pub catchment report - bs8 2ly - star pubs & bars...g26 cafés and catchments 1 0.0 576 1.0 7,906...

Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 8,075 42.7 146 25,994 44.0 151 57,743 46.3 159

Great Pub Great Food Silver 8,045 42.5 92 25,757 43.6 95 55,547 44.6 97

Mainstream Pub with Food - Suburban Value 844 4.5 8 3,571 6.0 11 25,990 20.9 38

Mainstream Pub with Food - Suburban Aspiration 8,657 45.7 123 28,060 47.5 128 67,989 54.6 147

Mainstream Pub with Food - Country Value 0 0.0 0 0 0.0 0 0 0.0 0

Mainstream Pub with Food - Country Aspiration 47 0.2 2 387 0.7 5 7,728 6.2 50

Bit of Style 17,557 92.8 372 49,541 83.8 336 86,393 69.3 278

YPV Mainstream 5,659 29.9 1,471 9,907 16.8 824 10,562 8.5 417

YPV Premium 9,529 50.4 754 23,919 40.5 606 33,627 27.0 404

Community Wet 5,823 30.8 99 11,793 19.9 64 19,078 15.3 49

Total 18+ Population in Catchment 18,924 59,131 124,610

ABC1 165 156 143

C2DE 27 36 52

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

12.6

% Index

17.1

124,610

87.4

0.5 Mile Catchment

%

82.9

411 433

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

75.9

24.1

Pub Catchment Report - BS8 2LY

O Rental Hubs A City Prosperity K Municipal Challenge

316

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

46

18,924

288187

59,131

Experian Copyright 2016 1

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment


Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 128 0.7 387 0.7 477 0.4 I36 Solid Economy 0 0.0 0 0.0 394 0.3

A02 Uptown Elite 2,932 15.5 11,085 18.7 19,461 15.6 I37 Budget Generations 0 0.0 0 0.0 33 0.0

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0

A04 Metro High-Flyers 4,997 26.4 12,928 21.9 14,023 11.3 I39 Families with Needs 0 0.0 0 0.0 138 0.1

B05 Premium Fortunes 30 0.2 237 0.4 2,444 2.0 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0

B06 Diamond Days 17 0.1 150 0.3 2,824 2.3 J41 Disconnected Youth 0 0.0 0 0.0 6 0.0

B07 Alpha Families 0 0.0 0 0.0 866 0.7 J42 Midlife Stopgap 0 0.0 0 0.0 69 0.1

B08 Bank of Mum and Dad 0 0.0 0 0.0 383 0.3 J43 Renting a Room 0 0.0 15 0.0 1,571 1.3

B09 Empty-Nest Adventure 0 0.0 0 0.0 34 0.0 K44 Inner City Stalwarts 0 0.0 896 1.5 1,748 1.4

C10 Wealthy Landowners 0 0.0 0 0.0 3 0.0 K45 Crowded Kaleidoscope 0 0.0 632 1.1 2,589 2.1

C11 Rural Vogue 0 0.0 0 0.0 0 0.0 K46 High Rise Residents 0 0.0 516 0.9 2,997 2.4

C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 1 0.0 330 0.3

C13 Village Retirement 0 0.0 0 0.0 0 0.0 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 0 0.0 0 0.0 0 0.0 L49 Dependent Greys 0 0.0 1 0.0 674 0.5

D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 0 0.0 0 0.0 24 0.0

D16 Outlying Seniors 0 0.0 0 0.0 0 0.0 L51 Aided Elderly 164 0.9 472 0.8 1,799 1.4

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 1 0.0

E18 Legacy Elders 0 0.0 0 0.0 2,657 2.1 L53 Seasoned Survivors 0 0.0 0 0.0 53 0.0

E19 Bungalow Heaven 0 0.0 0 0.0 0 0.0 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 0 0.0 0 0.0 145 0.1 M55 Offspring Overspill 0 0.0 0 0.0 4 0.0

E21 Solo Retirees 0 0.0 0 0.0 94 0.1 M56 Self Supporters 0 0.0 0 0.0 40 0.0

F22 Boomerang Boarders 0 0.0 0 0.0 0 0.0 N57 Community Elders 0 0.0 0 0.0 140 0.1

F23 Family Ties 0 0.0 0 0.0 50 0.0 N58 Cultural Comfort 0 0.0 14 0.0 488 0.4

F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 924 0.7

F25 Dependable Me 0 0.0 0 0.0 3 0.0 N60 Ageing Access 559 3.0 1,459 2.5 6,045 4.9

G26 Cafés and Catchments 1 0.0 576 1.0 7,906 6.3 O61 Career Builders 98 0.5 1,018 1.7 7,848 6.3

G27 Thriving Independence 0 0.0 0 0.0 1,177 0.9 O62 Central Pulse 3,870 20.5 13,452 22.7 19,328 15.5

G28 Modern Parents 0 0.0 0 0.0 0 0.0 O63 Flexible Workforce 0 0.0 546 0.9 3,100 2.5

G29 Mid-Career Convention 0 0.0 0 0.0 0 0.0 O64 Bus-Route Renters 0 0.0 14 0.0 614 0.5

H30 Primary Ambitions 0 0.0 0 0.0 774 0.6 O65 Learners & Earners 3,013 15.9 5,019 8.5 5,657 4.5

H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 2,646 14.0 4,888 8.3 4,899 3.9

H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 446 2.4 4,778 8.1 9,358 7.5

H33 Contemporary Starts 0 0.0 0 0.0 0 0.0 Total 18,924 59,131 124,610

H34 New Foundations 23 0.1 47 0.1 389 0.3

H35 Flying Solo 0 0.0 0 0.0 29 0.0

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment


Experian Helpdesk: [email protected]

0115 968 5099

● Book entertainment online

● Pay more for environmentally friendly

● Students among local residents

● Close proximity to universities

● Cosmopolitan atmosphere

● Often terraces

● Two-thirds rent privately

● Watch videos online

● Full-time students

● Halls of residence

● Homesharing private renters

● Frequent Internet usage

● Most have smartphones

● Highest use of Facebook● IT savvy

● Own expensive urban homes

● Late 20s and 30s

● High priced 1 or 2 bed apartments

● Renting alone or sharing

● Highly educated professionals

● Easily commutable suburbs

● Aged under 35

● City centre regeneration

● Rent small new build and converted flats

● Graduate starter salaries

● Most frequent cinema goers

4. O65 Learners & EarnersInhabitants of the university fringe where students and older residents mix in cosmopolitan

locations

● Love modern technology

Top 5 Mosaic Types

Entertainment-seeking youngsters renting city centre flats in vibrant locations close to jobs and

night life

Ambitious 20 and 30-somethings renting expensive apartments in highly commutable areas of

major cities

If you do not have log in details for Segmentation Portal then please contact the

High status households owning elegant homes in accessible inner suburbs where they enjoy city

life in comfort

Full visualisation of all types and groups are available in Segmentation Portal:

● Accessible inner suburbs

● Families with older or adult kids

● High status professionals

1 Mile Catchment Mosaic Type Visualisation

3. A02 Uptown Elite

2. A04 Metro High-Flyers

1. O62 Central Pulse

www.segmentationportal.com

5. O66 Student SceneStudents living in high density accommodation close to universities and educational centres


mailto:[email protected]://www.segmentationportal.com/

Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

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18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Pubfolio Ltd

Independent Free

Youngs

Independent Free

Independent Free

Caffe Gusto

Independent Free

Greene King

Bijou

Steam

Victoria

Racks Wine Bar

Colour Inn

Caffe Gusto

Highbury Vaults

Star Pubs & Bars

Mint Bars

Independent Free

Wetherspoon

Independent Free

*Other Small Retail Groups

Independent Free

BYO Restaurants

Loungers

Brewhouse and Kitchen

Independent Free

Wadworth & Co Limited

Papajis

Penny Farthing

Her Majesty's Secret Service

Bar Humbug

Alter Ego

Cowshed

Deco Lounge

Brewhouse And Kitchen

Vittoria

Ranch

Brace & Browns Bar &

Restaurant

Wg Grace

Townhouse

0.1

0.1

Distance From

Site (Miles)

0.0

0.0

0.0

0.1

1.5

Drivetime from

Site (Minutes)

0.3

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0.2

0.2

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0.1

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1.6

Competitor Map and Report

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Pubs Catchment Site


pub catchment report - bs8 2ly - star pubs & bars...g26 cafés and catchments 1 0.0 576 1.0 7,906...

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