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January, 2007 Vol. 18, No. 1 PUBLISHED BY THE MGCOA - “THE VOICE OF MICHIGAN’S GOLF BUSINESS” Education is Good Business MGCOA BOARD OF DIRECTORS PRESIDENT Frank Guastella Red Fox Run VICE PRESIDENT Bill Fountain Majestic at Lake Walden TREASURER Bob Koutnik Fox Run Country Club Kathy Aznavorian Fox Hills Golf & Banquet Center Larry Bowden The Natural Ed Clark Sandy Ridge Golf Course Jim Dewling Total Golf Inc. Rodger Jabara Crystal Mountain Resort Jim Jeltema Clearbrook Golf Club Toni Joers Concord Hills Lynn Miller Indian Lake Hills Larry Moore U.S. Golf Cars Carolyn Olson Elmbrook Golf Course Steve Ramey Chisholm Hills Dave Richards Golf Marketing Services Jim Scott Gull Lake View Tom Schwark Sycamore Hills Donna Wright Copper Hills Golf Course For those of you who did not attend the 2006 Michigan Golf Business Annual Conference and Vendor Fair you not only missed a good time, but you also missed an opportunity to learn from some of the best educators in the golf business. In my opinion, the MGCOA Annual Conference should be a priority of attendance on all golf course owners’ schedules. Keeping abreast of the latest trends and programs in the golf industry can help improve your bottom line. On October 30-31, 2006, more than 240 golf industry leaders converged in St. Augustine, Florida for the Seventh Annual GOLF 20/20 Conference. This strategic alliance of the golf industry combines insightful research with the strategies designed to further the industry’s knowledge and create new programs for expansion in golf. According to the GOLF 20/20 website: “It’s mission is to align the golf industry behind a plan that addresses the future of the golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game.” One of the programs that were introduced at the GOLF 20/20 Conference that caught my attention was the “Link Up 2 Golf Corporate Program”. This new program is a corporate player development program that provides companies with a turn – key, cost – effective way to place employees in a game of golf while at the same time enhance and promote team building skills, promote camaraderie in the work place and increase job satisfaction and performance. The program was actually started by Club Car at its Augusta, Georgia facility. It is programs such as this that can be incorporated into our facilities to attract and retain players. It is an “out of the box” or non-traditional idea that can increase play at your facility and add dollars to your bottom line. These are the types of ideas that we can learn about by attending local and national industry conferences. NEWS FROM THE PRESIDENT Frank Guastella Red Fox Run Turf specialist Thom Nickoli teaches owners how to save the green ($). Capital Correspondent Tim Skubick shared his look ahead for Michigan politics.

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Page 1: PUBLISHED BY THE MGCOA - “THE VOICE OF … BY THE MGCOA - “THE VOICE OF MICHIGAN’S GOLF BUSINESS” Education is Good Business MGCOA BOARD OF DIRECTORS PRESIDENT Frank Guastella

January, 2007Vol. 18, No. 1

PUBLISHED BY THE MGCOA - “THE VOICE OF MICHIGAN’S GOLF BUSINESS”

Education is Good Business MGCOA BOARD OFDIRECTORS

PRESIDENTFrank Guastella

Red Fox Run

VICE PRESIDENTBill Fountain

Majestic at Lake Walden

TREASURERBob Koutnik

Fox Run Country Club

Kathy AznavorianFox Hills Golf & Banquet

Center

Larry BowdenThe Natural

Ed ClarkSandy Ridge Golf Course

Jim DewlingTotal Golf Inc.

Rodger JabaraCrystal Mountain Resort

Jim JeltemaClearbrook Golf Club

Toni JoersConcord Hills

Lynn MillerIndian Lake Hills

Larry MooreU.S. Golf Cars

Carolyn OlsonElmbrook Golf Course

Steve RameyChisholm Hills

Dave RichardsGolf Marketing Services

Jim ScottGull Lake View

Tom SchwarkSycamore Hills

Donna WrightCopper Hills Golf Course

For those of you who did not attend the 2006 Michigan GolfBusiness Annual Conference and Vendor Fair you not onlymissed a good time, but you also missed an opportunity to learnfrom some of the best educators in the golf business. In myopinion, the MGCOA Annual Conference should be a priorityof attendance on all golf course owners’ schedules. Keepingabreast of the latest trends and programs in the golf industrycan help improve your bottomline.

On October 30-31, 2006, morethan 240 golf industry leadersconverged in St. Augustine,Florida for the Seventh AnnualGOLF 20/20 Conference. Thisstrategic alliance of the golfindustry combines insightfulresearch with the strategiesdesigned to further the industry’sknowledge and create new

programs for expansion in golf. According to the GOLF 20/20website: “It’s mission is to align the golf industry behind a planthat addresses the future of the golf in a strategic manner, withan emphasis on accelerating growth and participation, andcreating new avenues of access into the game.”

One of the programs that were introduced at the GOLF 20/20Conference that caught my attention was the “Link Up 2 GolfCorporate Program”. This new program is a corporate playerdevelopment program that provides companies with a turn –key, cost – effective way to place employees in a game of golfwhile at the same time enhance and promote team building skills,promote camaraderie in the work place and increase jobsatisfaction and performance. The program was actually startedby Club Car at its Augusta, Georgia facility.

It is programs such as this that can be incorporated into ourfacilities to attract and retain players. It is an “out of the box”or non-traditional idea that can increase play at your facilityand add dollars to your bottom line. These are the types ofideas that we can learn about by attending local and nationalindustry conferences.

NEWSFROM THEPRESIDENT

Frank GuastellaRed Fox Run

Turf specialist Thom Nickoliteaches owners how to save thegreen ($).

Capital Correspondent TimSkubick shared his look aheadfor Michigan politics.

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Page 3: PUBLISHED BY THE MGCOA - “THE VOICE OF … BY THE MGCOA - “THE VOICE OF MICHIGAN’S GOLF BUSINESS” Education is Good Business MGCOA BOARD OF DIRECTORS PRESIDENT Frank Guastella

What’s In Your Wallet?Many experts agree thatassociations are facing a crisis inmember confidence and support.The struggling economy, risingunemployment, and the increasedcompetition for members’ time anddollars are all robbing associationsof membership renewals and duesrevenue. And instant access toinformation on the Internet maymake members question why theyneed an association to stay currentin their industry and/or profession.

Well, 350 members can’t be wrong. In 2006 the MGCOAprovided educational programs, suppliers field day, a GoldenPassbook to Michigan Golf, a Michigan golf leaguechampionship, the Tee-Off Times newsletter, sat on NationalGolf Course Owners Association task force on chapter relations,had vendor programs, political action and government affairsday, engaged is environmental stewardship, encouraged anddeveloped corporate partnerships, helped create a new strategicplan for tourism for the state of Michigan with Michigan StateUniversity and the Travel and Tourism Coalition of Michigan.These are some of the day to day programs and projects theMGCOA is currently involved in.

While the current social and economic changes confrontingassociations are sobering, experts agree that a competentassociation staff and a strong board can provide the leadershipthat’s needed to adapt to change and succeed in today’s toughereconomic environment. Where would the state of the industryin Michigan be without the MGCOA? How would your walletbe affected if the MGCOA was not present at the Capital,speaking on behalf of the industry?

We understand the realities of the current economic and socialenvironment. And that reality is members are looking for benefitsfrom their associations that add value to their businesses, notmerely a basket of products and services.

We have to have outcomes-based planning, we have to berelentless when it comes to ways our organization can providevalue to you, our members. We understand the differencebetween features of the organization and benefits to the member,and we know that value is only provided through benefits thatenhance your business.

Good plans always include measurements of how the benefitsprovided will improve the members business. This year, theMGCOA will provide each golf course with a small gift. Youwill receive a 2007 wall calendar. Now you might be thinking,don’t they have anything better to do than put together a calendarof Michigan golf courses when there are kiosks of calendarsfor sale in every mall in every community, everywhere? This

calendar is different. It is a measurement; a tool to remind ourmembers each month of what we are up to. It’s not just a list ofactivities, although this is important information. It demonstratesthe tangible benefit of membership in the MGCOA, right downto the cash in your wallet saved by legislative interventions orgroup purchasing.

An association’s survival depends on maintaining and increasingrevenue and volunteer levels. Yet, members are in control ofthe situation by choosing which association will be the recipientof their time and dollar investments.

Do we offer the best value for your investment? Associationsare organized for all types of purposes, but there are somerecurring benefits that typically are provided to their members,including:

• Education/professional development

• Information and research

• Standards, codes of ethics, certification

• A forum to discuss common problems and solutions

• Opportunities to further a specific mission

• Providing a community of interest.

As I round the bend on my eighth year with the MGCOA, Ican’t help but reflect on the strength of the industry and theawareness we have created of the need for a stronger, moreequitable business climate in our state. The staff of the MGCOAwill further this mission and work hard to meet your expectation,as rightfully you should have them.

Note: If you have not received your 2007 MGCOAMembership Pays Calendar, please contact the office andwe will gladly provide one.

By Kate Moore, Executive Director, MGCOA

Kate Moore with “Willie,” the Bavarian Inn Lodge Mascot,at 2006 Michigan Golf Business Annual Conference

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A tradition of excellence, dependabilityand service to the golf turf managers ofMichigan since 1947.

487 W. Division St.Sparta, MI 49345

1050 Opdyke Rd.Auburn Hills, MI 48326

800-822-2216FAX:800-232-6288

[email protected]

Eagle Eye Golf Course Wins Prestigious“Golf Course of the Year Award”

Few golf experiences in Michigan will rival what awaits you atEagle Eye in Bath. There are many reasons General Manager AlexCoss was handed the trophy of distinction honoring Eagle Eye asthe Michigan Golf Course Owners Association’s Golf Course ofthe Year for 2006. For openers, Eagle Eye is stunning to look at.Designer Chris Lutzke toiled in relative obscurity with the JerryMatthews Natural Course Design firm in Lansing. When he got hisbig break, boy did he ever come through. It’s amazing what oneman’s vision, teamed with one of the world’s renown architects(Pete Dye) can do to an old potato farm and Michigan bog. Buthaving a beautiful golf course is not all it takes to earn the distinctionof ‘Golf Course of the Year’.

The ‘MGCOA Course of the Year Award’ honors a golf propertydemonstrating the highest performance in four criteria. In additionto exceptional quality of the course, the property is owned by theDaryl Kesler family and managed in a manner that benefits thecustomer first. Contributing to the community through the provisionof the First Tee infrastructure as well as direct charitable donationsin excess of $1.5 million has distinguished the Kesler’s as a leaderamong their peers in the industry.

Eagle Eye and HawkHollow Golf Propertiescontinually work for the‘good of the game’ andstrive to promote currentand future growth. Highschool, college, juniortournaments, as well as theMichigan PGAChampionship, US Openqualifiers and MichiganPublinx Senior Amateur,to name a few, all benefitfrom the competition onthis pristine golf property.

The Course of the Year Award winners come from MGCOA’s coremembership, which make an outstanding contribution to the gameof golf in their markets, and are model operations to their peers.Eagle Eye represents first class service with impeccable courseconditions and an amazing clubhouse facility.

Alex Coss, General Manager of EagleEye Golf Course and Hawk HollowGolf Properties receives 2006 GolfCourse of the Year Award fromMGCOA’s John Dodge

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Presented to an individual or organization that over the spanof a lifetime has provided steadfast leadership, outstandingservice, and continuous commitment to the Michigan golfindustry, the “Matthews Lifetime Achievement Award” for2006 was presented to Rolla N. Frisinger of Coldwater. In1994, Rolla founded the Game Of your Life Foundation (anon-profit organization), which is the administrative arm ofthe Power-Bilt Junior Tour and the Meijer Junior PlayersTour. Rolla is also president of the Fidra Midwest CollegiateSeries. He earned the Michigan PGA Junior Golf LeaderAward in 1995 and 1996. Rolla has 22 years of experienceas a PGA Head Golf Professional.

The Foundation Learning and Discount Golf Center openedin August of 1997. This facility has been designed to providea complete quality practice and learning environment, aswell as, providing the finest in golf equipment and apparelat discount prices. The staff at the Foundation Learning andDiscount Golf Center is dedicated to making the golfexperience a positive and rewarding one. The golf

“Game Of Your Life” Earns Frisinger“Lifetime Achievement Award”

p r o f e s s i o n a l sspecialize inteaching, clubfitting andt o u r n a m e n tmanagement. TheFoundation offersa myriad ofopportunities totake any game tothe next level.

Now entering its14th season ofcompetition, theGame Of your LifeF o u n d a t i o nTournament Serieshas seen over13,000 youngpeople participatein professionallyrun tournaments atquality facilities. Many of these young people have gone on to experiencegreat success in their careers whether it is as doctors orlawyers or in the golf industry. Currently, the Tour graduateshave achieved such notable awards as US Amateur Champion& Big Ten Freshman of the Year, among many others. TheGame Of your Life Foundation is proud of the many ways ithas supported the game of golf through awarding $225,000in scholarships to deserving young people and contributingover 2 million dollars to golf facilities. Rolla Frisinger is anindividual who has contributed to the success of every golfcourse by making sure our youth stays engaged in the game.The award is named after golf course developer and architectW. Bruce Matthews. Mr. Matthews spread his expertisethroughout the fairways of Michigan for many generations.

EXPERIENCED GENERALMANAGER AVAILABLE

Twelve Years Golf/Hospitality Experiencewith a Four Diamond/Four Golf

Course Resort.Available immediately, call 864-933-6910 or

e-mail: [email protected] forresume and references.

Rolla Frisinger (left) is presented with“Lifetime Achievement Award” by JimScott, owner of Gull Lake View GolfCourse in Augusta, MI and member of theboard of directors of the MGCOA.

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Legislative Bulletin

Legislative Affairs Day Is MovingThe 2007 Legislative Affairs date has been changed. For the passed 3 years the MGCOA hasheld this day in April or May. We are changing the date to Wednesday February 28th this year.Why the change?

• A new batch of Legislators and their staffs will be taking office in January.

• The MGCOA wants to get a head start meeting and educating these folks regarding issuesthat face Michigan Golf Course Owners. This will be of great help when legislation isintroduced

• By having the Legislative Day earlier in the year we will avoid competition from other associations. In late April and earlyMay up to 10 groups a day may be in town. This date allows us to cut through the clutter and better get our message across.

• The April, May dates were difficult for owners to block out the time. Many courses have yet to bring on sufficient seasonalhelp to get away from their operations.

• One on One appointments with your Representative or Senator are more readily available in February rather than March.

We realize that some of you celebrate down time in warm places during February. We do not blame you a bit. But, if you have achoice please block out February 28th on your calendar, palm pilot, blackberry or day timer to join your fellow owners in Lansingfor this very important day. We are asking you to either write a $25 check to the MGCOA or better yet a $25 check to the MGCOAPolitical Action Committee (PAC) to deter expenses. Remember, donations to the PAC must be written using personal or SoleProprietor checks only.

If you need additional information or have questions please contact John Dodge at [email protected]. Please complete theLegislative Day form inserted in this Tee-Off Times or call 800-860-8575 to register.

There are several ways to access this information but we findthe example below is the easiest and most direct.

State House of Representatives1. Google or Word find: www.house.michigan.gov2. When the page arrives choose “Representative” under the

home tab on the left upper side.3. Then select “Find Representative” in the middle right of

the page.4. Fill out the required information and submit.

State Senator1. Google or Word find: www.senate.michigan.gov2. Click on “find your senator” on the scroll bar on the left

side of the page.3. Click on “find your senator” by address.4. Fill out information and submit

If you have problems with this please call the MGCOA office.GET TO KNOW THE POLITICANS IN YOUR AREA!

Do you know who yourlegislator is and how to get in

touch with them?Compromise legislation passed both houses concerningbillboard construction during Lame Duck session last December.The MGCOA opposed this legislation last spring. Thelegislation substantially reduced the number of billboards thatwould be permitted.

Under the legislation:

The number of permits, 14,000 which ranks Michigan as secondhighest in the nation, remains the same.

There will be no more new permits issued after January of 2007.

No longer viable billboards may be taken down and constructedelsewhere.

Billboard companies and owners will be permitted to trim backfoliage that has grown and impeded the view of said billboard.Eric Rule, MGCOA lobbyist feels this is a very goodcompromise. Our golf courses will be able to maintain all oftheir current billboards. We will not lose that exposure.

Billboard Legislation PassesBoth Houses

Gets Governor’s Signature

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Important Legislative Day Arrives Early This YearBy Tom Schwark, Past President, MGCOA and owner of Sycamore Hills Golf Course, Mt. Clemens

The MGCOA has moved this year’sLegislative Day up to WednesdayFebruary 28. There has been a largeturnover of legislators, especially in theHouse, and there is much work to bedone. It all starts with crafting a newSBT replacement tax, which expires atthe end of 2007. That means the taxmust be signed into law by June so thatthe Treasury beaurocrats can get all thenecessary forms for 2008 created and

printed by the end of the year. Therefore, it’s important to meetour new state representatives and senators, as soon as possible,and let them know of our concerns and needs as an industry. Itdoes not appear as though the legislature will try to broaden thestate sales tax base, which is great news for our industry. Ithink it would definitely hurt the golf industry if green feeswere to become taxed. Either the golf course operators wouldbe “eating” the tax themselves, or rounds would drop becauseof the increased cost and the fixed amount of disposable dollars.Throw in the fact that municipal courses may be exempt andyou get a nasty double whammy. That is one proposal I hopenever gets passed. You never know how the new business taxwill evolve. Our legislators need to now what their constituentswant. After all, they too need to know what their constituentswant and what will be best for everyone in Michigan. Actionin Lansing is based on money and relationships. The MGCOAhas some money to be a player in Lansing, but it also needsmany relationships to be effective. Each one of us can play asmall role in this effort. Come to Lansing on February 28 andparticipate in Legislative Day. Or, this spring you could havelunch with some fellow course owners in your area and inviteone or two local legislators and discuss local and state issues ofour industry. It really doesn’t matter how you meet yourlegislators, it’s just important that you meet them. By havingdeveloped relationships with the people who create these laws,we can lessen the negative impact these rules and laws willhave on our industry. The golf industry is important toMichigan’s tourism industry and the legislature will not wantto do anything that may hurt our industry, inadvertently or not.Your golf course does not operate in a political or regulatoryvacuum and neither should you.

Updating Rackham Golf Course, the City of Detroit ownedgolf course that they want to sell, which is located in HuntingtonWoods. As expected, the Detroit City Council voted to sell thecourse to the highest bidder, which was Premium Golf LLC for$11.25 million. The Huntington Woods City Commissionapproved a proposal to designate Rackham Golf Course ahistoric district. The historic district designation would allowcity officials to restrict development on the golf course. Thisproposal still needs to be approved by the State Historic

Preservation Review Board. Premium Golf LLC says they willlegally challenge Huntington Woods proposal to make RackhamGolf Course a historic district. It appears the fate of RackhamGolf Course will end up in the hands of our court system. Thatis, if the residents of Huntington Woods decide they want toraise their property taxes to finance this legal battle. TheHuntington Woods City Commission voted to hold a specialelection on February 27. Voters will be asked whether theywant to raise property taxes by up to a half mill for five years tocover legal expenses associated with fighting the developmentof Rackham Golf Course. The special election itself will cost$5000. The Detroit Free Press reports that Huntington Woodshas already spent $175,000 on legal and administrative costs todate to fight development of the golf course and can’t affordmuch more without the approval of a millage increase by thevoters. The Detroit Free Press indicates the millage will generate$775,000. I’m not sure if that is per year or for the full fiveyears. I am very interested to see how the vote turns out. Sure,everyone says they like the open space and beauty the golf courseprovides, but are they willing to pay extra for it, especially thoseresidents who don’t live adjacent to the course? Frankly, I’ll besurprised if the majority of voters approve the property taxincrease. Even if the voters do approve the property tax increase,there is no guarantee that Huntington Woods will win the legalbattle to prevent the development of Rackham Golf Course.

Property Tax MinimizationStrategies Continued:

As we move toward finalizing2006 operating results, you maywish to complete a five-yearsummary analysis of both overallcourse performance andprofitability. Should these

statistics demonstrate a flat or declining historical average, youmay have an opportunity to challenge your 2007 real estate taxassessments.

Also keep in mind, your taxable real estate value increases eachyear to align with the cpi index. The 2007 adjustment will beapp. 3.8%, which will mean a significant increase in propertytax dollars for 2007, and may be yet another reason for reviewingyour current real estate tax values.

As a reminder, the filing of the Personal Property Return isrequired by February 20th, 2007. For more information contact:Tim Miscovich/Ares Partners, LLC at [email protected] (248)391-9592

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When you volunteer for an organization, like the MichiganGolf Course Owners Association or the PGA or your PTOor Rotary, for that matter, you either show up or you don’t.Not referring to just physically showing up but rather tothe commitment it takes to follow through on the choiceyou make to be a volunteer, this is what the “Lyle LeekeDistinguished Service Award” is all about for the golfindustry in Michigan.

Larry Moore started his career in western Pennsylvaniain the late 1960s and when Club Car started setting updistributorships, Larry was one of the first to step up;only six months after Club Car began the distributorshipbusiness.

Larry started US Golf Cars in Grand Rapids in 1990 with5 employees. At the time Club Car’s market share in theterritory was only 4%. US Golf Cars now employs 21and has a market share of 52%. Larry and his brother Tomalso own Softee Inc. a manufacturer and distributor ofdriving range mats.

Larry Moore of US Golf Cars Deserves“Distinguished Service Award” from MGCOA

Larry has been on the Michigan Golf Course OwnersAssociation board for 8 years. In eight years Larry hasattended all but 5 Board of Directors meetings.

Understanding that theoperation of asuccessful Associationdepends on thecontribution of itsBoard of Directors,Larry is always there,at the meetings, at theevents, at the other endof the phone wheninformation is neededor council is requested.Larry is what everyAssociation wouldwant in a corporatemember and partner.And it is greatlyappreciated.

Larry serves on theDistributor ActionCouncil (DAC) forClub Car and is itsincoming Chairman.

US Golf Cars was recognized by Club Car in 2005 forOverall Superior Performance (Dist. of the Year). US GolfCars was recognized by Club Car in 2004 for SuperiorService.

The “Lyle Leeke Distinguished Service Award” is namedafter one of the founders of the MGCOA, a gentlemanwho helped create a voice for Michigan golf courseowners. The recipient of the award is an individual whohas displayed distinguished service to the MGCOA andthe golf industry.

Past winners are Lyle Leeke, Old Channel Trail GolfCourse, Montague (1996), Cecil McKay, McKay GolfProperties, Lansing (1997), John Dodge, ROI GolfManagement, Lansing (1998), Marcia Johnson, CheshireHills Golf Course, Allegan (1999), Jeff Hoag, Scott LakeCountry Club, Comstock Park (2000), Jim Scott, GullLake View Golf Course, Augusta (2001), KathyAznavorian, Fox Hills Golf and Banquet Center,Plymouth (2002), Meriam Leeke, Old Channel Trail GolfCourse, Montague (2003), Lynn Miller, Indian Lake HillsGolf Course, Eau Claire (2004) and Tom Schwark,Sycamore Hills Golf Course, Mt. Clemens (2005).

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Larry Moore, owner of US GolfCars, receives the prestigious “LyleLeeke Distinguished Service Award”from Past president Tom Schwark ofSycamore Hills Golf Course, Mt.Clemens, MI

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At the Michigan GolfBusiness 2006 AnnualConference and VendorFair, the Michigan GolfCourse OwnersAssociation (MGCOA)recognized the MichiganSection PGA for theiroutstanding programs,initiatives andopportunities for grownof the game of golf byawarding them the “DulFamily PlayerDevelopment LeadershipAward”. ExecutiveDirector Kevin Helm wason hand to receive thehonor from MGCOAboard president FrankGuastella.

Dul Family Player Development Leadership AwardGoes to Michigan Section PGA

Recognizing the need to increase rounds and develop newgolfers, with the supply of new golf courses out pacing thedemand by new players, the issue of player developmenthas become crucial to the livelihood of the golf industry inMichigan. In 2003, the Michigan Golf Course OwnersAssociation created the “Player Development LeadershipAward” in the spirit of recognizing programs that overcomethe newcomer’s perceived barriers to getting started; barrierssuch as time, cost and intimidation as well as those thatreinforce the participation of the core golfer.

The PGA of America is the world’s largest sportsorganization with more than 25,000 men and womenmembers dedicated to growing the game of golf. Focusingon their goal to grow the game of golf, the Michigan SectionPGA has over 900 members serving our vast golfingcommunity. The PGA’s goal is to promote all aspects of thegame of golf and contribute to its growth by providingservices to its membership and fellow organizations. Becauseof the major effect of the Play Golf America campaign, thisyear, the MGCOA partnered with the PGA Section and theGolf Association of Michigan to create an identity for thismarketing effort here in Michigan. After securing GovernorGranholm’s proclamation of June as “Play Golf Michigan”month, the PGA Section staff created a separate website forthe allied associations to list their events and opportunitiesfor all golfers in the state. This was the start of what will bea great collaboration between the MGCOA and the PGAsection on player development and other co-marketingefforts to come.

MGCOA President FrankGuastella presents “PlayerDevelopment Leadership Award for2006” to executive director KevinHelm of the Michigan Section PGA

Larry Bowden owner of The Natural, takes the blindfoldedputting challenge at the Michigan Golf Business opening nightparty sponsored by Merrill Lynch.

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www.migolfleague.comThe Golf League Championship (GLC) completed a second successful season in 2006 and we are ready to embark onanother full year of tournament activity. The MGCOA GLC 2007 season will be expanded to include new features for theplayers such as random prizes throughout the summer as well as new features on the website for communication andinformation. The 2007 Golf League Championship will be everything that it’s intended to be and more, for many golfseasons to come. Here is a reminder of what the MGLC has to offer.

Okay… I’m a league golfer… why am I interested the LCS?

• The Comfort…o Of participating in a series where rules and oversight are consistently applied.o Of a statewide network unified by a respected organization such as the MGCOA.

• The Ease…o Of instant access to my league information via the Internet at www.migolfleague.com.o Of communicating with others in my league via email.

• The Fun…o Of comparing my game against other golfers throughout the LCS.o Of seeing how my team stacks up against other teams in the LCS.

• The Challenge…o That extended competition brings to league play.o Of qualifying to participate at a next level.

• The Chance…o To play in a championship tournament at a championship course.o To be crowned a State Champion!

Okay… I’m a golf course owner… why am I interested in the LCS?

• The Continuity…o Resulting from being a standard bearer.o Resulting from the sense of belonging to something greater than what was.

• The Resource…o Available through the specific identification of league golfers.o Produced through customer relationship management (CRM) opportunities.

• The Retention…o Gained by giving leagues and golfers another reason to return in following years.o Gained through a high end, low cost deliverable that will be unmatched in the industry

• The Growth…o Realized by offering golfers extended products and services.o Realized through the attraction of offering golfers something that no other organization has.

• The Exposure…o Resulting from hosting a one of a kind, high profile series.o Resulting from crowning State League Champions.

There are many more positive answers to the question “why?”. But, we think asequally important is to understand how few answers there are to the question“why not?” Effectively, the MGCOA and Handicomp have identified a marketwhere golfing experiences can be enhanced and we’re investing time andresources into making the GLC a powerful experience, unequaled in the industry.MGCOA members can join us in promoting and developing the GLC intosomething that we can hang our golf hats on for years to come.

Go to wwwoffice (800-860-8575).

.migolfleague.com to learn more or call Kate Moore at the MGCOA

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PAIDLansing, MIPermit #1096

Tee-Off Times is published by the Michigan Golf Course Owners Association. Editor - Kate Moore. MGCOA offices are located at 603 S. Washington, Suite303, Lansing, MI 48933. ph (517) 482-4312, fax (517) 267-8984. Articles written by outside authors do not necessarily reflect the view or position of theMGCOA. MGCOA's position on key issues will be clearly stated. Manuscripts are accepted at the approval of the editor, who reserves the right to rejector edit. Appearance in the Tee-Off Times does not constitute endorsement of the advertiser, its products or services, nor does Tee-Off Times make anyclaims or guarantees as to the accuracy or validity of the advertiser's offer and reserves the right to reject any advertising deemed unsuitable. Advertisingrates and other information available upon request.

603 S. Washington Suite 303Lansing, MI 48933ph 517-482-4312www.mgcoa.org

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