BL 2 2 1 2 3

Robi 3 3 1 2 3 AT 4 4 1 2 3 CC 5 5 1 2 3 TT 6 6 1 2 3

Total

GRID 1

2 | P a g e

Q2a. ?

Q2b. ?

(Q2b) (Q2c) GP = 1 ; BL = 2 ; Robi = 3;

AT = 4 ; CC = 5 ; TT = 6 GP = 1 ; BL = 2 ; Robi = 3;

AT = 4 ; CC = 5 ; TT = 6

Q2c. ?

1 2 / / 3 4 5

Q2d. 1, 2 3 Q2e Q3a

Q2d. ? ( %) _________________________________________

Factors behind changing telecommunication brands

Q3a. ? [ ]

- 1 2 3 4 5 6 7 8

............

Q3b. ? [ ]

........................................................................................................................

Q3c. [Q3d ] ,

i. 1 2 / 3 4 5 6 / 7 [ ...]

3 | P a g e

ii. ( SMS ) - 1 - 2 3 - 4 / 5 FnF FnF 6 SMS 7 ISD 8 9 [ ...]

iii. Scratch Card Electronic 1 2 [ ...]

iv. 1 2 3 4 5 6 - / 7 [ ...]

v. 1 2 3 [ ...]

vi. 1 2 3 [ ...]

vii. 1 2 3 4 / 5 [ ...] 6

viii. (VAS Services) VAS / 1 VAS 2 VAS 3 [ ...]

4 | P a g e

Questionnaire Sequence

Start

LQ1

LQ2a

LQ2b LQ2c

LQ3

LQ4

LQ5

1

1 2

2

2,3,4,5

2,3

Unsuccessful Response

1,6

2

1,6

1

Q1

Q2a

Q2b

Q2c

Q2d

Q3a

Q3b

Q3c

4,5

1,2,3

Successful Response

1

1

2

LQ6 1,2

3

5 | P a g e