Examples Of Psychographics

The SucceederThe Succeeder possess self-confidence, have a strong goal orientation and tend to be very organized. This

advert is aimed the Succeeder because she is confident that’s evident from her staring beyond the viewer, showing that she doesn’t care about what we the viewer thinks. She is wearing gold showing she has a high status. The perfume bottle is curved, it is

kind of shaped like a bowling pin; which is curved like an attractive females body which also makes it seem like she has a high status. The only person present in this advert is very attractive, this makes the audience think that if they use this perfume they can be very

attractive as well. The text ‘Jadore Dior’ which is French. The letters are gold and shiny which

symbolize that she is very successful. This advert uses ethos, we know this because they are using a

attractive woman to advertise this product. This advertisement also uses transfer and snob appeal, we

know this because thy use an attractive woman to advertise the product; which makes the product seem

like it gives a positive effect. This also uses snob appeal because because they use an attractive

woman, the ad suggests that if they use this perfume they will join her luxurious and glamorous lifestyle.

The Aspirer

The aspirer is materialistic, acquisitive people, who are driven by others’ perceptions of them rather than by their own value. This advert is aimed at aspirers because she is looking up at the audience, this is showing that she is looking up to the viewer for recognition; which she is trying to earn through her looks. The use of the colour blue in this advert symbolizes he rather blue and shallow emotions and meaning; she's trying to use her looks to attract people to this perfume. The white text in the thin font appeals to the eye. This advert uses ethos, we know this from the creditability of the flawless model. The perfume bottle is kind of shaped like a bag filled with money, showing that she aspires to making money, but doesn’t have any; this is shown through the fact that the perfume bottle is transparent. That could also symbolize that she has a shallow personality. The positioning of the model and the bottle makes it look like she is lucking up at the bottle getting ready to try get it which makes it seem like she is either aspiring to get her goal or she is succeeding in attempt to get to her goal.

The Explorer

These people are driven by a need for discovery, challenge and new frontiers. This advertisement is aimed at the explorer, we know this because of the storm in the background, with the water splashing; which shows danger and adventure. The male in this is looking directly at the audience, this shows that he is confident. The stubble on his face is a typical stereotype of what all adventurers and explorers have. The text is thin and dirty; which is a look explorers tend to have. The look is a masculine look with a slender toned body with dirt on it but its not unhygenically dirty. The text says encounter which infers that this is for the people that encounter problems and adventures on a daily basis. The guy has a clean, but rough look about him which attracts women to him because of his ridged, but attractive look. The perfume bottle is kind of shaped like a case which has mystery because of the colours and how the light bounces off the bottle you cant see what's inside of it. The colour blue is used to tint the image, this makes the protagonist in the image look like he's in an adventure already.