Questionnaire Results

Saikha

Overview

• I carried out a questionnaire which was distributed between 25 people. The questions are focused to help me get an overview, on who my target audience are, how much they are willing to pay for a music magazine, which genre/ front covers they prefer, whether they subscribe to a magazine, what feature would appeal to them the most ad how much time they would spend reading a magazine.

What is your gender?

60%

40%

Question 1Male Female

There were 15 males and 10 females. This suggests that mostly males have an interest in Rock music and only a few females.

What is your age?

64%

20%

16%

Question 2Age: 8-15 Age: 16-21 Age: 22-30 Age: 31-40

I asked people between the ages of 16-40. This is a big range however the most popular age for Rock is 16-21 years.

How much would you be willing to spend on a music magazine?

52%

48%

Question 3£1.00-£2.00 £2.50-£3.50

From the people I asked I found that 13 people out of 25 would pay £1.00-£2.00 for a music magazine.

What genre of music do you listen to?

24%

12%

36%

8%

20%

Question 4R&B Pop Rock Country Reggae

The most popular genre was Rock that 9/25 people had picked. The second most popular genre was R&B where 6/25 people had picked.

Which magazine cover do you prefer?

32%

68%

Question 51 2

17 out of 25 people chose the second option. I found that my target audience like colour as the main attraction in a magazine.

Which magazine cover do you prefer?

64%

36%

Question 61 2

Only 9 people chose the second option. The first choice in this question is most popular as 16 people out of 25 chose it. This may be because the brand KERRANG! Is more well known and familiar.

Are you a regular reader/subscriber to any music magazine?

28%

72%

Question 7Yes No

Due to my audience being young not many are subscribed to a monthly music magazine. This may be because of the amount of money they earn. I think my audience would prefer to buy magazines when they wish to do so. In the results you can see that only 7 people are subscribed to a monthly magazine, the other 18 are not.

Which feature would appeal to you the most if you were to subscribe to a music

magazine?

36%

40%

12%

12%

Question 8Interviews Artists Magazine Publisher Audience

Many people picked that artists featured in the magazine would be the main reason as to why they are attracted to the magazine. 10 out of 25 people chose artists which would appeal to them if they subscribed to a magazine. The second most popular would have been interviews.

How much time on average would you spend reading a music magazine?

28%

48%

24%

Question 910-20mins 20-30mins 30-60mins 60+mins

When asked about the amount of time my audience would spend reading a magazine, the most popular choice was half an hour to an hour 12 people picked this option. The least popular amongst them would have been 10-20 minutes which 0 people had picked.