push notifications for websites: how they work? what are the best practices?
TRANSCRIPT
Bring your users back to your website
Newsletters are goneWeb Push is coming
@WonderPush
Push notifications for websites:Commonly called "web push"
1. Targeted messages sent to all Chrome, Firefox and Safari users.
2. Similar as iOS and Android applications notifications.
Web Push notifications create unique user experiencesThey are
140 characters max displayed.CONCISE
SWIFT Appear fast as instant messaging.
RELEVANT Alert users with real time targeted information.
EFFICIENT Reach users on mobile AND desktop.
@WonderPush
CUSTOMIZED Personalized picture and interactive buttons.
How it works1. You set up JavaScript small snippet into your web pages
2. You define how your user optina. Through a switch displayed where you wantb. Through a system window which will be displayed after 3 pages view or 2 visits
3. You tag your user navigation
4. You automatize targeted messages from your backend or from WonderPush dashboard regarding:
- User fidelity and engagement- Categories visited: products, channel, etc.- Action: purchase, unconfirmed basket, etc.
5. The notification is displayed immediately on the user device (desktop, mobile, tablet) even if the browser is closed (Chrome, Firefox, Safari)
@WonderPush
Desktop Mobile
1 Explain the added value of subscribing to web push notifications.
@WonderPush
Desktop Mobile
Your users opt in to notifications from their desktop or their mobiles' devices.2
@WonderPush
Desktop Mobile
Users will receive your targeted message, even when they are not visiting your website.3
@WonderPush
Desktop Mobile
Your users instantly come back to your website, directly on the page you chose.4
@WonderPush
Quick Survey
Breacking News
Coupons
Examples to inspire you
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@WonderPush
With WonderPush,boost your users' engagement
@WonderPush
WonderPush.com is the first system to allow targeted web push integration in less than 5 minutes.1
WonderPush.com runs with any website, HTTP or HTTPS.2
100% rewarding for the user who remains in control through opt-in/opt-out system.3
Already available for 1 billion Safari and Chrome users.4
Sources: internes@WonderPush
● Opt-in rate
E- commerce Media Entertainment Real Estate
13% 20% 25% 27%
● Click through rate
E- commerce Media Entertainment Real Estate
18% 12% 9% 10%
● Re-engagement rate*
E- commerce Media Entertainment Real Estate
27% 40% 50% 37%
*Opt-in users who have clicked on notification or came back on the website during the 6 hours after receiving a notification
Promising first trendsFrom 10 websites and 24 milions web push (August 2015 - March 2016)
Target Increase engagement and drive loyality.
Results ● Opt-in rate: roughly 20%!● Opened rate: between 9% and 16%.● Notified users visit website 2 times more
than non-notified users.
BlackFridayFrance
Study case
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Don’t delay anymore Switch now to web push
Get it for freeNo credit card needed
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