Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 1,635 21.4 73 5,548 25.5 87 21,305 25.1 86

Great Pub Great Food Silver 4,725 61.9 133 13,197 60.6 131 39,186 46.2 99

Mainstream Pub with Food - Suburban Value 6,782 88.9 159 17,970 82.5 147 57,371 67.6 121

Mainstream Pub with Food - Suburban Aspiration 1,997 26.2 70 7,340 33.7 91 28,524 33.6 90

Mainstream Pub with Food - Country Value 480 6.3 53 967 4.4 37 2,254 2.7 22

Mainstream Pub with Food - Country Aspiration 359 4.7 37 2,238 10.3 81 11,664 13.7 108

Bit of Style 712 9.3 38 2,764 12.7 52 12,256 14.4 59

YPV Mainstream 18 0.2 9 98 0.5 18 1,055 1.2 50

YPV Premium 43 0.6 8 500 2.3 33 2,308 2.7 39

Community Wet 4,897 64.2 205 12,196 56.0 179 48,920 57.6 184

Total 18+ Population in Catchment 7,628 21,777 84,876

ABC1 95 101 95

C2DE 106 99 106

Pub Catchment Report - L 25 9NQ

F Suburban Stability E Senior Security L Vintage Value

1,210

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

2

7,628

6618

21,777

50.3

49.7

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

84,876

50.4

0.5 Mile Catchment

%

53.8

3,814 1,286

49.6

% Index

46.2

Standard Catchment Pub

Channel Index

Per Pub AnalysisCatchment Mosaic Profile

Social Grade Index

Index

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Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material. Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material.

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2015 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 20 0.0 I36 Solid Economy 64 0.8 96 0.4 238 0.3

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 297 3.9 354 1.6 1,470 1.7

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 30 0.4 132 0.6 1,302 1.5

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 22 0.3 28 0.1 2,817 3.3

B05 Premium Fortunes 2 0.0 95 0.4 744 0.9 J40 Make Do & Move On 274 3.6 690 3.2 2,313 2.7

B06 Diamond Days 15 0.2 412 1.9 2,635 3.1 J41 Disconnected Youth 18 0.2 98 0.5 596 0.7

B07 Alpha Families 1 0.0 135 0.6 1,237 1.5 J42 Midlife Stopgap 45 0.6 445 2.0 1,334 1.6

B08 Bank of Mum and Dad 25 0.3 443 2.0 2,565 3.0 J43 Renting a Room 0 0.0 0 0.0 323 0.4

B09 Empty-Nest Adventure 121 1.6 307 1.4 788 0.9 K44 Inner City Stalwarts 1 0.0 13 0.1 13 0.0

C10 Wealthy Landowners 0 0.0 0 0.0 28 0.0 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 13 0.0 K46 High Rise Residents 0 0.0 224 1.0 445 0.5

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 89 1.2 318 1.5 870 1.0

C13 Village Retirement 0 0.0 0 0.0 34 0.0 K48 Low Income Workers 94 1.2 418 1.9 11,120 13.1

D14 Satellite Settlers 0 0.0 0 0.0 156 0.2 L49 Dependent Greys 260 3.4 743 3.4 1,667 2.0

D15 Local Focus 0 0.0 0 0.0 4 0.0 L50 Pocket Pensions 165 2.2 206 0.9 478 0.6

D16 Outlying Seniors 0 0.0 0 0.0 4 0.0 L51 Aided Elderly 62 0.8 399 1.8 1,046 1.2

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 397 5.2 798 3.7 2,906 3.4

E18 Legacy Elders 53 0.7 533 2.4 3,378 4.0 L53 Seasoned Survivors 197 2.6 679 3.1 3,093 3.6

E19 Bungalow Heaven 330 4.3 466 2.1 820 1.0 M54 Down-to-Earth Owners 300 3.9 443 2.0 1,469 1.7

E20 Classic Grandparents 935 12.3 1,465 6.7 3,370 4.0 M55 Offspring Overspill 257 3.4 540 2.5 3,216 3.8

E21 Solo Retirees 540 7.1 1,159 5.3 3,578 4.2 M56 Self Supporters 180 2.4 584 2.7 1,517 1.8

F22 Boomerang Boarders 758 9.9 2,385 11.0 5,175 6.1 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 298 3.9 699 3.2 1,827 2.2 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 150 2.0 501 2.3 1,236 1.5 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 369 4.8 973 4.5 1,815 2.1 N60 Ageing Access 0 0.0 156 0.7 1,553 1.8

G26 Cafés and Catchments 0 0.0 0 0.0 985 1.2 O61 Career Builders 0 0.0 182 0.8 577 0.7

G27 Thriving Independence 45 0.6 345 1.6 2,425 2.9 O62 Central Pulse 0 0.0 0 0.0 90 0.1

G28 Modern Parents 531 7.0 865 4.0 2,336 2.8 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 44 0.6 341 1.6 1,220 1.4 O64 Bus-Route Renters 29 0.4 321 1.5 1,480 1.7

H30 Primary Ambitions 82 1.1 422 1.9 1,007 1.2 O65 Learners & Earners 0 0.0 0 0.0 438 0.5

H31 Affordable Fringe 274 3.6 1,607 7.4 2,681 3.2 O66 Student Scene 0 0.0 0 0.0 21 0.0

H32 First-Rung Futures 250 3.3 464 2.1 1,546 1.8 U99 Unclassified 10 0.1 50 0.2 129 0.2

H33 Contemporary Starts 0 0.0 63 0.3 176 0.2 Total 7,628 21,777 84,876

H34 New Foundations 0 0.0 1 0.0 273 0.3

H35 Flying Solo 14 0.2 179 0.8 279 0.3

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

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0115 968 5099

1 Mile Catchment Mosaic Type Visualisation

3. E20 Classic Grandparents

2. H31 Affordable Fringe

1. F22 Boomerang Boarders

www.segmentationportal.com

5. F25 Dependable MeSingle mature owners settled in traditional suburban semis working in intermediate occupations

Lifelong couples in standard suburban homes enjoying retirement through grandchildren and

gardening

Full visualisation of all types and groups are available in Segmentation Portal:

● Most likely to have a basic mobile

● Traditional views

● Not good with new technology

If you do not have log in details for Segmentation Portal then please contact the

Top 5 Mosaic Types

Long-term couples with mid-range incomes whose adult children have returned to the shelter of

the family home

Settled families with children owning modest, 3-bed semis in areas where there's more house for

less money

● Adult kids learning to drive

4. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned

homes

● Adult children living with parents

● Respectable incomes

● Own mid-range semis or detached homes

● Older suburbs

● Search electricals online while in store

● Married couples in 30s or 40s

● Have lived there 5 years or more

● Own semis in affordable suburbs

● School age children

● Many in receipt of Tax Credits

● Long length of residence

● Own value suburban semis and terraces

● Elderly singles

● Small private pension

● Long length of residence

● Own a suburban semi or terrace

● Keep bills down by turning things off

● Don't like new technology

● Mature singles

● Traditional suburbs

● Own lower value semis

● Have lived in same house 15 years

● Intermediate occupations

● Pay as you go mobiles● Most likely to have small pets

● Elderly couples

Experian Copyright 2015 4

Source: CGA 2014

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material. 19

20

Competitor Map and Report

6.0

0.0

1.3

3.2

3.7

3.7

3.7

3.6

4.1

2.4

4.2

4.0

5.4

3.1

2.9

4.3

5.1

3.2

5.5

4.4

Drivetime from

Site (Minutes)

1.0

0.8

0.8

0.8

0.9

0.9

0.7

0.7

0.7

1.0

1.0

0.6

0.6

0.6

0.7

0.7

Distance From

Site (Miles)

0.0

0.4

0.5

0.6

English Rose

Grenadier

Waiting Room

Bubble Room

Elephant

Coffee House

White Horse

Cellos Cafe Bar

Brown Cow Inn

Victoria

Punch Pub Company

Unknown

Grapes

Lee Park Hotel

Bear & Staff

Enterprise Inns

Punch Pub Company

Independent Free

Punch Pub Company

Punch Pub Company

Star Pubs & Bars

Enterprise Inns

Punch Pub Company

*Other Small Retail Groups

Independent Free

Punch Pub Company

Mitchells & Butlers

Punch Pub Company

Spirit Pub Company

Mitchells & Butlers

Punch Pub Company

Enterprise Inns

Trust Inns

Cobden Vaults

Hunts Cross

County Court

Hillfoot

Black Bull

Derby Arms

Gardners ArmsPubs Catchment Site

Experian Copyright 2015 5