pubs top 10 list
DESCRIPTION
TRANSCRIPT
Top 10 List: PRCA 3339PR Publications
Amy GemmelSenior, PR Major
1. How to Use InDesignOnline tutorials
available at Adobe.com
Endless possibilities for creating public relations publications of any kind
Used by the pros for magazine covers, posters, etc.
2. Creating a BrochureEach panel should
present a unique set of facts
Important to keep the C.R.A.P. principles in mind.
Keep your target audience in mind
3. (C.R.A.P.) Contrast Use colors opposite
on the color wheel
Choose fonts that stand out on a page
Creates visual attraction on the page
4. (C.R.A.P.) Repetition
Similar font choices
Color palette throughout document
Use of similar images, or logos
5. (C.R.A.P.) AlignmentProper use allows
for easy reading
Represents transitions in the text
Left justification is preferred for most publications
6. (C.R.A.P.) Proximity How related elements
are grouped together
Distance from important images/graphics to relevant text
Poor placement creates confusion within the publication
7. Complexities of Photography
LightingDistanceRule of 3MoodPerspective Composition
8. The World of PaperMany, many,
many different types – Each with a specific use
80 lb. glossy paper is brochure paper
It’s a messy process to create paper!
9. Infographics Are Helpful
Combines the mental picture with informative material
Not only visually pleasing, but further understanding of important concepts
10. Color is KeyBlue is recognized as
favorite color
Color creates a visually pleasing aesthetic
Has an impact on mood and draws attention to specific areas