quantum ms
TRANSCRIPT
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7/27/2019 Quantum MS
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May Chidiac Foundation
Marketing PlanAugust 29, 2013
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The Task
The Considerations
The Approach
The Creative Works
The Media
The Financials
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7/27/2019 Quantum MS
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2013 Quantum Communications. All rights reserved. quantum.com.lb
May Chidiac Foundation (MCF + MCF-MI)
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7/27/2019 Quantum MS
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2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF | MCF-MI
Unified Coherent Approach
Promote the Board members of MCF
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conference
Promote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
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7/27/2019 Quantum MS
5/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
In addition to the yearly September fundraising event, it is important
to maintain the momentum by conducting regular seasonal
conferences covering important hot topics.
As support to the above, material like Press Releases and formal
Newsletters are highly efficient to spread across relevant messages
to the mass and specific audiences.
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7/27/2019 Quantum MS
6/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote the Board members of MCF
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
Highlighting the profiles of MCF Board members (Sawiris, Rached,
Khoury and Choueiri) will add credibility to MCFs overall operations,
increasing confidence from prospective partners and grantees.
Selection of a well known Industry related spokesperson to act as
the Cause Ambassadorwhereby speaking in the name of MCF in
their field of work.
Local and regional experts could be also selected and housed under
MCF to further spread the message across various markets for
connections and public relations activities.
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7/27/2019 Quantum MS
7/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
MCF must acquire partnerships with relevant media and touch points
for publication possibilities i.e. Press Releases. Such partnerships
will provide possible sponsorships promoting MCFs cause.
Partnerships with international advocates will help MCF in future
project development and support.
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7/27/2019 Quantum MS
8/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
The new proposed identity by Quantum Group needs to be highlyvisible in important events and conferences, and also in formal
communication documents.
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7/27/2019 Quantum MS
9/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
MCF will need to further exploit its online presence, not only with thenew revamped website but also in important Social Media platforms.
This will require a Community Manager to connect and daily engage
with with multiple audiences.
MCF must develop enough content to spread the message across
all platforms to keep the audience on constant update of their
activities.
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7/27/2019 Quantum MS
10/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring
Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
MCF must develop tools to outreach specific audiences, this would
increase MCFs capability in reaching and acquiring donors, and
enhancing the chances of partnership with diplomatic bodies
(Embassies) educational institutions (Schools and Universities) and
corporate entities (Banks, companies etc....)
Such tools could be in the form of Corporate Kits each developed for
a specific purpose.
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7/27/2019 Quantum MS
11/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Fixed Schedule for events: MCF Sky bar event every September
Conference early Winter
Conference late Spring
Press Releases
Newsletter
MCF = MCF-MI
Unified Coherent Approach
Promote spokesperson
Promote local/regional experts housed under MCF
Highlight the Institutional Platform/framework
Local; NOW
International: CPJ & RSF (regional advocacy)
Partnership Possibilities
Through a big event / conferencePromote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Soliciting grants from international donors
Submit credential to diplomatic missions
Submit Credentials to Educational and Corporate entities
New Outreach Methods
Scout talents at designated universities, offer internship and grant
winner a scholarship with a job upon graduation..
Talent Search Program
Program Description:A full fledge program that consists of
identifying and helping student(s) with financial difficulties but who
possess certain brilliant talent.
Program Objective: Provide a financial aid or scholarship to the
Talent under the name of MCF.
Program Mechanics:
Scouting talents across designated universities
Select a number of talents depending on MCF capabilities.
Provide selected talents with an internship offer, be it at MCF
and/or any other corporate partner.
Talents will compete according to a standardized internship
program developed.
Top 3 talents will be granted a financial aid to cover their
university fees, and a possible junior position job offer after
graduation
MCFs benefit in this program:
Credibility/Image building
Media coverage, and partnership networking.
Content development.
Credentials
Creating the buzz on events and online activities.
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7/27/2019 Quantum MS
12/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Media Communications Facilities (MCF2)
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7/27/2019 Quantum MS
13/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Push names Bassam Barak, Nidal Ayoub, etc to the front
Press Releases
Newsletter
MCF2
Institutionalize the Image
Government Officials
High net worth Individuals
Corporate entities
Political Parties/Politicians
Announcing MCF2 operations through a digital brochure
disseminated through email data base
Promoting the Website
Press ads in key publications
Addressing Targets
Writing in educational publications
Publishing Whitepapers
Promote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
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7/27/2019 Quantum MS
14/19
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7/27/2019 Quantum MS
15/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Push names Bassam Barak, Nidal Ayoub, etc to the front
Press Releases
Newsletter
MCF2
Institutionalize the Image
Government Officials
High net worth Individuals
Corporate entities
Political Parties/Politicians
Announcing MCF2 operations through a digital brochure
disseminated through email data base
Promoting the Website
Press ads in key publications
Addressing Targets
Writing in educational publications
Publishing Whitepapers
Promote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
The facility should provide service opportunities for coaching a broad
range of audiences.
It is important to define and address each target audience
individually and separately by the use multiple tools of
communication, varying from digital platforms (Web and Social
Media) and communicating the facility itself via advertising press ads
in relevant publications and other mediums if possible.
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7/27/2019 Quantum MS
16/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Push names Bassam Barak, Nidal Ayoub, etc to the front
Press Releases
Newsletter
MCF2
Institutionalize the Image
Government Officials
High net worth Individuals
Corporate entities
Political Parties/Politicians
Announcing MCF2 operations through a digital brochure
disseminated through email data base
Promoting the Website
Press ads in key publications
Addressing Targets
Writing in designated publications
Publishing Whitepapers
Promote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
Release articles in designated publications, presenting MCF2s
POV on industry-related topics and shedding light on MCF2s
solutions.
In addition publishing whitepapers to establish thought leadership ,
case-study or analysis on a specific topic.
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7/27/2019 Quantum MS
17/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Push names Bassam Barak, Nidal Ayoub, etc to the front
Press Releases
Newsletter
MCF2
Institutionalize the Image
Government Officials
High net worth Individuals
Corporate entities
Political Parties/Politicians
Announcing MCF2 operations through a digital brochure
disseminated through email data base
Promoting the Website
Press ads in key publications
Addressing Targets
Writing in educational publications
Publishing Whitepapers
Promote New Identity
Facebook, Twitter, YouTube, LinkedIn
Online presence
MCF2 will need to further exploit its online presence, not only with
the new revamped website but also in important Social Media
platforms. This will require a Community Manager to connect and
daily engage with with multiple audiences.
Content development is needed to spread the message across all
platforms, however it is important to conduct online advertising
campaigns targeting the addressed audiences to communicate
MCF2s services.
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7/27/2019 Quantum MS
18/19
2013 Quantum Communications. All rights reserved. quantum.com.lb
Timeline (MCF+MI)
SkyBar Event
Conference topic
Talent Program
Event Press Release
Social Media Dev.
Partnership
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7/27/2019 Quantum MS
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