pump up the_volume_13.06.13
TRANSCRIPT
In 60 seconds...
I’m going to take it for granted that you...
Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food
So how can we add some extra magic?
Lets make some social media magic
Social media amplification Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Use of hashtags Real-time photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live pinning on Pinterest Live web-streaming
Amplification is more than just making lots of noise
7 good reasons why amplification is a good idea
Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI
Applications
Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation
• .
Make it as easy as possible to interact
Provide good Wifi Check mobile signals Hold the event above ground Promote the hashtag Inform the audience of speakers usernames Brief speakers beforehand for soundbites Give your audience great content
Creating an event specific website
An event website allows you to pull together all social channels
Creating an event specific website
An event website allows you to pull together all social channels
Creating an event specific website
An event website allows you to pull together all social channels
Event specific Twitter profile
By using #brandmax the organiser & delegates can track relevant content
YouTube channel almost live uploads
Upload video content to a carefully branded channel ‘almost live’
Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction live
Instagram = Instant compelling photography
Instagram = Instant compelling photography
Instagram = Instant compelling photography
Pinterest = the virtual shareable pinboard
Pinterest = the virtual shareable pinboard
Live video blogging
Voxpops filmed on smartphone cameras create compelling content
Live video blogging
Live audio blogging
Audio blogging creates instant audio content which can be easily shared
Live streaming
Ustream broadcasts your event anywhere in the world as it happens
Live streaming
Ustream broadcasts your event anywhere in the world as it happens
Sharing presentation content
Slideshare is a brilliant way of sharing presentation content post-event
Live social media display
Interactive screens powerfully display aggregated social content
Example: Gatorade Social Media Mission Control
PepsiCo listens to customers and responds in real time
Other examples
Social media can be measured
PeerIndex measures authority, activity & audience
Social media can be measured
Klout powerfully tracks amplification probability & true reach
Social media can be measured
Twitalyzer offers dozens of ways to visualise your social media efforts
Social media can be measured
Sprout Social tracks and analysis all social accounts and helps measure ROI
Case study: Smirnoff presents Sensation
Mission: Use Radio-frequency identification (RFID) technology to connect the event with the online world reaching 1.5 million people
http://youtu.be/J7eVBFhcWYc
What the hell is social media in 2 minutes
http://youtu.be/QLd9q88ohUs
