qr codes 2012 beyond the hype? a look at statistics
TRANSCRIPT
QR Codes 2012beyond the
hype?a look at statistics
Bert Heymans
Heymans.orgJourneymanPM.com
About.me/heymans >>
@bertheymans on Twitter
Google Insights March 2011
Google Insights Jan 2012
Search Trend March 2011
Search Trend Jan 2012
exponential growth stopped
interest still going strong
In Belgium
In France
In The Netherlands
In Germany
dense urban areas more likely to show interestlook at big cities for success
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Lesson 1:
QR Codes are not what you call a fad or hip
Lesson 2:
College students are not an ideal target
Certainly not in Belgium because mobile data is horribly expensive for most
Check out the full infographic at
http://www.archrival.com
Let’s look at some more scanning stats really fast now, please make your own
conclusions
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Check out the Mobio website for full reports
http://www.mobio.net/reports/
comScore based on their MobiLens service
In EU5 region (FR, DE, ES and UK)
Who is scanning QR Codes:
4.6% of mobile users9.8% of smartphone users
comScore based on their MobiLens service
Check out the comScore reports at
http://www.comscore.com/and
http://www.comscoredatamine.com/
From Forrester
5% of US adults scan 2D codes
up from 1% in 2010
From Forrester
23% of smartphone users use their phone to find pricing information, and 2d bar codes are an efficient way to provide it
Source:http://www.readwriteweb.com/archives/
5_of_us_adults_use_qr_codes_up_from_1_last_year_st.php
based on a Forrester study, which you can buy here
http://www.forrester.com/rb/Research/2d_bar_codes_driving_consumers_to_purchase/q/id/60906/t/2
Recent Success Case
Printed QR Codes in Glamour magazine
512,339 scansresulting in
50,814 FB likes
Pushed mobile app “Friend & fans”
FB likes resulted in exclusive discounts
How to interpret your stats
Scanners are more likely to be your fans, they spent a
relatively considerable effort to scan
Webmetric analogy
Scans = inverse bounce-rate
Don’t just count scans, they are nothing more than hits
HITS = how idiots track success
Final Advice
Be nice to the scanner:- Give at least something
practical- Make it a Fun User
Experience- Give incentives (coupon, secret,
sweepstakes, …)
Simple Incentive Illustrated, scan for boobs …
Bert Heymans
Heymans.orgJourneymanPM.com
About.me/heymans >>
@bertheymans on Twitter
This presentation is for educational purposes only.
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