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© Copyright 2017, Public
Spend Forum. All Rights
Reserved.
W W W . P U B L I C S P E N D F O R U M . N E T
Public Business Intelligence LandscapeTechnology and Supplier Landscape Guide for Public Sector LeadersBETA Release, Version 1.0, December 2017
We welcome all feedback
to help us improve on this
inaugural version of this
report. Please send
feedback to
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Business Intelligence Coverage by Public Spend Forum
Governments and public facing organizations around the world generate and capture
enormous amounts of data. Business intelligence platforms are increasingly playing a
role in how governments are aggregating, analyzing, visualizing and using data to
support decisions, drive management improvements and improve outcomes
governments deliver to citizens.
To address this important area, Public Spend Forum is pleased to announce the launch of a
series of reports and products that provide in-depth market intelligence and insight into the
procurement technology landscape.
These include:
• Public Business Intelligence Landscape Report This Document
• Public Business Intelligence Supplier Directory
• Benchmarking Survey and Tool you can use to see how your organization ranks relative to
others
• Supplier Database that you can use to research business intelligence suppliers
Please access the resources and tools highlighted above at publicspendforum.net
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Introduction and Foreword
Public Business Intelligence Market Landscape, December 2017, is
produced by Public Spend Forum (PSF) in collaboration with Censeo
Consulting Group and several partners. It is based on the collective
knowledge of subject matter experts representing decades of experience
in public sector technology as well as significant additional research.
What is Business Intelligence?
Business intelligence technology enables an organization and its end
users to blend and analyze data to produce actionable insights. Core
features include capabilities for:
1. Data Integration (BI infrastructure and administration, metadata
management, user data mashup and modeling, development tools,
embeddable analytics, collaboration, and support for big data)
2. Analysis (interactive visualization, search-based data discovery,
geospatial and location intelligence, embedded advanced analytics,
and online analytical processing)
3. Information Delivery (reporting, dashboards, ad hoc report/query,
enterprise systems integration, and mobile)
At the core of any business intelligence solution is the organization’s data;
raw data in itself cannot provide business value on its own but rather it
must be meaningfully handled to extract the insights that drive an
organization successfully forward. Business intelligence should be seen
as a tool that enables an organization to improve upon its current systems
and operations for data management and insight generation, or as a
means to stand up new processes for the same.
We welcome any and all feedback to help us build on this BETA version of the report. Please send feedback to
Purpose of Report and Intended Audience: The business
intelligence market is complex and fast changing, with over three
hundred suppliers providing solutions that enable different elements
of the data gathering, analytics, and decision making processes that
support the operation of a business or organization.
To help public sector buyers navigate this complexity, PSF is pleased
to launch this report focused specifically on public sector needs and
requirements aimed at helping public sector leadership
professionals answer the following key questions:
1. What is business intelligence and why does it matter to how we
manage our organization?
2. What types of business intelligence exist and how can they help
address the issues facing my organization?
3. What is the supplier landscape?
4. Which business intelligence suppliers are likely to meet my
needs?
Research Approach: In developing this report, Public Spend Forum
conducted extensive primary research and combined it other 3rd
party research from a variety of leading sources to create a view into
the market that would be the most relevant for public sector
customers. We began with market research to identify challenges
unique to the public sector, identified the types of technology
solutions addressing these challenges, segmented the solution
provider landscape, and then identified suppliers that were highly
likely to serve the public sector.
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How this document is structured
This report is structured into an Executive Summary and four sections, each corresponding to a key question faced by public sector senior leadership, program employees and Acquisition professionals:
What is business
intelligence and why does it
matter?
How is the business
intelligence market
segmented?
What is the supplier
landscape?
Which business intelligence
suppliers are likely to meet
my needs?
This section provides:
• An introduction to the key
challenges and
opportunities business
intelligence (BI) platforms
can deliver
• A definition of business
intelligence
• Current trends within the
public sector and key
benefits
• Case studies of
successful BI solution
deployments across the
public sector
This section provides:
• A high level overview of
how BI platforms are
segmented
• Identification of BI
platforms with applicability
to the public sector
• Definitions and guidance
on major capabilities
offered by different BI
platforms / solutions
This section provides:
• Snapshots of each of the
five BI technology market
segments, based on our
analysis of nearly 350
suppliers
• Distribution of suppliers
across the relevant market
segments
• A high-level analysis of
the supplier population by
segment
This section provides:
• A general framework to
help public sector buyers
further research the
market
• A diagnostic survey for
determining the best BI
platform for your
organization’s needs
• Key TCO drivers and
negotiation considerations
for BI solutions
• Brief overview of Public
Spend Forum’s Business
Intelligence Technology
Online supplier Database
Executive Summary
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Executive Summary
Key Takeaways
Within the public sector, business intelligence solutions comprise sales of hundreds of millions of dollars a year
Business intelligence is becoming more prominent within the public sector space as a means to boost an organization’s capability and efficiency
Successfully implementing business intelligence solutions can prove difficult, but when executed correctly they can lead to significant positive impacts by solving issues found in the main areas of end-user decision making, business strategy, and an organization’s foundational data infrastructure
Numerous case studies exist across government where business intelligence has proven to deliver significant tangible benefits
The business intelligence supplier landscape is quite complex with various solution providers offering multiple platforms that specialize in addressing the different needs of an organization
For simplicity and usefulness to the public sector, we have categorized all suppliers into five broad market segments (Traditional BI Platforms, Modern BI Platforms, Organizational Performance Management Suites, Packaged Analytic Applications, and Advanced Analytics Platforms), with specific further analyses conducted on suppliers in the Traditional and Modern BI Platforms segments
Business intelligence solutions represent a significant opportunity for public sector
organizations to enable the success of their goals and missions, drive efficiencies, and improve
the value being delivered to customers, stakeholders and citizens
Within these two segments, we have further analyzed offerings provided by 350 suppliers to determine the most relevant ones for public sector needs and categorized these public sector suppliers based on their platforms’ core capabilities
The first step for any public sector organizations considering investing in BI technology should be to clearly identify the “problem” to be solved and understand how business intelligence solutions can help, followed by market research, benchmarking against other public sector peers, and in-depth engagement with relevant suppliers
To help in the research and planning phases of selecting and implementing a business intelligence solution, we have created supplier profiles as well as a diagnostic that can serve as a helpful starting point for determining the best group of suppliers for your organization’s needs
As with any major technology investment, public sector buyers of business intelligence solutions should carefully analyze the total cost of ownership when moving forward in the business intelligence procurement process
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Business intelligence platforms are taking on more prominence across governments as a means to boost an organization’s agility, lower costs, and achieve greater outcomes for the public good
Increase Enterprise Agility
• Faster reporting, analysis, or planning
• Improve time-sensitive decisions
• Ensure data quality and structure
Reduce Operational Costs
• Accurate enterprise-wide reporting
• Better inform business decisions
• Increase operational efficiency
Improve Mission Success
• Improve customer satisfaction /
outcomes
• Enable data driven tracking of KPIs
• Boost employee satisfaction
Business intelligence utilization is seen as a
critical priority across government…
…That when implemented can drive
benefits across an organization
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
"The ability to see a pattern of multiple trades over a matter
of months or years gives us confidence to invest resources
into investigations“
Joseph Sansone, Co-Chief (Securities and Exchange Commission)
“The days of communicating with static spreadsheets or
printed statements in reports is over…the next phase is
where we are dealing with large databases that might contain
the answer, and the ability to drill down and sort, sift, analyze
and manipulate data that exposes the answer"
Doug Glenn, Deputy CFO (Dept. of Interior)
“When [our data-driven program] works, people develop an
expectation that we can get stuff done. That reputation
contributes to a view of good government.”
Mark Russell, Florida’s Department of Juvenile Justice
“The big lofty goal is I want our organization and our decision
makers to be able to have the tools they need to make better
decisions and oftentimes a big piece of that is good data and
data visualized in a way that makes sense.”
Rebecca Woodbury, City of San Rafael, California
Business
intelligence
platforms are
gaining traction in
the public sector as
useful tools that
governments can
leverage to achieve
better mission
outcomes.
Across the public
sector, there is
recognition that
embracing the data
driven practices
found in the
commercial space
can transform
governments into
agile, efficient, and
impactful
organizations that
can respond quickly
and effectively to a
dynamic and
changing world.
However, the public
sector still lags the
private sector to
some extent in fully
leveraging these
technologies.
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Business intelligence can serve as a solution for various issues your organization may be facing—these generally fall in three main impact areas that have a hierarchical relationship
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Symptoms that your organization may benefit from
implementing business intelligence solutions:
End-User
Decisions
- Complicated, non user-friendly systems
- User needs for data visualization
- Need for better insight to support timely decisions
- Requirement to address a change in organizational design
- Need to improve flexibility and speed of user analyses
Business Strategy
- Data is not analyzed for meaningful insights
- Data does not inform organization’s strategic goals
- Lack of visibility into redundancy/waste caused by
siloed operations
- Need for accurate forecasting methods
- Requirement for live-time tracking of data points
Foundational Data
Infrastructure
- Fragmented (but related) systems
- Differing truths found across reports
- Uncertainty on dataset accuracy
- Lack of visibility into data inputs/modeling
(e.g., historical data not included or
available when drilling down into reports)
Impact Area
There are a variety
of reasons that
drive executives
and leadership of
organizations to
consider business
intelligence
solutions. Typically
these reasons fall
under three main
impact areas (End-
User Decisions,
Business Strategy,
and Foundational
Data Infrastructure).
It is important to
note that using a BI
platform to
successfully
address a specific
symptom relies
upon the areas
beneath it operating
effectively (e.g., it
would be incredibly
difficult to provide
end users with data-
driven insights to
inform better
decision-making if
the data collected at
the foundational
level is inaccurate)
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Unlocking the value of business intelligence platforms can prove difficult and requires proper planning and research to ensure implementation success
Good data management is the foundation of
successful BI; it will be impossible for any BI tool to
create real value without reliable data1
The sheer amount of available BI platforms in the
market can be difficult to navigate—choosing the
correct platform that aligns with your organization’s
business needs and KPIs will maximize output2
“Organizations deploy BI platforms that offer the
wrong set of capabilities to business users, or are
used as analytics silos”3
“Over half of all BI projects fail to meet
the organization’s needs”
InfoTech1
“The most commonly cited reason for
failed BI projects is a lack of involvement
from the business, either at the executive
or SME level”
Forrester2
“Modern BI and analytics platform
implementations will fail to meet user
expectations due to poor design, lack of
governance or improper integration within
the overall BI landscape.”
Gartner3
Implementing business intelligence solutions
can be complicated…
…And when poorly executed can
lead to waste
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
1. Select and Implement a Business Intelligence and Analytics Solution | InfoTech 2017
2. Maximize Your Chances of Business Intelligence Success in a Customer-Centric World | Forrester 2016
3. How to Implement a Modern Business Intelligence and Analytics Platform | Gartner 2016
Implementing a
business
intelligence platform
from a technical
standpoint can be
done with relative
ease; however,
implementing the
correct solution in
alignment with the
needs of your
organization is
much harder.
The major
considerations for
implementing BI
projects revolve
around properly
managing data,
researching
suppliers to ensure
selected platforms
are best suited for
the problems they
aim to solve, and
having an
organizational
structure that
enables enterprise
wide sharing of
analytical insights.
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Successful implementation of business intelligence can drive significant benefits
Implementation examples… …with significant benefits
US Army’s Armament Research Development and
Engineering Center1 implemented a central business
intelligence system for managing over 3,500 user
requests for standard reports on financial planning
Cost benefits of over $230M across four years
realized through informed financial and inventory
management
50% decrease in time for report production
Integration of three disparate data sources
Metro Transit St. Louis Smart Bus program2, cost
savings and asset performance improvement driven
by integrating real live data with intelligent and
predictive data reporting
Increase in bus lifespan by 30%
Decrease in costs of fuel and operation &
maintenance by 50%
Real-time insight into asset performance
India’s Ministry of Tourism3 utilized data aggregation
and transformation methods to track KPI related
information in a more timely and accurate fashion
Reduction in report timing from an original six month
lag time to just a few weeks
Increase in data quality and accuracy via
standardized cleaning methodologies
FEMA’s U.S. Fire Administration4 partnered with the
National Fire Incident Reporting system to develop an
analytical prototype to study 225 million fire incidents
Identification of trends and patterns for incident
types, equipment failures, and casualties delivered
insight into improving responder training
1. Applications of Business Intelligence in the Federal Government | IBM 2010
2. Metro Transit of St. Louis | Hortonworks 2017
3. Incredible India Tourist Traffic | Visvero 2014
4. How Federal Agencies Can Simplify Big Data Complexities | FedTech 2016
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
The Consumer Financial Protection Bureau4 used
text analytics to compile digital consumer interactions
and draw insights
Improved consumer protections through reducing
the weight of medical debt in credit score algorithms
Though there are a
variety of caveats
and considerations
related to
implementing BI
solutions, there are
numerous examples
of it being done to
great success within
the public space.
The challenges
facing the public
sector oftentimes
can be similar to the
challenges facing
the private sector
(e.g., driving cost
savings), but the
public sector is
uniquely positioned
to also capture
intangible benefits
from business
intelligence (e.g.,
the improvement of
citizen life)
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Case Study #1: US Army Armament Research, Development and Engineering Center
Background
• The United States Army’s Armament
Research and Engineering Center
(ARDEC) is the Army’s principal
researcher, developer, and sustainer
of current and future armament and
munitions systems
• The organization is responsible for
the development, production, field
support, and demilitarization of
munitions, weapons, fire-control
systems, and related equipment
used by United States soldiers
Overview Impact
Cost benefits of over $230M across four years driven by:
o Upgrading existing systems to one business intelligence platform to include
user-driven reporting, self-service querying, and browser-based interfaces
o Integrating the solution with SAP to create a single data repository
o Successful adoption by a majority of the organization’s financial staff led to
efficient onboarding and improved productivity
Average time for producing reports decreased by 50% through:
o Propagating best practices throughout the organization using the
organization’s own financial BI staff
o Standardizing report creation and communicating guidance on how best to
use reports when released
Emphasize the importance of prioritizing user adoption for a new BI
platform in an environment with already existing data systems
Project success was dependent upon the constant communication
of team members with end users to build a solution that was truly
tailored to their needs and desires; there was significant utilization of
customer interviews, surveys, beta tests, and focus groups
Utilize iterative testing to ensure business needs are met. When a
deliverable is completed, solicit live feedback from future end-users to
increase the effectiveness of the platform and the likelihood of
successful system adoption
Implementation Lessons Learned
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Sources: Applications of Business Intelligence in the Federal Government | IBM 2010; ROI Case Study | IBM 2008
An example of
successful BI
implementation in
the US federal
space—the US
Army’s Armament
Research,
Development, and
Engineering Center
engaged IBM to
provide a BI
solution that would
enable user self-
reporting and
integrate multiple
data sources across
the organization to
construct one
version of the truth.
The success of the
project led to
realized cost
savings driven by a
reduction in
redundant
purchases along the
organization’s
supply chain.
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Case Study #2: Metro Transit of St. Louis Smart Bus Program
Background
• Metro Transit of St. Louis is
responsible for the operation of the
St. Louis metropolitan region’s
public transportation system
• Their mission is “meeting the
region’s transit needs by providing
safe, reliable, accessible, customer-
focused service in a fiscally
responsible manner”
Overview Impact
Increase in metro bus vehicle lifespan by 30%:
o Integrating onboard sensor information with live-time analytics, the program
was able to compress field data and transfer it to a central database—
where algorithms could forecast mechanical failures and recommend
servicing timelines for the fleet
o The implemented solution was able to extend the lifespan of busses by
enabling Metro to run highly granular reports across large datasets that they
previously could not analyze efficiently
Decrease in fuel and operation & maintenance (O&M) costs by 50%:
o Onboard sensor data provided by operating busses allowed for modeling
and optimizing of bus routes and timelines—leading to a decrease in
operating costs without a drop in service
Initial setup requirements do not always have to be costly, and if executed
correctly can lead to significant ROI
There was significant cost to retrofitting older buses; whereas
newly purchased buses arrived with hardware onboard capable of
providing the robust data that was needed to make accurate forecasts.
There were initial concerns over the cost of these installations, but the
benefits quickly proved to outweigh the costs. Data from the sensors
informed actions that led to a 50% drop in operating costs and in the
long run extended the lifespan of the bus fleet.
Aversion to upfront costs can hinder the realization of substantial
benefits—it is certainly wise to be cognizant of set-up costs but
constructing an accurate business case for BI solutions can help in
assuring the success of the project’s outcomes
Implementation Lessons Learned
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Sources: Metro Transit of St. Louis | Hortonworks 2017
Metro St. Louis
An example of
successful BI
implementation in
the US state and
local space—the
Metro Transit of St.
Louis implemented
a BI solution to
accompany the roll
out of its Smart Bus
Program. The
platform enabled
the live
transmission of data
from the fleet to a
central repository
that informed a
multitude of cost
saving insights.
The success of the
project led to a
substantial increase
in the lifespan of
each bus and a
reduction in the
operational cost of
each bus on a per
mile driven basis.
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Case Study #3: Incredible India – Tracking Tourist Traffic
Background
• The Ministry of Tourism is an
agency with the mission to create
policies and run campaigns to
promote tourism in India
• Incredible India is a campaign
seeking to spread awareness in the
international community about
India’s culture and tourism
opportunities
Overview Impact
Increase in data quality and accuracy through standardized aggregation:
o The Ministry of Tourism was initially collecting data from various Indian
ports for inbound and outbound tourist traffic; this data was collected in a
highly unstructured format oftentimes with inaccuracies
o The implemented BI solution used data aggregation and transformation to
address existing data issues as well as ensure a higher quality standard
going forward
Significant reduction in time to turn collected data into meaningful reports:
o Due to data quality issues facing the ministry, significant labor hours were
required to manually clean the data and analyze it for insight
o Visualizations and multivariate analysis allowed for reports that prior
required six months for construction to be prepared in just a few weeks
Solutions should integrate historical data and rectify inefficient processes
to create a future analytical environment that is standardized and effective
In scenarios with discrepancies in historical data, the selected solution
should be able to correct that data and weave it in to a “best practice”
future environment
Empowering end users to analyze data can lead to substantial efficiencies
Embracing the scalability business intelligence offers can allow for
organizational transformations that start at the end user level; providing
employees with data discovery capabilities can enhance mission
success
Implementation Lessons Learned
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Sources: Incredible India Tourist Traffic | Visvero 2014
An example of
successful BI
implementation in
the international
public sector—the
Ministry of
Tourism’s
Government of
India implemented a
BI solution to track
the progress of the
Incredible India!
Campaign in its
goal of driving more
tourist traffic.
The project led to a
dramatic reduction
in the amount of
time required from
the point of data
collection to final
report; the solution
also automated
data cleaning and
provided
standardized
structure to the
database.
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Overview of Supplier Research Methodology
Interviews with public
sector and industry
leaders
Analysis of leading 3rd
party market research
Review of public
business intelligence
case studies
Segmentation of
business intelligence
market into 5 broad
segments (and 10 core
capabilities) Deep dive into all
suppliers with
potential public-
sector focusIdentification of 350
suppliers across
above segments
Public Sector
Business
Intelligence
Landscape,
October 2017
Research Market Analysis Supplier Analysis Conclusions
1. Which of the five broad market segments does the supplier fall into (based on
the supplier’s description of its capabilities and products)? Note that a supplier
can have product offerings across multiple segments
2. How focused is the supplier on the public sector (e.g., demonstrates focus in
offerings and communications materials, registered to sell to the government)?
3. What is the supplier’s delivery model (e.g., perpetual license, Software as a
Service (SaaS), website), based on descriptions in their promotional materials?
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Suppliers should contact
PSF’s research team at
with any
questions/comments
To develop insight
into the overall
supplier landscape
for business
intelligence
technology, we
combined extensive
primary research
with other 3rd party
research from a
variety of leading
sources to create
the most
comprehensive
view ever
assembled, with a
focus on public
sector market.
We segmented the
market, identified
350+ suppliers
across these
segments, and then
focused on all
suppliers with
potential public
sector relevance.
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The BI market is distributed across five segments, though software platforms can have offerings that fall in multiple categories
~350 Suppliers
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Market Segments Descriptions
Traditional BI Platforms• Enterprise-level software facilitating decision-making through
data integration, analysis, reporting and visualization
Modern BI Platforms• Self-service software facilitating decision-making through data
integration, analysis, reporting and visualization
Packaged Analytic
Applications
• Analytics intelligence applications used to provide support
for managing performance within specific business processes or
industries (HR, IT, supply chain, etc.)
Advanced Analytics
Platforms
• Analytic platforms for data scientists to perform modeling,
including capabilities such as statistical significance and
regression modeling
Sources: "Market Definitions and Methodology: Software," Gartner, 2015, "Market Share Analysis: Business Intelligence and Analytics Software, 2015," Gartner, 2016
Across the
multitude of nearly
350 suppliers
offering a business
intelligence product,
the market can be
categorized into five
segments.
Though the
segments are
distinct in their
definitions, there is
crossover between
segments for
specific suppliers
because they offer
multiple solutions
that fall under
multiple segments.
To simplify the
usage of this
research for the
public sector
audience, our in-
depth focus is on
the Traditional and
Modern BI
Platforms
segments.
Business Performance
Management Suites
• Software for managing enterprise business performance by
translating information into operational plans and aggregated
results
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The 350 suppliers examined were segmented across these five segments, with suppliers potentially offering platforms applicable to more than one segment
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Distribution of Business Intelligence Suppliers Across Market Segments(NOTE: A supplier might provide products / solutions that are applicable to multiple segments)
• Majority of suppliers examined
have offerings within the Modern
BI Platform segment – these
platforms offer decentralized data
discovery with an emphasis on
self-service
• More suppliers are leaning away
from platforms that require IT
support or highly technical skills
from the end-user
• A fair amount of suppliers
represent the Packaged Analytic
Applications segment – their
platforms provide for specialized,
out-of-the-box capabilities focused
on a specific vertical or issue
• BPM Suites and Advanced
Analytics are expectedly a lesser
portion of the segment as
platforms are employed in very
specific use cases
Findings
The identified 350
suppliers and their
offerings were
analyzed to place
them within one or
more of the five
segments.
A supplier may fall
under multiple
segments when
their offerings have
capabilities that are
widely applicable
(i.e., a supplier may
offer a Traditional BI
package that is also
Modern).
The majority of
analyzed suppliers
expectedly fall
under the Modern
BI Platform
segment as industry
seeks to provide
solutions that satisfy
greater consumer
needs for self-
service data
discovery and ad
hoc reporting.
1932
107
293
120
Traditional Modern Packaged
Analytics
Business
PM Suites
Advanced
Analytics
n = 345
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Each of these suppliers were analyzed to determine their specific specializations across ten capabilities
Categories Capability DefinitionExample
Use Cases
SaaSSolutions offered as a service with cloud
capabilities• Workforce is
mobile/remote
Perpetual LicenseSolutions offered as a license; software
installed on premise• High levels of data
sensitivity/security
Data WarehousingSoftware houses enterprise-wide data that is
centrally analyzed and delivered to end users• IT dept. manages
analysis of data
Data DiscoverySoftware provides self-service, ad-hoc
analysis capabilities to end users• End users manage
their own analyses
Hadoop SupportCapability to connect software to Hadoop
storage and big data processing frameworks• Processing a large
volume of sensor data
Predictive AnalyticsSpecialization in forecasting use cases via
algorithms and automated modeling• Predicting future
budgetary needs
Streaming AnalyticsProvides for real-time views of data and
relevant analytics/visualizations• Live feeds of helpdesk
tickets
Text AnalyticsEnables efficient analysis of string based
data• Analysis of web pages
or social media
Mapping Functionality Analyzes/visualizes geographic-linked data• Visualizations of
seismic activity data
Embedded BIAllows for native embedding and integration
with existing external applications• Improving existing
reporting systems
Deployment
Usage
Model
Analytics
Custom
Functions
A key challenge
confronting public
sector buyers of
business
intelligence
technology is the
multiplicity of
frameworks and
terms used by the
industry to describe
solutions.
To simplify our
analysis, we started
with the prior
segmentation
framework, honed
in on Traditional
and Modern BI
platforms, and then
analyzed each
supplier to drill
down to the level of
core capabilities
(e.g., SaaS,
Perpetual License,
etc.)
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
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Per the identified ten capabilities, the 350 researched suppliers displayed the following characteristics within the “deployment” and “usage model” categories
# of Suppliers by Category (345 unique vendors in total)(NOTE: A supplier might provide products / solutions that are applicable to multiple attributes (e.g., supplier X software can be deployed via cloud or
on premise—therefore totals may exceed 345 in some qualifiers)
Deployment (count of suppliers)
Usage Model (count of suppliers)
92
32
221
Perpetual OnlySaaS Only Both
158152
35
Data Discovery
Only
Data
Warehousing
Only
Both
• The bulk of vendors offer solutions that have, at the
very least, SaaS capable deployment models
• This is in line with larger IT trends of offering
cloud capabilities as well as the increase in
popularity of Modern BI platforms
Findings
• The overwhelming majority of vendors analyzed offer
solutions that are built with focus on data discovery and
enabling end-users to engage in self reporting
• While both types of usage models are useful
given the specific circumstance, Modern BI
platforms have a strong focus on data discovery
Findings
BI software
historically was
deployed mainly
through perpetual
licensing; with the
recent advent of
cloud enabled
technologies, SaaS
deployed solutions
have become the
norm as they offer
greater flexibility ,
scalability, and
agility.
BI platforms
historically were
solely focused on
“data warehousing”
usage models, i.e.,
data was analyzed
by a central
department and
then distributed to
end users, but more
platforms are
becoming focused
on allowing users to
discover data
themselves.
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
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Per the identified ten capabilities, the 350 researched suppliers displayed the following characteristics within the “analytics” and “custom functions” categories
# of Suppliers by Category (345 unique vendors in total)(NOTE: A supplier might provide products / solutions that are applicable to multiple attributes (e.g., supplier X software can be deployed via cloud or
on premise—therefore totals may exceed 345 in some qualifiers)
Analytics (count of suppliers)
55
193
149
86
Predictive
Analytics
Text
Analytics
Hadoop
Support
Streaming
Analytics
• Streaming analytics support is a rather common
function across all analyzed platforms, while the other
specialized analytics capabilities (predictive, text, etc.)
appear to be more niche
• The specific use cases of these capabilities
indicates the importance of choosing the correct
solution that aligns with your org’s needs
• Mapping functionality and embedded BI capabilities
can be found across a sizable number of suppliers
• Almost a third of the analyzed vendor sample
have solutions capable of both custom functions
Findings
FindingsCustom Functions (count of suppliers)
1119698
40
BothEmbedded
BI
NoneMapping
Functionality
All BI software in
general has
capabilities for
multivariate
analyses, but more
platforms are
becoming advanced
and offer analytic
packages that can
automatically derive
insights from large,
sometimes
unstructured,
datasets.
Modern BI platforms
also have custom
function
capabilities—for
public sector usage
we have identified
mapping
functionalities (i.e.,
geographic
representations of
data) and
embedded BI as top
functions to
consider when
identifying business
intelligence
solutions for your
organization.
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
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Traditional BI Platforms: 121 software suppliers categorized
Traditional BI Platforms are typically used to facilitate data analysis at the enterprise-levelAdditional information on segment:
• Traditional platforms are developed for enterprise-wide deployment but can be used for siloed environments
• These platforms generally require an organization’s IT department to implement as well as maintain
• Traditional platforms are preferred when there is a higher need for data governance—data analysis, modeling, and
visualization are centrally managed and then delivered to enterprise end users
• There is substantial upfront workload associated with implementing these platforms, but when successfully
deployed they can instantly begin delivering value by providing one version of the truth across an organization
Traditional BI
Platforms generally
are preferred in
environments where
it is advantageous
for data modeling
and data analysis to
be centrally
managed, usually
by an organization’s
IT department.
Traditional
platforms are best
suited for
applications where
decision making
and analytical
insights are best
delivered
enterprise-wide in
an environment
needing higher
levels of data
governance. This
allows for greater
control over data
and how it is
interpreted for
organizational
needs.
1
37
13
3119
73
55
30
80
30
11
45
12
64
Streaming
Analytics
Predictive
Analytics
BothPerpetual Both Text
Analytics
Embedded
BI
Mapping
Functionality
BothHadoop
Support
Data
Discovery
SaaS Data
Warehousing
Traditional BI Platforms Suppliers by Capabilities(NOTE: A supplier might provide products / solutions that are applicable to multiple segments across multiple capabilities)
Deployment Usage Model Analytics Custom Functions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
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Traditional BI Platforms: 121 software suppliers categorized1
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
121 supplier profiles in directory
Examples of Business Intelligence
Suppliers in Segment
To access our business
intelligence supplier directory,
please contact us at
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Modern BI Platforms: 293 software suppliers categorized
Modern BI Platforms are typically used to facilitate data analysis at the end-user levelAdditional information on segment:
• Modern platforms generally aim to deliver analytical capabilities to all end users—allowing for self-guided data
discovery that supports organizational collaboration and the timely making of business decisions
• Modern platforms have grown in popularity as technology has scaled to allow for organizations to easily implement
BI solutions without substantial lifts required by a central IT department
• These platforms are best employed in scenarios where there is lesser concern for data governance; data modeling,
data analyses, and visualization occur at the end user level on a much more agile timeline
• Users should be trained and equipped with the analytical skills necessary to unlock the full value of these platforms
Modern BI
Platforms have
increased in market
prevalence as more
customers prefer
agile BI applications
that allow for self-
service capabilities.
Compared to
traditional platforms,
analysis on these
modern platforms
occur at a
decentralized level,
thus requiring less
deployment and
maintenance
workload by an
organization’s IT
department.
Drawbacks include
lesser data
governance and
analytical oversight,
but these platforms
come at the benefit
of enabling a more
nimble and agile
workforce with full
data capabilities at
their fingertips.
2
Modern BI Platforms Suppliers by Capabilities(NOTE: A supplier might provide products / solutions that are applicable to multiple segments across multiple capabilities)
86
35
81
43
165
125
82
143127
23
82
24
187
Streaming
Analytics
Predictive
Analytics
BothPerpetual Both Text
Analytics
Embedded
BI
Mapping
Functionality
BothHadoop
Support
Data
Discovery
SaaS Data
Warehousing
Deployment Usage Model Analytics Custom Functions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
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Modern BI Platforms: 293 software suppliers categorized2
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
293 supplier profiles in directory
Examples of Business Intelligence
Suppliers in Segment
To access our business
intelligence supplier directory,
please contact us at
23Censeo Consulting Group
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Packaged Analytic Applications: 106 software suppliers categorized
Packaged Analytics provide specialization for specific industries or business processesAdditional information on segment:
• Packaged Analytic Applications are designed to provide in-depth, specialized analytical capabilities for managing
and optimizing specific industries or business processes (e.g., BI platforms for out-of-the-box tracking of supply
chain processes, managing HR processes, tracking the performance and lifecycle of IT assets, etc.)
• These applications are built to provide instant value for specific use cases and often enjoy the benefits of agile
deployments and lesser maintenance requirements
• Oftentimes suppliers of these platforms also offer business vertical/process knowledge with access to best-practice
guidance, data templates, tailored user guides, and robust sample visualization layouts
Packaged Analytic
Applications are
business
intelligence
platforms with
specific tailoring for
usage within certain
industries or for
managing certain
processes. These
platforms offer out-
of-the-box solutions
that can be quickly
deployed across an
organization.
These packaged
platforms are niche
to specific use
cases, thus
organizations using
them to correctly
address these
specific areas often
enjoy quicker
benefits realization
and streamlined
timelines for
optimizing business.
3
Packaged Analytic Applications Suppliers by Capabilities(NOTE: A supplier might provide products / solutions that are applicable to multiple segments across multiple capabilities)
2013
32
14
64
50
15
37
52
1720
4
82
Streaming
Analytics
Predictive
Analytics
BothPerpetual Both Text
Analytics
Embedded
BI
Mapping
Functionality
BothHadoop
Support
Data
Discovery
SaaS Data
Warehousing
Deployment Usage Model Analytics Custom Functions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
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Packaged Analytic Applications: 106 software suppliers categorized3
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
106 supplier profiles in directory
Examples of Business Intelligence
Suppliers in Segment
To access our business
intelligence supplier directory,
please contact us at
25Censeo Consulting Group
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Business Performance Mgmt. Suites: 32 software suppliers categorized
BPMs track organizational performance by helping transform data into operational plansAdditional information on segment:
• Business performance management suites are platforms that provide a holistic overview of an organization’s
performance; these platforms enable management to track enterprise-wide data, measure this information against
KPIs or goals, and formulate actionable plans to course correct and continually improve operations
• Platforms generally measure financial information (e.g., financial reporting, cost reporting, forecasting, transactional
information, etc.) and/or strategic information (e.g., corporate planning, market modeling, profitability reporting,
customer relationship information, employee performance monitoring, etc.)
Business
Performance
Management
Suites (BPMs)
describe a host of
software that allow
for a holistic
tracking of
enterprise-wide
metrics, processes,
and outcomes.
These suites unify
multiple data
sources to create
one expansive view
of an organization’s
performance
against specified
KPIs.
These applications’
core capabilities
should allow for
management to
more easily
aggregate and then
transform all of an
organization’s data
into actionable
plans for process
and results
improvement.
4
Business Performance Management Suites Suppliers by Capabilities(NOTE: A supplier might provide products / solutions that are applicable to multiple segments across multiple capabilities)
86
86
1616
6
1513
4
12
3
17
Streaming
Analytics
Predictive
Analytics
BothPerpetual Both Text
Analytics
Embedded
BI
Mapping
Functionality
BothHadoop
Support
Data
Discovery
SaaS Data
Warehousing
Deployment Usage Model Analytics Custom Functions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
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Business Performance Mgmt. Suites: 32 software suppliers categorized4
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
32 supplier profiles in directory
Examples of Business Intelligence
Suppliers in Segment
To access our business
intelligence supplier directory,
please contact us at
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Advanced Analytics Platforms: 19 software suppliers categorized
Advanced Analytics Platforms are used for advanced data modeling and statistical analysisAdditional information on segment:
• Advanced Analytics platforms describe software employed by data scientists to perform advanced data
importations, data modeling, and model deployment
• These platforms can also perform advanced statistical analyses (e.g., significance testing, regression analyses,
multifactor analyses/modeling, etc.)
• These platforms can include attributes of machine-learning or artificial intelligence, and can even allow for use
cases where the end-user is able to manipulate and test different algorithmic predictive models for deployment
Advanced
Analytics
Platforms are used
by data scientists to
support the robust
handling of
datasets, these
processes include
the importing,
modeling, and
deployment of data.
Modeling
capabilities can
include forecasting,
clustering, affinity
analysis, and
simulation.
Platforms with
machine learning
and artificial
intelligence
capabilities also fall
under this segment.
5
Advanced Analytics Platforms Suppliers by Capabilities(NOTE: A supplier might provide products / solutions that are applicable to multiple segments across multiple capabilities)
10
5
23
10
1413
11
8810
1
Streaming
Analytics
Predictive
Analytics
BothPerpetual Both Text
Analytics
Embedded
BI
Mapping
Functionality
BothHadoop
Support
Data
Discovery
SaaS Data
Warehousing
Deployment Usage Model Analytics Custom Functions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
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Advanced Analytics Platforms: 19 software suppliers categorized5
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence vendors
are likely to meet my needs?
19 supplier profiles in directory
Examples of Business Intelligence
Suppliers in Segment
To access our business
intelligence supplier directory,
please contact us at
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Sample supplier snapshot (numbers illustrative) – Key attributes captured across 350 suppliers
To assist public sector buyers in their market research, we have built an online database of business intelligence suppliers, available to government users free of charge
Public Spend
Forum has
developed the
Business
Intelligence Online
Supplier Database
to help public sector
technology teams
and leaders quickly
search for and
compare key
capabilities and
differentiators,
products and
services, and public
sector market
penetration trends
across hundreds of
providers.
Additionally, we are
working with
suppliers to
populate more
information on
capabilities that can
be used as part of
market research.
Suppliers - please contact us at [email protected] to get a copy of your profile
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
30Censeo Consulting Group
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W W W . P U B L I C S P E N D F O R U M . N E T
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
We have provided a general approach for identifying relevant business intelligence solutions and suppliers for a given need
Identify data related pain points
faced by your organization’s
program/business stakeholders
Conduct a rapid diagnostic of BI
tools currently being used in your
organization and their shortcomings
Shortlist issues that could
potentially be addressed by
introducing BI technology
Connect with peer organizations that
have experience with BI
implementation and understand how
they have applied available solutions
Gather key lessons learned, including
supplier negotiation approaches and
implementation roadblocks
Construct strategies for rapid
prototyping and piloting multiple
solutions
Evaluate how business
intelligence technology can
address these pain points,
through market research and a
review of related literature
Identify specific BI market
segment(s) and solutions with
the potential to solve the
problem(s), and anticipated
benefit drivers (e.g., improved
transparency into business
processes, tracking strategic
metrics)
Develop a simple statement of objectives
that includes specific pain points,,
soliciting input from a diverse array of
suppliers within the relevant market
segment(s)
Adopt the Japanese lean philosophy
(Genchi Genbutsu) and see the solutions
first hand to learn more and generate
ideas for how BI might be of value
Develop a prototyping approach that
allows you to “test” multiple solutions
before moving towards singular solution
IdentifySolution
DefineProblem
ResearchMarket
BenchmarkPeers
In the coming
weeks, Public
Spend Forum will
be releasing
multiple tools to help
facilitate business
intelligence
technology selection
including RFQ,
Evaluation and
Performance Tools.
Given the overall
complexity of the BI
technology market,
and the fact that
many government
systems are
uniquely designed
to integrate with and
address
government
processes (and
have not been
integrated with
commercial
systems), public
sector leaders often
face the “build vs.
buy” conundrum
when it comes to
technology
solutions.
However, before
building a custom
system,
governments should
objectively evaluate
how commercial BI
technology
solutions can
support their goals.
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• Public Spend Forum is working with partners and government agencies, including IT and data
science leaders, to develop guidance and tools that can be used to rapidly acquire and deploy
business intelligence technology
• The overall governing philosophy is to:
• Leverage lessons learned by others
• Focus on the problem and the end-state instead of “requirements” – you don’t need detailed
requirements
• Prioritize critical needs and build that into your evaluation criteria – not everything is equally
important
• Integrate innovative approaches that allow for rapid implementation of business intelligence in
limited time
• Ensure an approach that emphasizes prototypes and pilots before full deployment of
solutions…avoid “monolithic” one size fits all approaches
In the coming weeks, Public Spend Forum will be issuing detailed guidance and tools to government agencies on how to rapidly acquire and deploy business intelligence solutions
What is business intelligence and why
does it matter?
How is the business intelligence
market segmented?
What is the supplier landscape? Which business intelligence suppliers
are likely to meet my needs?
Any government agency or supplier that would like to provide any input is
encouraged to contact us at [email protected].
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THIS DOCUMENT IS THE PROPERTY OF PUBLIC SPEND FORUM, LLC.
AND MAY NOT BE DISTRIBUTED OR POSTED WITHOUT THE EXPRESS WRITTEN PERMISSION OF PUBLIC SPEND FORUM.
The following acts are strictly prohibited:
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