public relations campaign · banquet chair amanda thompson. the 2012-2013 faculty adviser is dr....

Public Relations Campaign

Public Relations Student Society of America UW-Whitewater Chapter and Milwaukee

Brewers Event

Jaime Schleis

Nicole Thalacker Stacey Hanke Cassie Kilian

December 12, 2012

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Table of Contents____________________________________

Situation Analysis………………………………………………………………………...….. 3 Communication Department……………………………………………………………….. 3-4 PRSSA………………………………………………………………………………………...4-5 Publics and Markets…………………………………………………………………………. 6-7 Event Problems and Solutions……………………………………………………………………………………...8-9 Media……………………………………………………………………………………… 10-12 G.O.S.T (Goals, Objectives, Strategies, Tactics)………………………………………….. 13 Goals…………………………………………………………………………………… 13 Objectives………………………………………………………………………………… 14-17 Strategies ………………………………………………………………………………… 18-19 Tactics…………………………………………………………………………………… 20-25 Message & Media Strategies……………………………………………………………. 26-33 Tactics…………………………………………………………………………………… 34 Social Media………………………………………………………………………………… 34 Talking Points ………………………………………………………………………… 35-36 Invitations ……………………………………………………………………………… 37-38 Signage …………………………………………………………………………………… 39 Press Release …………………………………………………………………………………40 Appendix A……………………………………………………………………………….41-42 Appendix B……………………………………………………………………………….42-62 Appendix C………………………………………………………………………………... 63

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Situation Analysis____________________________________

Overview

This public relations and marketing plan is a campaign to successfully provide the

necessary tactics and information needed to execute a fundraising event hosted by the Public

Relations Student Society of America’s UW-Whitewater Chapter. The fundraising event is to

sell tickets to a Milwaukee Brewers game for May 3, 2013 as the Brewers take on the Cardinals

at 7:10 p.m. A ticket package will include admission to the game and a tailgate party. The

tailgate will include food and drink. The tailgate party will also serve as a networking

opportunity between UW-Whitewater’s current students, faculty and alumni.

Communication Department at the University of Wisconsin-Whitewater

The communication department at the University of Wisconsin-Whitewater is one of four

departments within the College of Arts and Communication. Its mission statement is “to provide

high quality comprehensive undergraduate and select graduate education under the guidance of

faculty committed to excellence in teaching, scholarship, creative activities and service. Hands-

on experience is a cornerstone of the college's approach to undergraduate education.”

The department of speech was first introduced to UW-Whitewater as its own area of

study separate from the English department in 1961. In the 1970s the speech and journalism

programs merged together and formed the communication department as it remains today. In

addition, special studies courses were offered, which lead to the creation of a new public

relations emphasis under the speech major. Many changes were made within the department over

the years including the 1991 department revision, which created four emphases within the

department including: electronic media, organizational communication, public communication,

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and public relations. In addition, the communicative disorders program was moved to the

College of Education.

Today, UW-Whitewater has one of the largest undergraduate studies program in

Wisconsin. However, despite of the large number of students, classes are kept small and limited

to 20 students per lab classes and 30 students per lecture classes. The communication department

offers a wide range of courses in the following areas: advertising, broadcast/print/web

journalism, electronic media, international journalism, corporate and health communication,

public relations, organizational communication, interpersonal communication, and multimedia

arts and game development.

Public Relations Student Society of America

The Public Relations Student Society of America’s UW-Whitewater Chapter focuses on

the mission “to serve its members by enhancing their knowledge of public relations and

providing access to professional development opportunities, and to serve the public relations

profession by helping develop highly qualified, well-prepared professionals.”

The UW-Whitewater Chapter of PRSSA is structured by having weekly meetings that are

facilitated by a student executive board with a faculty adviser from the communications

department. The 2012-2013 executive board consists of President Kelsey Ostby, Vice President

Dan Bristow, Secretary Nicole Thalacker, Treasurer Mack Lane, Social Chair Cameron

Hubanks, Professional Development and Alumni Relations Coordinator Maxx Lebiecki, and

Banquet Chair Amanda Thompson. The 2012-2013 faculty adviser is Dr. Edward Frederick and

the professional adviser is Heidi Fendos.

The relationship PRSSA has with its members is positive. The organization strives to

help students make connections with professionals, as well as assist them with résumé building

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activities, guest speakers from prominent professional organizations in the Madison and Greater

Milwaukee Area, taking the members on agency tours to get a better insight of professional

work settings and enabling resources for students to find internship experience.

PRSSA focuses on a G.E.A.R.S. mission. The acronym G.E.A.R.S. stands for growth,

education, advancements, relationships and students. It was created to help PRSSA members

have a better understanding of how they represent the student professional organization and how

it reaches the main mission. The student organization is growing and becoming widely-

recognized by pre-professional students interested in public relations. It is helping educate

students by offering leadership experience and knowledge of the field. The organization is

helping advance the field of public relations. PRSSA is aligning a relationship with PRSA and

extending ideas with professional training and mentoring with its student members. Finally, the

most important ingredient in PRSSA is the students who are networking, sharing ideas and

growing professionally.

The UW-Whitewater Chapter of PRSSA is equipped to team up with the Milwaukee

Brewers Baseball Club to carry out a fundraising plan for multiple reasons. The organization has

the ability to promote this plan because many of the members express great interest in event

planning. The field of public relations is about promotion and seeking the epitome of great

relationships between the clients and its publics. Compared to other organizations on campus,

PRSSA obtains the qualities and resources to successfully carry out this plan with the necessary

tactics. PRSSA has numerous competitors on campus when it comes to fundraising and planning

events. Our top competitors are Event Planning Organization (EPO), American Marketing

Association (AMA) and Whitewater Advertising Association (WAA).

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Publics and Markets (See Appendix B for research findings and data charts)

Markets

• University of Wisconsin-Whitewater Students

Student enrollment at UW-Whitewater for fall 2012 is a record high at 12,034

students. There are 52 undergraduate academic programs in four Colleges; Arts and

Communication, Business and Economics, Education and Professional Studies, and

Letters and Sciences. The University offers guaranteed housing for first year students and

houses nearly 4,000 students in 14 residence halls on campus. Extra-curricular activities

for students include more than 170 student organizations; all are recognized through UW-

Whitewater Career & Leadership Development.

According to the UW-Whitewater Report in April 2012, the student population is

made up of 37 percent male and 62 percent female students; about 87 percent of students

are white; about 72 percent of students are between ages 18 to 25 years old; 95 percent of

new freshman students live on campus, 43 percent of all undergraduates live on campus,

and 39 percent of students live off campus.

• University of Wisconsin-Whitewater Communication Department Alumni

The communication department has a list of 4,913 alumni of the program.

There are 10 international alumni on the list who live overseas. Those that live outside of

the State of Wisconsin include six from Alabama, two from Arkansas, 54 from Arizona,

73 from California, 49 from Colorado, four from Connecticut, four from Washington DC,

three from Delaware, 62 from Florida, 41 from Georgia, two from Hawaii, 26 from Iowa,

two from Idaho, 488 from Illinois, 20 from Indiana, 11 from Kansas, eight from

Kentucky, three from Louisiana, seven from Massachusetts, 15 from Maryland, one from

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Maine, 18 from Michigan, 89 from Minnesota, 21 from Missouri, two from Mississippi,

six from Montana, 54 from North Carolina, six from Nebraska, four from New

Hampshire, three from New Jersey, four from New Mexico, 16 from Nevada, 26 from

New York, 20 from Ohio, six from Oklahoma, 11 from Oregon, 16 from Pennsylvania,

two from Rhode Island, eight from South Carolina, four from South Dakota, 16 from

Tennessee, 55 from Texas, four from Utah, 20 from Virginia, two from Vermont, 19

from Washington. The remainder resides in Wisconsin.

As for degrees earned, 18 have associates of art’s degrees and 41 have master’s degrees.

The remainder obtains bachelor’s degrees.

• University of Wisconsin-Whitewater Alumni

No data can be determined about this public, as the information is privately held by the

university.

• University of Wisconsin-Whitewater Current Communication Department Students

The UW-Whitewater communication department makes up 10 percent of the total

student body population. Current students who have declared majors in the

communication department total 105. Of those, 95 are declared as Bachelor of Arts, while

10 declared Bachelor of Science. Subcategories of the communication department result

to 105 communication majors, 262 journalism majors, 180 speech majors, and 179 media

arts and game development majors.

• University of Wisconsin-Whitewater Faculty

As of this academic year, there are a total of 1,169 employees for the university including

383 faculty, 421 academic staff and 365 student employees.

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• University of Wisconsin- Whitewater Communication Department Faculty

Data taken from the communication department website indicates there are

currently 37 faculty members within the department. There are two graduate instructor

assistants. There are two communication advisers and one MAGD adviser.

• Public Relations Student Society of America UW-Whitewater Chapter

PRSSA has 46 current members for the 2012-2013 academic year. All of the 46

members have paid their dues and are vigorous in the organization. The executive board

and members are actively in touch with one another via email, phone and weekly

meetings. The organization is currently carrying out a ticket fundraiser collaboration

with the UW-Madison Badger Hockey team. This exemplifies the experience the

organization has with successfully carrying out a fundraiser by selling tickets as this is

the third consecutive year working with Badger Hockey.

Event Problems and Solutions

To ensure there are no conflicts coinciding with May 3, 2013, events planned in the

surrounding area of Miller Park have been researched. Though there are currently events on the

same day or days close to the event, none are expected to completely interfere with the game or

tailgate party to be held prior. Below are plans on what to do if unforeseen circumstances occur.

• Events going on in conjunction with the date of the game.

○ Skylight Opera Theatre’s “Sign me a Story” at Broadway Theatre Center

○ Cinco De Mayo Celebrations on May 5

○ Mifflin Street Block Party in Madison, Wis.

○ Designing a Celebration at Harley Davidson May 3 9 a.m. to 6 p.m. Harley-

Davidson Museum, Milwaukee, Wis.

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○ 2013 Making Strides Against Breast Cancer of Milwaukee, Wis. 10 a.m.

Milwaukee's Lakefront 1010 N Lincoln Memorial Dr.

○ May 4 Muscular Dystrophy Association 2013 BLACK-n-BLUE BALL, Delta

Center, Milwaukee, Wis.

○ May 5 game vs. St. Louis, Corey Hart Bobblehead Giveaway at Miller Park

• Weather

o If the weather is unfavorable we will move the tailgate party under a pavilion or

into an indoor catered room.

o The stadium has an enclosed roof so play will not be disturbed despite weather

conditions.

• Will the Brewers’ performance affect the sales of tickets?

o Brewers’ fans are loyal and the Brewers game experience is an exciting and fun

environment despite the team’s rankings of the 2012 season.

• History of disasters at Miller Park?

o There have been no public records of disasters, safety issues, or food issues at

Miller Park.

o Miller Park has strict security policies to all guests who visit the park some of

which include:

§ Brewers staff and Milwaukee police force on site

§ Inspection of all permitted items

§ No re-entry policy the prohibition of:

o concealed weapons and firearms

o alcohol

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o Bags (Larger than 16" x 16" x 8")

o Brooms/Broomsticks

o Cans

o Hard-Sided Coolers

o Hard-Sided Snack Containers/Canisters

o Glass Containers

o Laser Pointers

o Noise Makers

o Sipper Bottles, Thermos Bottles and Fast-Food Drink Cups

o Throwing Items

Media (See Appendix C for the media contact list)

PRSSA will look to several different forms of local media to gain internal and external

awareness. The organization will also establish and maintain contacts with the surrounding

communities and their local news organizations (i.e. Whitewater, Fort Atkinson, and Janesville).

The radio, television and newspaper are all easy to access forms of communication and will have

maximum utilization.

Radio

Radio, one of the oldest forms of broadcasting, is reaching about 75 percent of the adult

population on a daily basis (according to a study report by Nielson in 2009). There are 8 public

radio stations in Wisconsin. News radio spans from Wisconsin, Illinois and Iowa, which have 20

stations. All but one radio station have operating websites. Local radio stations will be

contacted with a news release of the upcoming event and contact information in case the

audience would like to learn more. WSUW-91.7 FM has been broadcasting from the UW-

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Whitewater campus since 1966. We broadcast at a frequency of 91.7 megahertz on the FM dial

with 1,500 watts of power. That is strong enough to be picked up in the surrounding areas of

Whitewater such as Palmyra, Fort Atkinson, East Troy and Watertown.

WJVL-99.9 FM is a radio station licensed to Janesville and serving the areas of Madison,

Wisconsin, to the Rockford, Illinois. The station is owned by Bliss Communications and plays

"Pure Country." Top 40 country mixed in with country golds. WJVL is a licensed Class B1 FM

station broadcasting from its studios at One South Parker Drive in Janesville.

Television

Television will be effective on the UW-Whitewater campus because many buildings run

through the campus news all day every day. Because of the high cost and time consumption that

television advertisement requires, the plan should rely heavily on the other media outlets as the

more concentrated forms of communication. There are 49 local TV stations in Wisconsin, and

they all operate web pages.

Print Journalism

Print journalism is declining in the economy, but it is still a well-recognized form of

media at UW-Whitewater. The Royal Purple will be sent updates throughout the upcoming

months to expose the students and faculty to the event in the spring. Seven thousand are

distributed weekly.

There are 92 printed newspapers in the state. Daily papers are listed in 28 different cities

across the state, including: Appleton: Post-Crescent and Appleton City Guide, Ashland: Press,

Baraboo: News Republic, Beaver Dam: Citizen, Beloit: News, Chippewa Falls: Chippewa

Herald, Eau Claire: Leader-Telegram and Eau Claire City Guide, Fond du Lac: Reporter, Green

Bay: News-Chronicle and Green Bay City Guide, Green Bay: Press-Gazette and Green Bay City

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Guide, Janesville: Gazette, Kenosha: News, La Crosse: Tribune, Madison: Capital Times &

Wisconsin State Journal and Madison City Guide, Manitowoc: Herald Times Reporter,

Marshfield: News-Herald, Oshkosh: Northwestern and Oshkosh City Guide, Portage: Register,

Racine: Journal Times, Shawano: Leader, Sheboygan: Press and Sheboygan City Guide, Stevens

Point: Journal, Superior: Telegram and Superior City Guide, Watertown: Times, Waukesha:

Freeman, Wausau: Herald and Wausau City Guide, West Bend: News, and Wisconsin Rapids:

Tribune. There are 50 non-daily newspapers throughout Wisconsin, one major metro, one

business, and 14 on-campus newspapers. All of the newspapers have web-based documents.

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G.O.S.T.____________________________________________ In part two of this plan, the goals, objectives, strategies and tactics are thoroughly examined.

According to the situation analysis, UW-Whitewater students and faculty members must be

aware of the fundraiser in order for PRSSA to reach the listed goals. Therefore, the creators of

this plan recommend the following objectives to be followed in order to attain success.

Goals

Marketing Goal

• To sell 1,000 tickets for the game

Public Relations Goal

• To get 200 students, 100 alumni, and 24 faculty to attend the tailgate event

Specific Market Goals

• University of Wisconsin-Whitewater Students

To provide an event that allows students to network with alumni and/or professionals

with the addition of a social aspect with other students and a Brewers game for

entertainment.

• Faculty of University of Wisconsin-Whitewater

To allow a setting for faculty to network with other faculty, students and alumni in a

casual setting combined with the entertainment of a Milwaukee Brewers game.

• Faculty of University of Wisconsin-Whitewater Communication Department

To provide an event that will allow faculty of the Communication Department to network

with other UW-Whitewater faculty, students, and alumni and also to enjoy the

entertainment of the Brewers game.

• University of Wisconsin-Whitewater Students of Communication Department

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To give the students of the Communication Department a chance to network with alumni,

faculty, and other professionals while enjoying the company of fellow students and the

Brewers entertainment.

• Public Relations Student Society of America

To use motivated sales people to promote this event and to use both the plan and the

event as a resume builder.

• University of Wisconsin-Whitewater Communication Department Alumni

To provide an opportunity for alumni to talk to current students and have personal

satisfaction for mentoring youth while reconnecting with other alumni.

• Media

To motivate the local media to attend and promote our networking and tailgating event

at Brewer Park by providing them with an exciting and entertaining event to report on

with the Networking Tailgate and Brewer Game.

Objectives

University of Wisconsin - Whitewater Students

• Objective 1: Increase the proportion to 35 percent of UW-Whitewater students who are

aware of the specifics of the Milwaukee Brewers’ baseball game.


aware of the idea of purchasing Milwaukee Brewers’ tickets as a holiday gift for family

members or friends.


aware of the opportunity to purchase Milwaukee Brewers’ tickets at a low cost.

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UW-Whitewater Faculty

• Objective 1: Increase the proportion to 40 percent of UW-Whitewater faculty who are

aware of the specifics of the Milwaukee Brewers’ baseball game.


aware of the opportunity to purchase Milwaukee Brewers’ tickets at a low cost.


aware of the idea of purchasing Milwaukee Brewer’ tickets as a holiday gift for family

members or friends.

UW-Whitewater Communication Department Faculty

• Objective 1: Increase the proportion to 70 percent of UW-Whitewater communication

department faculty who are aware of the specifics of the Milwaukee Brewers’ baseball

game and tailgate networking opportunity.


department faculty who are aware of the opportunity to purchase Milwaukee Brewers’

tickets at a low cost.


department faculty who are aware of a chance for students to attend a low-stress

networking opportunity at the Milwaukee Brewers’ tailgate.


department faculty who are aware of the opportunity to support the communication

department and communication students by attending the Milwaukee Brewers’ tailgate

networking event.

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UW-Whitewater Communication Department Students


department students who are aware of a chance to attend a low-stress networking

opportunity.


department students who are aware of the specifics of the Milwaukee Brewers’ baseball

game and tailgate networking opportunity and present as a professional networking

opportunity in a stress-free, casual environment.

• Objective 3: Lower perceptions of 65 percent of UW-Whitewater communication

department student’s population of networking events as stressful situations.

UW-Whitewater Public Relations Society of America Members

• Objective 1: Increase the proportion to 90 percent of UW-Whitewater PRSSA members

who are aware of the specifics of the Milwaukee Brewers’ baseball game and tailgate

networking opportunity.


who are aware that signing up to sell Milwaukee Brewers’ tickets will help raise money

for the organization to afford more student opportunities.


who are aware of the chance to attend a low-stress networking opportunity with public

relation professionals.

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UW-Whitewater Communication Department Alumni


department alumni who are aware of the specifics of the Milwaukee Brewers’ baseball

game and tailgate networking opportunity.


department alumni who are aware of the Milwaukee Brewers’ tailgate as a rewarding

experience of mentoring current students.


department alumni who are aware of the opportunity to purchase Milwaukee Brewers’

tickets at a low cost.


department alumni who are aware of the opportunity to support the communication

department and communication students by attending the Milwaukee Brewers’ tailgate

networking event.

Media

• Objective 1: One press release sent to every media contact identified in the situational

analysis by Dec. 1, 2012.

• Objective 2: Provide all identified media contacts with information about the specifics of

the Milwaukee Brewers’ baseball game and tickets available at a low cost.

• Objective 3: Story published by one of the local media contacts about the Milwaukee

Brewers’ baseball game and tailgate networking event

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Strategies

Markets

• UW-Whitewater Students

To use UW-Whitewater student’s desire for entertaining and stress free networking activity

with their peers and related professionals by supplying them with a brewer game tailgate

event to cause them to attend PRSSA’s tailgate and networking event.

• UW-Whitewater Faculty

To increase the faculty’s desire to network and develop professionally with their students and

professional peers in a fun and entertaining networking environment by creating an event at

the Milwaukee Brewer’s Game Tailgate therefore causing UW-Whitewater faculty to attend

the event.

• UW-Whitewater Alumni

To use UW-Whitewater alumni’s desire to feel connected to their campus and seek out

professional networking opportunities by motivating them to attend the tailgate event and

Brewers game.

Publics

• UW-Whitewater Communication Students

To capitalize the communication student’s desire for low stress professional networking

opportunities to motivate them to attend the tailgate.

• UW-Whitewater Students

To give UW-Whitewater students an opportunity to establish relationships with other

students and faculty in a low stress and entertaining environment provided by the

development of mock interviewing event where students will have the opportunity to

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experience what a networking setting would be like and how they can establish relationships

with peers and professionals. They will be able to use the skills learned in this event and

apply them to the tailgate.

• UW-Whitewater Faculty and Communication Staff:

To acknowledge the faculty’s need to work with other faculty and students in a casual and

entertaining environment and encourage them to attend the tailgate event.

• UW-Whitewater Communication Department

To understand the communication department’s desire to work with students and

professionals and increase the establishment of relationships in the public relations and

communication fields through the opportunity of a casual and stress free networking event

therefore encouraging them to attend the tailgate and game.

To capitalize on the UW-Whitewater communication department's ability to bring students

from different colleges on campus together for a fun and developmental networking activity

and use different methods of communication on social media platforms, relationships on

campus, and members of organizations to get the message out about the Tailgate event and

therefore increase attendance at the event.

• Media

To use the media’s need for stories to gain coverage for the Brewers’ Game and Networking

Tailgate by providing them the necessary information through information sheets and press

releases, as well as inviting all major local media outlets to the event.

Reach out to media outlets specific to our demographics of our event, i.e. student

newspapers, local newspapers, business’s social media sites and email systems, to encourage

them to promote and attend out Brewer Game and Tailgating event.

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Tactics

The tactics below are the strategies in action. They cater the needs of each specific market and

are based upon key messages used toward each. It was of great importance when creating this

plan to be able to successfully develop tactics that will attract the attention of the multiple

markets we want to sell tickets to.

UW-Whitewater Students

• Tactic 1: Signage

§ When targeting UW-Whitewater students as a whole, the language choice must

emphasize “Brewers’,” “Tailgate,” “Inexpensive,” “Fun” etc. Students want to get the

best deal for their buck.

§ This type of signage will be posted throughout campus (abiding by campus posting

regulations) where there is heavy student traffic. The University Center, The

Andersen Library, Esker and Drumlin dining halls and residence halls will be prime

locations.

§ The signage will have a visual picture of the view from the seats available via the

fundraiser.

§ Signage will include the URL to PRSSA’s Facebook page and PRSSA’s Twitter

handle.

§ In addition, signage will be posted around the Whitewater community (majority of

businesses on Main St. and local taverns) where student traffic is heavy.

• Tactic 2: Social Media

§ @UWWPRSSA will tweet about the fundraiser and ask every other student

organization for a retweet. This will maximize impressions in UW-Whitewater

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student’s newsfeeds. Twitter is something that is popular among campus

organizations, departments, and students. PRSSA will execute a minimum of three

tweets a day to maintain effective information output. PRSSA members will each be

given the assignment to create three tweets using the hashtag #UWWPR,

#PRSSAlovesBREW or #prssafundraiser

§ Facebook statuses will be updated daily. Along with the tweet assignment, PRSSA

will have its members each comprise one Facebook status incorporating information

about fundraiser. This will be beneficial because students know what they like to

hear and having a variety of students develop social media posts will likely outreach a

wider variety of students.

§ @UWWPRSSA will ask @Bernie_Brewer (Mascot of the Milwaukee Brewer’s

Twitter account) to tweet about our fundraiser. PRSSA will then retweet this tweet.



§ This signage will emphasize Brewers’ games being a great place for family fun.


fundraiser.

§ This signage will be posted throughout the office floors of each building, since this is

the area where office locations are.

§ Personal outreach to professors to help post in break rooms.


handle.

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• Tactic 1: PRSSA Insight

§ Through the PRSSA monthly newsletter, we will provide information about the

Brewers’ fundraiser in articles written by PRSSA executive board members and

regular members. This will increase word-of-mouth among faculty members.

• Tactic 2: Personal Outreach

§ Each member of PRSSA will be encouraged to inform their professors about the

Brewers’ fundraiser hosted by their organization.


§ This signage will focus on the opportunity for communication department faculty to

reconnect with previous students, as well as enjoy an opportunity to tailgate with their

families, colleagues and current students.

§ This signage will be posted on the top floor of Heide Hall, as well as in Laurentide.

Postings will also be on each classroom bulletin board.


handle.


fundraiser.



§ Emphasize Networking Opportunity at a Brewers’ Game on the signs. It is

important for students to realize this is a casual atmosphere.


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§ @UWWPRSSA will tweet about the fundraiser and ask every other student

organization for a retweet. This will maximize impressions in UW-Whitewater

student’s newsfeeds. Twitter is something that is popular among campus

organizations, departments, and students. PRSSA will execute a minimum of

three tweets a day to maintain effective information output. PRSSA members will

each be given the assignment to create three tweets using the hashtag #UWWPR,

#PRSSAlovesBREW or #prssafundraiser

§ Facebook statuses will be updated daily. Along with the tweet assignment,

PRSSA will have its members each comprise one Facebook status incorporating

information about fundraiser. This will be beneficial because students know what

they like to hear and having a variety of students develop social media posts will

likely outreach a wider variety of students.

§ @UWWPRSSA will ask @Bernie_Brewer (Mascot of the Milwaukee Brewers’

Twitter account) to tweet about our fundraiser. PRSSA will then retweet this

tweet.

UW-Whitewater Chapter of PRSSA

• Tactic 1: Host a mock (but real) networking event

§ This will be a practice event for students to be able to come and listen to guest

speakers (invite back previous PRSSA speakers).

§ The guest speakers will have the main topic of things they look for when they are

networking with students and the “dos and don’ts” of selling your personal brand to

professionals.

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§ There will be a speed round of networking that will include two minutes of

conversation and one minute of feedback from the professional on what they did well

on and what could be improved on.

• Tactic 2: PRSSA will be divided up into “committees” and assigned a target market

§ This will ensure that each target market is given equal amounts of attention and time

to raise awareness about the fundraiser to.

§ Each weekly meeting will be a time to reconvene in individual committees and plan

the next step forward.

§ Each committee or individual will be asked to sell three tickets a piece (five per e-

board member) in order to get their ticket and tailgate covered by the organization.

§ Prize will be awarded to the member with the most tickets sold.

UW-Whitewater Communication Alumni

§ Tactic 1: Invitations

§ PRSSA will use funds raised to send out invitations to UW-Whitewater Alumni to the

networking and tailgating event at Miller Park.

§ The invitation will focus on key elements such as reconnecting with old professors,

offering advice to students who are completing similar degrees and a reunion with

peers from college.

§ Invitations will emphasize this being a family-friendly event, and include the URL to

PRSSA’s Facebook page and PRSSA’s Twitter handle, as well as a copy of PRSSA’s

PR Insight.

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Media

§ Tactic 1: Press Releases

§ Create awareness for the local media of the tailgate event and the Milwaukee Brewers

game with alumni by sending out press releases, informational brochures, and other

promotional items to all major local media outlets.

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Message and Media Strategies__________________________

The message and media strategies segment is the third part of the plan. It will encompass what

the strategies will “sound like,” as well as how they will be used to maximize awareness.

UW-Whitewater Students


o Message Strategies: The signage tactic must satisfy the desire of students to have

affordable, fun, and constructive networking event.

§ Sign 1: The sign will have a picture of the view from the seats available

via the fundraiser. Signage will include a QR code to PRSSA’s Facebook

page and PRSSA’s Twitter handle. This sign will begin to be posted at the

start of the spring semester.

§ Sign 2: This sign will have a holiday theme and will be posted starting

Dec. 1 through the end of the fall semester. The spokesperson will be

PRSSA. Key copy points will include Brewers vs. Cardinals on Friday

May, 3 at 7:10 p.m., and buying Brewers tickets as a holiday present.

o Spokesperson: PRSSA

o Key Copy Points: Brewers vs. Cardinals on Friday May, 3 at 7:10 p.m. at Miller

Park; the language choice must emphasize “Brewers,” “Inexpensive,” “Fun”,

Hosted by PRSSA.

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o Message Strategies: Social Media satisfies the need of the audience to be

informed through a channel that is frequently used. Social Media also will utilize

the credibility of @UWWPRSSA and @Bernie_Brewer to not only inform, but to

fulfill the desire of the audience to be connected to the event. @UWWPRSSA

will ask @Bernie_Brewer (Mascot of the Milwaukee Brewer’s Twitter account)

to tweet about our fundraiser. PRSSA will then retweet this tweet. PRSSA will

execute a minimum of three tweets a day to maintain effective information output.

Facebook statuses will be updated daily, starting Dec. 1, 2012.

o Media Strategies: PRSSA will ask for retweets on Twitter from local daily

newspapers and radio stations. This includes UW-Whitewater’s student run

newspaper, TV station and radio station.



Park; hash tags #UWWPR, #PRSSAlovesBREW or #prssafundraiserURL links to

PRSSA’s Facebook page and PRSSA’s Twitter handle will be available on

opposing social media sites, Hosted by PRSSA.

• Tactic three: Press Release

o Message Strategies: The press release will fulfill all the necessary information of

the time, date and place of the event. The release will incorporate detail about

PRSSA hosting this event and how it will benefit pre-professional’s, as well as

UW-Whitewater faculty and alumni. The spokesperson will be PRSSA. Key copy

points will be: Brewers vs. Cardinals on Friday May, 3 at 7:10 p.m. at Miller

28 | P a g e

Park; the language choice must emphasize “Brewers,” “Tailgate,” “Inexpensive,”

“Fun”.

o Media Strategies: The press release will be sent out to UW-Whitewater’s campus

newspaper, radio station and TV stations, as well as faxed to greater Whitewater

area daily newspapers and local radio stations.



Park



o Message Strategies: This signage will emphasize Brewers’ games being a great

place for family fun.

§ Sign 1: The signage will have a picture of the view from the seats

available via the fundraiser. Signage will include the URL to PRSSA’s

Facebook page and PRSSA’s Twitter handle. This signage will be posted

starting Dec. 1, 2012 throughout the office floors of each building, since

this is the area where office locations are.

§ Sign 2: This sign will have a holiday theme and will be posted starting

Dec. 1 through the end of the fall semester. The spokesperson will be

PRSSA. Key copy points will include Brewers vs. Cardinals on Friday

May, 3 at 7:10 p.m., and buying Brewers tickets as a holiday present.


29 | P a g e


Park; Hosted by PRSSA.


• Tactic 1: PRSSA PR Insight

o Message Strategies: This tactic is to fulfill the desire to remain connected, which

is why department faculty read the PR Insight. As of Dec. 1, the PR Insight will

publish updates and information about the event and stress the opportunity that is

available for the faculty to network and enjoy local entertainment at a reasonable

price.



Park, Hosted by PRSSA.


o Message Strategies: This signage will be posted on the top floor of Heide Hall, as

well as in Laurentide starting Dec. 1, 2012. Postings will also be on each

classroom’s bulletin board. Signage will include the URL to PRSSA’s Facebook

page and PRSSA’s Twitter handle. The signage will have a picture of the view

from the seats available via the fundraiser, starting Dec. 1, 2012. This will express

an opportunity for the Communication Department Faculty to reconnect with

previous students, as well as enjoy an opportunity to tailgate with their families,

colleagues and current students.


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Park, Hosted by PRSSA.



o Message Strategies: For the signage targeted toward communication students;

networking opportunity in a casual atmosphere at a Brewers Game will be

portrayed in a witty language. This signage will be posted throughout Heide Hall,

as well as in Laurentide starting Dec. 1, 2012. Postings will also be on each

classroom’s bulletin boards. Signage will include the URL to PRSSA’s Facebook

page and PRSSA’s Twitter handle. The signage will have a picture of the view

from the seats available via the fundraiser.



Park, hosted by PRSSA.


o Message Strategies: @UWWPRSSA will tweet about the fundraiser and ask

every other student organization for a retweet. PRSSA will execute a minimum of

three tweets a day to maintain effective information output. @UWWPRSSA will

ask @Bernie_Brewer (Mascot of the Milwaukee Brewers’ Twitter account) to

tweet about our fundraiser. PRSSA will then retweet this tweet. Facebook statuses

will be updated daily.

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o Media Strategies: PRSSA will ask for retweets on Twitter from local daily

newspapers and radio stations. This includes UW-Whitewater’s student run

newspaper, TV station and radio station.






UW-Whitewater Chapter of PRSSA

• Tactic 1: Host a simulation networking event

o Message Strategies: This is for the students to be able to practice their networking

skills so that they feel at ease and confident by the time the event comes around.

The spokesperson will be PRSSA. Key copy points will be: Brewers vs. Cardinals

on Friday May, 3 at 7:10 p.m. at Miller Park; the language choice must emphasize

“Brewers,” “Tailgate,” “Inexpensive,” “Fun”, Hosted by PRSSA.

o Media Strategies: PRSSA will ask for local campus newspaper, The Royal

Purple, and other local publications to cover the event, and do a follow up story

for the day of the Tailgate and Brewers Game.






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• Tactic 2: PRSSA will be divided up into “committees” and assigned a target market

beginning at PRSSA’s first spring semester meeting on Jan. 28, 2013.

o Message Strategies: This is so that target markets: alumni, faculty, and other

students, are all reached and given attention. PRSSA will have to take

initiative to spread the word, and hold each other accountable to spend equal

amount of time, hence the meetings. The goals set by the members, at least

three tickets for general members and five tickets per e-board member, are

milestones for the ticket sales.


o Key Copy Points: Brewers vs. Cardinals on Friday May, 3 at 7:10 p.m. at

Miller Park; the language choice must emphasize “Brewers,” “Tailgate,”

“Inexpensive,” “Fun”, Hosted by PRSSA.

UW-Whitewater Communication Alumni

• Tactic 1: Invitations

○ PRSSA will use funds raised to send out invitations to UW-Whitewater Alumni to

the networking and tailgating event at Miller Park.

o Message Strategies: The invitation will focus on key elements such as

reconnecting with old professors, offering advice to students who are completing

similar degrees and a reunion with peers from college. Invitations will emphasize

this being a family-friendly event, and include the URL to PRSSA’s Facebook

page and PRSSA’s Twitter handle, as well as a copy of PRSSA’s Insight for

further information about the event.


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Park; the language choice must emphasize “Brewers,” “Tailgate,” “Inexpensive,”

“Fun”, Hosted by PRSSA.

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Tactics_____________________________________________ Social Media

Twitter is a social media forum that will be used to directly communicate with UW-

Whitewater students, organizations, alumni and faculty members. Tweets consist of a message

using no more than 140 characters (including spaces and punctuation).

When @UWWPRSSA tweets about the event, the phrase “Please RT” will be placed in

some of the Twitter messages. RT stands for retweet and that means we want other people who

see the message to retweet so their followers will see the message as well. It will result in a

greater number of impressions.

When considering a retweet, it is important to remember space must be left within the

140 characters. It is recommended that 16 characters are left in the original message. More

simply, when @UWWPRSSA tweets and asks for a retweet, the original tweet must be no longer

than 124 characters.

Hashtags are used on Twitter to cater to a specific trend. In this case, @UWWPRSSA

wants the fundraiser to be a trend. Within every tweet, the hashtags #UWWPR or

#UWWlovesBREW will be incorporated depending on the amount of characters for the specific

tweet.

Sample Tweets

Below is what the tweets will potentially look like.

“@UWWPRSSA: We are excited to be collaborating with @Brewers for a fundraiser!

#UWWPR Details: (insert link here)”

“@UWWPRSSA: We’re hosting a @Brewers fundraiser and we want you there!

#UWWlovesBREW Details: (insert link here)”

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Talking Points

We have come up with a list of questions that could potentially be asked via Twitter. They could

be asked from any of the target publics listed throughout this PR plan. It is important to keep

consistency throughout. Below are a list of questions that could be asked over social media and

standardized answers that will be responded. If the answer cannot be explained in 140 characters

via tweet, @UWWPRSSA will ask for a DM or will DM the person who is asking. A DM refers

to a direct message on Twitter. Direct Messages are only viable if the person is following you

and vice versa. Direct messages also include 140 characters, but multiple messages can be sent

back-to-back and in private. It will be a secluded conversation away from the rest of the

twitterverse. It is important to keep in mind that any link included in a tweet will automatically

be reduced to 20 characters.

Q1: Where are the seats located in Miller Park?

A1: They are in Loge Bleachers, check them out here:

http://milwaukee.brewers.mlb.com/mil/ticketing/seating_pricing.jsp

Q2: How much is the ticket package?

A2: A ticket to the game will be $20. The tailgate ticket package will be $40.

Q3: Who is attending the tailgate?

A3: @UWWhitewater alumni, faculty and communication students who want to network with

professionals.

Q4: Is this event open to everyone at UW-Whitewater?

A4: The ticket price is available to anyone who wants to attend the game on May 3. It’s a great

way to have a group event.

Q5: Is this event open to people who aren’t involved with UW-Whitewater?

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A5: The $20 ticket is available to anyone who wants to go.

Q6: Can I bring my friend who doesn’t attend UW-Whitewater?

A6: Yes! It is encouraged to purchase the $20 ticket package and have fun with friends and

family.

Q7: How many people are going to the event?

A7: We have invited around 500 people to the event.

Q8: What kind of food will be served at the tailgate event package?

A8: Typical tailgate food! Burgers, brats, chips, soda, salads etc.

Q9: Is there provided transportation?

A9: There is not provided transportation. We encourage people to carpool though:)

Q10: What is included in the tailgate ticket package?

A10: A ticket to the game & a networking event with provided food & beverage.

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Invitations

Invitations to the alumni will be sent out as a calendar based campaign. Since the

holidays are approaching, invitations to buy tickets will be sent out 10 days prior to Christmas

and 14 days before Valentine’s Day.

Each invitation will be tailored to the date and is determined by how far away it is from

the event. It is specified below what to include into the invitation, along with the basic

information about the networking and tailgating event.

Total, there will be eight mailings:

12/14: “Season’s Greetings!”

12/28: “We hope that you enjoyed your holiday season!”

1/18: “Be the first to get your ticket to our 1st annual Milwaukee Brewers…”

2/1: “Valentine’s Day is quickly approaching and how about buying your special

someone a date to see the Brewers take on the Cardinals.”

2/28: “Only a couple of months left!”

3/14: “You’re opportunity is waiting for you! Time is running out.”

4/ 5: “Only a few more weeks left…”

4/25: “It’s your last chance!”

In each mailing, there will be one a one piece invitation with a dotted line for an order

form. Below are sample invitations using the eight mailing plan.

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Sample holiday invitation: Dear Communication Department Alumni of UW-Whitewater,

Season’s Greetings! With the excitement of the holidays quickly approaching, we invite you to

mark your calendars as the Brewers take on the Cardinals on May 3, 2013.

The UW-Whitewater Chapter of Public Relations Student Society of America would like

to cordially invite you to attend an exclusive Milwaukee Brewers Networking and Tailgating

event. The event is a great networking or catching up opportunity with other alumni, faculty, and

current students of the communication department! This event provides food and beverages

(three alcoholic drinks if you’re 21+) to tailgate and a ticket to the game in the Loge Bleachers

Section. Please use the form below to order your tickets and enclose your form of payment:

cash, money order or check acceptable (check written to UWW PRSSA).

We hope to see you May 3!

Name: ___________________________________________________________ Address: __________________________________________________________ Phone: ____________________________________________________________ Email: ____________________________________________________________

____ Ticket (s) for Networking Event x $40 ____ Ticket (s) for Brewers game x $20

____Ticket Total $____ Amount Total

Please send this form back to this address: UW-Whitewater Communication Department

ATTN: Julie Ridgeman 461 Heide Hall

800 W. Main Street Whitewater, WI 53190

PS: This makes for a great gift!

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Signage (See Appendix A for signage)

Five different signs will be posted to various high traffic areas around campus including Heide

Hall, Andersen Library, and The University Center. The signs will follow all campus rules and

regulations. Each sign is targeted towards a different audience and time of the year.

● Sign 1: will be posted starting Dec. 1. This sign has a holiday theme and targets UW-

Whitewater students and faculty. The sign encourages the idea of purchasing Brewers

tickets as a holiday gift. This sign will only be posted during the holiday season.

● Sign 2: will be posted at the start of the spring semester and will target UW-Whitewater

students and faculty to get them to purchase tickets. This sign will be the main sign and

will remain posted throughout the semester up until the event date.

● Sign 3: will be posted in Heide Hall because it is targeted specifically towards

Communication Department students. The sign emphasises the opportunity for students

to participate in a fun networking experience at the Brewers’ tailgate. This sign will

remain posted throughout the spring semester up until the event.

● Sign 4: will be posted in Heide Hall, Andersen, and any other area on campus where

Communication Department faculty have offices or classes. This sign has the same layout

as sign 3, but the language it changed to target faculty instead of students. It emphasises a

change to get together with past and present members of the Communication Department

for a fun Brewers’ tailgate and baseball game.

● Sign 5: will be posted during the last week of January. This sign is targeted towards

student and faculty. It has a Valentine’s Day theme and encourages people to purchase

tickets for their loved ones for Valentine’s Day.

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Press Release___________________________________ CONTACT: FOR IMMEDIATE RELEASE PRSSA President Kelsey Ostby [email protected]

UW-WHITEWATER PRSSA TO TEAM UP WITH MILWAUKEE BREWERS The UW-Whitewater PRSSA Chapter is teaming up with the College of Arts and Communication Department and the Milwaukee Brewers to coordinate a networking and tailgating event at Miller Park. The event will take place as the Brewers take on the Cardinals at 7:10 p.m. on May 3, 2013 at Miller Park Stadium. UW-Whitewater alumni, faculty, current students, and their families are invited to attend this unique and fun event. The PRSSA Chapter is offering different ticket packages for those who wish to attend the game. The first is a $20 Loge Bleacher ticket package and the second includes a $40 Loge Bleacher ticket and tailgate package entry to the networking event. Anyone who wishes to attend the game may purchase the game ticket package. It will include the Loge Bleacher seat tickets, as well as a ticket for a meal and drinks before the game. During the tailgate event, alumni, staff and current students will be given the opportunity to network and establish relationships with communication professionals in the Southeastern Wis. Area. The Brewers tickets and tailgate packages create an excellent opportunity for an affordable night of entertainment for families, friends and members of the UW-Whitewater community. This is the first time PRSSA is hosting a fundraising event with the Milwaukee Brewers. It is also a celebration of the 50 year anniversary of the Communication Department. For more information about the event, please contact PRSSA President Kelsey Ostby at [email protected] or visit www.facebook.com/uwwprssa.

###

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Appendix A Signage

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Appendix B

Ethnicity:

Students (undergraduates & graduates)

Men Women Total %

Non-resident Alien

93 69 162 1.40

Hispanic/Latino 172 199 371 3.21

American Indian or Alaska Native

14 14 28 0.24

Asian 102 85 187 1.62

Black or African American

267 274 541 4.68

Native Hawaiian or Other Pacific Islander

11 2 13 0.11

White 5068 5000 10068 87.12

Two or more races

43 60 103 0.89

Race and ethnicity unknown

47 37 84 0.73

Total 5817 5740 11557 100.00

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Gender:

Rankin & Associates Consulting Wisconsin System Climate Assessment Project UW-Whitewater Report April 2010

Gender: %

Woman 62

Man 37.3

Transgender 0.2

Other 0.2

Missing 0.4

Age:


Age: %

19 or Under 31.5

20-21 26.4

22-25 14.5

26-32 5.6

33-42 6.6

43-51 6.5

52-60 6.2

61-69 2.2

70 and Over 0.2

Missing 0.3

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Residency: ● 95% of new freshmen live in campus-based housing or residence halls ● 40% of all undergraduates live on campus

Residency Headcount and Percentages of Fall Enrollment

(Source of data: 10th day enrollment from UW System Central Data Request 3/22/2012)

Fall Resident Non-Resident Reciprocity Total Enrollment

2011 10,192 1,393 58 11,643

2010 10,308 1,193 56 11,557

2009 10,064 1,011 64 11,139

Rankin & Associates Consulting Wisconsin System Climate Assessment Project

UW-Whitewater Report April 2010

Residence %

Residence Hall 43.3

Fraternity/Sorority 2.3

Off Campus 39

With Partner/Spouse 5.6

With Parent/Family 5.7

Other 0.8

Missing 3.4

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Parental Status:


Parental Status %

No Children 79.4

Single Parent 3.6

Pregnant 0.4

Co-Parent with Partner or Spouse 14.9

Grandparent/Parent of Grown Children 0.4

Partner Expecting 0.2

Other 0.5

Missing 0.6

Relationship Status:


Relationship Status %

Single 55.8

Partnered 22

Partnered in Civil Union 0.3

Married 18.8

Separated 0.3

Divorced 1.9

Remarried 0.2

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Partner/Spouse Deceased 0.3

Missing 0.3

Military Status:


Active Military/Veteran %

Yes 3

No 96.4

Missing 0.6

Disability:


Disability %

Yes 6

No 93.5

Missing 0.6


Disability Type %

Physical Condition 62.7

Learning Disability 38.9

Psychological Condition 26.9

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UW-Whitewater Vital Statistics (2011):

Student Body Enrollment

11,615

Undergraduates 10,230

Freshmen 2,261

Sophomore 2,732

Juniors 2,251

Seniors 2,737

Others 249

Graduate & Professional Students 1,385

Percent of Female Students 50%

Wisconsin Residents 10,161

Number of States Represented 41

Number of Countries Represented 41

Admitted New Freshman

Mean Composite ACT

22.2

Mean high school class percentile rank 63

Tuition Per Semester 2011-2012

Resident Undergraduate

$3,598.00

Non-resident Undergraduate $7,384.00

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Resident Graduate $4,088.00

Non-resident Graduate $8,817.00

Resident Business Graduate $4,365.00

Non-resident Business Graduate $9,107.00

Academic Programs Undergraduate majors

48

Graduate programs 12

Courses 1,303

Student-Faculty Ratio 23 to 1

Alumni Living Alumni 79,230

Residing in Wisconsin 52,906

Residing in Illinois 5,123

Residing in California 1,238

Residing in Minnesota 1,302

Residing in Florida 1,268

Campus area in Acres Main Campus

404

Drumlin/Nature Preserve and Recreation 122

Prairie 67

Number of Major Buildings 40

Computer Technology Number of Computer Labs on Campus 70

General Access Computers on Campus 1,390

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Library Holdings 1,880,819

Staff Employees 1,286

Faculty 356

Academic Staff 503

Classified Staff 427

Bachelors Degrees Awarded:

Areas of study with the largest number of bachelor’s degrees awarded in 2010-11

BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

38%

EDUCATION 19%

COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS 10%

SOCIAL SCIENCES 9%

PUBLIC ADMINISTRATION AND SOCIAL SERVICE PROFESSIONS 5%

Communication Departments Students Department Headcount by Major:

Undergraduate Fall Enrollment Headcount By Major - Communication Department

Data Source: PS Data Warehouse 10th Day Enrollment (Prepared by

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cjc 2/14/2012)D

Majors/Degree Programs: 2007 2008 2009 2010 2011

Communication BA

95

Communication BS

10

Communication Total 105

Journalism BA

237

Journalism BS

23

Journalism BS SF

2

Journalism Total 332 324 266 286 262

Media Arts & Game Dev BA

156

Media Arts & Game Dev BA

1

Media Arts & Game Dev BS

21

Media Arts & Game Dev BS

1

Media Arts & Game Dev Total

98 179

Speech 2nd 1

Speech BA 158

Speech BS 22

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Speech Total 232 240 247 268 180

UW-Whitewater Faculty Faculty Headcount of Full-Time and Part-Time by Highest Degree Earned:

Fall 2005

Tenured/Tenure-Track Faculty

Instructional Academic Staff

Full-Time Part-Time

Full-Time Part-Time

Doctorate

293 2 22 17

First Professional

1 0 1 1

Master's

36 1 47 72

Bachelor's

0 0 5 9

Associate’s

0 0 0 0

None

0 0 0 0

Total

330 3 75 99

Faculty Information:

Students per Faculty 22 to 1

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Women Faculty 47%

Faculty of Color 15%

Undergraduate classes with fewer than 50 students

94%

Classroom Information:

Students per Faculty 22 to 1


64%


94%

Total Full-Time Instructional Faculty 439

% of Full-Time Instructional Faculty Who Are Female

47%

% of Full-Time Instructional Faculty Who Are Persons of Color

15%

% of Full-Time Instructional Faculty Who Have the Highest Academic Degree Offered in Their Field of Study

82%

Faculty Headcount of Full-Time and Part-Time by Race/Ethnicity, Gender, Rank:

Fall 2005

Tenured/Tenure-Track Faculty


Race/Ethnicity Full-Time Part-Time Full-Time Part-Time

Black, non-Hispanic

10 0 2 2

American Indian/ Alaska Native

2 0 0 1

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Asian/Pacific Islander

42 0 4 3

Hispanic 11 0 0 0

White non-Hispanic

265 3 69 93

Race/eth. unknown 0 0 0 0

Gender Full-Time Part-Time Full-Time Part-Time

Female 143 2 37 51

Male 187 1 38 48

Rank Full-Time Part-Time Full-Time Part-Time

Associate Lecturer 0 0 3 1

Lecturer 0 0 72 98

Senior Lecturer 0 0 0 0

Instructor 6 0 0 0

Assistant Professor 108 1 0 0

Associate Professor

120 0 0 0

Professor 96 2 0 0

Faculty Headcount by Classification of Instructional Program:

Fall 2005

Tenured/Tenure -Track Faculty *


Agriculture/Natural Resources (1,3)

*

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Architecture/Engineering/EngirngTech (4,14,15)

*

Biological & Physical Sci (26,40,41)

31 11

Business (52) 70 *

17

Communications/CommTech/FineArts (9,10,50)

51 *

36

Education/Library Science(13,21,25)

64 *

44

Health(51) 5 *

4

Humanities/Interdisciplinary(5,16,23,24,30,38,39,54)

55 *

21

Law(22) *

Mathematics/Computer Science(11,27)

19 *

22

Military Technology/Protective Services(29,43)

*

Personal Services/Consumer Services/Fitness(12,19,31)

*

Psychology/Social Sciences &

38 *

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Services(42,44,45) 18

Trades/Production/Transportation Health(46,47,48,49)

Communication Department faculty and staff and families

Faculty/Staff Office Phone Email

Ray Baus HE457 (262) 472-1062 [email protected]

Elena Bertozzi L2236 (262) 472-1725 [email protected]

Kathy Brady HE458 (262) 472-1726 [email protected]

Deanne Casey MC405 (262) 472-1664 [email protected]

Mary Casey HE450 (262) 472-5049 [email protected]

Peter Conover L1209 (262) 472-5659 [email protected]

Jay Craggs L2224 (262) 472-1607 [email protected]

Kelli Danielski HE444 (262) 472-2784 [email protected]

Marti Fahl L2226 (262) 472-5056 [email protected]

Jeanine Fassl HE465 (262) 472-1695 [email protected]

Josh Fishburn (262) 472-5082 [email protected]

Tammy French HE448 (262) 472-1720 [email protected]

Ed Frederick HE454 (262) 472-5066 [email protected]

Jodi Galvan HE446 (262) 472-1063 [email protected]

Richard Haven CA2001 (262) 472-1221 [email protected]

Jeff Herriott L1202 (262) 472-1424 [email protected]

Jim Kates L2230 (262) 472-5034 [email protected]

Ann Knabe HE455 (262) 472-5068 [email protected]

Kris Kranenburg L228 (262) 472-2876 [email protected]

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Bill Lowell HE456 (262) 472-1286 [email protected]

Brian Lucas HE304C (262) 472-5067 [email protected]

Carol Ludovissy L2232 (262) 472-5025 [email protected]

Anne Mancl HE446 (262) 472-1063 [email protected]

Jim Mead L2222 (262) 472-5022 [email protected]

Barbara Monfils HY420 (262) 472-1055 [email protected]

Andres Montenegro L2234 (262) 472-5075 [email protected]

Gary Myers HE460 (262) 472-5079 [email protected]

Elizabeth Norwood HE452 (262) 472-5026 [email protected]

Barbara Penington HE461 (262) 472-1034 [email protected]

Julie Ridgeman HE464 (262) 472-1034 [email protected]

Marieke Spiegelhoff HE444 (262) 472-2784 [email protected]

John Stone RS2014A (262) 472-1006 [email protected]

Ginny Stuesser L2225 (262) 472-1906 [email protected]

Sally Vogl-Bauer HE451 (262) 472-1025 [email protected]

David Wachanga L2229 (262) 472-5457 [email protected]

S-A Welch HE459 (262) 472-5722 [email protected]

Maria White HE304D (262) 472-1064 [email protected]

Susan Wildermuth HE453 (262) 472-5064 [email protected]

Kathy Yih HE452 (262) 472-5026 [email protected]

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College of Arts and Communication Administration staff and their families

Mark McPhail Dean CA 2001 Phone: 262-472-1221 Email: [email protected]

Adelaide Atkielski Dean Assistant CA 2001 Phone: 262-472-1221 Email: [email protected]

Sarah Altermatt Director of Public Events CA 2031 Phone: 262-472-5943 Email: [email protected]

Robert Mertens Associate Dean CA 2029 Phone: 262-472-1934 Email: [email protected]

Carla Bertelsen Program Assistant CA 2030 Phone: 262-472-1934 Email: [email protected]

College of Arts and Communication Advisory Boards

Master Advisers: ● Michael Allsen, Music ([email protected]) 472-1310 ● Kathy Brady, Communication ([email protected]) 472-1726 ● Jim Butchart, Theatre/Dance ([email protected]) 472-3715 ● Christian Ellenwood, Music ([email protected]) 472-4664 ● Jeanine Fassl, Communication ([email protected]) 472-1695 ● Chris Henige, Art ([email protected]) 472-1324

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● Jared Janovec, Art ([email protected]) 472-1318 ● Daniel Kim, Art ([email protected]) 472-1310 ● Bill Lowell, Communication ([email protected]) 472-1286 ● Barb Penington, Communication ([email protected]) 472-1034 ● Sally Vogl-Bauer, Communication ([email protected]) 472-1025 ● S.A. Welch, Communication ([email protected]) 472-5722

Department Chairs: ● Michael Allsen, Music ([email protected]) 472-1310 ● Marshall Anderson, Theatre/Dance ([email protected]) 472-1566 ● Susan Messer, ([email protected]) ● Barb Pennington, Communication ([email protected]) 472-1034

Publics Communication Department Alumni

International 10

Wisconsin 3,570

Alabama 6

Arkansas 2

Arizona 54

California 73

Colorado 49

Connecticut 4

Washington D.C. 4

Delaware 3

Florida 62

Georgia 41

Hawaii 2

Iowa 26

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Idaho 2

Illinois 488

Indiana 20

Kansas 11

Kentucky 8

Louisiana 3

Massachusetts 7

Maryland 15

Maine 1

Michigan 18

Minnesota 89

Missouri 21

Mississippi 2

Montana 6

North Carolina 16

Nebraska 6

New Hampshire 4

New Jersey 3

New Mexico 4

Nevada 16

New York 26

Ohio 20

Oklahoma 6

Oregon 11

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Pennsylvania 16

Rhode Island 2

South Carolina 8

South Dakota 4

Tennessee 16

Texas 55

Utah 4

Virginia 20

Vermont 2

Washington 19

TOTAL Associates of Arts Degrees 18

TOTAL Master’s Degrees 41

TOTAL Bachelor’s Degrees 4,854

College of Arts and Communication Department All Majors/Minors:

Art ● Art - BA ● Art - BFA ● Art Graphics - BA ● Art Graphics - BFA ● Art History - BA ● Art Education - BSE

Communication ● Communication - Electronic Media ● Communication - Interpersonal Communication ● Communication - Organizational Communication ● Communication - Public Relations

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Journalism ● Journalism - Advertising ● Journalism - Broadcast ● Journalism - International ● Journalism - Print ● Media Arts and Game Development ● MAGD - BA

Music ● Music Choral - BM ● Music Choral Piano or Guitar - BM ● Music History (Theory Emphasis) - BM ● Music Instrumental - BM ● Music Instrumental Piano - BM

Theatre ● Theatre - BA ● Theatre Management Promotion - BFA ● Theatre Stage Management - BFA ● Theatre Design/Technology - BFA ● Theatre Performance - BFA

Communication Department Student Organizations:

Art ● Student Design Association ● Ceramics Club

Communication

● Forensics ● PRSSA ● Royal Purple ● Whitewater Advertising Association ● WSUW 91.7

Music

● CMENC ● Delta Omicron ● Gospel Choir ● Tau Phi Lambda

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Theatre/Dance

● Dance Company ● Theta Alpha Phi ● University Players

Communication Departments staff and families Kannan AMR Assistant Professor Ray Baus Associate Professor Tricia Borchardt University Associate Kathy Brady Assistant Professor Mary K. Casey Assistant Professor Jay Craggs Lecturer Corey B. Davis Assistant Professor, Graduate Student Coordinator Jim Disrude Lecturer/Director of Forensics Edward Frederick Assistant Chair & Associate Professor Josh Fishburn Assistant Professor Tammy French Basic Course Coordinator, Lecturer Jodi Galvan Lecturer Kyle Geissler Lecturer, Royal Purple Adviser

Jackie Guthrie Lecturer Kim Hixson Department Chair & Associate Professor Jeff Herriott Associate Professor Pete Janecky Lecturer Jim Kates Associate Professor Ann Knabe Lecturer & Internship Adviser Jon Kelly Graduate Assistant Kris Kranenburg Lecturer, Internship Adviser Bill Lowell Intern Director, Intern Adviser, Lecturer Brian Lucas Lecturer Anne Mancl Lecturer/Instructor Jim Mead Lecturer, Director, Cable TV Operations Gary Myers Lecturer

Barbara Penington Professor Julie Ridgeman Academic Department Associate Linda Robinson Assistant Professor Marieke Spiegelhoff Lecturer John Stone Dean of the Graduate School Spencer Striker Lecturer James TerKeurst Assistant Professor Nam-Hyun Um Assistant Professor Sally Vogl-Bauer Professor David Wachanga Assistant Professor S-A Welch Associate Professor Maria White Lecturer Molly Wiederholt Lecturer Susan Wildermuth Associate Professor Kathy Yi Associate Professor

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Appendix C

Media Index

Outlet Name Contact

Radio WSUW 91.7 FM 800 West Main Street Anderson Library 1208 Whitewater, WI 53190

WJVL 99.9 FM P.O. Box 5001 Janesville, WI 53547-5001 Newsroom Phone: 608-755-8338

Television UWWTV 800 West Main Street Andersen Library 1208 Whitewater, WI 53190 [email protected] (262) 472-1332

Newspaper Royal Purple News Editor: Ben Holzhueter - [email protected] Assistant News Editor: Samantha Jacquest – [email protected]

Daily Jefferson County Union 28 Milwaukee Avenue W., Fort Atkinson, WI 53538 Phone: 920-563-5553 • Toll Free: 800-236-1013 Fax: 920-563-2329 Lobby Hours: 8:00 a.m. to 5:00 p.m., Monday through Friday

Janesville Gazette ATTN: Alison Bradley 1 S. Parker Drive P.O. Box 5001 Janesville, WI 53547-5001 Phone: 608-755-8267 Email: [email protected]

Walworth County Today Eric Steurer 608-752-0777

public relations campaign · banquet chair amanda thompson. the 2012-2013 faculty adviser is dr....

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