PUNJAB AGRICULTURAL MANAGEMENT & EXTENSION

TRAINING INSTITUTE (PAMETI)PAU Campus, Ludhiana - 141 004 (Punjab)

(Tri-Annual Publication)

Volume 9 Issue 2 August-November 2019

PAMETI Reporter

From Director's Desk

Jaggery is a traditional non-centrifugal sugar product and is

also known as unrefined sugar, which is prepared without the

separation of molasses and crystals. Its colour varies from

golden brown to dark brown. Jaggery is produced using

traditional methods and has enormous health benefits which

makes it an ideal sweetener. Just 20 grams of jaggery contains

38 calories and has 9.8 gram of carbohydrates, 9.7 gram of

sugar, 0.01 gram of protein, choline, betaine, Vitamin B12, B6,

folate, calcium, iron, phosphorus, and manganese. It has no

traces of any kind of fat so one can readily add it to their diet

without worrying about excessive fat intake. Jaggery is rich in

magnesium. Every 10g of the food contains 16 mg of the mineral.

So, if one consumes even 10 grams of it, he or she would've

fulfilled 4% daily requirement of mineral in their lives. Therefore,

eating it on a daily basis leads to good intestinal health.

For the producers cum sellers, it is mandatory to have

Registration/License of FSSAI for jaggery business. Training

should be acquired from recognized institute before starting

jaggery production. During processing, Bio-agents like “Okra

Juice” should be used instead of using chemicals. After

processing, jaggery & its products should be stored in PET jars

or pack it in shrink type packaging material and displayed in

cabinet/counter. But, all this material should be food grade & air

tight because gur is very hygroscopic in nature. Open/uncovered

sale of jaggery & its products should be avoided at all costs to

maintain hygiene in the final jaggery products.

cane

In this IssueF I C T s e n a b l e d

Agricultural extension in collaboration with EEI, Nilokheri

F Linking farmers to emerging formats of market (in collaboration w i t h M A N A G E , Hyderabad)

F Livelihood options for Rural Youth

F Digital media for Farm Journalism and its content development

F Agricultural marketing and schemes of the M i n i s t r y ( i n co l labora t ion w i th MANAGE)

F F o o d S a f e t y a n d Nutritional Security

F Va lue add i t i on i n Livestock products for b e t t e r m a r k e t i n g opportunities

F C l i m a t e R e s i l i e n t Agriculture

F F o o d p a c k a g i n g , labeling and branding f o r r e m u n e r a t i v e m a r k e t i n g ( i n collaboration with CCS NIAM, Jaipur)

F Skill Trainings of Rural Youth (STRY)

B

E ST ET CIE VR RE EX ST NEN IOS

PA M E T I

F Awareness about RKVY and MGNREGA

C Hygiene Production and improved marketing practices of Jaggery

C Training Planning Workshop f o r T r a i n i n g N e e d s Assessment

C Post harvest Management and s p e c i a l i z e d m a r k e t i n g strategies for horticultural produce

C Strengthening Agricultural Marketing through ICTs

C Promoting Agrobiodiversity i n c l u d i n g H e r b a l a n d Medicinal Gardens

C Office Accounts and Record Keeping

C Improving work efficiency t h r o u g h P e r s o n a l i t y Development

C Imparting Basic IT skills

Forthcoming Programmes

ਸਾਗ ਸਰੋ ਂ ਦਾ, ਗੰਨੇ, ਛੱਲੀਆਂ ਤੰਦਰੁਸਤੀ ਦਾ ਗਿਹਣਾ ।

ਦੇਸੀ ਗੁੜ ਖਾ, ਪੀ ਲੈ ਲੱਸੀ, ਕੋੲੀ ਰੋਗ ਨਹੀ ਂ ਰਿਹਣਾ ।।

ICTs enabled Agricultural Extension

Linking Farmers to emerging formats of market

Extension officials should be trained in IT skills so that they

can use the IT tools and

technologies for providing

t i m e l y a n d q u i c k l y

agricultural knowledge to

farmers.Viewing this, a

workshop in collaboration

with Extension education

Institute (EEI), Nilokheri was

organized from 06-09 August, in which 40 participants from

state agriculture and allied deptts., ATMA, PAMETI and KVKs

participated.

Dr Labh Singh, Director, EEI Niloheri urged the trainees

to actively participate in the prog. and keenly learn the various

IT topics. Dr S R Verma, faculty from EEI, explained the

importance of IT in agriculture and allied areas. Practical

sessions were organized for hands-on experience with

various IT tools for knowledge acquisition, organization and

sharing. Production of short duration videos, exposure visits

and use of social network was also part of the workshop.

To increase the farmers’ access to markets, there is a need to

develop new innovative marketing methods. Keeping this in

mind, three day training in

collaboration with MANAGE

was organized from 20-22

Aug. In all, 27 participants

from agri. and allied deptts.

from Punjab and Haryana

attended the program. Mr

Lal lan Rai , f rom DMI,

Faridabad and Dr Shalendra

from MANAGE inaugurated

the training. During the program, different marketing methods

such as e-NAM, RSD model for self marketing, e-marketing

etc. were discussed with the trainees. Dr SS Kandhari, JDA-

cum-SNO (ATMA) presided over the valedictory function

where participants gave their valuable feedback.

Livelihood options for Rural Youth

Agriculture and allied extension functionaries can play a

major role in imparting knowledge for livelihood generation

methods and skills required for the same.

Keeping this in view, a

training prog. was

organized from 26-30

Aug., in which 17

extension off ic ials

participated. Various

resource persons from

PAU and GADVASU

interacted with the participants and discussed livelihood

methods/policies/programmes for rural youth, practical

problems being faced and suggestions which support

multiple livelihood strategies and promote equitable access

to competitive markets.

PAMETI is undertaking UN-FAO TCP project “Strengthening

Agriculture and Allied Sector

Contributions in implementing

India’s National Biodiversity

Action Plan (NBAP) 2008 and

National Biodiversity Targets

(NBTs)”.

Under th is project ,

mainstreaming Ag BD in

agriculture and allied sectors, a training was organized from

02-04 Sept. for ATMA officials, progressive farmers,

members from Biodiversity Management Committees

(BMCs), environmentalists and others, in which, 42

participants took part. This training was organized based on

the training curriculum developed by PAMETI as a model

training which may be replicated elsewhere in future for

capacity building of other stakeholders.

Dr SS Johl, Chancellor, Central University of Punjab,

Bathinda, in his session, emphasized that only those

agricultural technologies should be developed and practiced

which not only ensure food security but also sustainability of

biological resources. Ms. Seema Bhatt and Ms. Shalini

Bhutani from FAO-India also interacted with the trainees.

Training included exposure visits, exercises and activities for

participatory learning.

Extension officials working in agriculture and allied areas

should be well versed in using digital platforms and social

Mainstreaming Agrobiodiversity (Ag BD)

Digital Media for Farm Journalism and its Content

Development

m e d i a t o o l s t o c r e a t e

awareness among the farming

c o m m u n i t y , h i g h l i g h t

development activities &

motivate farmers.

Aiming this, three day

training was organized from

09-11 Sept. which was attended by 22 participants from state

agril. and allied deptts., and ATMA. Participants were trained

in content development and using e-publication tools. They

were also imparted knowledge about how to take part in

citizen journalism, write effective social media posts and

deliver effective Radio and TV talk through hands on

experience and role play sessions.

For creating awareness among all the stakeholders working

in agril. and allied sectors about their role in implementation

of govt. sponsored schemes at

grass root level, a training cum

sensitization programme was

organized

from 16 to 17 Sept.,

in which 26 participants took

part.

Dr Shalendra from MANAGE

discussed centrally sponsored govt. programs in agril. and

allied areas mainly Agri-clinics and Agri Business Centres

(ACABC), Diploma in Agricultural Extension Services for

Input Dealers (DAESI) and Skill Training for Rural Youth

(STRY). These courses with their operational guidelines and

practical implementation were discussed in detail.

In order to impart knowledge about various food safety

concerns to the extension officials, a training programme was

organized from 21-22 October. This was attended by 20

extension officials. Dr HS Dhaliwal, Director PAMETI laid stress on the urgent

need to apply the correct food safety principles for producing,

handling, preparing and storing food. Dr BS Acharya, Joint

Director, FSSAI, New Delhi made trainees aware about the

Food Safety and Standards Act, 2006 and role of FSSAI in

Training cum Sensitization Prog on

Agril. Marketing and Schemes of the MoA&FW

Food Safety and Nutritional Security

in collaboration with

MANAGE

ensuring the food safety. Dr

Veenita Kumari from MANAGE,

explained the concept of Food

Security Groups (FSGs) and its

implementation. Dr Aadesh Kang,

DHO, Ludhiana appealed trainees

to actively participate in ensuring

food safety by guiding various stakeholders in food industry.

Value addition in livestock products is the process of

increasing the economic value and consumer appeal of a

livestock commodity. Keeping this in view, a training prog. was organized

from 24-25 Oct. for the extension officers of livestock sector

and ATMA, in which, total 28

trainees participated. Need and

importance of value addition,

la test t rends and future

prospects of livestock products

in the market etc. were

discussed during the training.

Experts from GADVASU interacted with the participants and

made them aware about the latest technologies that can add

value to the livestock produce for better marketing and more

income.

With strong extension network and appropriate extension

methods, it is possible to enhance the capability of farmers

towards adaptation of climate resilient technologies to

counter the harsh effects of climate change. Keeping this in mind, a

training prog. was organized from

5-7 Nov., which was attended by

21 extension officials from agri.

and allied deptts. of the state. Dr

N Balasubramani from MANAGE

pointed out the possible impacts

of both macro as well as micro

climate change and mitigation strategies in Agriculture and

Livestock sectors. Dr Hardeep Kaur from Punjab State

Council of Science and Technology(PSCST), Chandigarh

shared climate smart interventions of Punjab state in various

sectors.

Value Addition in Livestock Products for Better

Marketing Opportunities

Climate Resilient Agriculture

PUNJAB AGRICULTURAL MANAGEMENT & EXTENSION TRAINING INSTITUTE (PAMETI) Punjab Agricultural University Campus, Ludhiana - 141 004

Ph. No.: 0161-2401960-79, Ext. 422; Telefax: 0161-2770059; E-mail address: pametiludhiana@gmail.com

Food Packaging, Labeling and Branding for remunerative marketing

Skill Trainings for Rural Youth

Considering the benefits of food packaging, labeling and branding for better

marketing, organized a workshop from 20-22 Nov., sponsored by CCS NIAM, Jaipur .

It was attended by 27 participants including extension officials from agril., horticulture

and dairy departments, ATMA, and progressive farmers. S RS Sekhon, GM,Verka milk plant, Ludhiana

explained the role of Milkfed in quality production of milk

products, their packaging and labeling. He also threw light

on journey of brand Verka and guided the farmers for

establishing their own brands. Other experts explained

consumer behavior, food packaging technologies,

labeling standards, branding process and e-marketing

etc. Dr Rajesh Singh, Director, FSSAI, New Delhi explained the quality standards.

Visits and demonstrations of different packaging technologies were also part of the

workshop. Dr HK Verma, DEE, GADVASU, Ludhiana gave overview about the role of

GADVASU in developing variety of livestock products.

Skill Training of Rural Youth (STRY) is aimed at imparting skill-based training to rural

youth on agri-based vocational areas in agriculture and allied fields to promote

employment in rural areas. Trainings under this programme were sponsored by

MoA&FW and conducted under the guidance of MANAGE. PAMETI organized 07

training programmes under STRY in the period from August to November, 2019. In all,

105 rural youth were trained in areas like Poultry, Dairy, Piggery and Goat rearing,

Mushroom cultivation, Nursery management etc. These trainings were organized at

PAMETI campus as well as at other districts in collaboration with GADVASU, PAU and

ATMA Faridkot.

FDirector, PAMETI was the inaugural session of

international training program on “Agril. Extn. Mgmt. system in India with key lessons for African Continent” organized by ICAR-

th ATARI, Zone-I, Ludhiana on 16 Aug.FExams for DAESI programmes at

ATMA Faridkot and PAMETI held from 21- 24 Aug.

FExams for PGDAEM (12th batch) were organized from 23-27 Sept..

FMr Ravneet Singh, DD(PHT) a t tended meet ing regard ing educational qualif ications for insecticides dealers organized at

thIASRI, New Delhi on 27 Sept.FDirector PAMETI took the viva-voce

of M.Sc. student at CSK HP Univ., thPalampur on 28 Sept.

FDirector PAMETI inaugurated the DAESI program of ATMA Faridkot

thon 12 Oct.FMr Ravneet Singh attended training

o n “ P r o j e c t f o r M G N R E G A implementation in organic farming in Punjab” in Dept. of Rural Dev. &

thPanchayats, Punjab on 16 Oct.FSSG team of UNEP visited project

villages and PAMETI from 16-19 Oct. and released a PAMETI book on “Rice Residue Management”.

FDr Harmeet Kaur, DD(BM) attended review meeting of EEIs in Krishi

thBhawan, New Delhi on 6 Nov.

Guest of Honour at

Other Highlights

To __________________________________

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About PAMETI, PunjabSAMETI in Punjab, known as PAMETI (Punjab Agricultural

Management & Extension Training Institute), is working as an

autonomous institute located in Punjab Agricultural University,

Ludhiana Campus to provide Extension Management Trainings

to the extension staff of ATMA districts. The institute was

registered under the Societies Act 1860 and started functioning in

2000.

EDITORIAL BOARD : Chief Editor : Dr H S Dhaliwal Editors : Ms Bharti Madan and Ms Rupinder Kaur

PUBLISHED BY : Dr H S Dhaliwal, Director, PAMETI, Ludhiana