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    Quality : What is it ?

    PP Sengupta

    Lecture 1

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    Contact me at

    Email : [email protected]

    Mobile : 9433095778

    My profile :

    Chief General Manager ( Operations) , Coal India Ltdat Kolkata for 6 years, 36 years in SCM andoperations .

    Worked in World Bank projects as procurement lead

    Black Belt certification , six sigma Qualified lead assessor , ISO 9000

    Certified TPM practitioner , Japanese Institute of PlantEngineers

    mailto:[email protected]:[email protected]
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    DEFINITIONS OF QUALITY

    A degree of excellence [the Concise OxfordDictionary]

    The totality of features and characteristics that bearupon the ability of a product or service to satisfy agiven need [British Standard 4778]

    The total composite product and service

    characteristics of marketing, engineering,manufacture and maintenance through which theproduct and service will meet the expectations ofthe customer [Dr Armand V Feigenbaum]

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    PERCEPTIONS OF QUALITY

    JAPANSONY, TOYOTA

    GERMANYBMW, MERCEDES

    SWITZERLANDWATCHES USAMCDONALDS

    UKTESCO

    TAIWANACER

    SINGAPORESIA

    INDIABASMATI RICE ,DARJEELING TEA

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    Customer's expressed and implied requirementsare met fully

    the totality of features and characteristics of aproduct or service that bears on its ability to meeta stated or implied need [ISO, 1994],

    fitness for use [Dr. Joseph M Juran, 1988],

    conformance to requirement [Philips B Crosby,1979].

    DEFINITIONS OF QUALITY

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    Definitions of Quality

    Fitness for use (Juran)

    Conformance to requirements (Crosby)

    Degree of excellence Performance exceeding expectations (Q =

    P/E)

    The totality of features and characteristicsof a product or service that bear on its

    ability to satisfy stated or implied needs

    ANSI/ASQ

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    Defining Quality

    ASQ (American Society for Quality):

    quality is a subjective term for which each

    person has his or her own definition

    www.asq.org

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    Defining Quality

    In technical usage, quality can have two

    meanings:

    the characteristics of a product or service that

    bear on its ability to satisfy stated or implied

    needs, and

    a product or service free of deficiencies

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    Defining Quality - Gurus

    Deming - non-faulty systems

    Out of the Crisis

    Juran - fitness for use

    Quality Control Handbook

    Crosby - conformance to requirements

    Quality is Free

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    Garvins Definitions of Quality

    Transcendent Definition Quality is something that is intuitively understood but

    nearly impossible to communicate such as beauty or

    love.

    Product-Based Definition Quality is found in the components and attributes of a

    product.

    User-Based Definition If the customer is satisfied, the product has goodquality.

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    Stouts View

    Quality = PerformanceExpectation

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    Extended definitions

    Quality meaning getting everyone to do what

    they have agreed to do and to do it right the

    first time is the skeletal structure of an

    organization, finance is the nourishment, andrelationships are the soul

    Crosby

    extra-ordinary customer satisfactionor

    delighting the customers by extra little things

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    Customer-based definitions

    Edwards [1968] Quality consists of the capacity to

    satisfy wants...

    Gilmore [1974] Quality is the degree to which a

    specific product satisfies the wants of a specificconsumer.

    Kuehn & Day [1962] In the final analysis of the

    marketplace, the quality of a product depends on

    how well it fits patterns of consumer preferences.

    Juran [1988] Quality is fitness for use.

    Oakland [1989] The core of a total quality

    approach is to identify and meet the requirements

    of both internal and external customers.

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    Value-based definitions

    Broh [1982] Quality is the degree of excellence at an

    acceptable price and the control of variability at an

    acceptable cost.

    Feigenbaum [1983] Quality is the degree to which aspecific product conforms to a design or specification

    Newell & Dale [1991] Quality must be achieved in five

    basic areas: people, equipment, methods, materials and

    the environment to ensure customers need are met.

    Kanji [1990] Quality is to satisfy customers requirements

    continually; TQM is to achieve quality at low cost by

    involving everyones daily commitment.

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    Defining Quality- Different Views

    Customers view (more subjective) the quality of the design (look, feel, function)

    product does whats intended and lasts

    Producers view conformance to requirements (Crosby) costs of quality (prevention, scrap, warranty)

    increasing conformance raises profits

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    Meaning of Quality:

    Producers Perspective

    Quality of Conformance

    Making sure a product or service is produced

    according to design if new tires do not conform to specifications, they

    wobble

    if a hotel room is not clean when a guest checks in,

    the hotel is not functioning according tospecifications of its design

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    Meaning of Quality:

    Consumers Perspective Fitness for use

    how well product or

    service does what it is

    supposed to

    Quality of design designing quality

    characteristics into a

    product or service

    A Mercedes and a Ford are

    equally fit for use, but withdifferent design dimensions

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    Meaning of Quality:

    A Final Perspective

    Consumers and producers

    perspectives depend on each other

    Consumers perspective: PRICE

    Producers perspective: COST

    Consumers view must dominate

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    Fitness for

    Consumer Use

    Producers Perspective Consumers Perspective

    Quality of Conformance

    Conformance to

    specifications Cost

    Quality of Design

    Quality characteristics

    Price

    MarketingProduction

    Meaning of Quality

    Meaning of Quality

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    Dimensions of Quality - Product

    1. Perfo rmance

    Basic operating characteristics

    2. Featu res

    Extra items added to basic features

    3. Reliab il i ty

    Probability product will operate over time

    4. Con fo rman ce Meeting pre-established standards

    5. Du rab il i ty

    Life span before replacement

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    Dimensions of Quality - Product

    6. Serviceab il i t y

    Ease of getting repairs, speed & competence of

    repairs

    7. Aes thetic s

    Look, feel, sound, smell or taste

    8. Safety

    Freedom from injury or harm9. Other per cep tions

    Subjective perceptions based on brand name,

    advertising, etc

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    1. Time & Timeliness Customer waiting time, completed on time

    2. Completeness Customer gets all they asked for

    3. Courtesy Treatment by employees

    4. Consistency

    Same level of service for all customers5. Accessibility & Convenience

    Ease of obtaining service6. Accuracy

    Performed right every time

    7. Responsiveness Reactions to unusual situations

    Dimensions of Quality Service

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    Dimensions of Quality:

    Manufactured Products Performance

    basic operating characteristics of a product; howwell a car is handled or its gas mileage

    Features extra items added to basic features, such as a

    stereo CD or a leather interior in a car

    Reliability probability that a product will operate properly

    within an expected time frame; that is, a TV willwork without repair for about seven years

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    Conformance degree to which a product meets preestablished

    standards Durability

    how long product lasts before replacement

    Serviceability

    ease of getting repairs, speed of repairs, courtesyand competence of repair person

    Dimensions of Quality:

    Manufactured Products (cont.)

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    Aesthetics how a product looks, feels, sounds, smells,

    or tastes

    Safety

    assurance that customer will not sufferinjury or harm from a product; an especiallyimportant consideration for automobiles

    Perceptions subjective perceptions based on brand

    name, advertising, and the like

    Dimensions of Quality:

    Manufactured Products (cont.)

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    Dimensions of Quality:

    Service

    Time and Timeliness

    How long must a customer wait for service, and

    is it completed on time?

    Is an overnight package delivered overnight?

    Completeness:

    Is everything customer asked for provided?

    Is a mail order from a catalogue companycomplete when delivered?

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    Dimensions of Quality:

    Service (cont.) Courtesy:

    How are customers treated by employees?

    Are phone operators nice and are their voicespleasant?

    Consistency Is the same level of service provided to each

    customer each time?

    Is your newspaper delivered on time everymorning?

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    Accessibility and convenience How easy is it to obtain service?

    Does a service representative answer you calls quickly?

    Accuracy

    Is the service performed right every time? Is your bank or credit card statement correct every month?

    Responsiveness How well does the company react to unusual situations?

    How well is a telephone operator able to respond to a customers

    questions?

    Dimensions of Quality:

    Service (cont.)

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    Service Quality Dimensions

    Assurance

    The knowledge and courtesy of employees and their

    ability to inspire trust and confidence.

    Empathy Caring, individual attention paid to customers by the

    service firm.

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    Quality Dimensions (Garvin, 1998)

    Quality dimensions are independent

    focus on a few dimensions (e.g. Japanese cars reliability,conformance, and aesthetics)

    Dimension MeaningPerformance Primary product characteristics

    Features Secondary characteristics added features

    Conformance Meet specifications or industry standards,

    workmanship

    Reliability Consistency of performance overtime

    Durability Useful life

    Service Resolution of problems and complaints, ease of repair

    Response Human-to-human interface

    Aesthetics Sensory characteristics

    Reputation Past performance, ranking first

    Recognizing Different

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    Recognizing Different

    Perspectives on Quality

    Different Perspectives on Quality There are many different definitions and

    dimensions of quality.

    For the present, you should view quality as a

    measure of goodness that is inherent to a productor service.

    Employees working for the same firm often viewquality differently as illustrated in the next slide.

    Perceptions on Quality Can Vary In order to communicate effectively about quality,

    managers need to recognize that differences inperceptions of quality exist.

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    Historical Review

    Middle age Craft Guilds (training) Industrial Revolution Specialization of labor

    Decline in workmanship, product still notcomplicated still 100% inspection

    1924 Walter Shewhart developed statisticalchart (Book: Economic Control of Quality ofManufactured Product)

    Dodge & Romig developed acceptance

    sampling as a substitute for 100% inspection 1942 - US Managers failed to recognize value

    of SQC

    1946 ASQC (now ASQ) was formed

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    Historical Review

    1950 William Edwards Deming lectures

    CEOs in Japan on SQC

    1954 Joseph Juran went to Japan

    Managements responsibility for quality

    1960 Quality Control Circle (QCC)

    formed in Japan quality improvement

    1980s US Quality Movement, TQMConcepts published

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    Historical Review

    Late 1980s automotive industry

    emphasize SPC, suppliers required to use

    Malcolm Balridge Award established (to

    measure TQM implementation) Taguchi

    method, Design of Experiments (DOE)

    1990s ISO 9000 series became Global

    QA std., QS 9000 introduced by automotive

    industry customer satisfaction ISO 14000 2000 New ISO 9000:2000 version, Six

    Sigma Program introduced information

    technology

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    Shift to Quality

    Pre-World War II 1945 1990s

    Isolated

    Economies

    Focus on

    quantity

    Period ofchange from

    quantity to

    quality

    Global

    Economy

    Focus on

    quality

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    The journey

    Inspection

    SQC

    DOE

    Taguchi

    Quality

    Management

    Systems

    SixSigma

    1930 1950 1970 1980 1990 2000

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    SPC

    Data

    Process

    A

    B

    C

    N1

    N2

    LSL USL

    Y

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    Quality Gurus

    Walter Shewart In 1920s, developed control charts

    Introduced the term quality assurance

    W. Edwards Deming Developed courses during World War II to teach

    statistical quality-control techniques to engineers andexecutives of companies that were military suppliers

    After the war, began teaching statistical quality controlto Japanese companies

    Joseph M. Juran Followed Deming to Japan in 1954

    Focused on strategic quality planning

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    Armand V. Feigenbaum In 1951, introduced concepts of total quality control and

    continuous quality improvement

    Philip Crosby In 1979, emphasized that costs of poor quality far

    outweigh the cost of preventing poor quality In 1984, defined absolutes of quality management

    conformance to requirements, prevention, and zerodefects

    Kaoru Ishikawa Promoted use of quality circles

    Developed fishbone diagram

    Emphasized importance of internal customer

    Quality Gurus (cont.)

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    Armand Feigenbaum -

    author: Total Quality Control(1961) quality is a customer determination based

    on the customers actual experience with the

    product or service, measured against his or

    her requirements - stated or unstated,conscious or merely sensed, technically

    operational or entirely subjective - and

    always representing a moving target in a

    competitive market.

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    W. Edwards Deming

    Focus on bringing about improvements in productand service quality by reducing uncertainty andvariability in goods and services design and

    associated processes (the beginning of his ideasin 1920s and 1930s).

    Higher quality leads to higher productivity andlower costs.

    14 Points management philosophy.

    Deming Cycle Plan, Do, Study, and Act.

    Influential Leaders in Quality Management

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    W. Edwards Deming 14 Points

    Point 1: Create a Vision and DemonstrateCommitment

    Point 2: Learn the Philosophy

    Point 3: Understand Inspection

    Point 4: Stop Making Decisions Purely onthe Basis of Cost

    Point 5: Improve Constantly and Forever

    Point 6: Institute Training

    Point 7: Institute Leadership

    Influential Leaders in Quality Management

    Influential Leaders in Quality Management

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    W. Edwards Deming 14 Points

    Point 8: Drive Out Fear

    Point 9: Optimize the Efforts of Teams

    Point 10: Eliminate Exhortations

    Point 11: Eliminate Numerical Quotas

    Point 12: Remove Barriers to Pride in Work

    Point 13: Encourage Education and Self-Improvement

    Point 14: Take Action

    Influential Leaders in Quality Management

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    Demings 14 Points

    1. Create cons tancy o f pu rpose

    2. Adopt ph ilo sophy of p reven tion

    3. Cease mass inspec tion

    4. Selec t a few supp l iers based on

    qual i ty

    5. Cons tan tly improve sys tem and

    workers

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    6. Ins ti tu te worker train ing

    7. Ins ti l l leadersh ip amongsuperv isors

    8. Elim inate fear among emp loyees

    9. Elim inate bar riers betweendepartments

    10. Eliminate slogans

    Demings 14 Points (cont.)

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    11. Remove num er ical quo tas

    12. Enhance worker pr ide13. Ins t i tu te vigo rous train ing and

    educat ion prog rams

    14. Develop a comm itment f rom topmanagement to implement

    above 13 poin ts

    Demings 14 Points (cont.)

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    Deming Wheel: PDCA

    Cycle1. PlanIdentify

    problem and

    develop planfor

    improvement.

    2. DoImplement

    plan on a test

    basis.

    3. Study/CheckAssess plan; is it

    working?

    4. ActInstitutionalize

    improvement;

    continuecycle.

    The Deming Cycle

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    Plan: study current situation Do: implement plan on trial basis

    Study: determine if trial is working correctly

    Act: standardize improvements

    The Deming Cycle

    Why Does It Matter That

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    Why Does It Matter That

    Difference Definitions of

    Quality Exist?

    Understanding that definitions and dimensions of

    quality exist allows measures to be taken to provide abetter basis for communication and planning in a

    firm.

    Recognizing Different

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    Recognizing Different

    Perspectives on Quality

    Different Perspectives on Quality There are many different definitions and

    dimensions of quality.

    For the present, you should view quality as a

    measure of goodness that is inherent to a productor service.

    Employees working for the same firm often viewquality differently as illustrated in the next slide.

    Perceptions on Quality Can Vary In order to communicate effectively about quality,

    managers need to recognize that differences inperceptions of quality exist.

    Diff i F ti l

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    Differing Functional

    Perspectives on Quality Engineering Perspective

    Operations Perspective

    Strategic Management Perspective

    Marketing Perspective

    Financial Perspective

    Human Resources Perspective

    Engineering Perspective on

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    Engineering Perspective onQuality

    Nature of Engineering Perspective

    Engineers are interested in applying mathematical

    problem solving skills and models to the problems of

    business and industry.

    Two of the major emphases in engineering

    Product design

    Process design

    Engineering Perspective on

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    Engineering Perspective onQuality

    Product Design Engineering Involves all of those activities associated with

    developing a product from concept development tofinal design and implementation.

    Product design life cycle Key to quality as quality is assured at the design

    stage.

    Concurrent engineering

    The simultaneous performance of product andprocess design activities.

    Has resulted in improved quality and faster speed tomarket for new products.

    Engineering Perspective on

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    Engineering Perspective onQuality

    Related Concepts Life Testing

    Is a facet of reliability engineering that concerns itself withdetermining whether a product will fail under controlledconditions during a specified life.

    Redundancy Is applied so that a back up system can take over for the

    failed primary system.

    Statistical Process Control

    Is concerned with monitoring process capabilityand process stability.

    O ti P ti

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    Operations Perspective on

    Quality Nature of Operations Perspective

    The operations management view of quality is rootedin the engineering approach.

    Like engineers, operations managers are very

    concerned about product and process design. However, rather than focusing on only the technical

    aspects of these activities, operations concentrates ofthe management of these activities.

    Operations management has developed into anintegrative field, combining concepts fromengineering, operations research, organizationaltheory, organizational behavior, and strategicmanagement.

    Operations Perspective on

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    Operations Perspective onQuality

    Systems View

    Operations management utilizes the systems view to

    address quality problems that underlies modern

    quality management thinking.

    The systems view involves the understanding that

    product quality is the result of the interactions of

    several variables such as machines, labor,

    procedures, planning, and management.

    Operations Perspective on

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    Operations Perspective onQuality

    The Systems View of Operation Management

    Planning Organizing

    Controlling

    Inputs ConversionProcess

    Outputs Customers

    Feedback

    Figure 1.3

    O ti P ti

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    Operations Perspective on

    Quality Operations/Marketing Interface

    In recent years, a major advance in operationsmanagement has been the improved understandingof the operations/marketing interface.

    The interface has resulted in an increased focus onthe customer.

    This externalized view is important as operationsmanagers in firms still tend to be focused heavily onmeeting production schedules, sometimes

    at the expense of good quality.

    Operations Perspective on

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    Operations Perspective onQuality

    Strategic View of Operations Management

    Among the recent advances in operations

    management has been a migration towards a more

    strategic view.

    Ferdows and Demeyer linked this strategic view of

    operations management to quality management by

    proposing the Sand Cone Model in which quality was

    identified as the base on which lasting improvement

    in other competitive dimensions were established.

    Operations Perspective on

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    Operations Perspective onQuality

    An Operations Management Competence ModelThe Sand Cone Model

    Quality

    Dependability

    Cost Efficiency

    Speed

    Figure 1.4

    Strategic Management

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    Strategic Management

    Perspective on Quality Nature of the Strategic Management Perspective

    Strategy refers to the planning processes used by anorganization to achieve a set of long term goals.

    The planned course of action must be cohesive and

    coherent in terms of goals, policies, plans, andsequencing to achieve quality improvement.

    Initially, quality-related strategic planning was treatedas if it were a separate exercise from firm-levelstrategic planning.

    However, quality management, to become pervasive ina firm, needed to be included in all of the firmsbusiness practices, including strategic planning.

    Strategic Management

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    Strategic Management

    Perspective on QualityA Generic Strategic Planning Process

    Firm Mission

    and Goals

    Strategic

    Options

    Conflict Politics

    and Change

    Strategic Alignment

    Between

    Structure and Goals

    Org. Reward

    Systems

    Organizational

    Design

    Internal

    Analysis

    External

    Analysis

    Business Level

    Strategy

    Corporate Level

    Strategy

    Operational

    Subplans

    Figure 1.5

    Strategic Management

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    Strategic Management

    Perspective on Quality

    Goal of Strategic Quality Planning

    The ultimate goal of strategic quality planning is to

    aid an organization to achieve sustainable

    competitive advantage.

    Research shows that quality is still the major

    concern of CEOs.

    Marketing Perspective on

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    Marketing Perspective on

    Quality

    Nature of Marketing Perspective

    Marketing efforts are often focused on managing

    perceptions of quality.

    Relationship Management Directing attention toward satisfying and delivering

    value to the customer.

    Tools for Influencing Customer Perceptions of

    Quality Price and advertising are the primary tools for

    influencing customer perceptions of quality, but

    are imperfect mechanisms.

    Marketing Perspective on

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    Organization

    Marketing Perspective on

    Quality

    A Marketing System

    Intermediary

    Customer

    PaymentOffering

    Offering

    Offering

    Payment

    Payment

    Marketing Perspective on

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    g pQuality

    Focus on Service

    Another important contribution of the marketing

    perspective has been the focus on service.

    Customer service surveys are important tools forassessing the multiple dimensions of quality.

    Financial Perspective on

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    Financial Perspective on

    Quality

    Nature of the Financial Perspective

    One of the most commonly asked questions about

    quality management is will it pay us financial

    benefits?

    The financial perspective relies more on

    quantified, measurable, results-oriented thinking.

    W. Edwards Deming made the first theoretical

    attempt to link quality improvements to financial

    results through the Deming Value Chain.

    Financial Perspective on

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    Financial Perspective on

    Quality

    The Deming Value Chain

    Improve

    Quality

    Productivity

    Improves

    Capturethe

    Market

    Provide Jobs

    and More JobsStay in

    Business

    Cost decrease because of less

    rework, fewer mistakes, fewer

    delays, snags; better use ofmachine-time and materials

    Figure 1.8

    Financial Perspective on

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    Financial Perspective on

    Quality Law of Diminishing Marginal Returns

    According to this law, there is a point at which

    investments in quality improvement will become

    uneconomical.

    According to the quadratic economic quality level

    model, higher levels of quality will result in higher

    expenditures.

    This view is at odds with the ethic of continual

    improvement.

    Cost of Quality

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    Cost of Quality

    Basic Economic Quality Level Model

    Quality

    Cost

    Costs of Improving

    Quality

    Losses due to poor

    quality

    Total Quality Costs = Sum of Losses and Gains

    Minimum

    Cost

    Optimum Quality Level

    Figure 1.9

    Human Resources Perspective

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    pon Quality

    Nature of Human Resources Perspective Understanding the human resources perspective

    on quality is essential as it is impossible to

    implement quality without the commitment and

    action of employees.

    Related Concepts

    Employee Empowerment

    Organizational Design

    Job Analysis

    360-degree evaluation

    Total Quality Human Resources Management

    Human Resource Perspective

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    Human Resource Perspective

    on Quality

    Employee Empowerment Empowering employees involves moving decision

    making to the lowest level in the organization.

    Organizational Design

    Human resources managers are involved in manyaspects of organizational design, such as the designof reward systems, pay systems, organizationalstructure, compensation, training mechanisms, andemployee grievance arbitration.

    Job Analysis Involves collecting detailed information about a

    particular job.

    Human Resource Perspective

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    Human Resource Perspective

    on Quality 360-Degree Evaluation

    A performance measurement system in which an

    employees peers, supervisors, and subordinates

    are involved in evaluating the workers

    performance.

    Total Quality Human Resources Management

    (TQHRM)

    TQHRM involves many of the concepts of quality

    management to provide a more supportive and

    empowered environment.

    The Three Spheres of Quality

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    e ee Sp e es o Qua ty

    Quality Control Includes phases of analysis, relation, and

    generalization.

    Activities relating to quality control include:

    Monitoring process capability and stability

    Measuring process performance

    Reducing process variability

    Optimizing processes to nominal measures Performing acceptance sampling

    Developing and maintaining control charts

    The Three Spheres of Quality

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    p Q y

    Quality Assurance Refers to activities associated with guaranteeing

    the quality of a product or service.

    Quality assurance activities include tasks

    such as: Failure mode and effects analysis

    Concurrent engineering

    Experimental design

    Process improvements Design team formation and management Off-line experimentation

    Reliability/durability product testing

    The Three Spheres of Quality

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    p Q y

    Quality Management The management processes that overarch and tie

    together the control and assurance activities.

    Quality management activities:

    Planning for quality improvement.

    Creating a quality organizational culture.

    Providing leadership and support.

    Providing training and retraining.

    Designing an organizational system that reinforces

    quality ideals.

    Providing employee recognition.

    Facilitating organizational communication.

    Other Perspectives on Quality

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    p Q y

    The Value-Added Perspective on Quality A customer-based perspective on quality that is

    utilized by services, manufacturing, and public

    sector organizations.

    Involves a subjective assessment of the efficacy ofevery step of the process for the customer.

    Other Perspectives on Quality

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    p y

    Cultural Perspectives on Quality International marketers have long noted that there

    are differences in tastes and preferences between

    cultures and nations.

    It is not so obvious that approaches to qualityimprovement may differ according to culture.

    Contingency Approach to

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    g y ppQuality

    Contingency Theory Contingency theory presupposes that there is no

    theory or method for operating a business that canbe applied in all situations.

    As a result, a coherent quality strategy will need toaddress key environmental variables.

    Contingency Approach Definitions and dimensions of quality applied

    within an organization will, and should vary.

    Dimensions of quality will depend on theenvironment in which a company operates.

    Provides flexibility to managers in pursuing quality.

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    Understanding Quality

    Principles of Total Quality

    1. A focus on customers and stakeholders,

    2. A process focus supported by continuousimprovement and learning, and

    3. Participation and teamwork by everyonein the organization.

    Th Q lit Hi h

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    The Quality Hierarchy

    Inspection

    Quality Control

    Quality Assurance

    Total QualityManagement

    Incorporates QA/QC activities

    into company-wide systemaimed

    at satisfying the customer

    Actions to insure products or

    services conform to companyrequirements

    Operational techniques to make

    inspection more efficient and to

    reduce the costs of quality.

    Inspect products

    Prevention

    Detection

    SPC

    SQC

    Q lit C t l

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    Quality ControlQC the use techniques and activities toachieve, sustain and improve quality ofproducts or service. It integrates these relatedtechniques and activities:

    1. Specifications of what is needed

    2. Design of the products/service to meet specs.3. Production or installation to meet full intent of

    specs.

    4. Inspection to determine conformance to

    specifications5. Review usage to provide information for

    revision of specs. if needed

    The aim should be towards quality

    improvement

    Q lit A

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    Quality Assurance

    All those planned or systematic actionsnecessary to provide adequate

    confidence that a product or service will

    satisfy given requirements for quality Need systems and procedures to ensure

    consistency in methods for producing

    products

    Total Quality Management

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    Total Quality Management

    (TQM) philosophy and a set of guiding principles

    foundation of continuously improving

    organization

    philosophy to achieve excellence process in set of interrelated activities using

    specific inputs to produce/deliver specific

    outputs

    process = business and production

    customers refers to external and internal

    suppliers also both external and internal

    customer-su lier chains

    R ibilit f Q lit

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    Responsibility for Quality

    Marketing

    Design

    Engineering

    Procurement

    (Purchasing)

    Product Service

    Packing &

    Storage

    Inspection

    & Test

    Production Process

    Design

    Customer

    Quality

    Product /

    Service

    R ibilit f Q lit

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    Responsibility for Quality

    Quality not responsibility of any one personor departmenteveryones job (operatorto CEO)

    Start from marketing determine customer

    requirements until product received bysatisfied customer

    Delegated to areas with authority to makequality decisions

    Areas responsible (figure next slide)

    T t l Q lit M t

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    Total Quality Management

    Commitment to quality throughout organization

    Principles of TQM

    Customer-oriented Leadership

    Strategic planning

    Employee responsibility

    Continuous improvement

    Cooperation

    Statistical methods

    Training and education

    TQM d

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    TQM and

    Partnering a relationship between a company and its

    supplier based on mutual qualitystandards

    Customers system must measure customer

    satisfaction

    Information Technology infrastructure of hardware, networks, and

    software necessary to support a qualityprogram

    Quality Improvement

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    Q y p

    and Role of Employees

    Participative

    problem solving employees involved in

    quality management

    every employee has

    undergone extensive

    training to provide quality

    service to Disneys guests

    Quality Circle

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    PresentationImplementation

    Monitoring

    SolutionProblem results

    Problem

    AnalysisCause and effect

    Data collection

    and analysis

    Problem

    IdentificationList alternatives

    ConsensusBrainstorming

    TrainingGroup processes

    Data collection

    Problem analysis

    Organization8-10 membersSame area

    Supervisor/moderator

    Quality Circle

    Quality Management

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    Six Sigma

    Defectsare any mistakes or errors that arepassed on to the customer(many people also usethe term nonconformance).

    Defects per unit (DPU)=Number of defects discovered

    Number of units processed

    Quality Management

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    Six Sigma

    The Six Sigma concept characterizesquality performance by defects permillion opportunities (dpmo),

    computed as DPU 1,000,000opportunities for error (or, as is oftenused in services, errors per million

    opportunitiesepmo).

    Quality Management

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    Six Sigma

    A DPU measure might be lost bags per customer.However, customers may have different numbers ofbags; thus the number of opportunities for error isthe average number of bags per customer.

    If the average number of bags per customer is 1.6,and the airline recorded 3 lost bags for 8,000passengers in one month (note: 12,800 opportunities

    for error in one month), then

    epmo = (3/8,000 DPU) 1,000,000/1.6 = 234.375

    Quality Management

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    Six Sigmas DMAIC Process

    1. Define: identify customers and their priorities;identify and define a suitable project; identify CTQs(critical to quality characteristics).

    2. Measure: determine how to measure the processand how it is performing; identify key internalprocesses that influence CTQs and measurecurrent defects.

    3. Analyze: determine likely causes of defects andunderstand why defects are generated byidentifying key variables that cause processvariation.

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    Six Sigmas DMAIC Process

    4. Improve: identify means to remove causesof defects; confirm key variables; modify theprocess to stay within acceptable range.

    5. Control: determine how to maintainimprovements; put tools in place to ensurethat key variables remain within acceptableranges under the modified process.

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    Cost of Quality Measurements

    Thecost of qualityrefers to the costs associatedwith avoiding poor quality or those incurred as aresult of poor quality. Four major categories are:

    Prevention costsare those expended to keepnonconforming goods and services from beingmade and reaching the customer.

    Appraisal costsare those expended onascertaining quality levels through measurementand analysis of data to detect and correctproblems.

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    Cost of Quality Measurements

    Internal-failure costsarecosts incurred asa result of unsatisfactory quality that is foundbefore delivery of good or service to the

    customer. External-failure costsare incurred after

    poor-quality goods or services reach thecustomer.

    Seven Tools of Quality Management

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    The Seven QC Tools

    1. Flowcharts: process mapping to identify thesequence of activities or flow of materials/information in a process.

    2. Run Charts and Control Charts: a run chartis a line graph with data plotted over time;control charts include control limits.

    3. Checksheets: simple tools for data collection,

    ensure completeness.

    4. Histograms: graphically represent frequency ofvalues within a specified group.

    Seven Tools of Quality Management

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    The Seven QC Tools5. Pareto Diagrams: separate the vital few

    from the trivial many causes; providedirection for selecting projects for

    improvement.6. Cause-and-Effect Diagrams: represent

    chain of relationships; often called a fishbonediagram.

    7. Scatter Diagrams: graphical component ofregression analysis.