BA (Hons.) GRAPHIC DESIGN LEVEL

06 Module Code OUGD301 Outcomes

Module Title DESIGN PRACTICE 3

BRIEF TITLE

Puffin Wind in the willows

Brief

Create a child’s book cover for Wind in the willows

Background Considerations

- First published in 1908, and inhabited by anthropomorphic creatures with

quintessential English charm, The Wind in the Willows possesses a wonderful

fascination for children of all ages.

- Design a whole new cover look for The Wind in the Willows, in order to reinvent this

classic for a new generation of readers, encouraging children (and adults) to revisit it

time and time again, and ensuring that it remains an integral part of childhood.

Mandatory Requirements

- Your cover design needs to include all the cover copy as supplied and be designed

to the specified design template (cut-down B format, 178mm high x 129mm wide,

spine 20.6mm wide).

- have an imaginative concept and original interpretation of the brief

- be competently executed with strong use of typography

- appeal to the broadest possible audience for the book

- show a good understanding of the marketplace

- have a point of difference from the many other book covers it is competing against

- be able to sit on the shelves of a supermarket or ebook store as easily as it sits on

those of more traditional bookshops such as Waterstones

Things to think about

- What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept

and clearly places the book for its market of both children (to pick up and buy for

themselves) and adults (to buy for children). While all elements of the jacket need to work

together as a cohesive whole, remember that the front cover needs to be able to work on its

own and be eye-catching within a crowded bookshop setting. It also needs to be able to

work on screen for digital retailers such as Amazon.

Deliverables

- A series of children’s book covers

- A series of posters to promote the book