LABS

@PSFK#FutureOfRetail

PSFK presents the Future of Retail 2014

www.psfk.com/future-of-retail

For your Full Copy of the

Report, visit:psfk.com/future-of-retail

PSFK’s fourth annual report in a series on

trends in retail will look at the new strategies to

deliver contextual experiences that drive sales.

_ 11 Trends with over 60 best-in-class examples

_ Implications, expert opinions, supporting stats, and retail concept

Trends Timeline

Interconnected Themes From The Future Of Retail

Data-DrivenCommerce Platforms

NetworkedPurchase Path

Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience.

Key Trends:

Data Trading Systems

Real-Time Analytics

Brand API

Data-DrivenCommerce Platforms

LABS

In today’s marketplace, personal information is a new asset class. In the same way that your shoppers will pay for quality so should you. Create an open exchange that demonstrates that they have value beyond a string of 0s and 1s.

Trading better shopping experiences for better customer data.

LABS

Pharmacy Chain Updates Weekly Circulars Based On Shoppers’ Past Purchases and Preferences

www.cvs.com/extracare

CVS

LABS

Do more with less. Understand what data matters most to your business, experiment with what works and build your strategy from there.

Analyzing the right data in real-time to generate solutions that can be implemented across any organization.

LABS

Mens Fashion Retailer Uses Rapid Analytics To Adjust What Customers See On Their E-Commerce Site

www.brooksbrothers.com

Brooks Brothers

LABS

No one will pay attention to who created it, as long as the experience is great. Tap into the intelligence of the wider community by providing the assets and guidance that enable them to innovate on top of your core offerings.

Enabling the wider community to tap into your data systems to create an enhanced set of tools.

LABS

Brand Incubator Challenges Startups To Use Fitness Tracking Data In Unique Ways

www.nikefuellab.com

Nike Fuel Lab

Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale.

Networked Purchase Path

Key Trends:

Omni Point-Of-Purchase Multichannel Customer Service

Adaptive Personalization Instantly Verified

Contextual Support On-Demand Delivery

Connected Relationship Management Community Loyalty

LABS

Taking a shopper from discovery to checkout is only the first step. Decide how checkout and fulfillment will work to ensure the best end-to-end experience.

Tapping into shopper impulses by converting every product interaction into a purchase opportunity.

Facebook Posts Turned Into Virtual Storefronts

www.soldsie.com

Soldsie

LABS

Fashion Video Interview Lets Viewers Buy Outfits As They Appear On Screen

www.dvf.comwww.google.com/hangouts

Diane Von Furstenberg & Google Hangouts

LABSLABS

Your shoppers want to be treated like individuals. Develop personalized tools and services that build on your shoppers’ previous interactions with your brand or store to add value to the overall experience.

Developing contextual services to learn shopper preferences over time, generating tailored results and anticipating future needs.

Location-Based Social Network App Sends Alerts To Nearby Dives And Diners Based On Past Check-Ins And Social Recommendations

www.foursquare.com

Foursquare

LABS

LABSLABS

There is a fine line between welcome information and spam. Respect your shoppers’ willingness to engage by not interrupting their shopping trip with messaging that distracts from their experience.

Serving up relevant information to shoppers when and where it’s needed most.

LABSLABS

Hardware Solution Lets Retailers ‘Program’ Their Stores To Deliver Specific Information To Shoppers’ Phones

www.estimote.com

Estimote Beacon

LABSLABS

Restaurant Installs NFC-Enabled ‘Happy Tables’ That Trigger An Exclusive Mobile Video Game

www.mcdonalds.com.sg

McDonald’s

LABSLABS

Just because you have information about your shoppers doesn’t mean you should use it. Go the final step by helping them understand how sharing their purchase history and preferences will lead to a better service experience.

Using shared access to customer information to bridge the gap between sales staff and shoppers, helping build more meaningful relationships.

LABSLABS

Online Retailer’s Bricks & Mortar Stores Allow Customers To Log-In And Retrieve Preferences To Enable Better Shopping Experiences

www.bostonproper.com

Boston Proper

LABSLABS

Communication has evolved beyond face-to-face conversations and phone calls. Take advantage of the new channels your shoppers are already using to connect them with a real person who can offer the service they need.

Providing customer assistance on more platforms to create more staff touchpoints and enable interactions to happen on shopper’s terms.

Video Service Taps Community Experts To Provide Users With Knowledge

www.helpouts.google.com

Google Helpouts

LABS

Tablet Gives On-Demand Support With The Push Of A Button

www.amazon.com/kindle_fire

Amazon Kindle

LABS

LABSLABS

Regardless of the final price, no one really wants to part with their money. Design platforms or services that help make the actual transaction feel more personal and enjoyable, allowing customers to keep their focus on the excitement of their new purchase.

Linking payment systems to verified shoppers to make transactions more efficient and secure.

Cross-Platform Auto-Fill Partnership Takes The Tedium Out Of Mobile Shopping

www.braintreepayments.com

Braintree

LABS

Facial Recognition Software Lets Shoppers Leave Their Wallets At Home

www.uniqul.com

Uniqul

LABS

LABSLABS

In a culture of immediate gratification, waiting is the hardest part. Meet your shopper’s expectations with multiple options that allow them to decide the most convenient method for receiving their purchase. Ensure that you sync all available inventory across your channels to optimize cost and availability.

Delivering on the need for convenience and immediacy by rolling out ‘buy it now, get it soon after’ services to get shoppers their purchases more quickly.

LABSLABS

Women’s Fashion Retailer Opens 24hr Shoppable Store Windows, Promises One-Hour Delivery

www.saturday.com

Kate Spade Saturday

LABSLABS

Status and recognition are worth more than points and discounts. Reward your community of shoppers for sharing and participating in the activities that are meaningful to them and make sense within the broader context of your store or brand. Where possible leverage existing networks rather than starting from scratch.

Tying rewards to participation in a wider community to provide lasting benefits to both brands, retailers and their customers.

Social Game Turns Strangers Into Altruistic Personal Shopping Community

www.thehunt.com

The Hunt

LABS

Driving App Challenges Drivers To Have More Fun On Road Trips

www.smiledrive.vw.com

Volkswagen

LABS

LABS

Find Time To Set The Pace

Be Accommodating At Every Step

Use Customer Data To Create Digital Services

Create Channel Agnostic Experiences

Deliver Frictionless Transactions

Use Technology To Deliver The Human Touch

Build A System Of Love

Access Data Anywhere

KEY TAKEAWAYS

Interconnected Themes From The Future Of Retail

Data-DrivenCommerce Platforms

NetworkedPurchase Path

LABS

PSFK presents the Future of Retail 2014

www.psfk.com/future-of-retail

For your Full Copy of the

Report, visit:psfk.com/future-of-retail

PSFK’s fourth annual report in a series on

trends in retail will look at the new strategies to

deliver contextual experiences that drive sales.

_ 11 Trends with over 60 best-in-class examples

_ Implications, expert opinions, supporting stats, and retail concept

LABS

@PSFK#FutureOfRetail