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TRANSCRIPT
Investor presentation
Phil WagstaffGlobal Head of Distribution
Global Distribution Strategy
This document is solely for the use of professionals and is not for general public distribution.The value of an investment and the income from it can fall as well as rise and you may not get backthe amount originally invested.
May 2014
1
Today
• 5 year plan
• Changes made and changes ongoing
• People
• Our global business
• The importance of product
• Brand
• The next 3 years
2
My background
• Over 25 years in asset management distribution
• NM Schroder, Henderson, M&G Investments, New Star, Gartmore
• ‘Done the job’
• Build the people and they will build your business
• Joined via Gartmore acquisition
• Why I came back!
3
A combination of art and science
Right people
Right relationships
Right time
Right products
Right performance
Right brand
Right client service
Competitive advantage
Distribution is a combination of art and science; application of science to the art of relationships
4
Distribution strategy
• Performance, and the perception of performance, is critical to long term success
• Global Product Development is a key driver
• We need a brand that conveys the sense of performance
• A distribution structure based around client types gives a better understanding of investment objectives, product and service needs
• Quality of people will determine the quality of success
• Team work and collaboration critical in a global market
• Need to build our core franchises
• We have to back our winners
The 5 year plan
2 years in, 3 to go
5
(747)
(423)
(833)(708)
(1,457)
(581)
(107)
197113
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Global Institutional net flowsInstitutional flows continue to stabilise
£m
6
(110)
(792)
(296)(46)
188399
1,348
2,504
2,875
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Global Retail net flows…whilst turn around in Retail is evident
£m
7
(376) (367) (399)(337)
(159)
154
473
690 646
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Onshore OEIC / Unit Trust Retail net flowsRe-establishing our market position
£m
8
246
(252)
108
307
480
(36)
470
1,114
1,554
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Offshore SICAV Retail net flowsRecord Q1 2014 built off strong performance
£m
9
(25)
(164)
(16)
5
187
97
398
608 609
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
US Mutuals Retail net flowsRobust Retail flows continuing in 2014
£m
10
(110)
(792)
(296)(46)
188399
1,348
2,504
2,875
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14
Global Retail net flows
£m
11
198 96
600
1,064419
251
356
410
173
18
68
135
27
190
67
73
100302
400
712
1Q13 2Q13 3Q13 4Q13
European Equities
Global Equities
Global Fixed Income
Multi-Asset
Alternatives
Diversity of flows by fund, strategy and geography20 Retail funds in FY13 with net flows of £100m+
£917m £857m
£1,491m
£2,394m
1Q14 continued this momentum: 10 Retail funds with net inflows of £100m+
12
What is Distribution?
• Sales
• Marketing communications
• Investment communications
• Client service
• Product strategy / development
• Brand
25% of Henderson’s staff work in Distribution which sits at the centre of the business
Clients
PortfolioManagers
Pre-financial crisis model
PortfolioSpecialists Sales Relationship
ManagersOperations
Loose coordination
Clients
PortfolioManagers
Emerging model
Sales OperationsRelationship Managers
PortfolioSpecialists
Tight coordination
Source: KPMG – Evolving Distribution Models in Asset Management.
13
What have we been doing?
Changed…• Our model• Our behaviour• Compensation• Building a global infrastructure
Focus…• Increasing and up skilling resources
in core markets• Rebranding the business• Globalising the product suite• Increasing marketing spend• Identifying key franchises and ‘run our winners’• Centres of excellence
Working as a team to help us better serve our clients
Old model
New model
Institutional
Retail LiquidAlternatives
Institutional
Retail LiquidAlternatives
14
Developing a truly global distribution model
Note: All data as at 31 Dec 2013.1 Based on total AUM.2 Includes Middle East and Africa.
Distribution31 FTEs
Distribution39 FTEs
Distribution23 FTEs
Distribution151 FTEsUK
66%AUM¹
North America11%AUM¹ Europe and
Latin America19%AUM¹,²
Asia / Australia4%AUM¹
15
New people
Head of EMEA Retail & LatAm
Greg Jones
Head of EMEA Institutional
Nick Adams
Head of Global MarketingRob Page
Head of Advisory SalesSam Mettrick
CEO of Japan Business
Shiro Tsubota
Head of Asia Wholesale
Mabel Chan
Head of Germany
Daniela Brogt
Head of Content
Darrel Billingham
Head of Distribution Australia
Matt Gaden
Head of Corporate Communications
Angela Warburton
…and more to come
16
Europe & Latin AmericaDepth and breadth in distribution supported by a strong brand presence
Note: Clients from the EMEA region are serviced either directly from London or through one of our European offices.1 Teams: UK Discretionary team, UK Advisory team, JV team (Telesales team 2Q14).2 Teams: UK Client & Consultant Relationships, Nordics & Netherlands Sales teams.
13
Private investors, financial advisers, platforms, discretionary wealth managers
UK Property, Cautious Managed, Strategic Bond, European Special Sits, Global Equity Income
8
Local authority pension funds, corporate pension funds, institutions, SWFs
Sterling Credit, Total Return Bond, Multi Asset Credit
3
Private investors, financial advisers, platforms, discretionary wealth managers
The City of London Investment Trust, Bankers Investment Trust
2
National pension funds (AFPs), banks, discretionary wealth managers
Absolute Return, European Equities, European long/short
17
Platforms, banks, insurance companies, discretionary wealth managers
European Equities,European Credit,Equities long/short,Global Equity Income
UK Retail¹ EMEA Institutional²
Investment Trusts Latin America Continental
Europe Retail
London, Paris, Milan, Amsterdam, Frankfurt, Zurich, Madrid base
Sales Professionals
Clients
Key Products
17
North America
18
Wire houses, wholesale platforms, RIA’s
Global Equity Income, European Focus, International Opportunities
3
State pension funds, corporate pension funds institutions
Global Equity, Global Fixed Income
Strong Retail Distribution network
US Retail US Institutional
Boston and Chicago base
Sales Professionals
Clients
Key Products
Note: Background reflects current Henderson US distribution territories.
18
Liquid alternatives distribution
6 (3 EU, 3 US)
High net worth individuals, family offices, private banks, wealth managers;Local authority pension funds, corporate pension funds, institutions, SWFs;
Charities and foundations
UK Equity long/short, European Equity long/short, Agriculture, Global Equity long/short, UK Small Cap long/short
Sales Professionals
Clients
Key Products
London and US base
19
Global product governance framework
• Strategic – high-level / long-term • Product innovation• Life cycle review
• Execute new product ideas• Coordinate and prioritise initiatives
• Product specification• Stress testing• Pipeline reporting
Global Strategic Product Group
Product Implementation
Committee
Product and projects
stakeholder meetings
20
Global product development
1. Global Equity• EAFE & ACWI
2. Global Equity Income
3. Global Fixed Income• High Yield• Investment Grade• Emerging Market Debt
4. Unconstrained Bond Funds
5. Global Equity Long Short
1. Asian Equity
2. Natural Resources
3. Agriculture
4. Liquidity
5. Commodities
Strategic / Global Tactical / Regional
21
The winner takes it all
1,317
(564)-1,000
-500
0
500
1,000
1,500
Top 1% Remaining 99%
US mutual flows – Europe stock²Global flows 2013¹$bn
¹ Source: Morningstar Direct, Worldwide OE & MM ex FoF ex Feeder Database, as at Dec 2013.² Source: Morningstar Direct, US OE ex MM ex FoF Database, as at Dec 2013.³ Source: Morningstar Direct, Europe OE & MM ex FoF ex Feeder Database, as at Dec 2013.4 Source: IMA EchoWeb, as at Dec 2013.
2,739
738 738 707
0500
1,0001,5002,0002,5003,000
Top 5 Remaining 22funds
JP MorganIntrepid European
Fd
HendersonEuropean Focus
Fund
$m
European flows – European ex-UK large-cap equity³
2,947
5641,279
615 396 334 3220
1,0002,0003,0004,000
Top
5 fu
nds
Rem
aini
ng 1
49fu
nds
BG
FC
ontin
enta
l Eur
Flex
ible
Sta
ndar
d Li
feE
ur E
q In
c Fd
Thre
adne
edle
Eur
Sel
ect
Hen
ders
onG
artm
ore
Fund
Con
t Eur
ope
Fund
Bla
ckR
ock
Eur
opea
nD
ynam
ic
€mUK Retail flows – IMA Property4
Top 5 funds
569
2,511
0
500
1,000
1,500
2,000
2,500
3,000
Henderson UK Property Total sector
£m
Top selling fund in sector 2013
Top 2 funds
22
Henderson Horizon Euro Corporate Bond Fund
Source: Morningstar Direct, comparison with the Morningstar Fixed Income Euro-Corporate Universe, Lux domiciled funds only.
0
5
10
15
20
25
30
35
40
0.0 €
0.2 €
0.4 €
0.6 €
0.8 €
1.0 €
1.2 €
1.4 €
1.6 €
1.8 €
2.0 €
Dec
-09
Mar
-10
Jun-
10
Sep
-10
Dec
-10
Mar
-11
Jun-
11
Sep
-11
Dec
-11
Mar
-12
Jun-
12
Sep
-12
Dec
-12
Mar
-13
Jun-
13
Sep
-13
Dec
-13
Henderson Hz Euro Corp Bd FdHenderson Hz Euro Corp Bd Fd Performance
Henderson Horizon Euro Corporate Bond Fund since inception
• Second best performing fund in the sector since inception
• Second best net selling fund in the sector in the past 2 years
• 1.68% market share in the Morningstar EUR Corporate Bond sector
December 2010The first anniversary of the fund marks the beginning of marketing activities supporting sales efforts to establish Henderson’s reputation as a FI fund manager.
With client interest in Credit remaining high, marketing activity focused heavily on:• Sponsored events: 12 events across Europe, including high
profile pan-European events • Major PR focus principally in France, Germany and Italy• Webcasts (on average every trimester), supported by transcripts• Frequent webinars on topical issues• Frequent collateral, such as ‘Fund updates’ and
‘View from the Credit desk’• Exact target from September 2011Higher level of marketing activity coincides with rising flows into the fund.
2011 – 2013
Marketing activities on this fund scaled back to make use of limited fund managers’ time on promotion of EHY and GHY fund.
2014
23
Strengthening our brand
Marketing is not brand
1. Having the right product, for the right client in each region is fundamental to building a brand
2. Consistent performance in flagship products has to be a given
3. Culture where all staff build the brand by reflecting a positive image of Henderson
A believable external message can only be developed once we have confidence in delivering the above three.
Jonathan IveChief Designer, Apple
Your sense of a brand is really a sense of the product. I’ve never understood how people can think that you can describe what you want the brand to be and then sort of legislate that in a way that’s not entirely driven by the product.”
“
24
Rebrand
• Sophisticated, upmarket
• Non retail leverage
• Non UK leverage
• More coherent and consistent
• New websites
Why?
• A fresh start for Henderson
• A line in the sand post M&A
• Establish our credentials around our core competencies
• Position Henderson as an intelligent, sophisticated and aspirational brand
• Positioned for todays clients –the buying process is institutionalised
• Allow us to engage with our audience through the various routes to market and establish
Objectives
25
Our competitive advantage
• RDR means that existing brands are more desirable
• High barriers to entry for guided architecture• Strong fit of product to market demand
UK Retail
• Well established sub-brand AlphaGen• Operational expertise• Cultural advantage over traditional asset
managers
Liquid Alternatives
• Existing relationships with wirehouses and platforms
• High barriers to entry
US Retail
• Established network of local offices, local languages and support to build on
• Strong fit of product to market demand
Continental Europe
27
Why Asia?
• Asian Century is upon us – by 2030 Asian GDP will be greater than 35% of global GDP¹
• Asia will comprise 22% of global investment management revenues over the next 5 years (US$385 billion)2
• Sovereign funds, large Japanese pensions and Australian superannuation shape the Asian institutional opportunity
• Henderson has a good foot-print in key markets, but needs to build strong “franchise” capabilities
• Focus will be critical…• Asia’s top 50 asset owners represent 90% of the institutional revenue opportunity • Australia will drive the DC market• Japan will drive the retail sub-advisory market (local partnership opportunity)• China could become a major growth engine (local partnership opportunity)
Pan Asia should become a growth engine for Henderson
¹ Source: ANZ – “The Caged Tiger – the Transformation of the Asian Financial System” , March 2014
2 Source: Casey Quirk.
28
Asia’s heterogeneous marketplaces force firms to make concentrated bets
Market dynamics Competitive dynamics Success factors Henderson focus
• Deteriorating corporate pension funding• Lack of domestic income‐generating
instruments
• Most local players abandoning global product
• Local distributors seek foreign brand names for thematic offers
• High‐yielding, credit‐oriented products• Sub-advisory relationships with key
providers and local distributors
• Substantial fee pressure from regulators• Growing need to diversify domestic‐heavy
portfolios overseas
• Oversupply in Australian equities• Greater need to move toward passive and
alternative mandates in superannuation
• Differentiated global equity and alternatives
• Access to higher‐fee market segments such as SMSF, HNW
• MPF fee pressure reduces growth• Local HNW marketplace increasingly
RMB‐denominated
• Chinese players linking HK, mainland vendors
• More unified “Greater China” market will create more intense local competition
• Local products and structures• Strong mainland‐oriented partners• Range of global strategies
• Regulators opening new pools of assets• Global product demand slowly rising as
government eases curbs
• Highly concentrated distribution• Regulatory arbitrage favours “national
champions”
• Strong JV partner…• …offset with individual firm ties to
insurers, distributors, trusts
• Pension reform poor growth catalyst• Local HNW marketplace sophisticated• Local structures increasingly favoured
• Master trust rule changes could impede offshore fund sales
• Local competitors to tie up with mainland
• Local SITE/SICE infrastructure• Connections with strongest local FHC
distributors
• Strong sovereigns, weak retail demand• HNW booking centre for Asian wealth
• Sovereigns insourcing significantly• Retail favours brand names that play well in
CPFIS
• Local presence• Alternatives, global products for HNW
investors
• Demand focused on local, regional product• Sovereign and pension market growing
• Aggressively globalising local players• Waning interest in cross‐border funds
• Local product development• Bank distributor connections
Secondary Focus
• Fund flows roiled by regulatory changes• No institutional market on horizon
• Local players have best distribution links• Slim demand for non‐Indian product
• Ownership in solid local manager• Long‐term strategy for asset accretion
Greater China
Source: Casey Quirk.
29
Pan AsiaExpanding distribution presence
2
SWFs, platforms, banks, institutions, distribution partnerships
Global Equities,Global Fixed Income,Hedge funds
4
National pension funds, institutions, banks, distribution partnerships
Global Equities, Global Fixed Income,Managed Futures, Hedge funds
3
Super funds, institutions, charities, platforms, banks, financial advisors, SMSFs
Global Equity, Global Fixed Income,Enhanced Index, Global Commodities, Global Resources
6
Banks, discretionary wealth managers, institutions, private banks
Global Equities, Global Fixed Income, Hedge funds, Global Property, European Equities
Greater China Japan Australia Rest of Asia
Singapore, Hong Kong, Sydney, Tokyo base
Sales Professionals
Clients
Key Products
30
Blueprint for Pan Asia
• Gain better leverage from existing business operations in Singapore, Tokyo, Hong Kong & Beijing
• Likely requirement for local product structures• Investigate partnership opportunities to accelerate growth
• Strong focus on promoting our global capabilities• Re-shape Asian equities under new leadership• Focus on key institutional relationships
• Develop a strong institutional brand• Build a diversified book of AUM – global + local capabilities• Become a solid contributor to Group
Leverage local business
infrastructure
Introduce key capabilities to
market
Build brand presence and
grow AUM
31
Spotlight on Australia
• Local team, full RE license, local transactions• Approach shows long-term commitment • Build on positive brand perception
• ‘Import’ rated and relevant capabilities - global• Local deals with local and global appeal (‘export’)• Demonstrate commitment to the market
• Develop a strong institutional brand• Build a diversified book of AUM – dominated by global capabilities• Become a solid contributor to Group
Create local business
infrastructure
Introduce key capabilities to
market
Build brand presence and
grow AUM
32
Competing in Australia’s crowded market
• Pure play active manager, with diversification of offers
• Focus on contemporary global capabilities
• Best quality local team, combining with world-class PMs
• No legacy – a clean sheet and an open mind
• Historical connection with Australia
Early signs support our aspirations
33
For Pan Asia…
Build core product franchises across Asia
Institutionally recognised
Active partnerships delivering
Become a material contributor to the Group
Build foundation for Australia
Re-assess Asia strategy
Produce a plan that sees Asia as a key growth contributor
Investigate strategic partnerships in key markets
Create focus
Last 2 years Next 3 years
…back to the global plan…
34
Back to the 5 year plan
Globalise the product suite
Institutional development• US• Europe• Asia
European and LatAm Retail expansion
Japan on stream
Australia on stream
People upgrades/ culture
Process
Product development
Brand
Home market strength
Retail
Last 2 years Next 3 years
…only the start of the journey
35
Henderson Global Investors201 Bishopsgate, London EC2M 3AETel: 020 7818 1818 Fax: 020 7818 1819
G:\CreativeServices\UK\2014\!Presentations\Gen14\Sydney Investor Presentation 20140422.pptx
Important informationThis document is intended solely for the use of professionals, defined as Eligible Counterparties or Professional Clients, and is not for general public distribution.
Past performance is not a guide to future performance. The value of an investment and the income from it can fall as well as rise and you may not get back theamount originally invested. Tax assumptions and reliefs depend upon an investor’s particular circumstances and may change if those circumstances or the lawchange.
If you invest through a third party provider you are advised to consult them directly as charges, performance and terms and conditions may differ materially.
Nothing in this document is intended to or should be construed as advice. This document is not a recommendation to sell or purchase any investment. It doesnot form part of any contract for the sale or purchase of any investment.
Any investment application will be made solely on the basis of the information contained in the Prospectus (including all relevant covering documents), which willcontain investment restrictions. This document is intended as a summary only and potential investors must read the prospectus, and where relevant, the keyinvestor information document before investing.
Issued in the UK by Henderson Global Investors. Henderson Global Investors is the name under which Henderson Global Investors Limited (reg. no. 906355),Henderson Fund Management Limited (reg. no. 2607112), Henderson Investment Funds Limited (reg. no. 2678531), Henderson Investment ManagementLimited (reg. no. 1795354), Henderson Alternative Investment Advisor Limited (reg. no. 962757), Henderson Equity Partners Limited (reg. no.2606646),Gartmore Investment Limited (reg. no. 1508030), (each incorporated and registered in England and Wales with registered office at 201 Bishopsgate, LondonEC2M 3AE) are authorised and regulated by the Financial Conduct Authority to provide investment products and services. Telephone calls may be recorded andmonitored. Ref: 34S