Dear Respondents,

Good day! We are conducting a research entitled “The Effects of Local Celebrity Endorsers to the Buying Behavior of FEU Students” as course requirements for BSBA major in Marketing Management.

We are truly grateful for your assistance and support in this particular research endeavor. Thank you very much for your cooperation.

Yours truly,

The Researchers

Instruction: Please complete the entire questionnaire by marking the space given below.

Name (Optional) : _________________________________________

Part I: Demographic

1. Gender __Male __ Female

2. Age__ Below 16 yrs. old __19-20 yrs. old__ 16-17 yrs. old __21 yrs. old and above__18-19 yrs. old

3. Institute__ IAS __IABF__IE __IN__ITHM __IARFA __IL

4. Course: ______________________

Far Eastern UniversityNicanor Reyes St., Recto, Manila

Part II: Questionnaire Proper

5. What means of advertisement persuades you the most to purchase a product?__Television__ Radio__ Newspaper__Magazine__ Internet

6. What do you value the most when purchasing a product?__Price of the product__Celebrity Endorsement__Quality of the product__Value of Money

Positive Impacts StronglyAgree

1

Agree

2

Disagree

3

StronglyDisagree

41

Celebrity endorsers have the advantage of getting the attention of the customers regardless of the product type.

2Characteristics of celebrities are directly related to the product image.

3Celebrity endorsers are the main reason why customers buy a product.

4The likeability of a celebrity endorser is an influential factor when making a purchase decision.

5Celebrities are effective endorsers because they are what many people aspire to be like

6Celebrity endorsers create a big impact regarding the product’s image.

7Celebrity appearance on an endorsement means that the products they support are all good to use.

8 Products that are presented by celebrity endorses through social media will make people more convinced to try the product.

Negative Influences StronglyAgree1

Agree

2

Disagree

3

StronglyDisagree4

9Celebrities are only effective in popularizing brands.

10Not all celebrities are effective in increasing the sales of an endorsed product.

11Celebrities do not use the products that they endorse in real life.

12Celebrity endorsers who post products on social media do not help attract people in buying the product.

13 Celebrity endorsers do not inspire consumers to buy the product.

14Celebrity endorsers do not affect the consumers’ decision to buy products.

15Celebrities’ negative traits create a negative impact on the product that he or she is endorsing.

16Celebrity endorsers create a negative image to the

product.

17Celebrities decrease the authenticity of the products that they endorse.

18Celebrities are not trustworthy when it comes to the quality of their advertised product since they only endorse for the sake of earning money.

19 Celebrity endorsements are not that effective in increasing the sales of the product.

20Celebrity endorsements are only a waste of money for companies.