qloe portfolio ebook

8/13/2019 Qloe Portfolio Ebook

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I am small and sometimes I get elbowed in the facewhen I am in a crowd. I am small and sometimespeople did not see me. I am small and sometimes

I get ignored. I am small and sometimes I cantreach the highest shelf. I am small and sometimes

it feels like the world is expanding around me.

I am small.

Thus, I speak out loudly and boldly to reach out andconnect with people; I jump higher and be more

enthusiastic about things that matters to reach mygoals; I move quickly and efciently to overcome

obstacles that I face; I have to become moreresourceful and climb ladders to reach the highest

shelf; I practice graphic design because I couldexpress ideas, evoke emotions, make an impact,

and solve problems, whatever size they may be, andlove it.


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2009-2010Taylors Anime Festival

2008Sekolah Sri Acmar

G O H K H A I X I N G

nd though she be but little, she is erce.- William Shakespeare.

012 [email protected]

behance.net/qloe

Adobe PhotoshopAdobe Illustrator

Adobe IndesignAdobe Premier

Microsoft Ofce

EnglishBahasa Malaysia

Mandarin

Written & spokenWritten & spoken

Spoken

Coordination ofArt Direction andCollaterals for CulturalFestival Event atNational Level

Head Librarian

Graphic DesignCorporate IdentityPackaging Design

IllustrationEditorial

TypographyPhotography

2012-2013Freelance Work

2013Ashton Training &Coaching Sdn Bhd

2011SE Management &Services Sdn Bhd

Mobile App GameBackgroundIllustrationsBranding and LogoDesign for JewelleryStore

In-house GraphicDesign Intern

Clerk

2010-2014The One Academy OfCommunication Design

2008Sekolah Sri AcmarKlang

Ba (Hons) GraphicDesign and Illustration

Sijil Pelajaran Malaysia(7as 3b3s)

T E C H N I C A L S K I L L S L A NG UA G E S

D E S I G N S K I L L S E D U C AT I O N

E X P E R I E N C E E X T R A C U R I C UL L A R


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The given task is to create a health campaign that

motivates proper intake of food and adequate exercise.My idea needs to change everyday behaviour and getpeople excited about exercising. I understand that thecareer-driven, hectic lifestyle of the 25 to 35-year-oldmember of the working class needs to be able to leada healthy lifestyle conveniently.

Thus, this proposal is to cater to those in a rush, in thelow income demography, tired and most importantly,hungry people by providing convenient yet healthysolutions. Let us bring the healthy lifestyle to them byoffering them nourishing, wholesome food when theymost need it; whilst travelling to and fro from work.

C O M M U N I C A T I O N O B J E C T I V E

S O C I A L A W A R E N E S S C A M P A I G N


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To encourage healthy eatingbehaviour by making it convenient tograb healthy great tasting food at thestations.

To educate the public the importanceof exercise and healthy diet.

To inspire people to be healthier forthe sake of future goals in life bymaking it trendy and appealing

to do so.

D E S I G N O B J E C T I V E S

If the President of USA, BarackObama, could nd time to lead ahealthy lifestyle, why couldnt you?Everyone has 24 hours a day, nomore, no less.

Exercise and proper diet improvesproductivity.

M E S S A G E D E S I G N

Maps to indicate the updated pop upstores locations. This facilitates themobility of the pop up stores.

Menu that also shows what todaysspecials are. As A Bite Ahead servesonly fresh food, the items on themenu are subjected to change due tothe availability of ingredients. Caloricvalue are shown along side of theitems.

A P P L I C A T I O N

C O N C E P T

Productivity promoting exercisesare also included. These exercisescan be done while waiting for theirtransport or while they are at theofce.

Stationing pop up stores that sell reasonably-pricedhealthy food items like salads, bentos, sandwiches,and yoghurts that are conveniently placed near thewaiting areas such as the platforms and bus stops.Vending machines that sell healthier food choices areplaced where space is limited.

The prots from this business will go to charity andthis also serves as an incentive to purchase and toconsume the food items sold here. These storesaim to replace unsanitary and unhealthy street food

sold nearby. Infographic designed to educate peopleon calorie intake and exercise routines are alsopropagated .With convenient healthy food available,people save time on preparing food and that extra timecould be used on exercising.

Pop up healthy stores at major train platforms and busstops.

Vending machines on board in trains and buses.

Infographic placed near waiting areas because peoplewould read anything when they are bored.

Infographic on packaging so that people can havesomething to read while they eat.

Mobile application that facilitates the pop up storesand promotes productivity exercises.

D E S I G N E X E C U T I O N


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A BITEAHEAD

This project is a complimentary piece to the exhibition

project which features the traditional childhoodgame,Masak-Masak. Masak-masak is a game of imaginationand make-believe. Using things that are readilyaround, the child imagines cooking and serving dishes.This tests the creativity of the mind and stretches achilds imaginative powers.

This editorial piece communicates the importance ofthe game in the identity development of a child. Withparents being the target audience, this is a cookbookfor an imaginary game.


E D I T O R I A L D E S I G N


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Aside from the research writing regarding thedevelopment of the concept of self in children, thecookbook features recipes made from the ingredients

that a child could gather from the garden.


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From this project, I realize the level of research neededto understand a company before being able to develop

an identity for it. Forest Research Institute Malaysianeeded a new face and a voice that could bring out herpersonality and more importantly, her message.

It was also vital that I am able to identify FRIMs corevalues and her diverse target audience to direct heridentity to her advantage through differentiating FRIMwithin its competitive background. Thus, I have usedsimple design elements to portray the lineage anddynamics of our natural heritage to appeal to boththe business sense of the institute and encourage theprotection of our natural heritage.

C O M M U N I C AT I O N O B J E C T I V E

P R O M O T I O N A L C A M P A I G N P I T C H


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Apollo Chocolate and Strawberry Creamy Wafer Sticks

have been my childhood snack. Thus, I have employednostalgia as the concept by featuring retro pixel artand adopting the arcade game machine design.

The shape of the arcade game machine makes it easilystackable for storage and look fabulous on displayshelves. It also doubles as a paper coin bank.


P A C K A G I NG D E S I G N


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This is a group project to create and pitch apromotional campaign for a local boutique brand,Kitschen. Aiming to feature the youthful brand withits Spring/Summer 2012 collection, Kaleidoscopia isconceptualised to showcase the bright colours and

bold mix and match of the coordinates. This pitch isnot used commercially.

The QR code below links to the blog journaling ourprogress or throughhttp://btwyouaresohot.blogspot.com/


P R O M O T I O N A L C A M P A I G N P I T C H


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Model: David Lee Knighton & Isabella ScheersPhotograph: Raisa Nor Azzam & Sammy LiewMUA & Stylist: Vivien Loh

Graphic Design: Qloe Goh


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Kaleidoscopia is a blend of two words; kaleidoscopeand utopia. The idea was to display the bold clashof colours and patterns that made very interestingmash of coordinates. The graphic elements of thephotographs are to complement the coordinates.With the geometrical theme, I have also created a fewpieces of jewellery to match.

For the pitch, our group has prepared a uniquepromotional campaign direction and a series ofphotoshoot with coordinates that we have come up

with to compliment the concept. As well as, collateralsuch as vouchers, stickers and a website mockup.The event is illustrated to give the client a better ideaon what we have planned. Printed collaterals areprepared to be handed out. We have also consideredbroad areas of practicality such as in the invoiceand contract prepared.

D E S I G N E X E C U T I O N


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Feel free to check out our behind-the-scenesphotoshoot video using the QR code below or throughhttp://bit.ly/1nHCl0g/


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The aim of this project is to communicate the messageBold, Bright and Beautiful through a calendar. I havechosen to make a connect-the-dots calendar.

We must not allow the clock and the calendar to blindus to the fact that each moment of life is a miracle and

a mystery. - H.G. Wells.

One of the main usage of a calendar is for futureplanning. However, we have since taken this privilegefor granted. Thus, this calendar is made to illuminatethis realization that every moment is precious literally.Everyday, the user connects the line between eachpassing day with a glow-in-the-dark pen enclosed witha purchase of the calendar. In the dark, the user couldadmire the days that have gone by and ultimately begrateful to have lived till then.


C A L E N D A R D E S I G N


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This project requires us to create an imaginary world

and travel within it, bringing back artifacts with me. Ihave decided to create mine under the theme of vanity.

Journaling my progress in a beauty magazine, Icommunicate the social dynamics of an imaginedworld and how it works.


I L L U S T R A T I O N / C H A R A C T E R D E S I G N


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Muka Muka is a tribe of humanoid that live onfaces. One family of Muka Muka maka up one facewith two eye fellas, a nose fella and a lip fella. Thedistinguishing characteristics of these fellas arethat they are vain creatures. They spend their timegrooming themselves and their sole purpose in life isto attain beauty.

Every year, all Muka Muka gather to hold a beautypageant. It would be celebrated grandly and they takethis opportunity to strengthen bonds and catch up withgossip. Their main goal is of course, to win.


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Muka Mukas are expressive creatures. They mostlycommunicate in body language, save for mouth fellawho could talk in simple sentences and primitivesounds. Even their habitat expresses their emotions.The faces that they live on has its own climate basedon the mood of the family.

Much like the human civilization, they have hospitalsbut these hospitals cater to fashion emergencies andplastic surgeries instead.


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Illustrated poster for FRIM promotional event as a part of FRIM rebrandingpromotional project.

Infographic poster


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Thank you for going through my work!

If you like, please drop me a message, a call, or anemail. I look forward to hear from you.


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