PwC RetailSeptember 2004

Discussion

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Agenda

Macro context

Retail environment: a discussion

Digital View : an overview

Next Steps

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Macro context

Advertising:

Fragmenting market, consumers on the move

Advertising revenues looking for newer more effective media

Technology:

Screens ever cheaper – allowing wider utilisation

Can be located anywhere – opening new areas for media

Digital provides 2 way communication – key new capability

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Retail Environment Core activity areas

Delivery of Product to site (Logistics, Ordering etc)

Promotion of Product in store (Promotions, Merchandising, Brands etc)

Consumer communication (Loyalty cards, CRM, etc)

Staff communication & control (Recruitment, Training, Corporate comms etc)

Asset management (Sweating assets, financial engineering etc)

Plus corporate activity (Financial control, Risk management, M&A etc)

Each activity supported by major investment & systems infrastructure

All areas under continual & growing pressure to:

Cut costs

Integrate more effectively

Provide better data feedback

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Why is Digital Media relevant to Retail? Promotion of Product in store:

Power of point of decision Faster product uplift – better demonstration Less POP waste Brands leverage ATL spend & grabbing greater share of overall Brand spend

Consumer communication Quicker more effective refreshing of store environment Better CRM data loop with richer information with greater interaction with existing loyalty

platforms Part of lowering cost of consumer acquisition

Staff communication & control Better central control of communication (product & service benefits leads to better service) Better value more effective staff training

Asset management Incremental revenue streams

Logistics Flexible content: addresses tactical logistic / promotion issues

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DV: Our profile

Digital View is a leading marketing partner for companies looking to use digital media solutions in the retail and captive audience environments.

5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems

Digital View develops brand communication campaigns that combine; technology, content and design, with first class support and day-to-day network management

Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.

European operations based in Central London with International operations in HK, USA and Canada .

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DV: Integrated digital media network solutions Media strategy and communication objectives

Integrated marcoms for store and customers plus KPI’s

Bespoke content development Branded channel identity and programming

Media plan & packaging to meet objectives Media sales strategy tools, advertising packages and pricing

Network planning and content scheduling Network structure and content management plan

Media playback technology Right for location, optimised technology, reliable & robust

Secure & scalable central network and control Secure, central network management software, 10,000+ screens

Network support planning 100% network visibility and proactive issue resolution

Data feedback and measurement KPI measurement and response planning on near real time basis

Project Management Installation & on-going service

management contracts

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DV: Our approach: the net result DV networks deliver:

The right dynamic video content Relevant media strategy to satisfy the need

DV networks use:

The right display medium to suit the environment The right technology to ensure robust operation

DV networks are:

Scaleable, centrally controlled and updateable Offer full 24 hour client visibility, accountability and central field

data analysis Backed up by experienced installation, support and day-to-day

network management

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DV: Our track record - tried & tested across the A-Z of digital media

Media Networks:Retailer Networks: MFI & Mark’s WorkWear HouseBrand Networks: Camelot & JMLRetail Advertising Networks: i-vu & Pharmacy ChannelOutdoor Advertising Networks: Warner Howard & FreephoneCommunity Information Networks: CCNTransport Networks: Heathrow Express, KCRC, Buses & Taxis

Point of Sale Media Systems:Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty FreeShelf Edge Installations: Starbucks, Lego, Hasbro, PersilRetailer Installations: Toys R Us, Meijers, SafewaysRetail Design Installations: L’Oreal, Procter & GambleVending Installations: Walls, BAT, Uit Agenda & Total

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DV: Our retail proposition andproducts operate at all levels instore Broadcast: common denominator

About ambience About entertainment About awareness

Narrowcast: about creating customer communities About addressing specific target groups About where group and environment meet

1-2-1: about customer decision support & messaging at

PoP About direct response About information & education and influencing behaviour About loyalty About why you as an individual buy

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DV: A ready-made content programme & service Development of branded content that

Communicates, educates, entertains and extends value In a relevant and appropriate way At the right time

Supported by the right skills to develop and maintain it

ARTWORK & DESIGN - ANIMATION - FILM – AUDIO - COPY WRITING – ADAPTATION- SOURCING - CONSULTANCY - PHOTOGRAPHY - PROJECT MANAGEMENT

Educational

Brand builder

Interstitial

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DV: A proven, fit-for-purpose, platformContent Delivery Network

Network Support Helpdesk

Media System Technology

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Discussion: Are Digital Media Networks valuable for PwC? DMNs have potential to:

Increase fee revenues

Increase product/solution sales revenues

Add client relationship value and help differentiate PwC retail consultancy practice

DMNs will do this by:

Deepening and extending retail strategy projects

Differentiating PwC services portfolio in retail pitch work

Effective Interface with existing PwC retail software solutions

Lucrative project management opportunities

Mark up on DV own label solution

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Discussion & next steps