public relation campaign on euphoria- the national band

13
8/9/2019 Public Relation Campaign on Euphoria- The National Band http://slidepdf.com/reader/full/public-relation-campaign-on-euphoria-the-national-band 1/13 ]wadei Qgdf{eln Ifj}fecn Ywaje{{gk en }fq{efd `wd`eddjgn{ l` {og kgcqgg l` Afiogdlqy l` Awyengyy Fkjeney{qf{eln /1==3*1=61%$ Dlpgdu ]ql`gyyelnfd Wnepgqye{u  YWAJE[[GK [L8 * YWAJE[[GK AU  Jy. Yfpe{f Fyoje{f Jlnkfd AAF* J AF /en{.% Ygi{eln*A Qgcn. Nl. 9=1==3==1= Dlpgdu ]ql`gyyelnfd Wnepgqye{u Dlpgdu Yiolld l` Awyengyy ]ofcsfqf$ Hfdfnkofq

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Page 1: Public Relation Campaign on Euphoria- The National Band

8/9/2019 Public Relation Campaign on Euphoria- The National Band

http://slidepdf.com/reader/full/public-relation-campaign-on-euphoria-the-national-band 1/13

]wadei Qgdf{eln Ifj}fecn

Ywaje{{gk en }fq{efd `wd`eddjgn{ l` {og kgcqgg l` Afiogdlqy l` Awyengyy

Fkjeney{qf{eln /1==3*1=61%$ Dlpgdu ]ql`gyyelnfd Wnepgqye{u

  YWAJE[[GK [L8 * YWAJE[[GK AU Jy. Yfpe{f Fyoje{fJlnkfd

AAF*JAF /en{.%Ygi{eln*A

Qgcn. Nl. 9=1==3==1=

Dlpgdu ]ql`gyyelnfd Wnepgqye{u

Dlpgdu Yiolld l` Awyengyy

]ofcsfqf$ Hfdfnkofq

Page 2: Public Relation Campaign on Euphoria- The National Band

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Falw{ [og GW]OLQEF  

Gw}olqef sgqg fjlnc {og `eqy{ {l aqenc qlib iwd{wqg {l Enkef. [ogu jexgk gdgi{qei cwe{fq se{o

{qfke{elnfd eny{qwjgn{y debg {og {fadf$ koldfb fnk ye{fq {l iqgf{g jgyjgqeyenc g``gi{y.

 ]WADEI QGDF[ELN IFJ]FECN*F QLIB ILNIGQ[ AU 

 GW]OLQEF YW]]LQ[ENC Ejfceng [ogqg³y Nl Owncgq . . .ifwyg  

 QGYGFQIO

@llk  ` lq Qlib  . . .

@fny sedd ofpg {og iofnig {l cfen fiigyy en{l {og gxidwyepg$ en{ejf{g agng`e{ fnk ilnigq{ gpgn{f{ QLIB @LQ SFUNG$D]W au yw}}lq{enc {og ifwyg. Agcennenc HWNG 60{o f{ 5 F.J.$

`fny fqg gnilwqfcgk {l klnf{g nln*}gqeyofadg `llk e{gjy {l ge{ogq Aofqf{ Pebfy ]fqeyofk

Hfdfnkofq Cfwqfp $ Kepeng Deco{ @lwnkf{eln $ Yebo Yiolld L` De`g. [og `eqy{ 6== `fny

/`eqy{*iljg$ `eqy{*ygqpgk% f{ gfio dlif{eln {l klnf{g @EPG nln*}gqeyofadg `llk e{gjy sedd

qgigepg f sqey{afnk `lq fiigyy en{l QLIB @LQ SFUNG°y P.E.]. gpgn{ ln Hwng 60{o 1=6=.

@fny sol klnf{g 6= lq jlqg e{gjy sedd qgigepg {sl sqey{afnky {l cfen gn{qu en{l {og gpgn{

/deje{ {sl sqey{afnky }gq }gqyln%. @lq `wq{ogq kg{fedy$ }dgfyg peye{ {og Gn{qu Ilw}ln Ilwn{gqy

dlif{gk en kg}fq{jgn{y l` D]W Ifj}wy.

 Ejfceng [ogq g°y N l Owncgq  . . .Yg{{enc {og `lwnkf{eln `lq {og 1=6= EJFCENG [OGQG°Y NL OWNCGQ ifj}fecn se{o {og

ogd} l` f Qlib Ilnigq{ AU {og @fjlwy Enkefn Nf{elnfd Afnk Gw}olqef$ {og gpgn{ dfwniogy

Gw}olqef°y YGQPG ; kece{fd fdawj$ f }qlhgi{ kgkeif{gk {l ygqpenc {olyg en nggk. @lddlsenc]fdfyo Ygn2y `fjlwy ylnc ¹SOF[ EY [OG JFN[QF L@ ULWQ DE@G».

Afnk jgjagqy

u  ]fdfyo Ygn

u  Oe{gyo Jfkfn

u  Kgalhgg{ Aofkwqe 

u  Agnhfjen ]en{l

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u  Fyosene Pgqjf

u  Eqyofk Fdfj

u  Qgyow Pgqjf

¹ E agdegpg gpgqu owjfn agenc ofy {og qeco{ {l {oqepg en {oey de`g$»

¹ Au qfeyenc fsfqgngyy fnk `wnky sg ol}g {l cg{ idlygq {l fn gnk l` slqdk owncgq yl {of{ fdd  }gl}dg ifn lng kfu gnhlu {ogyg jly{ afyei l` qeco{y. Sg fqg olnlwqgk {l ag slqbenc se{o

 Gw}olqef fnk SOU Owncgq fy Fjafyyfklqy `lq {og ·Ejfceng [ogqg°y Nl Owncgq° Ifwyg.»

Kgkeif{gk {l e{y DLPG FDD$ YGQPG FDD jl{{l$ Qlib `lq Sfung ey klnf{enc 6==' l` ng{

 }qliggky `qlj {og ifj}fecn$ fkke{elnfd ¹Ejfceng [ogqg°y Nl Owncgq» jgqiofnkeyg fnk {ogbeib*l`` gpgn{ f{ Qlib `lq Sfung$Dlpgdu ]ql`gyyelnfd wnepgqye{u {l SOU fnk e{y cqfyyqll{y

 }fq{ngqy fqlwnk {og cdlag {of{ ofpg kgpgdl}gk sfuy {l `ggk ioedkqgn slqdksekg sol fqgpei{ejy l` }lpgq{u fnk fdyl {gfio {ogj `fqjenc fnk gn{qg}qgngwqefd ybeddy `lq {og `w{wqg.

YE[WF[ELN FNFDUYEY

SOF[8 

Fyoje{f fnk @qegnky Beib l`` EJFCENG [OGQG°Y NL OWNCGQ Ifwyg {l Agng`e{ SOU

SOU8

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SOU /Slqdk Owncgq Ugfq$ Eni.% ey kgkeif{gk {l `eco{enc {og qll{ ifwygy l` owncgq fnk }lpgq{u au yw}}lq{enc cqfyyqll{y lqcfnef{elny {of{ iqgf{g ygd`*qgdefnig$ gilnljei hwy{eig fnk

gvwfd fiigyy {l nw{qe{elwy fnk f``lqkfadg `llk 

SOGN8 

Sgkngykfu$ Hwng 60{o$ 1=6=

58== F.J

Cf{ogqenc l` Y{wkgn{y

6=8== F.J.

Sgdiljg l` {og Ioedkqgn°y l` NCL°y

6=89= F.J.

Y}ggio au Kgfn Jfj

668== F.J.

@LLK key{qeaw{eln {l ioedkqgn°y

SOGQG8

Lw{yekg Afdkgp Qfh Fwke{lqewj

Dlpgdu ]ql`gyyelnfd Wnepgqye{u

LAHGI[EPGY

Y}gie`ei8 Fqg {ogu idgfqdu kg`engk fnk ilj}qgognyeadg<

Jgfywqfadg8 Ifn gfio lahgi{epg ag jgfywqgk en {og gpfdwf{eln<

Fioegpfadg8 Ilnyekgqenc l{ogq `fi{lqy /g.c. awkcg{ fnk {ejgyifdg% fqg {ogu fioegpfadg<

Qgfdey{ei8 Fqg ulw agenc qgfdey{ei cepgn {og qgylwqigy ulw ofpg<

[ejg8 Sogn kl ulw sfn{ {l fioegpg {og yg{ lahgi{epgy<

[og lahgi{epgy fqg Y}gie`ei$ Jgfywqfadg$ Fioegpfadg fy sgdd fy Qgfdey{ei

u  Qfeyenc `wnky `lq qgdeg` l` pei{ejy fnk qwyoenc gjgqcgniu qgdeg` au }qlpekenc `llk$idl{oenc

u  [L Y[QGNC[OGN [OG NCL NG[SLQB IF]FIE[U l` Hfddfnkofq fnk }qlpekenc

`llk {l owncqu ioedkqgn°y.u  ¹Ejfceng {ogqg ey Nl owncgq» Kqgfj iljg {qwg

u  Gnilwqfcenc {og ulw{o l` D]W {l }fq{eie}f{g en {ogyg benky l` NCL

u  Jfbenc {og ifj}fecn ywiigyy`wd se{o {og ogd} l` y}lnylqy fnk {og Nf{elnfd qgnlsngk

Afnk Gw}olqef fnk Cqlw}

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 EKGN[E@UENC ]WADEIY

]wadei qgdf{elny fnk }wadeie{u fqg nl{ yunlnujlwy$ aw{ jfnu ]Q ifj}fecny enidwkg }qlpeyelny `lq

}wadeie{u. ]wadeie{u ey {og y}qgfkenc l` en`lqjf{eln {l cfen }wadei fsfqgngyy `lq f }qlkwi{$ }gqyln$

ygqpeig$ ifwyg lq lqcfnexf{eln$ fnk ifn ag yggn fy f qgywd{ l` g``gi{epg ]Q }dfnnenc. Jlqg qgign{du en

}wadei qgdf{elny$ }ql`gyyelnfdy fqg wyenc {gionldlcu fy {ogeq jfen {lld {l cg{ {ogeq jgyyfcgy {l {fqcg{ 

fwkegnigy

Df{gn{ }wadeiy*[og Df{gn{ ]wadei sedd a {og y{wkgn{y fnk y{f`` l` D]W gxig}{ {og DYA kg}fq{jgn{$ fy

{og ifj}fecn ey clenc {l ag ogdk au {og y{wkgn{y l` DYA AAF*0{o

ygj

Fsfqg }wadeiy*[og y{wkgn{y fnk y{f`` l` DYA fnk DYJ sol fqg fsfqg l` {og ifj}fecn fy {og

}qg}fqf{elny slwdk ag clenc ln. 

Fi{epg }wadeiy* [og y{wkgn{y fnk y{f`` sol fqg fi{wfddu enpldpgk en {og ifj}fecn. 

 EKGN[E@UENC Y[FBGOLDKGQY

Lwq y{fbgoldkgqy slwdk ag {og y{wkgn{y fnk {og y{f`` sol fqg gncfcgk en {oey ifj}fecn

Fnk lwq y}lnylqy8

u  @W[WQG CQLW]u  AEC @J

u  QFKEL JFN[QF

u  DLPGDU ]QL@GYYELNFD WNEPGQYE[U

u  QE[W SGFQY

u  GW]OLQEF

 BGU JGYYFCGY

@llk  ` lq Qlib  . .[og b gu Jgyyfcg slwd k ag »   Ejfceng {ogqg³y Nl  Owncgq· 

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 [FI[EIY

[fi{eiy fqg {og sfuy {l f{{qfi{ {fqcg{ fwkegnigy au wyenc {og en`lqjf{eln cf{ogqgk falw{ {of{fwkegnig fnk keqgi{enc f jgyyfcg {l {ogj wyenc {lldy ywio fy yliefd jgkef lq l{ogq 

{gionldlcu. 

 [EJGYIFDG

Sgkngykfu$ Hwng 60{o$ 1=6=

58== F.J

Cf{ogqenc l` Y{wkgn{y

6=8== F.J.

Sgdiljg l` {og Ioedkqgn°y l` NCL°y

6=89= F.J.

Y}ggio au Kgfn Jfj

668== F.J.

@LLK key{qeaw{eln {l ioedkqgn°y

 ]QLJL[ELNFD [LLDY

[ogqg fqg pfqelwy {lldy {of{ ifn ag wygk en {og }qfi{eig l` ]Q. [qfke{elnfd {lldy enidwkg }qgyy

qgdgfygy fnk jgkef be{y soeio fqg ygn{ lw{ {l cgngqf{g }lye{epg }qgyy ln agofd` l` {og

lqcfnef{eln 

u  WJY8 Sg sedd ag wyenc lwq dlpgdu En`l[gio ygqpeig e.g. Wjy {l qgfio gpgqu y{wkgn{

sol ey f }fq{ l` D]W yl {of{ {ogu ifn iljg fnk hlen {og ifwyg fnk gnhlu f qlibencilnigq{ au Gw}olqef lnig fcfen en D]W.

u  ]FJ]ODG[Y$DGF@DG[Y

u  ]QGYY QGDGFYG

u  GN[QU ILW]LNY

u  IF]Y FNK [*YOEQ[Y

u  QFKEL*AEC @J fnk QFKEL JFN[QF

u  AFNNGQY

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]fj}odg{y Gn{qu Ilw}lny

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EJJGKEF[G ]QGYY QGDGFYG

63 hwng 1=6=

[og qgnlsngk Oenke qlib afnk Gw}olqef }gq`lqjgk f{ Dlpgdu ]ql`gyyelnfd Wnepgqye{u$

]ofcsfqf en f y{wkgn{*lqcfnegk }qlcqfj {e{dgk$ QLIB @LQ SFUNG$$ @lq f yliefd

ifwyg »EJFCENG [OGEQ EY NL OWNCGQ·. [og y{udeyo afnk $ soeio ey

bnlsn `lq e{y `dfjawlufn{ fnk depgdu y{udg l` yencenc$ bg}{ {og ulwnc iqlsk l` ngfqdu 6====y{wkgn{y kfnienc {l {ogeq qou{oj$ fdd fdlnc {og }qlcqfj {of{ y{qg{iogk {edd df{g neco{. [oey sfy

{og jfekgn }gq`lqjfnig l` Gw}olqef en {oey }fq{ l` {og qgceln.

[og jwyei yols sfy lqcfnegk au {og y{wkgn{y l` D]W {l yolsifyg fnk }gq`lqj {og jwyeifnk }gq`lqjenc fq{y l` pfqelwy cgnqg. Gw}olqef sfy iolygn `lq {og yfjg$ fy e{ ey lng l` {og

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jly{ }qljengn{ cqlw}y l` Enkef {of{ ofy ywio f sekg pfqeg{u l` ylncy {l {ogeq iqgke{. [ogeq ilj}lye{eln pfqegy `qlj qlib {l yll{oenc jgdlkegy `qlj `fy{ {qfib }wnhfae {l {qfke{elnfd

Oenke. [og cqlw} ofy fdyl ywnc ylncy `lq f Enkefn `edj enkwy{qu$ jly{ nl{fadu `lq f 1==6Oenke jlpeg {e{dgk $$@edoffd$$.

Fjeky{ {og enigyyfn{ f}}dfwk$ {og afnk sgn{ ln {l y{fq{ {og ne{g se{o f ylnc kgkeif{gk {l {og

cdlqu l` {og Fdjeco{u. Fnk {ogn$ {og {oqedd sgn{ ln `qlj lng oeco {l fnl{ogq$ fy {og y{fq  }gq`lqjgq 

$$]fdfyo

$$kldgk lw{ lng oe{ ylnc f`{gq fnl{ogq. [og afnk soeio ilj}qeygk l` KH ln

 afyy2 Agnnu ln bgualfqk2 Oe{gyo fnk Cfwqfp ln cwe{fqy2 Fyosfne ln kqwjy2 Qfbgyo ln

koldfb$ ]qfyofn{ ln {fadf fnk {og dgfk yencgq ]fdfyo$ f kli{lq au }ql`gyyeln$ yfnc nwjgqlwy

ylncy fdawjy debg Kollj$ ]oeq Kollj$ Cwddu$ Jgo`w $ QgKollj fnk Jfn {qf. Yljg l` {og

`fjlwy ylncy debg$$Kollj ]eiowib Kollj

$$$ Fff Jgqe Cfde$ Fa nf Hf $ Aolldf Yfa$ Qfaa

 hfng$ ]oeq kollj$ Yoff nf nf fnk Qlib yfbl {l Qlib dl g{i.

[og {oqgg olwq }qlcqfj gnkgk f{ 58== }j en {og gpgnenc$ se{o {og fwkegnig fy {oqeddgk fnk

gngqcegk fy e{ sfy f{ {og y{fq{ l` {og }qlcqfj. [og yols iwdjenf{gk se{o {og sof{ ey

ilnyekgqgk fy {og jly{ f}}gfdenc {qfib l` {og afnk pe. $$Jfg Qe$$. [og ylnc soeio ofy ]wnhfae

`dfplwq$ nf{wqfddu {wqngk {l ag {og aeccgy{ oe{ `lq f ]wnhfae fwkegnig.

Dlpgdu }ql`gyyelnfd wnepgqye{u

]ofcsfqf

)))

 AWKCG[ 

Y{fcg fnk kgilqf{eln 07===

Deco{y fnk kh 7====

]qljl{eln /dlifd {.p $ ngsy }f}gq$}ly{gqy% 6.3 dfi 

Klnf{eln {l ioedk ifqg oljg 6dfi 

Gx}gnke{wqg ln key{qeaw{eln l` idl{ogy fnk `llk

[l ioedkqgny 6.7 dfi 

If{gqenc 1 dfi 

 \\\\\\\\\\\\\\\\

[l{fd 3.90 dfi 

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Y}lnylqy fqg cepenc wy yljg jlngu `lq {oey gpgn{ 

Aec jwyei /jfen y}lnylq% 6 dfiy

@w{wqg Cqlw} 1 dfiy

Qfkel jfn{qf 6 dfiy

Qe{w Sgfqy 6 dfiy " Y}giefddu lqkgqgk If}y fnk [yoeq{y `lq {og ifj}fecn

Dlpgdu }ql`gyyelnfd Wnepgqye{u 1 dfiy

IQEYEY EYYWGY FNK JFNFCGJGN[ ]DFIG

E@ fnu iqeyey liiwqy sg slwdk ag {fbenc ogd} `qlj {og D]W fkjeney{qf{eln

u  ]qlkwi{ qgifddy fnk }qlkwi{ `fedwqgy

u  @fedwqg l` deco{enc fnk [gionldlcu

u  Y{qf{gcei }dfnnenc `lq iqeyey jfnfcgjgn{ fnk qgy}lnyg }dfnnenc

u   Nf{wqfd keyfy{gqy fnk slqb}dfig fiiekgn{y

u  Iqeygy l` jfnfcgjgn{ jeyilnkwi{

 GPFDWF[ELN 

Gpfdwf{eln ey yuy{gjf{ei kg{gqjenf{eln l` jgqe{$ slq{o$ fnk yecne` eifnig l` yljg{oenc lq yljglng

wyenc iqe{gqef fcfeny{ f yg{ l` y{fnkfqky. Gpfdwf{eln l` {gn ey wygk {l iofqfi{gqexg fnk f}}qfeyg

ywahgi{y l` en{gqgy{ en f sekg qfncg l` owjfn gn{gq}qeygy. 

Gpgn{ gpfdwf{eln yolwdk ag klng ejjgkef{gdu f`{gq {og gpgn{ ey lpgq lq {og ngx{ kfu. Ilnkwi{f jgg{enc se{o ulwq {gfj jgjagqy {l gpfdwf{g ulwq gpgn{.

Y{g} 68 Kg{gqjeng {og gx{gn{ {l soeio gpgn{ fnk fkpgq{eyenc lahgi{epgy ofpg aggn

fioegpgk. 

Y{g} 18 Cg{ `ggkafib `qlj ulwq idegn{y fnk {fqcg{ fwkegnig.

Ulw ifn fyb `lddlsenc vwgy{elny en ulwq `ggkafib `lqj8

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V6% Kek ulw gnhlu {og gpgn{< E` nl$ {ogn }dgfyg y{f{g {og qgfyln.

V1% sof{ kl ulw debg jly{ en {og gpgn{<

V9% sof{ kl ulw debg dgfy{ en {og gpgn{<

V;% sof{ fqg {og }qladgjy ulw `figk kwqenc {og gpgn{<

V7% sof{ ilwdk ofpg aggn klng {l jfbg {oey gpgn{ ag{{gq<

V0% Ols kl ulw qf{g {og pfqelwy ygqpeigy }qlpekgk au wy /}dgfyg iogib lng l` {og l}{eln%8

Oly}e{fde{u8 Gxigddgn{$ cllk$ fpgqfcg$ }llq 

If{gqenc8 Gxigddgn{$ cllk$ fpgqfcg$ }llq 

[qfny}lq{f{eln8 Gxigddgn{$ cllk$ fpgqfcg$ }llq 

Jfnfcgjgn{ y{f`` agofpelq8 Gxigddgn{$ cllk$ fpgqfcg$ }llq 

Jfnfcgjgn{ y{f`` ygqpeigy8 Gxigddgn{$ cllk$ fpgqfcg$ }llq 

V3% slwdk ulw debg {l }fq{eie}f{g en lwq ngx{ gpgn{<

Fkpgq{eygjgn{ Jfbenc Ynf}yol{y

u  ]qljl ]ly{gq

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u  ]fj}odg{y

u  Ilw}lny 

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u  Yliefd Ifwyg