publishers usa-q1-2014-be club-units (1)

© Company Name, DateBeintoo Team Member’s name

Monday, January 20, 14

INTRODUCTION OF BECLUB ACQUIRE ENGAGE RE-TARGET

Agenda

© Beintoo BeClubMonday, January 20, 14

OfficesNew York, Milan, London & Shanghai.

PublishersFast-growing network of partnerships with the world’s best publishers e.g. Pandora, Weather Channel, Shazam, Halfbrick (Fruit Ninja) & Rovio (Angry Birds).

400M+ Mobile Devices Worldwide run at least one app powered by Beintoo.

1.5M+ New UsersAcquired every day – 70% 20-40 years.

US MarketBeintoo already reaches 70M+ mobile users.

20-2425%

25-2918%

15-1916%

<152%

40-443%35-3

911%

30-3416%

Age distribution>45

9%

© Beintoo BeClub

Beintoo Inc.


Beintoo = Mobile & Loyalty Innovation

Gamification

Certified gamification professionals with proven track records of employing game tactics to enhance the user experience and drive engagement, behavior change and ROI.

© Beintoo BeClub

+ +

Mobile Product/Ad Tech

Pioneers and thought leaders in mobile product design, native ad technologies, performance ad tech solutions and algorithms; Masters of efficient consultative & collaborative software integrations.

Creative & Ideation

Seasoned in-house creative team specializing in product and user experience design, insight-driven messaging, innovation and content-driven marketing strategy.

Loyalty & Rewards

World-class loyalty professionals who have contributed significantly to the success of programs like Nectar, Capital One, Airmiles and Recyclebank through cross-vertical retailer, brand and publisher partnerships.


© Beintoo BeClub

A mobile engagement & loyalty platform for publishers to drive incremental revenue from app traffic while adding value to the user

experience.

Plug & play software development kit (SDK) allowing app publishers to monetize app traffic via incremental, native, value-driven ad inventory that drives loyalty and adds value to user experience.

“Missions”, sponsored by your advertisers, presented at natural intervals within the app experience, reward users for taking specific actions inside your app.

Location-triggered push-notifications can be used to serve geo-specific, advertiser-sponsored content and/or reward specific offline behavior prompting users to re-open your app.

”Missions” across Beintoo-powered publisher apps rewarded with the “Bedollar” currency allowing users to rapidly earn & redeem for gift cards and other rewards like frequent flyer miles.

What is the BeClub?


© Beintoo BeClub

• Users are rewarded for their engagement with our Bedollar currency and, depending on the sponsor brand’s objectives, discount coupons or promo codes.

• Users can choose to cash in Bedollars for gift cards, merchant-funded offers, magazine subscriptions, merchandise & more in the Bestore, BeClub’s turn-key reward catalog.

Beintoo’s Software Developer Kit empowers publishers to create incremental, value-driven, native ad inventory. Beintoo-powered app users:

Earn Bedollars for Engagement

Burn Bedollars for Rewards

Plug & Play SDK for Publisher & Retailer Apps


Users discover opportunities to earn additional Bedollars in the “Earn” section of Beintoo-powered publisher apps.

Users Earn Bedollars

© Beintoo BeClub

MY TAGS REWARDS NEWS

Shazam 5 Songs Shazam With Friends

Walk-In Walk-In

Walk-In Scan-Product

Walk-In Scan-Product

596 6


596 6

Users access the “BeStore” rewards catalog via the Beintoo-powered app to check their Bedollar balance and redeem their choice of rewards.

Users Burn Bedollars

© Beintoo BeClub

Congrats!

$50 Rei E-Gift Card

6003868120075186

MY TAGS REWARDS NEWS


© Beintoo BeClub

A Valuable “BeConomy” for UsersThe Power of a Collective Loyalty Currency

BeClub Missions reach consumers across an eco-system of apps they already visit regularly. This enables users to earn and redeem more quickly than they could for engaging just with your app.

What’s the Difference?

An audience of millions of engaged users who will discover your app and keep coming back once they do!

All brand logos in this deck are registered trademarks and are used for illustrative purposes. This does not necessarily indicate a finalized partnership

Users rapidly bank Bedollars across Beintoo-powered apps to redeem for real-world rewards, thereby increasing their

likelihood to return.

GAMES

LIFESTYLE

BRANDS

RETAILERS

Members Re-Targeted Across

External Premium

Networks

Members Re-Targeted Across

Social Media Publishers


ENGAGE RE-TARGETINTRODUCTION OF BECLUB ACQUIRE


Post-Download Mission

• Acquire new users coming from the BeClub Coalition.

• You can create post-download missions such as “download the app and watch your first video.”

• You will be charged just when the post-download mission is completed and not for the simple download.

© Beintoo BeClub

BeClubJohn Smith

You’re Reward

Welcome John!

You’ve won 15

Check out Radio Disney to earn more Bedollars and get rewards!


RE-TARGETINTRODUCTION OF BECLUB ENGAGEACQUIRE


In-App MissionsYou can sponsor your own in-app missions in order to drive specific behavior, increase session duration and reward loyalty. Brands can sponsor your in app

missions, opening a new native channel of monetization

© Beintoo BeClub

Music Buyer

Shared Shazam

Comment your Shazam Live

Shazam Live for the first time

Create a Shazam Station

Shazam 3 live songs

Share your Shazam

Comment your Shazam Live

Shazam Live for the first time

Create a Shazam Station

Congrats!Congrats

You Shazamed Live For The First Time

You’ve earned 25

+15

+25

+15


An example of brand featured natively in app missions of Fruit Ninja as a sponsor of Bedollars and special offers (optional) issued to users for completing challenges.

Sponsored In-App Missions


Integrate sponsored missions into your mobile loyalty program. Monetize your traffic by allowing users to earn incremental BeDollars sponsored by brands.

Sponsored In-App Missions

Purchase the single

Get even more bedollars

+15

+25Purchase merchandise

Earn More

Do you want to earn more Bedollars?

Download the latest single

+15

Earn More

Do you want to earn more Bedollars?

Purchase some Merch!

+25

Purchase the single

Get even more bedollars

+15

+25Purchase merchandise


© Beintoo BeClub

Integrate in-store missions into your Beintoo-powered, custom mobile loyalty program. Monetize your traffic by allowing users to earn incremental BeDollars sponsored by

brands. Drive foot traffic to partner brands and in store engagement by the support of the iBeacon technology

Brand-Sponsored, In-Store Missions

Congrats! You made it!

+25

Congrats

You’ve just Shazamed LIVE and earned 10

Bedollars

Grab a Subway footlong on your way home

Want to earn more?

Enjoy your coupon!


Engage mobile users via our Rich Media location based unit. With this unit, the user is shown a store near to his current location. By completing the mission - going to the

store - they unlock a discount at that store. The reward is saved on passbook and iOS will send a geo fenced reminder to the user once he is near one of the stores

© Beintoo BeClub

Brands Sponsored In Store Missions by Passbook

Online unit In front of the store(passbook native)


© Beintoo BeClub

Create your own badges that recognize achievement levels, thereby increasing in-app engagement and social sharing.

Badges


© Beintoo BeClub

Allow your users to redeem Bedollars for a customizable range of valuable gift cards. Since Beintoo manages the reward program. You can add your own merchandise,

virtual goods, discounts on in-app purchases and more.

Reward Program


RE-TARGETINTRODUCTION OF BECLUB ENGAGEACQUIRE


Re-target lapsed users anywhere on the mobile web via brand-sponsored, deep-linked ad units that call out the opportunity to earn BeDollars inside

your app by completing missions, leading users to reopen the app

© Beintoo BeClub

Brand-Sponsored Re-Targeting

CONGRATS!You’ve just earned

Earn more Bedollars

+15 Bedollars

+20 Bedollars

+12 Bedollars

Find & Scan

Find & Scan

Find & Scan

SCAN IT, EARN REWARDS >


• Vodafone integrated BeClub software in their app – mission was to use the phone as members do – to unlock badges with BeDollars.

• For example they would get a “Night Owl” badge if they did calls after midnight.

• Badges unlock BeDollars that users can redeem in reward program with Vodafone products.

• Vodafone promoted the campaign by sending texts to the young segment (15-25 years).

• Activation rate of 5% on the exposed user base, a registration rate of 25% and an average incremental revenue of $15 per registered user in just two weeks.

Case Study 1: Vodafone


Campaign Description: • Rewarded Walk-In Missions valid at hundreds of U.S. locations of major national apparel

retail chain distributed across Beintoo-powered apps.

• BeClub Members unlocked exclusive coupons after completing in-app, brand-sponsored missions.

Mobile Ads v.s. BeClub Campaign:A comparison was done against a group of users of the same audience exposed to standard mobile ads.

© Beintoo BeClub

Case Study 2

MOBILE AD CAMPAIGN BECLUB CAMPAIGN

0.7% CTR 3.1% CTR

0.05% conversion rate on clicks 1.4% conversion rate on clicks

$106.74 average cost per single store visit $3.11 average cost per single store visit


Thank You


publishers usa-q1-2014-be club-units (1)

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