From the questionnaire, I will be targeting my music video towards the female gender. This means other questions I have asked will be more feminine based answers. I will use unisex convent in the video, to appeal to the audiences of men and women. Although my main focus will be to women.

From the results the majority of people that answered the survey were age range between 18-24. This means I would use suitable conventions of imagery and mise en scene that would apply to this suitable audience.

The music we have chosen is Pop. In our results this rated the highest answer along with Rock. To appeal to the target audience will we use some Rock conventions to the video, such as lighting and camera angles. We will use fast editing techniques also elements of sexuality, as this is the stereotypical convention in a Pop video.