psychology of great ppc ad copywriting
TRANSCRIPT
PSYCHOLOGY OF GREAT PPC AD COPYWRITING
I am Chris GiarratanaPPC Marketing Management
[email protected]@CJGiarratana
TheContentPro.com
HELLO!
ELEMENTS OF PPC SUCCESS5 pieces of great PPC campaigns
1.
ELEMENTS OF PPC SUCCESS
» Compelling Creative. » Quality Score.» Ad Group & Relevancy.» Keywords.» Landing Page.
PPC AD FUNDAMENTALSPowerful PPC ad copy considers...
2.
PPC AD FUNDAMENTALS
WHOIdentify your audience. PPC campaigns & ads are more effective for a specific audience.
WHATWhat do you want your reader to learn from your PPC ads? What do you want them to do?
WHYWhy should your audience care about your PPC ads? What action should they take?
WHO WHAT WHY
PPC AD COPY BASICSTips to write great PPC ad copy
3.
YOUR AUDIENCE» Use Terms & Info Known
By Your Audience.» Solve Problems For Your
Audience.» Focus On Audience
Objectives.
PPC AD COPY BASICS
CAMPAIGN & ADS» Keywords in PPC Ads.» Fill Out All Ad Elements.» Unique Copy Per Ad
Group.
SOLVE A PROBLEM
PPC AD COPY BASICS
FILL OUT EVERYTHING
USE EMOTIONAL TRIGGERSEmotion drives engagement
4.
USE EMOTIONAL TRIGGERS
» Identify Your Customer.» What Does Your Customer Love? » A Thing They Hate.» Their Best Friend. » Their Worst Enemy.
USE EMOTIONAL TRIGGERS
» Start With “Why”.» Use Urgency» Include Keywords In PPC Ads. » Play To Emotional Needs & Expectations.
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ALLEVIATE RISKS & FEARSMake your customers feel safe & at ease
5.
USE SOCIAL PROOFReviews reduce customer stress & improve trust.
ALLEVIATE RISKS & FEARS
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