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    OPERATIONS MANAGEMENT

    O MP

    By: ZAHID HUSSAIN

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    Quantitative Methods of

    Forecasting

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    Demand ManagementQualitative Forecasting

    MethodsSimle ! "eighted Moving

    Average Forecasts

    E#onential Smoothing

    OB!"#I$!S

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    Demand Management

    A

    B(4) C(2)

    D(2) E(1) D(3) F(2)

    De%endent De&and:

    Raw Materials,

    Component parts,

    Sub-assemblies, etc.

    Inde%endent De&and:

    Finished Goods (how many

    bikes to sell.

    The coordination and control o all sources o demand

    to use the producti!e system eiciently and to deli!er

    product in time.

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    Indeendent Demand$"hat a %rm can do to manage it&

    ". Can take an active ro'e to inluence demand by'(Pressuri)ing the sales *orce+(O,ering incentives to customer-(O,ering incentive to sales team.(/0 cut in rice

    1(Other *actors li2e advertising etc

    B. Can take a assive role and simplyrespond to demand by

    '(Running at *ull caacit0+(Po3erless to change demand due to

    advertising e#ense(-(Mar2et is %# in si)e

    .(Other cometitive4 legal4 environmentalethical reasons(

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    Methods o* Forecasting

    "ll orecastin# methods can be di!ided into two broadcate#ories$

    %Qua'itative%Quantitative(

    &i!ision o orecastin# methods into 'ualitati!e and'uantitati!e cate#ories is based on the a!ailability o

    historical time series data.

    Many orecastin# techni'ues use past or historical

    data in the orm o ti&e series." time series is simply

    a set o obser!ations measured at successi!e points in

    time or o!er successi!e periods o time.

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    uan a ve e o s oForecasting

    In*o on demand

    ! Production

    DemandForecast *orOerations

    Planningthes0stem

    Product design,process design,

    equipment,investment, capacity

    planning

    Schedulingthes0stem

    Aggregate prod.Planning,

    OperationsSchedules

    5ontrollingthes0stem

    Prod. Control,Inventory Control,

    abor Control,Cost control

    Outut o* Goods

    ! Services!SI"# $%&A"$ 'O(%CAS)I"# A"$ Prod. O Subs stem

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    uan a ve e o s oForecasting

    #i&e Series Mode's:% Based u%on assu&%tion that the future is a

    function of %ast(

    % )hat ha%%ened over a %eriod of ti&e and use aseries of %ast data to &a*e a forecast(

    "asua' Mode's:% It incor%orate the varia+'es or factors that

    &ight inf'uence the ,uantity +eing

    forecast(% Factors 'i*e 'a-n &overs sa'es is inf'uenced +y factors

    as ne- housing starts. advertising +udget. co&%etitor%rice(

    uantitati!e orecastin# methods are used when

    historical data on !ariables o interest are a!ailable.

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    uan a ve e o s oForecasting

    Quantitative forecasting &ethods fa''s in t-o

    categories/( #i&e series &ode's% #rend %ro0ection 12ong ter&3% Deco&%osition &ethod 1Inter&ediate ter&3

    % S&oothing &ethod 1Short ter&3!4%onentia' S&oothing

    Naive forecasting

    5( "asua' Mode'% 6egression 7 "orre'ation ana'ysis% !cono&etric &ode'% Si&u'ation &ode'% In%ut out%ut &ode'

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    uan a ve e o s oForecasting

    Naive A%%roach

    !4a&%'e9

    #he sa'e of a %roduct is / units in an8//(

    )hat is the sa'es forecast of this %roductin Fe+8//;

    So'ution9

    #he sa'es forecast for the &onth of Fe+8//

    -i'' +e / units of %roduct(

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    uan a ve e o s oForecasting

    Moving Average

    % #o generate a forecast nu&+er ofhistorica' actua' data va'ues are used(

    % It is +ased u%on the assu&%tion that the

    &ar*et de&and -i'' stay fair'y steadyover ti&e(

    Moving Average/4 sa'es three &onths ago3 ? i(e Su& of -eight

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    uan a ve e o s oForecasting

    Moving Average :

    )eighted Moving average: !4a&%'e:Month Actual Sales - months 3eighted Moving Average

    *an+- -

    'eb+-

    &ar+- /Apr+- 0 1/:/2:2-:3405 .00

    &ay+- 7 1/:02:/2:3405 9 .//

    *un+- /

    *ul+- 0

    Aug+- /-

    Sep+- 8

    Oct+- 8

    "ov+- 0

    $ec+- 9 1/:02:82:83405 8.00

    )eight A%%'ied Ceriod

    2ast &onth

    5 #-o &onths ago

    / #hree &onths ago

    ?

    an a e e o s o

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    uan a ve e o s oForecasting

    Moving Average :

    )eighted Moving Average:!4a&%'e:A de%art&enta' stores &ay find that in a four &onth %eriod

    the +est forecast is derived +y using the fo''o-ing data

    of actua' sa'e and -eightage %ercent( Find the sa'es

    forecast for fifth Month(

    So'ution9

    FE< (@1E3>( 1/E3>(513>(/1/3/ < G(E

    FE < @1E3>1/E3>513

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    QUESTIONSQUESTIONS