Who would be the audience for your media product

My typical reader

Age- 16-24Gender- male/femaleClass- middle classEthnicity- whiteMusic taste- Indie/ alternative rock genres e.g. The Drums, Radiohead, The Wombats, FutureheadsGigs/ festivals- go to them occasionallyOther- would use technology regularly such as computers, phones, MP3/ MP4 players, Gaming consoles, DVDs, CDs, spend money on clothing monthly, be in education

Comparison to the fly magazines

Age groups are similar as well as use of technology- Phones ETC.

NME some differences in target audience such as a larger male majority

Readers are more interested in live events than my magazine

This again shows that money is spend on technology quite often and will have a similar audience of middle class but with an older demographic.