““Putting Media Literacy Putting Media Literacy To Work in the Classroom”To Work in the Classroom”

Frank W. BakerFrank W. Baker

fbaker1346@aol.comfbaker1346@aol.com

www.frankwbaker.comwww.frankwbaker.com

What is media literacy?What is media literacy?

ANALYZEANALYZE CREATECREATEUnderstand both how and Understand both how and why media messages are why media messages are constructedconstructed, and for what , and for what purposes purposes Examine how individuals Examine how individuals interpretinterpret messages messages differently, how values and differently, how values and points of view are points of view are included or included or excludedexcluded, and how media , and how media can can influenceinfluence beliefs and beliefs and behaviors behaviors Apply a fundamental Apply a fundamental understanding of the understanding of the ethical/legal issuesethical/legal issues surrounding the access and surrounding the access and use of mediause of media

Understand and utilize the Understand and utilize the most most appropriateappropriate media media creation tools, creation tools, characteristics and characteristics and conventions conventions Understand and effectively Understand and effectively utilize the most utilize the most appropriateappropriate expressions expressions and interpretations in and interpretations in diverse, multi-cultural diverse, multi-cultural environmentsenvironments

ML in Show-Me StandardsML in Show-Me StandardsCOMMUNICATIONCOMMUNICATION

ARTSARTSSOCIAL STUDIESSOCIAL STUDIES HEALTHHEALTH

Informational textsInformational texts

Persuasive textsPersuasive texts

PropagandaPropaganda

Print and nonprintPrint and nonprintadvertising andadvertising andpropagandapropaganda

Video Video techniquestechniques

Analyze and Analyze and evaluate oral and evaluate oral and visual mediavisual media

Gather information Gather information from written and from written and visual sourcesvisual sources

use critical thinking use critical thinking skills to analyze skills to analyze marketing and marketing and advertising advertising techniquestechniques

ML in Show-Me StandardsML in Show-Me Standards

Information & Communications Technology LiteracyInformation & Communications Technology Literacy

Evaluate information critically/competentlyEvaluate information critically/competently

Grade 9-12Grade 9-12

Analyze and evaluate Analyze and evaluate media techniquesmedia techniques to convey the messageto convey the message

Evaluate accuracy of informationEvaluate accuracy of information

Evaluate for bias by analyzing viewpoint(s)Evaluate for bias by analyzing viewpoint(s)

http://dese.mo.gov/divimprove/instrtech/documents/il_cle_April2010.pdf

Media Literacy: QuestionsMedia Literacy: Questions

http://namle.net/publications/core-principles/http://namle.net/publications/core-principles/

Media Literacy in ActionMedia Literacy in Action

My ApproachMy Approach

Visual Advertising MovingVisual Advertising MovingLiteracyLiteracy ImagesImages

Visual LiteracyVisual Literacy

Magazine ActivityMagazine Activity

Deconstructing a Print AdDeconstructing a Print Ad

SloganSlogan Action; storyAction; story ColorColor POVPOV PowerPower Techniques ofTechniques of

persuasionpersuasion LayoutLayout SubtextSubtext Eye MovementEye Movement

Who Who createdcreated the ad?the ad?

What is the ad’s What is the ad’s purposepurpose??

What What techniquestechniques grab my grab my attention?attention?

Who or what Who or what might be might be omittedomitted??

Who is the Who is the audienceaudience??

WhereWhere was the was the ad published?ad published?

Advertising LiteracyAdvertising Literacy

Language of moving imagesLanguage of moving images

CamerasCameras LightsLights Sound (including music)Sound (including music) Editing ( aka post production)Editing ( aka post production) Set designSet design Actors:Actors:

- expressions (non-verbal)- expressions (non-verbal)

- clothes- clothes

- body language- body language

Nonprint/ CommercialNonprint/ Commercial

Be sure to see the lesson plan that Be sure to see the lesson plan that incorporates this video atincorporates this video at

www.frankwbaker.com/streaming_mlwww.frankwbaker.com/streaming_ml

Communication Arts: 9-12Communication Arts: 9-12

“ “ analyze and evaluate the analyze and evaluate the effectiveness of video techniques effectiveness of video techniques (lighting, camera angles, shots, etc.) (lighting, camera angles, shots, etc.) in television and film”in television and film”

Language of Moving ImagesLanguage of Moving Images

CamerasCameras LightsLights Sound (e.g. music)Sound (e.g. music) Editing (includes sfx)Editing (includes sfx) Set DesignSet Design Actors:Actors:

Wardrobe Wardrobe

ExpressionsExpressions

Body LanguageBody Language

Deconstructing Nonprint textsDeconstructing Nonprint texts

Cell Phone AdCell Phone Ad

Be sure to see the lesson plan thatBe sure to see the lesson plan that

incorporates this ad atincorporates this ad at

www.frankwbaker.com/streaming_mlwww.frankwbaker.com/streaming_ml

Political AdsPolitical Ads

Political AdsPolitical Ads

““The Country I Love”The Country I Love”

Deconstructing Motion PicturesDeconstructing Motion Pictures

Deconstructing Motion PicturesDeconstructing Motion Pictures

News LiteracyNews Literacy

You are the reporterYou are the reporter

TwitterTwitter

http://is.gd/w5eC7 http://is.gd/w5eC7

==

http://newsosaur.blogspot.com/2009/http://newsosaur.blogspot.com/2009/12/presses-stopped-forever-at-140-12/presses-stopped-forever-at-140-papers.htmlpapers.html

ActivityActivity

Everyone reads the news storyEveryone reads the news story

Using the handout, summarize your Using the handout, summarize your story in 140 charactersstory in 140 characters

Be prepared to explain what strategy Be prepared to explain what strategy you used you used

Questions/EvaluationsQuestions/Evaluations

““Putting Media Literacy Putting Media Literacy To Work in the Classroom”To Work in the Classroom”

Frank W. BakerFrank W. Baker

fbaker1346@aol.comfbaker1346@aol.com