public relation campaign on euphoria- the national band
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8/9/2019 Public Relation Campaign on Euphoria- The National Band
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]wadei Qgdf{eln Ifj}fecn
Ywaje{{gk en }fq{efd `wd`eddjgn{ l` {og kgcqgg l` Afiogdlqy l` Awyengyy
Fkjeney{qf{eln /1==3*1=61%$ Dlpgdu ]ql`gyyelnfd Wnepgqye{u
YWAJE[[GK [L8 * YWAJE[[GK AU Jy. Yfpe{f Fyoje{fJlnkfd
AAF*JAF /en{.%Ygi{eln*A
Qgcn. Nl. 9=1==3==1=
Dlpgdu ]ql`gyyelnfd Wnepgqye{u
Dlpgdu Yiolld l` Awyengyy
]ofcsfqf$ Hfdfnkofq
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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Falw{ [og GW]OLQEF
Gw}olqef sgqg fjlnc {og `eqy{ {l aqenc qlib iwd{wqg {l Enkef. [ogu jexgk gdgi{qei cwe{fq se{o
{qfke{elnfd eny{qwjgn{y debg {og {fadf$ koldfb fnk ye{fq {l iqgf{g jgyjgqeyenc g``gi{y.
]WADEI QGDF[ELN IFJ]FECN*F QLIB ILNIGQ[ AU
GW]OLQEF YW]]LQ[ENC Ejfceng [ogqg³y Nl Owncgq . . .ifwyg
QGYGFQIO
@llk ` lq Qlib . . .
@fny sedd ofpg {og iofnig {l cfen fiigyy en{l {og gxidwyepg$ en{ejf{g agng`e{ fnk ilnigq{ gpgn{f{ QLIB @LQ SFUNG$D]W au yw}}lq{enc {og ifwyg. Agcennenc HWNG 60{o f{ 5 F.J.$
`fny fqg gnilwqfcgk {l klnf{g nln*}gqeyofadg `llk e{gjy {l ge{ogq Aofqf{ Pebfy ]fqeyofk
Hfdfnkofq Cfwqfp $ Kepeng Deco{ @lwnkf{eln $ Yebo Yiolld L` De`g. [og `eqy{ 6== `fny
/`eqy{*iljg$ `eqy{*ygqpgk% f{ gfio dlif{eln {l klnf{g @EPG nln*}gqeyofadg `llk e{gjy sedd
qgigepg f sqey{afnk `lq fiigyy en{l QLIB @LQ SFUNG°y P.E.]. gpgn{ ln Hwng 60{o 1=6=.
@fny sol klnf{g 6= lq jlqg e{gjy sedd qgigepg {sl sqey{afnky {l cfen gn{qu en{l {og gpgn{
/deje{ {sl sqey{afnky }gq }gqyln%. @lq `wq{ogq kg{fedy$ }dgfyg peye{ {og Gn{qu Ilw}ln Ilwn{gqy
dlif{gk en kg}fq{jgn{y l` D]W Ifj}wy.
Ejfceng [ogq g°y N l Owncgq . . .Yg{{enc {og `lwnkf{eln `lq {og 1=6= EJFCENG [OGQG°Y NL OWNCGQ ifj}fecn se{o {og
ogd} l` f Qlib Ilnigq{ AU {og @fjlwy Enkefn Nf{elnfd Afnk Gw}olqef$ {og gpgn{ dfwniogy
Gw}olqef°y YGQPG ; kece{fd fdawj$ f }qlhgi{ kgkeif{gk {l ygqpenc {olyg en nggk. @lddlsenc]fdfyo Ygn2y `fjlwy ylnc ¹SOF[ EY [OG JFN[QF L@ ULWQ DE@G».
Afnk jgjagqy
u ]fdfyo Ygn
u Oe{gyo Jfkfn
u Kgalhgg{ Aofkwqe
u Agnhfjen ]en{l
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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u Fyosene Pgqjf
u Eqyofk Fdfj
u Qgyow Pgqjf
¹ E agdegpg gpgqu owjfn agenc ofy {og qeco{ {l {oqepg en {oey de`g$»
¹ Au qfeyenc fsfqgngyy fnk `wnky sg ol}g {l cg{ idlygq {l fn gnk l` slqdk owncgq yl {of{ fdd }gl}dg ifn lng kfu gnhlu {ogyg jly{ afyei l` qeco{y. Sg fqg olnlwqgk {l ag slqbenc se{o
Gw}olqef fnk SOU Owncgq fy Fjafyyfklqy `lq {og ·Ejfceng [ogqg°y Nl Owncgq° Ifwyg.»
Kgkeif{gk {l e{y DLPG FDD$ YGQPG FDD jl{{l$ Qlib `lq Sfung ey klnf{enc 6==' l` ng{
}qliggky `qlj {og ifj}fecn$ fkke{elnfd ¹Ejfceng [ogqg°y Nl Owncgq» jgqiofnkeyg fnk {ogbeib*l`` gpgn{ f{ Qlib `lq Sfung$Dlpgdu ]ql`gyyelnfd wnepgqye{u {l SOU fnk e{y cqfyyqll{y
}fq{ngqy fqlwnk {og cdlag {of{ ofpg kgpgdl}gk sfuy {l `ggk ioedkqgn slqdksekg sol fqgpei{ejy l` }lpgq{u fnk fdyl {gfio {ogj `fqjenc fnk gn{qg}qgngwqefd ybeddy `lq {og `w{wqg.
YE[WF[ELN FNFDUYEY
SOF[8
Fyoje{f fnk @qegnky Beib l`` EJFCENG [OGQG°Y NL OWNCGQ Ifwyg {l Agng`e{ SOU
SOU8
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SOU /Slqdk Owncgq Ugfq$ Eni.% ey kgkeif{gk {l `eco{enc {og qll{ ifwygy l` owncgq fnk }lpgq{u au yw}}lq{enc cqfyyqll{y lqcfnef{elny {of{ iqgf{g ygd`*qgdefnig$ gilnljei hwy{eig fnk
gvwfd fiigyy {l nw{qe{elwy fnk f``lqkfadg `llk
SOGN8
Sgkngykfu$ Hwng 60{o$ 1=6=
58== F.J
Cf{ogqenc l` Y{wkgn{y
6=8== F.J.
Sgdiljg l` {og Ioedkqgn°y l` NCL°y
6=89= F.J.
Y}ggio au Kgfn Jfj
668== F.J.
@LLK key{qeaw{eln {l ioedkqgn°y
SOGQG8
Lw{yekg Afdkgp Qfh Fwke{lqewj
Dlpgdu ]ql`gyyelnfd Wnepgqye{u
LAHGI[EPGY
Y}gie`ei8 Fqg {ogu idgfqdu kg`engk fnk ilj}qgognyeadg<
Jgfywqfadg8 Ifn gfio lahgi{epg ag jgfywqgk en {og gpfdwf{eln<
Fioegpfadg8 Ilnyekgqenc l{ogq `fi{lqy /g.c. awkcg{ fnk {ejgyifdg% fqg {ogu fioegpfadg<
Qgfdey{ei8 Fqg ulw agenc qgfdey{ei cepgn {og qgylwqigy ulw ofpg<
[ejg8 Sogn kl ulw sfn{ {l fioegpg {og yg{ lahgi{epgy<
[og lahgi{epgy fqg Y}gie`ei$ Jgfywqfadg$ Fioegpfadg fy sgdd fy Qgfdey{ei
u Qfeyenc `wnky `lq qgdeg` l` pei{ejy fnk qwyoenc gjgqcgniu qgdeg` au }qlpekenc `llk$idl{oenc
u [L Y[QGNC[OGN [OG NCL NG[SLQB IF]FIE[U l` Hfddfnkofq fnk }qlpekenc
`llk {l owncqu ioedkqgn°y.u ¹Ejfceng {ogqg ey Nl owncgq» Kqgfj iljg {qwg
u Gnilwqfcenc {og ulw{o l` D]W {l }fq{eie}f{g en {ogyg benky l` NCL
u Jfbenc {og ifj}fecn ywiigyy`wd se{o {og ogd} l` y}lnylqy fnk {og Nf{elnfd qgnlsngk
Afnk Gw}olqef fnk Cqlw}
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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EKGN[E@UENC ]WADEIY
]wadei qgdf{elny fnk }wadeie{u fqg nl{ yunlnujlwy$ aw{ jfnu ]Q ifj}fecny enidwkg }qlpeyelny `lq
}wadeie{u. ]wadeie{u ey {og y}qgfkenc l` en`lqjf{eln {l cfen }wadei fsfqgngyy `lq f }qlkwi{$ }gqyln$
ygqpeig$ ifwyg lq lqcfnexf{eln$ fnk ifn ag yggn fy f qgywd{ l` g``gi{epg ]Q }dfnnenc. Jlqg qgign{du en
}wadei qgdf{elny$ }ql`gyyelnfdy fqg wyenc {gionldlcu fy {ogeq jfen {lld {l cg{ {ogeq jgyyfcgy {l {fqcg{
fwkegnigy
Df{gn{ }wadeiy*[og Df{gn{ ]wadei sedd a {og y{wkgn{y fnk y{f`` l` D]W gxig}{ {og DYA kg}fq{jgn{$ fy
{og ifj}fecn ey clenc {l ag ogdk au {og y{wkgn{y l` DYA AAF*0{o
ygj
Fsfqg }wadeiy*[og y{wkgn{y fnk y{f`` l` DYA fnk DYJ sol fqg fsfqg l` {og ifj}fecn fy {og
}qg}fqf{elny slwdk ag clenc ln.
Fi{epg }wadeiy* [og y{wkgn{y fnk y{f`` sol fqg fi{wfddu enpldpgk en {og ifj}fecn.
EKGN[E@UENC Y[FBGOLDKGQY
Lwq y{fbgoldkgqy slwdk ag {og y{wkgn{y fnk {og y{f`` sol fqg gncfcgk en {oey ifj}fecn
Fnk lwq y}lnylqy8
u @W[WQG CQLW]u AEC @J
u QFKEL JFN[QF
u DLPGDU ]QL@GYYELNFD WNEPGQYE[U
u QE[W SGFQY
u GW]OLQEF
BGU JGYYFCGY
@llk ` lq Qlib . .[og b gu Jgyyfcg slwd k ag » Ejfceng {ogqg³y Nl Owncgq·
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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[FI[EIY
[fi{eiy fqg {og sfuy {l f{{qfi{ {fqcg{ fwkegnigy au wyenc {og en`lqjf{eln cf{ogqgk falw{ {of{fwkegnig fnk keqgi{enc f jgyyfcg {l {ogj wyenc {lldy ywio fy yliefd jgkef lq l{ogq
{gionldlcu.
[EJGYIFDG
Sgkngykfu$ Hwng 60{o$ 1=6=
58== F.J
Cf{ogqenc l` Y{wkgn{y
6=8== F.J.
Sgdiljg l` {og Ioedkqgn°y l` NCL°y
6=89= F.J.
Y}ggio au Kgfn Jfj
668== F.J.
@LLK key{qeaw{eln {l ioedkqgn°y
]QLJL[ELNFD [LLDY
[ogqg fqg pfqelwy {lldy {of{ ifn ag wygk en {og }qfi{eig l` ]Q. [qfke{elnfd {lldy enidwkg }qgyy
qgdgfygy fnk jgkef be{y soeio fqg ygn{ lw{ {l cgngqf{g }lye{epg }qgyy ln agofd` l` {og
lqcfnef{eln
u WJY8 Sg sedd ag wyenc lwq dlpgdu En`l[gio ygqpeig e.g. Wjy {l qgfio gpgqu y{wkgn{
sol ey f }fq{ l` D]W yl {of{ {ogu ifn iljg fnk hlen {og ifwyg fnk gnhlu f qlibencilnigq{ au Gw}olqef lnig fcfen en D]W.
u ]FJ]ODG[Y$DGF@DG[Y
u ]QGYY QGDGFYG
u GN[QU ILW]LNY
u IF]Y FNK [*YOEQ[Y
u QFKEL*AEC @J fnk QFKEL JFN[QF
u AFNNGQY
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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]fj}odg{y Gn{qu Ilw}lny
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EJJGKEF[G ]QGYY QGDGFYG
63 hwng 1=6=
[og qgnlsngk Oenke qlib afnk Gw}olqef }gq`lqjgk f{ Dlpgdu ]ql`gyyelnfd Wnepgqye{u$
]ofcsfqf en f y{wkgn{*lqcfnegk }qlcqfj {e{dgk$ QLIB @LQ SFUNG$$ @lq f yliefd
ifwyg »EJFCENG [OGEQ EY NL OWNCGQ·. [og y{udeyo afnk $ soeio ey
bnlsn `lq e{y `dfjawlufn{ fnk depgdu y{udg l` yencenc$ bg}{ {og ulwnc iqlsk l` ngfqdu 6====y{wkgn{y kfnienc {l {ogeq qou{oj$ fdd fdlnc {og }qlcqfj {of{ y{qg{iogk {edd df{g neco{. [oey sfy
{og jfekgn }gq`lqjfnig l` Gw}olqef en {oey }fq{ l` {og qgceln.
[og jwyei yols sfy lqcfnegk au {og y{wkgn{y l` D]W {l yolsifyg fnk }gq`lqj {og jwyeifnk }gq`lqjenc fq{y l` pfqelwy cgnqg. Gw}olqef sfy iolygn `lq {og yfjg$ fy e{ ey lng l` {og
8/9/2019 Public Relation Campaign on Euphoria- The National Band
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jly{ }qljengn{ cqlw}y l` Enkef {of{ ofy ywio f sekg pfqeg{u l` ylncy {l {ogeq iqgke{. [ogeq ilj}lye{eln pfqegy `qlj qlib {l yll{oenc jgdlkegy `qlj `fy{ {qfib }wnhfae {l {qfke{elnfd
Oenke. [og cqlw} ofy fdyl ywnc ylncy `lq f Enkefn `edj enkwy{qu$ jly{ nl{fadu `lq f 1==6Oenke jlpeg {e{dgk $$@edoffd$$.
Fjeky{ {og enigyyfn{ f}}dfwk$ {og afnk sgn{ ln {l y{fq{ {og ne{g se{o f ylnc kgkeif{gk {l {og
cdlqu l` {og Fdjeco{u. Fnk {ogn$ {og {oqedd sgn{ ln `qlj lng oeco {l fnl{ogq$ fy {og y{fq }gq`lqjgq
$$]fdfyo
$$kldgk lw{ lng oe{ ylnc f`{gq fnl{ogq. [og afnk soeio ilj}qeygk l` KH ln
afyy2 Agnnu ln bgualfqk2 Oe{gyo fnk Cfwqfp ln cwe{fqy2 Fyosfne ln kqwjy2 Qfbgyo ln
koldfb$ ]qfyofn{ ln {fadf fnk {og dgfk yencgq ]fdfyo$ f kli{lq au }ql`gyyeln$ yfnc nwjgqlwy
ylncy fdawjy debg Kollj$ ]oeq Kollj$ Cwddu$ Jgo`w $ QgKollj fnk Jfn {qf. Yljg l` {og
`fjlwy ylncy debg$$Kollj ]eiowib Kollj
$$$ Fff Jgqe Cfde$ Fa nf Hf $ Aolldf Yfa$ Qfaa
hfng$ ]oeq kollj$ Yoff nf nf fnk Qlib yfbl {l Qlib dl g{i.
[og {oqgg olwq }qlcqfj gnkgk f{ 58== }j en {og gpgnenc$ se{o {og fwkegnig fy {oqeddgk fnk
gngqcegk fy e{ sfy f{ {og y{fq{ l` {og }qlcqfj. [og yols iwdjenf{gk se{o {og sof{ ey
ilnyekgqgk fy {og jly{ f}}gfdenc {qfib l` {og afnk pe. $$Jfg Qe$$. [og ylnc soeio ofy ]wnhfae
`dfplwq$ nf{wqfddu {wqngk {l ag {og aeccgy{ oe{ `lq f ]wnhfae fwkegnig.
Dlpgdu }ql`gyyelnfd wnepgqye{u
]ofcsfqf
)))
AWKCG[
Y{fcg fnk kgilqf{eln 07===
Deco{y fnk kh 7====
]qljl{eln /dlifd {.p $ ngsy }f}gq$}ly{gqy% 6.3 dfi
Klnf{eln {l ioedk ifqg oljg 6dfi
Gx}gnke{wqg ln key{qeaw{eln l` idl{ogy fnk `llk
[l ioedkqgny 6.7 dfi
If{gqenc 1 dfi
\\\\\\\\\\\\\\\\
[l{fd 3.90 dfi
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Y}lnylqy fqg cepenc wy yljg jlngu `lq {oey gpgn{
Aec jwyei /jfen y}lnylq% 6 dfiy
@w{wqg Cqlw} 1 dfiy
Qfkel jfn{qf 6 dfiy
Qe{w Sgfqy 6 dfiy " Y}giefddu lqkgqgk If}y fnk [yoeq{y `lq {og ifj}fecn
Dlpgdu }ql`gyyelnfd Wnepgqye{u 1 dfiy
IQEYEY EYYWGY FNK JFNFCGJGN[ ]DFIG
E@ fnu iqeyey liiwqy sg slwdk ag {fbenc ogd} `qlj {og D]W fkjeney{qf{eln
u ]qlkwi{ qgifddy fnk }qlkwi{ `fedwqgy
u @fedwqg l` deco{enc fnk [gionldlcu
u Y{qf{gcei }dfnnenc `lq iqeyey jfnfcgjgn{ fnk qgy}lnyg }dfnnenc
u Nf{wqfd keyfy{gqy fnk slqb}dfig fiiekgn{y
u Iqeygy l` jfnfcgjgn{ jeyilnkwi{
GPFDWF[ELN
Gpfdwf{eln ey yuy{gjf{ei kg{gqjenf{eln l` jgqe{$ slq{o$ fnk yecne` eifnig l` yljg{oenc lq yljglng
wyenc iqe{gqef fcfeny{ f yg{ l` y{fnkfqky. Gpfdwf{eln l` {gn ey wygk {l iofqfi{gqexg fnk f}}qfeyg
ywahgi{y l` en{gqgy{ en f sekg qfncg l` owjfn gn{gq}qeygy.
Gpgn{ gpfdwf{eln yolwdk ag klng ejjgkef{gdu f`{gq {og gpgn{ ey lpgq lq {og ngx{ kfu. Ilnkwi{f jgg{enc se{o ulwq {gfj jgjagqy {l gpfdwf{g ulwq gpgn{.
Y{g} 68 Kg{gqjeng {og gx{gn{ {l soeio gpgn{ fnk fkpgq{eyenc lahgi{epgy ofpg aggn
fioegpgk.
Y{g} 18 Cg{ `ggkafib `qlj ulwq idegn{y fnk {fqcg{ fwkegnig.
Ulw ifn fyb `lddlsenc vwgy{elny en ulwq `ggkafib `lqj8
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V6% Kek ulw gnhlu {og gpgn{< E` nl$ {ogn }dgfyg y{f{g {og qgfyln.
V1% sof{ kl ulw debg jly{ en {og gpgn{<
V9% sof{ kl ulw debg dgfy{ en {og gpgn{<
V;% sof{ fqg {og }qladgjy ulw `figk kwqenc {og gpgn{<
V7% sof{ ilwdk ofpg aggn klng {l jfbg {oey gpgn{ ag{{gq<
V0% Ols kl ulw qf{g {og pfqelwy ygqpeigy }qlpekgk au wy /}dgfyg iogib lng l` {og l}{eln%8
Oly}e{fde{u8 Gxigddgn{$ cllk$ fpgqfcg$ }llq
If{gqenc8 Gxigddgn{$ cllk$ fpgqfcg$ }llq
[qfny}lq{f{eln8 Gxigddgn{$ cllk$ fpgqfcg$ }llq
Jfnfcgjgn{ y{f`` agofpelq8 Gxigddgn{$ cllk$ fpgqfcg$ }llq
Jfnfcgjgn{ y{f`` ygqpeigy8 Gxigddgn{$ cllk$ fpgqfcg$ }llq
V3% slwdk ulw debg {l }fq{eie}f{g en lwq ngx{ gpgn{<
Fkpgq{eygjgn{ Jfbenc Ynf}yol{y
u ]qljl ]ly{gq
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u ]fj}odg{y
u Ilw}lny
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u Yliefd Ifwyg