c a p a b i l i t i e s a n d p e r s p e c t i v eA G E N C Y O V E R V I E W

W W W . P U M P H O U S E C R E A T I V E . C O M

Pumphouse Creative is a lean, no-nonsense

communication design firm located in the

heart of Dallas’ Deep Ellum. Three elements

define our approach:

:: ability

:: grit

:: experience

:: top line

world headquarters

DEEP ELLUM – Pumphouse Creative’s

We are a performance-based company.

Sure, we love what we do, and it is a great

way to make a living. But charm and 50¢

will only get you a phone call around here.

Everyone at Pumphouse Creative delivers a

high level of quality, creativity and attention

to detail, or they wouldn’t be here.

:: ability

WE AREWHERE THE RUBBER MEETS THE ROAD

Isn’t glamorous, and can’t be measured,

bought or sold. There are no award

shows honoring it. The same goes for

the creative process if you are taking

it seriously.

Our work is a culmination of concerted

effort, crit ical assessment and reworking

our creative product until it is on target.

:: grit

don’t pick up the tools.if you DON’T LIKE gettin’ your hands dirty,

Know-how can be measured not only in years,

but also in diversity. Our work has led us

through agencies of every size and shape.

We’ve worked on everything from national

print advertising in publications such as

The Wall Street Journal and Rolling Stone to

National Promotions and Web Rollouts. This

ain’t our first big rodeo. So check out some of

our work on the following pages, and give us a

call if you want the full story.

:: experience

the boots look pretty.the spurs ain’t there to make

::ClientDrive The Foundation

::DisciplineBrand Development, Web Design

::DeliverablesWeb, Direct Mail

::BackgroundWe were approached to help brand & create a web site for

a for profit enterprise which also serves as a fund raising

resource for school districts. For each online driving school

enrollment a portion of the proceeds goes to the student’s

school district.

::ApproachThis project was equal parts database design, art direction

and ensuring web architecture usability. The target was not

so much young people, but parent’s of young people who

would be enrolling their children.

::ResultsOur client has been overwhelmed with enrollment and

the database has saved the client labor in tracking which

school districts are due funds. Thanks to both our creative

combined with the strength of the business concept, we

have been busy rolling this out into 15 school districts in

the Dallas Fort Worth area.

::ClientSociety of Petroleum Engineers/ATCE

::DisciplineEvent Promotion

::DeliverablesPrinted Collateral including Conference Program, Exhibitor

Prospectus and Attendee Flyer

::BackgroundFor the past 87 years, ATCE has been the leading technical

conference in the E&P world, bringing together emerging

technologies; state-of-the art innovations; leading-edge

companies and organizations; and thousands of engineers,

scientists, managers, and executives each year.

::ApproachJust a few of the challenges in working with SPE are

continually leveraging the SPE brand, separately promoting

their various conferences, and keeping each conference

fresh from year to year.

::ResultsWe are currently in our sixth year of designing and producing

the marketing collateral for this SPE conference and several

others, including the Offshore Technology Conference. Our

clients have been consistently happy with our efforts, and

they continue to reward us with bigger and better projects.

::ClientCaesars Entertainment Corporation

::DisciplinePrint Collateral, Point of Sale

::DeliverablesDuratrans, Posters & Banners

::BackgroundOne of the largest entertainment, hotel & gaming

companies leaned on Pumphouse Creative to deliver

some top-notch grand opening materials for their

Tunica property.

::ApproachThis project was an exercise in following graphic standards

while keeping the creative fresh. The rewards message

has it’s own creative dialogue which we used in the

Tunica location.

::ResultsThis project was a last minute hail mary and Pumphouse

caught the ball and ran with it. We had a little over a week

to take 65 collateral pieces from design to production-ready

files. We’ll call this one a touchdown and we even ran it in

for two points. +

::ClientBlackBerry (Integer Group)

::DisciplinePromotional Advertising

::DeliverablesPrint Advertising, Point-of-Purchase

::BackgroundThis concept was presented to BlackBerry for a promotion

in which the consumer received a free iPod shuffle with the

purchase of a BlackBerry 7520.

::ApproachBlackBerry’s core market is very corporate, but the iPod

giveaway presented an opportunity to have a bit of fun.

Juxtaposing the usually conservative BlackBerry brand

with the far “funkier” culture of the iPod brand seemed

like the perfect solution. Kari Luna from Happy Little Atom

came up with a headline, and we kicked it up a notch with

the perfect visual.

::ResultsThis was a very successful promotional concept and we have

to give full credit to the creative marketing staff at BlackBerry

for taking a chance. Our visuals and headline added the

finishing touch that helped BlackBerry increase sales of their

7520 device, and loosen up a lot of ties in the process.

::ClientCarlson Restaurants/T.G.I. Friday’s International

::DisciplinePromotional Advertising, Web Design

::DeliverablesRadio, Television, Point of Purchase Materials, Menus, Web Sites, Bar Materials, Novelties

::BackgroundFor the past three years PumpHouse Creative has been working with T.G.I. Friday’s International on a wide variety of promotions and initiatives.

We’ve come up with concepts and designs for annual promotions including, New Year’s, FIFA World Cup, Super Bowl, Halloween, Carnival, Holiday, Mother’s Day, Father’s Day, Thanksgiving, St. Patrick’s Day, Fourth of July…you get the picture, if it’s a holiday or a celebration, we’ve done it.

We’ve also launched new Menu and Bar initiatives including Small Plates, Friday’s Speaks Italian, Party Platters, Tex Mex, Mojito Madness and co-promotions with Diageo on Smirnoff Vodka as well as Jose Cuervo Tequila. And, we’ve also helped keep all of this creative as well as sensitive internal documents available to a world-wide franchisee audience in real time thanks to a secure online ftp managed by us.

::ApproachBetween Scott Benton’s slick style and Mark Roberts’ out-there creative executions Pumphouse Creative focuses on delivering diverse creative, which still carry’s T.G.I. Friday’s brand narrative.

::ResultsOur relationship with T.G.I. Friday’s has flourished into a great partnership. In addition to creative promotions and launches of new initiatives, the PumpHouse team has been invited on several in-house brain storming sessions to provide our unique perspective on their amazing brand.

::ClientSouthland Corporation (Integer Group)

::DisciplinePromotional Advertising

::DeliverablesPoster, Counter Card, Change Mat, Static Cling, Dangler

::BackgroundThe Integer Group came to us for help with these promotional

materials for 7-11’s VCom automatic teller machines. The

VCom is like an ATM on steroids, and the goal of this point-

of-purchase was to let H&R Block consumers know they could

cash their tax refund checks at any VCom location.

::ApproachThe goal was to come up with point-of-purchase that

conveyed the look and feel of commerce and, most

importantly, conveyed the message in a legible,

concise manner in both English and Spanish.

::ResultsSince we were working for another agency on this project,

we have not been privy to any quantifiable data. The

feedback on the aesthetic aspect of the work has been

very positive and the design was repurposed for use on a

similar promotion with JacksonHewitt. So we must have

done something right.

::ClientWilliamson-Dickie

::DisciplineConsumer Promotion

::DeliverablesStandee, Banner, Poster, Counter Card, Shelf Talker, Tear Pad

::BackgroundIn this annual promotion, workers are nominated via a write-in

essay, and the hardest-working of the bunch is selected for

the perfect blue-collar prize package. This year, the package

included a truck, a custom motorcycle from BMC Choppers, and

a trip to Vegas for the Pro Bull Riding Championship, along

with a dozen lower-tier prizes.

::ApproachWe wanted to portray the worker in the art, but realized

that photography would be too specific. After a little head

scratching, we came up with the silhouette of the worker with

the tool box. We also wrote the headline, which definitely

passes our standard of “shorter is better”, and effectively

communicates the idea behind the promotion.

::ResultsDickies loved this artwork so much they boosted it for the look

and feel of the microsite. The client was also thrilled that we

were able to design and produce the entire promotion in about

three weeks, enabling them to make their “insane” in-store

deadline. As the promotion is still in progress, there aren’t any

numbers on store participation or submissions, but Dickies is

expecting a very solid result.

::ClientLone Star Beer

::DisciplineEvent Marketing

::DeliverablesPrint Advertising, T-Shirts & Website

::BackgroundIn the ‘60s, ‘70s, and ‘80s, Dallas had its own personal

version of American Graffiti on Forest Lane in North Dallas:

a place for teens to cruise, show off their car, sneak a beer,

maybe get lucky in love.

We partnered with Lone Star Beer to recreate the good ‘ole

days for just one night on June 4.

::ApproachThis is one of those kid-in-a-candy-store projects and we

ran with it. The creative is retro-70’s with a hot rod look

that will never go out of style. Lone Star was a perfect

partner on this event and they helped knock this event out

of the park.

::ResultsPumphouse Creative probably put on one of the largest car

shows in Dallas for 2011. We had over 1,000 cars and well

over 3,500 spectators according to The Dallas Observer. The

sponsors were happy, we were happy and the spectators

were beside themselves. We will do this again soon!

saturday • october 15 • 2011

::ClientTriumph Motorcycles, USA

::DisciplinePromotions

::DeliverablesPrint Advertising, Web Key, Web Site

::BackgroundAt the heart of Triumph’s philosophy is a firm commitment

to developing truly unique motorcycles that are distinctive

in looks, design and performance. Triumph’s aim is to craft

motorcycles that deliver a great riding experience through

the fusion of a well-balanced, easy to handle chassis and

strong, flexible engines. The result is an inspiring range of

motorcycles delivering intelligent, usable performance

::ApproachTriumph’s came to us because of our experience with

promoting Rockers vs Mods Dallas wanting a promotion

aimed at the Cafe Racer crowd. We were asked to merge the

heritage with new technology with the Triumph brand. This

promotion has a web-key included with instant win prizes.

The consumer simply puts the Triumph-style key into their

computer and they could instantly win very unique cafe

bike to gear to admission to special events. Triumph gathers

a bit of information and drives people to special test drives

at participating dealers around the U.S.

::ResultsOur client is happy with the creative and we are in currently in

production with the web-keys, photo shoot & web site.

::ClientWilliam Noble Rare Jewels

::DisciplineCatalog Development

::DeliverablesPrint & Web Catalog

::BackgroundWilliam Noble is a high-end jewelry store, specializing in

rare, estate and historically significant jewelry. In addition

to their annual holiday catalog, they wanted an online

version to work with their existing web site.

::ApproachPumphouse Creative worked together with Olga Arseniev

Creative to design the look and feel of the print catalog.

The jewels were the focal point of the piece, and were the

only design elements utilized in the interior of the catalog.

We executed all of the layout, in addition to extensive

color correction and retouching. The online version of the

catalog was built in Flash to allow complete control of

design, typography and color.

::ResultsBoth the printed catalog and the online version were

very successful. So much so that we have been selected to

present concepts for the next season’s catalog. If you’re in

the market for a 70-carat diamond necklace, look for our

work in your mailbox.

::ClientNokia Theatre

::DisciplineEvent Promotions

::DeliverablesCapabilities Brochure

::BackgroundNokia Theatre, in addition to being a great concert venue,

features outstanding amenities for hosting small trade shows,

product rollouts and other corporate events. This brochure was

designed to sell those capabilities to meeting managers and

other potential corporate clients.

::ApproachThe client supplied us with a list of the venue’s amenities

and some photography of the facility, and very little else.

We used the distinctive architecture of the building to

drive the design, giving it a clean and open look that

meshed well with the photography of the venue, our

primary visual elements.

::ResultsThe client was thrilled with this piece, feeling that it

both captured the spirit of the venue and met their

communication needs. A senior executive at Anschutz

Entertainment, the theater’s parent company, stated that

it was one of the best looking pieces produced for any

of the Anschutz venues — a huge compliment for us.

::ClientLiveNation / House of Blues

::DisciplineDesign, Marketing & Web Design

::DeliverablesBrochures, Print Collateral Concierge Membership Card

& Web Site

::BackgroundThe House of Blues grew out of founder Isaac Tigrett’s love

for the unique American art form known as the “the Blues”.

Weaned on this music during his early childhood in Tennessee,

one of Isaac’s goals was to introduce the world to the music

of the rural south, including the Blues, Rhythm and Blues,

Gospel, Jazz and Roots-abed Rock & Roll.

::ApproachAs a retainer client we had very busy periods and a few lulls

in the work. During one of these lulls we developed this

concierge program as an unsolicited project for the House

of Blues. We know their business very well and the current

concierge relationships were developed ad hoc and we felt

it was important to formalize these critical connections.

This has a simple points system rewarding concierges

with meals, tickets and events which they can either use

themselves or pass along to their clients.

::ResultsPumphouse Creative presented these layouts over six

months ago and they are making their way through the

upper echelons of Live Nation. Cross your fingers for us!

::ClientSotherby Homes, a Shaddock Company

::DisciplinePromotions, Brand Advertising, Kiosks

::DeliverablesPrint Advertising, Collateral, Web & Event Marketing

::BackgroundBecause Sotherby has over 40 years in the industry,

the marketing director was looking for a fresh approach

to selling homes in an increasingly tough market.

::ApproachWe analyzed Sotherby’s business with fresh eyes and came

up with some unique solutions. To start with, we hired

a real estate agent as a consultant to help with initial

brainstorming. With his help, we developed a strategy that

involved new technology as well as traditional media.

The end result was an innovative promotion which utilized

the strengths of technology, emotional appeal, traditional

media and brand messaging.

::ResultsThe client was so pleased with our promotional ideas,

they had us develop a consumer campaign. The realtor

promotion will roll out next year, and by all accounts it

is far superior to anything they or their competitors have

come out with to-date.

LIVE LARGE SELL BIG: See Sotherby Homes Sales Consultant for complete details. Not valid with any other o�er or previously written contracts. Sotherby Homes “Sell Big, Live Large” promotion good only on a Sotherby home sold in the Dallas/Fort Worth area between March 1, 2007, and April 30, 2008. Sotherby Homes Realtor Incentive Card to Sales Consultant prior to the signing of the contract. Sotherby Homes reserves the right to terminate program or change rules at any time. Prices, plans, dimensions, features, speci�cations, materials or availability of homes or communities are subject to change without notice or obligation. Copyright® 2006 Sotherby Homes - All Rights Reserved.

THE SOTHERBY PETER ISLAND VIRGIN ISLAND TOUR PROGRAM: Only eligible to licensed realtors in the Dallas/Fort Worth area. Realtor® must register client utilizing the Sotherby Homes Realtor Incentive Program card at �rst visit. O�er only available on homes that close between January 1, 2007 and December 31, 2007. All prices subject to change. In the event of co-op sales, both realtors will receive credit for 1/2 sale. Realtor® investor sales are not eligible for program, this program cannot be redeemed for cash. Travel destination subject to change without notice. Sotherby Homes has the sole discretion to cancel or change the promotion at any time without notice.

WIN: Sell and close four Sotherby Homes in 2007 and you will drive away in the ultimate realtor car, a 2008 Mercedes GL450*.

ALSO, $500 above your percentage will be added to your Sotherby Realtor Rewards card immediately upon your first closing!

PLACE: This year, sell and close two Sotherby homes and win a trip for two to the Virgin Islands in 2008!

AND, when your office is in the top 10 for net sales within the promotion period, your Office Manager or Broker also qualifies for a trip for two!

SHOW: Recieve your reward card with $100 on it upon your first showing of a Sotherby Home.

PLUS, for each additional showing we will add $100 to your card**!

Go to www.sotherbyrewards.com to see your

standings and enter for additional points and rewards.

Realtor Incentive ProgramThis card is your ticket to the good life!

::ClientInnovation Medical

::DisciplineWeb Design

::DeliverablesWeb Site Design, Content Management System

::BackgroundThe purpose of Innovations Medical is to provide their

patients with the best treatments available for skin care,

body shaping, and other cosmetic procedures. They are

often one of the first practices in the nation to offer

new technological advances in body shaping and skin

rejuvenation. Chief of Staff, Dr. Bill Johnson, has been

serving the Dallas / Ft. Worth community since 1984.

::ApproachThis website for a North Texas aesthetic medical practice

went from 25 to almost 100 pages of content in a little over

a month. Along the way, we implemented a custom content

management system, integrated their library of over 75

videos into the site via Google Video, implemented a custom

SEO management system which allows their 3rd party SEO to

edit site meta tags right in their web browser, and developed

a site search function which uses those meta tags to deliver

Google-style search results on any page in the site.

::ResultsSince this redesign, their bounce rate has dropped by 30%

and stayed down.

::ClientElk Corporation Roofing Products

::DisciplineCollateral Design

::DeliverablesPocket Folders, Sell Sheets, Installation Instructions,

Warranty Cards and Product Brochures

::BackgroundElk Corporation is a well-established building products

company with a legacy of product innovation, quality,

reliability and unmatched beauty in all of their building

products. Pumphouse Creative has maintained a long-

standing relationship with Elk Corporation, designing and

producing print materials for many facets of their business.

::ApproachThis was a large project that required diverse skills to

complete successfully. From project management and

print production, to old-school typesetting and a bit

of design, we utilized our talents to complete this job

on time and within budget.

::ResultsUpon completion, the response was so favorable that

Elk asked us to develop a similar packet for their Peak

Performance Contractor program.

Our experience has given us insight into

when it’s best to use finesse and when to

crack the ball for all it’s worth. Following

is a brief overview of our long, dubious

illustrious careers.

:: who we are

Work History:Pumphouse Creative – Dallas, TX Principal, June 1998 to present

Freelance Designer – San Jose, CA/Dallas, TX August 1996 to May 1998

The Promotion Network – Dallas, TXArt Director, January 1996 to July 1996

AvreaFoster, Inc. – Dallas, TXDesigner, June 1994 to December 1995

StatCat, Inc. – Dallas, TXProduction Artist, May 1992 to May 1994

StatCat, Inc. – Dallas, TXIntern, October 1991 to April 1992

Brand Experience:adidas, American Airlines, BankOne, Baylor Hospital, Caterpillar, Community Coffee, Dickies, Dr Pepper, First USA Bank, Footaction, Frito-Lay, Gatorade, Imprimis Group, JCPenney, MadMan Lures, Nike, Nokia, Nokia Theatre, Nortel, Pepsi, Sara Lee, Society of Petroleum Engineers, STRINCO, Suiza Foods, Utilicorp United, W@P Forum, Word Publishing.

Strengths:“The ability to keep working on projects long after everyone else has given up hope. A psychic eye for typography. Faith in my own convictions.”

Career Highlights:Two years helping Michael Cory design and produce catalogs for Footaction. Working with John Norman on international ads for adidas. Every time I get a thank-you letter from a truly satisfied client. Working my way from print to interactive design and back again.

Personal:Born in Dallas. Raised in Dallas. Lives in Dallas. Thrown out of Catholic school in the 4th grade. Dropped out of freshman year at SMU to become a graphic designer. Became a graphic designer.

Uh Huh’s:Photography. The cello. Hemmingway. Cormack McCarthy. 1963 Jaguar XK-E. Greene & Greene. Miles Davis. Anything post-modern and Japanese.

What Scott Likes Most About His Career:“That my work has continued to improve over the years and has consistently met or exceeded the expectations of my clients. Overall, I think I’ve had a positive impact on the brands that I’ve had the opportunity to influence. Last but not least, as my uncle used to say, it beats the hell out of selling insurance.”

Scott BentonPrincipal

Work History:Pumphouse Creative – Dallas, TX Principal, August 2005 to present

LCR Group – Dallas, TXAccount Director, December 2004 to July 2005

Square 1, Inc. – Dallas, TXAccount Director, January 2003 to November 2004

M/C/C, Inc. – Dallas, TXAccount Manager, September 2000 to December 2002

The Richards Group, Inc. – Dallas, TXAccount Supervisor, December 1998 to August 2000

Moroch & Associates – Dallas, TXAccount Executive, July 1995 to November 1998

Brand Experience:7 UP, Baylor Healthcare Foundation, Centris Information Services, Corona Extra, Corona Light, Cube Solutions, Dave & Buster’s, Direct Energy, Dr Pepper, Galaxy Aerospace, Hummer, McDonald’s, Metro PCS, Modelo Especial, Negra Modelo, Netier Technologies, Oldsmobile, Pacifico Clara, Schweppes, Star Ranch, US Dialtone, Valor Telecom.

Strengths:An innate ability to appraise a situation and see the possibilities for my clients. Understanding that there is more than one solution for every problem.

Career Highlights:Garnered national television and public relations exposure for Corona Extra with placement in Super Bowl XXXIV (2000).

Personal:Born and raised in Houston, Texas, and proud of it. Likes to jump out of planes and race heavily modified cars. Doesn’t take himself or life too seriously.

Uh Huh’s:Really good audio gear, German cars, speed and lucky breaks.

What Bruce Likes Most About His Career:“That my industry changes and evolves as frequently as the human condition. That no two clients are the same and that I’m not panhandling on the street.”

Bruce McElroyPrincipal

Work History:Pumphouse Creative – Dallas, TX Principal, June 2003 to present

Square 1, Inc. – Dallas, TXStudio Manager, March 2001 to June 2003

DDB Dallas – Dallas, TXStudio Manager, August 1998 to March 2001

Barnes Brand Advertising – Seattle, WAArt Director, June 1997 to August 1998

The Promotion Network – Dallas, TXStudio Manager, December 1995 to June 1997

Fuqua & Eyre – Dallas, TXDesigner, November 1993 to December 1995

The StatCat/CatPak – Dallas, TXProduction Artist, June 1992 to November 1993

Boykin & Roberts – Dallas, TXOwner, October 1991 to November 1993

Brand Experience:ABC Radio, AMD, American Airlines, Arizona Jeans, Bronco Bowl, Cingular, Dallas Mavericks, Dallas Morning News, Dave & Buster’s, Dillard’s, Dr Pepper, Elk Roofing, ESPN, Excel Meats, The Family Place, Footaction, Frito-Lay, The Gambrinus Corporation (Corona and Shiner Bock), Gatorade, Hampton Hotels, Icehouse Beer, In-N-Out Burger, JCPenney, Kraft Foods, Lender’s Bagels, Mary Kay, McIlhenny,

Midway Games, Miller Beer, Minute Maid, Nike, Nokia Theatre, Pacific Bell, Pepsi, Philip Morris, Phillips Petroleum, Pizza Inn, Sapporo, Southland Corporation, Suiza Foods, Tyson Beef & Pork, United Distillers & Vitners, Utilicorp United, VHA Healthcare, Vignette, Whataburger.

Strengths:“I do two things: Tell you what I’m going to do, and then do it.”

Career Highlights:Concepted Smirnoff’s “The Russians Are Coming” promotion for Barnes Brand, which placed an actual Russian MiG 17 Fighter jet in bar locations.

Personal:Reared in Tacoma, Washington, and left as soon as humanly possible. Lives in a historic home, built in 1918, and drives obsolete vehicles.

Uh Huh’s:My Maida, urban mountain biking, fiddling on machines, live music & dead writers.

What Mark Likes Most About His Career:“I constantly get projects that force me to explore areas outside my comfort zone.”

Mark RobertsPrincipal

Give us a shot

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