questionnaire results
TRANSCRIPT
QUESTIONNAIRE RESULTS
ALICE SOPHIE TURRELL
INTRODUCTION
I made this questionnaire in order to find out from my target audience what they would like to see in the magazine, and to find out what their lifestyles are like so that the magazine can be made to suit them. This is important as from the results I can see who the main audience will be and what ideas are most popular, meaning I can make the magazine how the target audience want it meaning it will be more popular.
I used a variation of methods to collect my results including random sampling, target groups and I posted my questionnaire online. I used a variety of methods so that I could get a wider range of results making them more reliable.
AUDIENCE PROFILINGThe results from my questionnaire show that the target audience for my magazine is aged 16 – 20 and is slightly more female than male. The majority of my target audience are students and/or have a part time job. This tells me that they may have more of a disposable income and will be able to buy the magazine. The majority of my audience come from Harlow, but they also come from other places in the UK and Thailand. This shows that the magazine would be popular around Harlow and more nationally as well. The main hobbies from my target audience are sport and video games, which indicates what are the best adverts to put in the magazine.
18%
64%
4%
7%
4%
4%
Age
Under 16
16 - 20
21 -25
26 - 30
31 - 35
36 - 40
Over 40
48%52%
Gender
Male
Female
AUDIENCE PROFILING CONTINUED
61%
26%
10%
3%
Employment Status
Student
Part Time
Full Time
Unemployed
52%
11%
7%
4%
4%
7%
4%4%
4% 4%
Place of ResidenceHarlow
Bishops Stortford
Epping
Hoddeston
Waltham Abbey
Nazing
Cheshunt
Cardiff
Bangkok
Portsmouth
Hereford
St. Helens
Sport
Play In
stru
men
t
Video
Game Art
Photo
grap
hy
Volunt
eerin
g
Mot
orsp
ort
Fishing
Social
izing
Readin
g0123456789
Hobbies
PERSONAL PREFERENCES From my questionnaire I can see what artists, features and colours would be most popular in my magazine. The most popular artists in the genre are Green Day and Nirvana. This shows that features with these artists or similar artists would be most popular and what the target audience want. The most popular free gift idea is free tickets, this indicates that if I include free concert ticket offers in the magazine the chances of it being bought would increase. I can also see from my results that the most popular colour scheme is Red Black and White, this tells me that this colour scheme is most visually appealing to the target audience. From the results I can see that the most popular features that the target audience want to see in a magazine are A Day In The Life Of and Best of 2013 and if these are included then the people will want to buy the magazine. The most popular magazine cover is the Classic Rock one. The reasons for this are the artist on the cover and the colour scheme. This tells me that that a simple, and less cluttered front cover will be most popular with the target audience and also having just one artist on the cover is preferred.
Nirvan
a
Guns
N Ros
es
Green
Day
Pearl
Jam
Mus
e
Opera
tion
Ivy
Ramon
es
Aeros
mith
Stere
opho
nics
Rise A
gains
t the
Mac
hine
Fleetw
ood
Mac
Led
Zeppli
n
Behem
oth
All Tim
e Lo
w
You M
e At S
ix02468
1012
Favourite Artists in this Genre
CDDVD
Poste
r
Mon
ey O
ff Vou
cher
Band
Mer
chan
dise
Free
Ticket
s0
4
8
12
16
What Free Gifts Would you like to Recieve With the Magazine?
PERSONAL PREFERENCES CONTINUED
Red Black Grey22%
Red Black White45%
Blue Grey Black33%
What Colour Scheme do you Prefer?
Timeli
ne
Album
Rev
iew
Conce
rt Rev
iew
Best o
f 201
3
New B
and
In T
he S
tudio
A Day
In T
he L
ife O
f
Cocer
t Guid
e
Chart
Review
News
Whe
re A
re T
hey
Now
Comeb
ack
02468
10
What do you Usually like Read-ing about in a Music Magazine
Classic Rock44%
Kerrang!41%
Rock Sound15%
What Magazine Cover do you Prefer?
Colour Scheme
Features Logo Artist(s) on Cover
Free Stuff/Win
Font Image0
2
4
6
8
10
12
14
Why Do you Prefer this Magazine Cover?
MEDIA PURCHASING HABITSFrom these results I can see how much my target audience spends a month on magazines, how many and how much they would spend on a new music magazine. This helps to give me an idea on how much to sell my magazine for and how often. Most people only buy one magazine a month and spend less than £2.50 a month. This indicates that my magazine should also be released monthly, however the results showing how often the magazine should be released say that the target audience want the magazine released weekly. The most popular magazines are Kerrang! And Rolling Stone, this tells me that if my magazine is similar to these in terms of artists and features, then it will be popular with the target audience. In general, the target audience buys their magazine from supermarkets. This shows that my magazine needs to be widely available in popular supermarkets and retailers that sell magazines.
One Two Three Four Five Six Over Six None0
2
4
6
8
10
12
14
How Mant Magazines do you buy a Month
38%
33%
8%
4%17%
How Much do you Spend on Magazines a Month
Less Than £2.50
£2.50 - £4.00
£.4.50 - £6.00
£6.50 - £8.00
Over £8
MEDIA PURCHASING HABITS CONTINUED
Ker-rang!
Big Cheese
NME Q Classic Rock
Rolling Sone
Mojo Total Guitar
Rock Sound
0
2
4
6
8
10
12
What Magazines of a Similar Genre do you buy?
0
4
8
12
Where do you buy your Magazines?
Weekly46%
Fort-nightly35%
Monthly19%
How Often do you think the Magazine showld be Released?
£1.5037%
£2.0022%
£2.5019%
£3.0011%
Over £3.5011%
How Much Would you pay for a new Music Magazine?
CONCLUSIONFrom my results I have decided that my magazine will be targeted towards 16 – 20 year olds, and at both females and males. Due to them mainly being students and the amount they think the magazine should be released, I am going to price it at £2.50 and release it fortnightly. In terms of colour scheme, I am going to go with red black and white as it is most popular, therefore meaning it will be more popular. For the front cover I think I am going to keep it tidy and just have one artist on the cover instead of a whole band or a few different artists, and probably chose the A Day In The Life Of feature to go with the artist as the main coverline as this also turned out to be the most popular feature. The artist will be similar to Green Day or Nirvana, as they are the favourite bands. With the adverts in the magazine, they will most probably be sport or video game related due to those seeming to be most of the target audience’s hobbies. As I am making the first magazine, I will probably include free CD and/or a chance to win tickets to a festival as these will promote the magazine and increase chances of someone picking it up.
MY QUESTIONNAIRE
ONLINE QUESTIONNAIRE
Results;
