prx: the future of public relations & media
DESCRIPTION
PRx is a conference hosted by the PRSA Tri-State District. It took place on October 21, 2014 at the Yale Club in NYC. Speakers included: Fred Cook, President and CEO, Golin @fredcook Barri Rafferty, Senior Partner and CEO of North American Ketchum @barrirafferty Richard Galant, Senior Editor, Opinion, CNN Digital @richny Chris Allbritton, Senior Editor, The Daily Beast, & Freelance Writer @chrisallbritton Steve Barrett, Editor in Chief, PR Week @Steve_J_Barrett Brendan Lewis, Director of Communications, Foursquare @bplewis Laura Covington, Communications Manager, Foursquare @lpc Megan Hess, Assistant Editor, Mashable @mhess4 Sandra Fathi, President, Affect @sandrafathiTRANSCRIPT
#PRx
Pla(num Sponsors:
Sponsors & Media Partners
Please use our complementary WiFi Network: Yale Club Password: 6N43X3
If ac(ve on TwiJer please follow along and use our hashtag:
#PRx
#PRx
PRSA Chapters _________________________________________________________________________
#PRx
#PRx
Fred Cook CEO Golin Interna(onal
"Improvise: Unconven(onal Career Advice from an Unlikely
CEO"
Session Topic:
�@fredcook�
Email: [email protected]
Expose Yourself
Drive a Drunk
Guide a Tour
Make the Rules
Begin applying TODAY! www.golin.com/unternship
Make It Special
#PRx
Barri Rafferty CEO Ketchum North America
"Gender & Racial Diversity in the Execu(ve Ranks"
Session Topic:
�@barrirafferty�
#PRx
Richard Galant Senior Editor, Opinion; CNN Digital
"Opinions: How Contributed Content has Changed the News
Media" Q&A Hosted by Sandra Fathi, President, Affect
Session Topic:
�@richny
#PRx
Please enjoy our short break
If ac(ve on TwiJer please follow along and use our hashtag:
#PRx
#PRx
Chris AllbriJon Senior Editor, The Daily Beast, and Freelance Writer
"An Unconven(onal Path to the Future"
Session Topic:
�@chrisallbriJon
#PRx
Megan Hess Assistant Editor, Mashable
"The News, But in Fewer Words: The Rise of Visual Storytelling"
Session Topic:
@mhess4
MASHABLE: WHO WE ARE
• 40 million monthly uniques • 20 million social followers (Twitter, Facebook, Instagram, etc.) • 7.5 million shares per month – that’s 3 shares per second. • Our sweet spot: Telling stories in an inherently social way. If you
see people talking about it on Twitter or Facebook, it’s a story we should be telling.
WHERE WE ARE
• 50/50 U.S. and International • Largest Markets: New York City, San Francisco, Los Angeles,
Chicago, Toronto, London and Southeast Asia.
Or, if you’re a visual learner:
THE SNOWFALL EFFECT: LONGFORM
• Not adding bells and whistles for the sake of adding bells and whistles
• 38% more time spent with longform pieces than with a story in the regular template on Mashable
• Our first foray into longform: The Ballad of Kiwi Gardner
• Picking and choosing worthy subjects and optimizing for mobile
• The iPhone 6 Review and the iPhone 6 Plus Review
BUILDING A VISUAL NARRATIVE
FIRST AND FOREMOST: ENGAGEMENT
• Iterate, experiment, fail – then again – with new products • It’s not just on your website: Building communities on new,
emerging platforms and integrating them into stories
IT’S NOT JUST FOR STORIES ABOUT CUTE CATS
• Maps, charts and graphs to more clearly paint a narrative in Gaza or Ukraine, or pulling Instagrams from the ground during the World Cup in Brazil
• Or using Vine videos to illustrate global warming or the path of a hurricane’s destruction.
At the end of day, it comes down to: How can you best tell your story so
that people not only read it, but share it and come back for more?
#PRx
Brendan Lewis Director of Communica(ons, Foursquare
Session Topic:
Laura Covington Communica(ons Manager, Foursquare
Interviewed by Steven BarreJ, Editor in Chief, PR Week
�@BPLewis�
@lpc
"How to Manage Communica(ons in a State of Constant Change"
#PRx
Sandra Fathi President, Affect
Closing Remarks Thank you for joining us!
�@sandrafathi�
#PRx
Pla(num Sponsors:
Sponsors & Media Partners