publishing house research
TRANSCRIPT
What magazines do IPC publish?
IPC publish 63 magazines, all of which fit into three different categories – mass market for
women, market for upmarket women and market for men.
The most popular amongst these are:
Company History
The company was founded in 1968 after lots of smaller publications decided to join forces, and the
company has just recently been bought out by Time Inc. IPC has a
large portfolio selling over 350 million copies each year.
OUR MISSION IS SIMPLE:To create the most effective marketing and communications campaigns that will enable our clients to build long-term relationships with their customers and in doing so, deliver a healthy return on their investment (ROI).
MUSIC MAGAZINE RELATED TO THE PUBLISHING HOUSE:
©1996-2015 Time Inc. (UK) Ltd.
All rights reserved NME is part of the Time Inc. (UK) Ltd
Entertainment Network
What magazines do they publish?
Bauer Media Group is a large European-based media company,
headquartered in Hamburg, Germany that manages a
portfolio of more than 600 magazines, over 400 digital
products and 50 radio and TV stations around the world.
“Bauer Media reaches over 22 million UK
adults. We connect our audiences with
compelling and quality content whenever,
wherever and however they want.”
© Bauer Consumer Media Ltd. All Rights Reserved.
MUSIC MAGAZINE RELATED TO THE PUBLISHING HOUSE:
© Bauer Consumer Media Ltd. All Rights Reserved.
What magazines do they publish?
The company was founded as Future Publishing in Somerton,
Somerset in 1985 by Chris Anderson with the sole magazine
Amstrad Action. An early innovation was the inclusion of
free software on magazine covers, the first company to do so.
Anderson sold Future to Pearson PLC for £52.7m in 1994, but bought it back in 1998, with Future chief executive Greg Ingham and Apax Venture
Partners, for £142m. In 2001 Anderson left Future.
Target Audience: Mostly hobbies i.e gaming, playing musical
instruments and driving (mostly aimed at men)
MusicRadar is part of Future plc, an
international media group and leading digital publisher.
Visit our corporate site.
What magazines do they publish?
Condé Nast International is the international arm of the New-
York based publishing company which produces many of the
world's best known magazine brands. With headquarters
located in London, Condé Nast International publishes 126
magazines, close to 100 websites and more than 200
tablet and mobile apps.
55 MILLION SUBSCRIBERSConde Nast’s Target Audiences:
• Prestige Pioneer (prestige beauty buyer/first to try)• Big-Basket Beauty (mass beauty/volume buyer)• Right from the Runway (luxury fashion follower)
• Eclectic Stylist (high/low fashion buyer)• Alpha-Millennial (young peer leaders)
• Lovemark Mom (mothers who buy brand names/not generics)
• Motor Maven (luxury car experts/the source for their friends)
• Shopping without Borders (global traveler)• Tech-thusiast (volume consumer electronics buyer)• On-The-Towners (leading-edge singles, large social
network, love to socialize)
The high-end magazine publisher’s pre-tax profits fell for the second year in a row – profits have halved since 2011– with much of the blame due to investment in its fashion and design college and information technology.Turnover at the company, which publishes a range of titles including Tatler and Vanity Fair, fell by just over 6% to £109.95m.
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