Public RelationsDPR 3B

QuestionsLearning Units 1&2

Student Manual pp 11-99

12 September 2011

Short questions Explain why research and measurement in PR is

important Explain the use of print media, Internet, weblogs,

radio, network and environmental analyses in research for writing a PR strategy

How would you use surveys, focus groups, pre-and post-test evaluations in preparing to write a PR strategy?

12 September 2011 DPR3-PR-Revision-LU2-Questions 2

Short questions

How does information from recall and retention, attitude and preference and behaviour measurement add value to writing a PR strategy?

Explain the concepts of benchmarking and audits in research for writing a PR strategy

Explain you understanding of the balanced scorecard and identify Likely’s (2000) 10 steps to ensure success by using it

12 September 2011 DPR3-PR-Revision-LU2-Questions 3

Short questions Discuss evaluation and measurement (pp 13-14)

What is exploratory research? (p15)

How would you use a case study in PR research? (p19)

How would you monitor published content and postings on websites? (pp 35-36)

Explain PR strategy (pp 54-55)

12 September 2011 DPR3-PR-Revision-LU2-Questions 4

Short questions

Describe the characteristics of the TOCOM model (pp 59-81)

Explain the elements of: PEST analysis (5) Needs analysis (5) Stakeholders analysis (5)

12 September 2011 DPR3-PR-Revision-LU2-Questions 5