1. Putting it onthe lineReach Out February 2013

2. Some thoughts onhow digital creativitycan help fundraisersdrive donations 3. What did we (re)learnDo something different to get noticedPut it on-the-line to get donationsA distinct tone-of-voice really worksBeing a bit cheeky gets you pressThe press want good storiesSocial media platforms gives you a big leg up 4. Stories make theworld go around 5. The need for donations almostalways revolvearound overcomingthe monster 6. Narrative Structure 7. SOME THOUGHTS 8. 1Be very clear and single mindedabout the inciting incident, thereason why you are making thechallenge. 9. 2Provide the relevant backgroundso your audience can understandyour character more. Make itpersonal. 10. 3Think of your fundraising eventas the climax and dont be afraidto share the struggle as thismakes it more engaging. 11. 4Further calls for help as you striveto complete the challenge willactually enhance the drama. 12. 5Some form of closure is veryimportant even if its not a happyone. As there is always a nexttime 13. A STORY IN THEMAKING 14. The story begins 15. GO FORTH