5) How did you attract/address your audience?

My magazine is heavily stylised towards the alt-rock genre and features young, emo-like stylings in order to best attract an appropriate, interested audience to it. These features are listed as follows:

Presentation:- Dark, high contast eyecatching colour scheme. Red and black are very

“dark” (literally and figuratively) colours, which my audience will like.

- Jumbled layout: this was the most popular selection in my audience survey, and I feel that it conveys the general attitude that my audience will resonate with. Teens are known for being unorganised, so I didn’t think they would want to read a very prescise and perfect looking magazine.

Writing: - “Hook” words: Words such as “exclusive” are featured

in my magazine to create questions in the reader’s mind, and interest them into reading further into the magazine as they create a sense of either rarity/high value or wonder.

- Casual Lexis: My article is written in such a way that does not feel too formal for young readers to connect with. Had my audience been older, I would have tried to sound more strictly professional but I feel that my “conversational” approach would better connect with my audience.

- Direct Address: The whole magazine is written as if the writer and reader are in direct conversation. This is most prevalent in the main article, but the front cover also features this on its “13 Albums” puff.

Content: - Features: The puffs and plugs on my cover, as well as the contents

listed represent the opinions conveyed in my audience research. I have featured interviews, reviews and competitions as they asked so I hope this would interest them, were this magazine really produced.

- Genre loyalty: I tried to keep all of my content focused on the particular genres the magazine deals with, but I was not afraid to expand it away from music into fashion and celebrity as I believe the high-income youths that read this would be very interested.

I hope to attract the audience with its striking, high contrast appearance and fashionable feature artists. I hope the use of distorted and chaotic fonts and layouts will resonate with them, letting them know that this publication is for individuals like them. Even things such as the featured band names and fantastical nature of the “celebrity” aspect of the article was intentional, as I believe that my final decisions will appear “cool” in the eyes of my audience.