The 2016

Q4 Amazon Virtual Summit

H O W P R O F E S S I O N A L A M A Z O N S E L L E R S C A N P R E PA R E F O R T H E H O L I D AY S H O P P I N G S E A S O N

Q4 Summit Layout

Day 1 Preparing Your Product Listings For Q4 Success

Day 2 Lucrative Q4 Sponsored Product Strategies

Day 3 Creating a Winning Q4 Game Plan

Event Logistics

• Submit Questions In the Chat Box to the Right

• Session Recording Will Be Sent 8/12/16

• More Resources In the Handouts Section to the

Right

• Poll Questions Throughout Presentation

Q4 Summit Event Coordinator

Nick CotterMarketing Operations Coordinator

AGENDA

• Why Q4 is so important• Establishing a Q4 calendar for FBA shipments and

promotions• How to Estimate Inventory Levels to Avoid Stock Outs• How to Anticipate This Year’s Most Popular Products• Product Pricing Strategies for Q4• Managing Seller Performance Issues• Q&A

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WHY IS Q4 SO IMPORTANT?

• Sellers received orders for more than 23 million items on Cyber Monday.• FBA items shipped worldwide grew more than 60 percent year-over-year

during the holiday season.

• Expanded consumer spending habits.

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ESTABLISH A Q4 CALENDAR FOR FBA SHIPMENTS AND PROMOTIONS NOW!

• Know your calendar and plan for delays.

• Why is this so important?

• Prepare and plan for Deals placement.

7

8

Black Friday!Thanksgiving!

Cyber Monday

Inventory due at Amazon for Black

Friday/Cyber

9

Christmas Day

Last Day to order with Standard

Shipping for delivery by Dec. 25

Last Day to order with FREE

Shipping for delivery

by Dec. 25

Last Day to order with 2-Day Shipping for delivery by Dec.

25

Last Day to order with 1-Day

Shipping for delivery

by Dec. 25

Last Day to order with Same-Day

Shipping for delivery by Dec.

25

Inventory due at Amazon for order delivery by Dec. 25

ESTABLISH A Q4 PROMOTIONS PLAN NOW!

• Other Deals – DOTD & Savings and Sales

• Lightning Deals – dates and requirements

• Seller Central promotions and coupons

• Why run promotions? – the halo effect

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P1

Demand / Orders

Price

P2

D1 D2

IMPACT OF MARKETING

• Generate momentum• Benefit from ‘halo effect’• Price can then be increased to leverage the increased demand D3

Target Velocity

P2

11

ESTIMATE INVENTORY LEVELS TO AVOID STOCK-OUTS

• Review last year’s sales data

• Review YTD run rates to compare increases

• Analyze vendor lead-times

• Prime Day proxy for Cyber Monday

12

SOURCE THIS YEAR’S MOST POPULAR PRODUCTS

• Pop culture - Block-buster movies like Rogue One

• Social Media trends

• Know your customer

• Sales rank, movers & shakers, most wished for

• Peak Season is an opportunity to LEARN!

13

ESTABLISH WINNING PRICING STRATEGIES FOR Q4

• Use automated repricing technology• Price strategically – avoid price wars• Be patient• Use the “on sale” feature• Competing with Amazon Retail• Identify & clear out stagnant inventory - LTSF

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ACTION PLAN TO REMEDY SELLER PERFORMANCE ISSUES

• Know your strengths, weaknesses and vulnerabilities

15

• Effective and Ineffective remedies to common performance

issues• Common peak season pain points and how to address

• ODR, Policy Violations, OCR, Late Ship

BEST PRACTICES & TIPS FROM VETERAN SELLERS

• Get your house in order! Performance metrics must be green

• Have all your invoices and licensing/sales agreements in order• Offer gift services

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• Review staff levels & operational SOPs

BEST PRACTICES & TIPS FROM VETERAN SELLERS

• Update your settings, account information, and policies like returns and shipping

• Handling returns, refunds and A-to-z guarantee claims without delay!

• Offer expedited or free shipping for FBM

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POLL QUESTIONWOULD YOU LIKE TO FIND OUT HOW FEEDVISOR CAN HELP GROW YOUR

AMAZON BUSINESS?

- Yes, I'd like to see a personal demo

- I'd like some more information about Feedvisor's solution

18

Learn new advanced growth strategies. Engage and connect with eCommerce leaders

and 100s of Amazon power sellers.

$75 discount for Amazon Virtual Summit attendees: Use code FVCPC324

Q&A

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