publicans morning advertiser_publisher statement_2015

www.morningadvertiser.co.uk @morningad

TOTAL BRAND UNIVERSE 284,093

Content unique visitors 57,935Content page views 207,490Mobile/Tablet unique visitors 48,635Mobile/Tablet page views 109,406Jobs unique visitors 6,445Jobs page views 20,871Property unique visitors 4,700Property page views 43,251

PMA WEEKLYMAGAZINE READERS

101,267

WEBSITE AUDIENCE morningadvertiser.co.uk monthly unique visitors**

117,715

NEWSLETTERS

38,978

SOCIAL MEDIA

22,832

FACE-TO-FACEATTENDEES

3,301

Weekly Magazine (average net circulation January - December 2014) 28,235

Pass-on readership (Average additional 2.4 readers per print copy)* 67,764

PMA Digital Edition (as of July 2014) 5,268

Email Newsletter Subscribers 30,978

Pub Food Newsletter Subscribers 8,000

@morningad 20,034

Facebook fans (as of May 2015) 2,798

Publican Awards 2015 1235

Great British Pub Awards 2014 617

Top 50 Gastropub Awards 2015 148

MA300 Business Club (May and Sept 2014, and Jan 2015) 473

Beer Innovation Summit 2014 151

Cider Trends Summit 2014 175

Spirits Summit 2014 129

Tenanted Pub Summit 2014 125

Managed Pub Retail Summit 2014 133

Future Pub Conference 2015 115

* Based on Reader Research Ipsos MORI August 2012

** Website and newsletter figures based on the average Jan - Apr 2015, Source Google Analytics

Duplication has been eliminated within each product, but not across products or channels.

THE PUBLICAN’S MORNING ADVERTISERBRAND REPORT 2015

MEDIA CHANNELS

*Total figures taken from the subtotals provided on page 1.

WEEKLY MAGAZINE 101,267* The Publican’s Morning Advertiser – founded in 1794 – is the only weekly magazine serving the pub sector, and is distributed free of charge to pubs and bars. Its award-winning team of journalists cover all types of pubs - tenanted & leased, franchised, freehold and managed - and provide their operators with industry news, analysis and opinion, as well as licensing law, property news, drinks news and weekly food content via our dedicated PubFood section.

WEBSITE AUDIENCE 117,715 average unique visits per month*Our website www.morningadvertiser.co.uk is a busy community resource for pub industry professionals. It leads with up to the minute news stories, and provides a deep resource of information with category reports and how-to guides information. The property section features around 4,000 pubs for sale or lease at any time.

E-NEWSLETTERS 38,978 opted-in recipients* The PMA’s daily leading industry e-newsletter is delivered at 9.30am on weekdays to an opted-in audience who value its news, opinion and features content. The newsletter achieves a market-leading open rate and strong click-through performance to our website.

SOCIAL MEDIA 22,832*The Publican’s Morning Advertiser and its team of journalists are actively engaged with a wide social media audience on Twitter, Facebook and LinkedIn. We understand our audience, what they are thinking, what they are doing and what they are planning. And they trust our independent view.

FACE-TO-FACE 3,301*The Publican’s Morning Advertiser runs a comprehensive portfolio of events, including awards, conferences and business clubs. Each event is produced in-house to showcase professionalism and excellence and provide our community with authoritative, independent and memorable content.

The Publican Awards (for pub companies) and Great British Pub Awards (for individual pubs and licensees) are the premier awards events in the pub sector, attracting hundreds of entries.

The MA300 Business Club provides unrivalled networking opportunities for multiple pub and bar operators. And our beer and cider summits showcase the latest innovations and trends.



15,387

8,650

CONTROLLED CIRCULATION TERMS OF CONTROLOwners, landlords, licensees, managers, tenants and staff in the licensed on-trade sector at Freehold, Leasehold and Tenanted Pubs. Directors, buyers, managers and individuals with purchasing influence at head and regional offices of brewers, managed pub companies, leisure, hotel and catering licensed chains.

THE PUBLICAN’S MORNING ADVERTISER PRINT CIRCULATION FOR THE PERIOD JANUARY 2014 - DECEMBER 2014

28,235 average net circulation

PRINT CIRCULATION


Circulation Type

Controlled Circulation

Paid Subscriptions

Newstrade

Type of Establishment

Freehold

Leasehold/Tenanted

Head Office/Managed

2.90% 0.88%

96%

CONTROLLED CIRCULATION ANALYSIS


2,073

The information contained in this publisher's statement has been reported honestly and accurately in accordance with the WRBM mission and values.

Tim Brooke-Webb Jenny Lockwood Managing Director - Hospitality Circulation Manager

Dated: 1 April 2015

THE PUBLICAN’S MORNING ADVERTISER IS PUBLISHED BY:

William Reed Business Media Ltd Broadfield Park, Crawley, West Sussex RH11 9RT

www.william-reed.com

Registered in England No. 2883992. VAT No. 644 3073 52

PUBLISHER’S STATEMENT

CONTACTS:

MANAGING DIRECTOR - HOSPITALITY Tim Brooke-Webb 01293 610236 | [email protected]

COMMERCIAL DIRECTORHilton Young 01293 846582 | [email protected]

PARTNERSHIPS DIRECTORJill Harrington 01293 846528 | [email protected]

PARTNERSHIPS DIRECTORChris Duffett 01293 846546 | [email protected]


Data for the controlled free element of the Publican’s Morning Advertiser (PMA) circulation is provided directly by CGA Strategy, utilising their Outlet Index tool. Outlet Index is the GB On Trade’s most robust and accurate universe database offering an unrivalled live source of licensed venues, which is refreshed by a team of field, desk and telephone researchers continually adding and subtracting outlets based on the latest intelligence. Outlet Index is the only on trade database trusted by trade bodies, government, retailers, brewers and suppliers and the only trusted source for industry statistics in openings/closures and changes in marketing structure.


publicans morning advertiser_publisher statement_2015

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