Our Channels

• Authentic

• Community

• Clear

• Shareable

• Self-contained

• Wow factor

• One sentence if needed

• Support key messages

• Striking photo

• Photo and story united

Blood Objectives

• Recruitment

• Maintain stock levels

• Recruit BAME donors

Organ Objectives

• Recruitment

• Conversation

• Position organ donation as support for families

Existing Audiences

Organ Donation Blood Donation

Social Media Audit

Auditing our social media audiences

for each of the channels to serve as

benchmarks for the ensuing pillars

Surveying people within the four

target groups, through a leading

polling organisation, on their attitudes

towards donation and online

behaviours

Determining whether the target

audiences are catered for within the

current social media strategy and

communications

Social Media Strategy – comms

objectives

Education

Education

Recruitment

Recruitment

Retention and Affirmation

Retention and Affirmation

Social Media Strategy – Supporting

business need

Cross promotion

Cross promotion

Cross promotion

In summary...

• Constantly monitor and refine

• Community has the best content

• Curate lightly

• Find new ways to support business need

• People first

Any questions?

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do:

www.charitycomms.org.uk

Conference

28 April 2016

London

#CharityContent

Charity content

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