25/08/531

1

Investor PresentationAugust 2010

25/08/5322

Contents

Section 1 : Company Highlights & AdvantagesSection 2 : Strategic Planning & Product Performance

Section 3 : Financial Policy & Performance

Section 4 : Investment Highlights

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Vision

Goals

“Pruksa is one of the top ten real estate companies in Asia,focusing in World Class Quality Management with strong fundamental and sustainable growth. We maximize customers & employees satisfaction & return to shareholders and uphold the social responsibilities to all the countries we do business in.”

Be one of the top ten leading property developers in Asia

Generate at least 25% per year of revenue growth

Generate at least 18% per year of net income growth

Corporate Vision and Goals

3

25/08/534

Dis

tingu

ishe

d P

rodu

ctio

n

Proven right & unique business model providing competitive advantages

Being an integrated developer, we control costs, time, qualified material with no mark-up paid to main contractors.

Construction time for low-rise = 45 - 60 days. Business cycle dropped to shortest level among peers 209 days in 2005 / 111 days in 2008 / 91 days in 2009 / 95 days in 1H’10

Wide Product Coverage (area, type, design and price)

Low

Deb

t, H

igh

Ret

urn

High Gross margin of 38 % in 2009 and 37 % in Q2 2010

108% Asset Turnover in 2009 increasing to 111% in 1H 2010

Aggressive growth in asset, that is, more than double from 2007 to Bt. 24 bn.

Financial : Strong cash & Low debt with short cash cycle in low-rise houses.

Liabilities : E have been always less than 1 since 2005

On-

goin

g St

aff D

ev.

Continuous product Development to meet “Real Demand”

Divide PS into Special Business Unit to allow effective “Brand Management” on its own

Diversify SBU strategic plan including International business to support long term growth.

Strong team with company’s culture to promote on-going development

Distinguished Property Developer

4

25/08/535

Management Highlight

• New high performance of Q2’10 Presale Bt. 11.4 bn• Revenue of Bt. 5.9 bn drop from Q1’10 due to less condo transfer but

still growth 62% yoy.

• As of 30/6/10, 43 projects were submitted to BOI, 31 projects were approved with 9,808 units (Bt. 9.6 bn)

• Balance Sheet grows to support business activities- Longer business cycle from more condo. & overseas

• New strategy to achieve growth - More land acquisition to enhance optimum opportunity in most

efficient execution.

• Bt. 35 bn becomes achievable for 2010 presale.

• 2010 Business plan of 48 new projects open is likely to be superseded by our new latest estimated of 68 projects

25/08/5366

A Successful Road Map

20 April 1993Establishment of Pruksa by K. Thongma

2002Obtained rating of BB+ from TRIS

Dec 2005Registered as a Public Company Limited and listed on SET

2006

Upgraded to be BBB+ by TRIS

Implement SBU strategy in organization

2008Presale - THB 16 bn

2007Presale - THB 14 bn

2008Upgraded to be A- by TRIS

2009 # 1 in ThailandPresale - THB 23 bnRevenue - THB 19 bn

2004Built “Precast Concrete Factory” a newconstruction technology in Thailand

2010Upgraded to be A byTRIS

1H’10 # 1 in Thailand Presale - THB 20 bnRevenue - THB 12.6 bnMaldives started bookings

25/08/537

Organization Organization StructureStructure

DeveloperDeveloper+Contractor+Contractor

+Manufacturer+Manufacturer

Customer ValueCustomer ValueProduct/Project/ServiceProduct/Project/Service

+Cost Leadership+Cost Leadership+Price Leadership+Price Leadership

CondominiumCondominiumCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

SingleSingle--Detached HouseDetached HouseCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

Town HouseTown HouseCompetitive Pricing ModelCompetitive Pricing Model

&&Good Customer ValueGood Customer Value

Catch upCatch upNew LifestyleNew Lifestyle

HighHighWorking CapitalWorking Capital

LongLong--TermTermGrowthGrowth

Business Business ProcessProcess

Positive Positive Cash FlowCash Flow

UnlimitedUnlimitedBusinessBusiness

ExpansionExpansion

BarriersBarriersTo EntryTo Entry

To beTo beNo.1No.1

DeveloperDeveloper

Integrated DeveloperIntegrated Developer

(Low Rise+ High Rise)(Low Rise+ High Rise)

Modern Trade DeveloperModern Trade Developer

(Low Rise : TH, SDH)(Low Rise : TH, SDH)

Portfolio ManagementPortfolio Management

(High Rise : Condominium)(High Rise : Condominium)

Effective Integration

leads to Penetration Pricing

Possibility with

Competitive Customer Value

PS Business ModelPS Business Model

PS Competitive Advantages

PS Unique Business Model Creating High Entry Barriers

7

25/08/538

Precast Factory & advantages

Precise and sustainable quality control

Minimum of material and product

waste

Shorten production period

Facilitate and speed up erection

Faster handover time to customer

Reduce labour cost

Minimum labor

Less dependable on skillful labor

Continuous production in all season

Flexible product range

Able to control pollution

25/08/539

Special Construction Technology & Mass Special Construction Technology & Mass Production CapacityProduction Capacity

Being a technology leader and market leader has enabled Pruksa to have mass production capability

To reduce production time and number of skilled labour which leads to cost efficiency

To produce consistent and high quality products

25/08/5310

Tunnel System: for TH Construction

25/08/531111

Contents

Section 1 : Company Highlights & Advantages

Section 2 : Strategic Planning & Product PerformanceSection 3 : Financial Policy & Performance

Section 4 : Debenture Features & Investment Highlights

25/08/5312

MiddleMiddle--low income low income

Low income Low income

1.6 1.6 ––

2.0 MBt / unit2.0 MBt / unit

0.6 0.6 --

1.2 MBt / unit1.2 MBt / unit

Low income Low income 1.0 1.0 --

1.5 MBt / unit1.5 MBt / unit

The ConnectThe Connect

PruksaPruksa

PruksaPruksa

VilleVille

The Plant CitiThe Plant Citi Stylish Middle income 2Stylish Middle income 2--3 Storey 3 Storey 2.0 2.0 ––

4.0 MBt / unit4.0 MBt / unit

Brand & Segmentation of Pruksa: Townhouses

UrbanoUrbano Stylish Middle income 2 Storey Stylish Middle income 2 Storey 1.8 1.8 ––

2.7 MBt / unit2.7 MBt / unit

Pruksa TownPruksa Town Stylish Middle income 2 Storey Stylish Middle income 2 Storey 1.5 1.5 ––

2.5 MBt / unit2.5 MBt / unit

BrandBrand SegmentSegment Price per UnitPrice per UnitLogoLogo

20102010

25/08/5313

MiddleMiddle--High income High income

MiddleMiddle--low income low income

2.5 2.5 ––

10.0 MBt / unit10.0 MBt / unit

2.0 2.0 ––

3.0 MBt / unit3.0 MBt / unit

PassornPassorn

PruksaPruksa

VillageVillage

The PlantThe Plant Middle income (Stylish SDH) Middle income (Stylish SDH) 3.0 3.0 ––

6.0 MBt / unit6.0 MBt / unit

Brand & Segmentation of Pruksa: Single Detached Houses

BrandBrand SegmentSegment Price per UnitPrice per UnitLogoLogo

25/08/5314

BrandBrand SegmentSegment Price per UnitPrice per UnitLogoLogo

MiddleMiddle--High income High income 1.5 1.5 --

10.0 MBt / unit10.0 MBt / unitIVYIVY

Low incomeLow income 0.5 0.5 --

0.8 MBt / unit0.8 MBt / unitCity Ville CondoCity Ville Condo

The SeedThe Seed Middle income Middle income ((Stylish Condo)Stylish Condo) 1.4 1.4 ––

7.0 MBt / unit7.0 MBt / unit

Brand & Segmentation of Pruksa: Condominiums

Be youBe you MiddleMiddle--Low income Low income 0.8 0.8 ––

1.5 MBt / unit1.5 MBt / unit

CondoletteCondolette MiddleMiddle--Low incomeLow income 0.8 0.8 ––

1.0 MBt / unit1.0 MBt / unit

Low incomeLow income 0.8 0.8 ––

0.9 MBt / unit0.9 MBt / unitThe TreeThe Tree

20102010

ChapterChapter

OneOneUrbanoUrbano

CondoCondo

0.9 0.9 ––

2.0 MBt / unit2.0 MBt / unitMiddleMiddle--Low income Low income

MiddleMiddle--High income High income

FUSEFUSE MiddleMiddle--High income High income

25/08/5315

Per UnitPrice (M฿)

ZoneSub Urban Connecting In-Town CBD

(Near MRT/BTS/Density Area)

2-Storey SDH : 3 -5.0 M฿

0.5 -

0.7

0.7 -

0.9

0.9 –

1.0

1.0 –

1.4

1.4 –

1.8

2.0 -

2.5

2.5 –

3.0

3.0 –

5.0

5.0 –

10.0

2-Storey SDH

Condo :1.5 -

3M฿

5-Storey Condo

2-Storey TH1.2 –

2.0 MB

2-Storey TH2.0-3.0 M฿ Niche marketNiche market

theme

2-Storey TH

2-StoreySemi-DH

Condo 3.0-5.0 M฿

2-3 Storey TH2.0-4.0 M฿

Pruksa

Town

Mixed UsedTH+Semi-DH

+SDH

Upcountry

Developer Developer

2-Storey SDH

New Platform in 2009

International

India: India:

BangaloreBangalore

Re-Design & Re-Location

New Business New Business

BOI -

CondoCondo: 0.7-1.0 M฿

-- NakornphatomNakornphatom

Vietnam:Vietnam:

HaifongHaifong

/New Brand/New BrandNew Business/New Business/SDH

5-10

MB

1.8 –

2.0

M-

, M , M+

L-

, L , L+

H-

,H ,H+

2-StoreySDH

3 Storey TH: 3-5 M฿

-- SamutsakornSamutsakorn

Chapter 1

0.7-1.4 MB

New Platform in 20101. Business Platform 2010 -

2011

0.8–1.5 MB

Condo : 3-10.0 M฿

FUSE

Condo

1.5-6.0 MB

MaldivesMaldivesCondo Condo Lette

0.8–1.5 MB

Condo

Condo1.8-3.0 MB.

2-Storey TH1.8-3.0 M฿

-- ChonburiChonburi

2010 – 2011 Business Strategy Direction

--Ayutthaya Ayutthaya

-- PhuketPhuket

25/08/531616

Mumbai50% JV with SOHAM Group of Companies

Bangalore

100% wholly own

Chennai70%JV with Mohan Mutha Exports Pvt. Ltd.

‐

Type: TH, SDH (590 units)‐

Project Value: Bt. 1,600 m‐

Awaiting for license‐ 1st

phase will be launched by Q4’10 is ~ Bt. 500 m

International Business: India

25/08/5317

International (con’t)

VietnamVietnam- 85% JV Agreement with Hoang Huy Service Investment Co.- JV co. will be set up awaiting for land reclamation - Condo in Hai Phong. Total Project ~ Bt. 3,900 m- First phase of Bt. 500 m to open for booking by Q4’10

MaldivesMaldives- 80% JV with HDC(Maldives government agency- 5 storey CD in Hulhumaletotaling Bt. 3,500 m.- 1 st phase ~ Bt. 595 m

of which 90% pre-sales - 2 nd phase will launch in Jan.’11

25/08/5318

17%16%15%

12% 14%14%13%

0%

10%

20%

30%

'04 '05 '06 ' 07 ' 08 '09 '10(5M)

77%58%50%

33% 35% 35%35%

0%20%40%60%80%

100%

'04 '05 '06 ' 07 ' 08 '09 '10 (5M)

27%18%12%

1%5% 8%7%

0%10%20%30%40%50%

'04 '05 '06 ' 07 ' 08 '09 '10 (5M)

3.0%

3.7%1.3%

0.2%

0%

5%

10%

15%

20%

'04 '05 '06 ' 07 ' 08 '09 '10 (5M)

PS 4,777 / total 28,329 units

PS 1,050 / total 3,874 units PS 612 / total 20,394 units

PS 3,115 / total 4,061 units

Dominant in real demand SegmentMAY MAY ’’10 YTD Highest Unit Market Share10 YTD Highest Unit Market Share

25/08/5319

4,882 5,1507,536

2,912

9,729

2,712 3,1255,837

3,269 3,863

4,869

1,889

5,619

2,189

4,566

564

2,932

3,595

603

2,377

1,566

43

2,169

52.7

17

91

13

65

28

45

387,747

12,616

5,9446,672

19,034

13,034

9,0938,204

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

Y'06 Y'07 Y'08 Q4' 09 Y'09 Q1'10 Q2'10 1H'10

Inter.Other income, landCDSDHTH

Revenue & Net profit

1,303 1,302

2,373

1,645

3,622

1,230840

2,070

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Y'06 Y '07 Y'08 Q4'09 Y'09 Q1'10 Q2'10 1H'10

2Q2Q’’10 Profit 10 Profit declined from Lower CD, end of Specific Business Tax & Marketing Investment

2

2

Million Bt.

Million Bt.

19

1

1

Revenue led by low-rise

No. 1 in peers

25/08/5320

New Market Segment: The Connect Baht 2 – 3 m(City Townhouse)

New Market Segment: Pruksa Ville Baht 1.2 -2 m (City Townhouse)

New Market Segment:

Typical Product: Baan Pruksa Baht 0.6-1.2M Townhouse (Increase Coverage Area)

Strategy 1: Maximise Market Share of TH& Expand into City / New Area - price gap - design

The Plant Citi Baht 2- 4 m(2-3-Storey CityTownhouse)

Pruksa Town

Baht 2-2.5 m

Million Bt.

TH B

ooki

ngTH

Tra

nsfe

r

4,678 3,758 3,8381,908

3,400

547 2,1994,241

1,760

3,391840

1,182

1,522

676

1,343633

601

88

205

130

6,0647,414

10,7548,893

5,032

0

2,000

4,000

6,000

8,000

10,000

12,000

'07 '08 '09 1H'09 1H'10

Baan Pruksa Pruksa Ville The Connect Pruksa Town The Plant Citi Urbano TH

4,671 4,649 3,6641,946 1,933

1761,486 3,974

1,688 2,338

1,302

1,422

975302

661

328

31360

341

277

99

111

9,729

5,150

7,536

4,467

5,837

0

2,000

4,000

6,000

8,000

10,000

12,000

'07 '08 '09 1H'09 1H'10

PS Market Share 35% 50% 58% 5 mo. 77 %

+ 77% YOY

+31% YOY

77%51% 36%

38%38%

91% 62% 38%44% 33%

25/08/5321

New Market Segment

(Stylish Single-detached House

Typical Product: Pruksa Village Baht 1.7-2.2 millionSingle-detached House (Increase Coverage Area)

Typical Product: Passorn Baht 2.4-4.0 millionSingle-detached House (Increase Coverage Area)

New PassornBaht 2.2 – 3 million

Strategy 2: Growing Revenue from Medium-price SDH

The Plant Baht 3 – 5 million

Million Bt.

+96% YOY

+60% YOY

1,961 1,457 1,467 779

927369

1,554 2,648

3,360

1,652

82

992

1,547

1,514

718278

1,321414

68

5,096

3,5964,382

2,731

7,300

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

'07 '08 '09 1H'09 1H'10

Pruksa NaraThe PlantPruksa Village New PassornOld Passorn

2,367 1,799 1,406 646 829

3144

1,495 2,246 2,850

1,257

1,418

8241,050

420

1,494

824

4,566

4,8695,619

2,327

3,863

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

'07 '08 '09 1H'09 1H'10

SDH

Boo

king

SDH

Tra

nsfe

r

PS Market Share 8% 12% 18% 5 mo. 27%

54% 29% 20%26%

18%

61%37% 25%

28%18%

25/08/5322

City Ville Baht 0.5–0.8 million

New Segment: The Seed starts Baht 0.8-1.4 million(Stylish City Condominium)

IVY-River:Baht 1.5 -5 m

IVY-Ratchada:Baht 1.4– 3.0 m

IVY-Sathon 10:Baht 2.59 m

New Segment: IVY City CD Baht 1.4-10.0 million

New Market Segment: The Seed MuseeThe Seed Teere, The Seed Memories Siam ,

The Seed Atom ,The Tree Kiak Kai

Not only Booking of TH and SDH, but also “Condominium” Booking has made Pruksa great presale expansion with optimum risk

(High end Stylish Boutique Condominium)

BOI - Condominium

Strategy 3: Condo Segment with Optimum RiskMillion Bt.

0

3,6752,118

1941,492

1,570

613

91967117 -93

1,949 1,239

2,387

381,578

2251,450420981

3,6774,721

3,986

1,286

6,744

-2,000

0

2,000

4,000

6,000

8,000

'07 '08 '09 1H'09 1H'10

City Ville IvyThe Seed The TreeBe You CHAPTER ONECONDOLETTE FUSEUrbano Absolute CD

New BOI Condo

624 Condolette

New Segment (Life-style City Condo)Fuse, Chapter One

CD

Boo

king

+424% YOY

25/08/5323

City Ville Baht 0.5–0.8 million

New Segment: The Seed starts Baht 0.8-1.4 million(Stylish City Condominium)

IVY-River:Baht 1.5 -5 m

IVY-Ratchada:Baht 1.4– 3.0 m

IVY-Sathon 10:Baht 2.59 m

Launched new design, new life styleto grow in new MKT. Segment & new area

New Segment: IVY City CD Baht 1.4-10.0 million

New Market Segment: The Seed Musee ‘The Seed TeereThe Seed MemoriesSiam

(High end Stylish Boutique Condominium)

BOI - Condominium

143337

1,71483

16987431

2,776

106

732

454

2,169

563

3,595

605

0

1,000

2,000

3,000

4,000

' 08 '09 1H' 09 1H'10

The Seed

IVY

Citi Ville

Condo. segment with Optimum Risk

(con’t)

PS Market Share 1.3% 3.7% 5 mo. 3%

+259% YOY

CD

Tra

nsfe

r

25/08/5324

Million Bt.

Total Booking : Quarterly new high

1,946 1,349

7,414

2,364 2,668 2,733 2,989

10,754

4,256 4,637

8,8931,391

656

5,096

1,260 1,471 1,976 2,593

7,300

2,126

4,382

1,277881

3,677

421 8651,289

2,147

4,721

4,539

6,744

2,2562,205

4,045

16,188

2,8864,615 5,004

8,587

11,432

20,019

22,775

7,729

5,998

0

5,000

10,000

15,000

20,000

25,000

30,000

Q3' 08 Q4' 08 Tot.'08 Q1' 09 Q2 '09 Q3' 09 Q4'09 Tot.'09 Q1'10 Q2'10 1H'10

TH SDH CD International

% Cancellation = (booking & transfer) 2008 & Q1’09 28% (9% & 19%) Q2’ 09 26% (7% & 19%) Q3’ 09 26% (9% & 17%) Q4 ’09 24% (8% & 16%)2009 25% (8% & 17%) H1 ’10 20% (5% & 15%)

1

% Booking TH SDH CDQ1’10 50 25 26Q2’10 41 20 401H’10 44 22 34

+33% QoQ

Jul = Bt. 3.11 bn

25/08/5325

6 , 0 6 3 7 , 4 1410 , 7 5 4 11, 5 3 3

3 , 5 9 7

7 , 3 0 09 , 0 2 0

3 , 9 8 6

3 , 6 7 7

4 , 7 2 1

6 , 4 4 7

5 , 0 9 6

2 , 0 0 0

' 0 7 ' 0 8 Ac t ua l ' 0 9 Ac t ua l ' 10 ( Ta r ge t ) ' 10 Ac t . & Goa l

2010 Booking Target

Growth +19%Growth +41%

Growth +27%

13,646 MB.

100%

13,646 MB.

100%

16,188 MB.

100%

16,188 MB.

100%

22,774 MB.

100%

22,774 MB.

100%

~ 29,000 MB.100%

~ 29,000 MB.100%

44%

26%

29%

45%

32%

23%

49%

31%

21%

31%

22%

7%

40%

~ 29,000 MB.100%

~ 29,000 MB.100%

29,000

1H’10Actual Presale

20,019 MB.69%

New Presale from

Unsold8,981 MB.

31%

25/08/5326

Backlog ~ Bt. 23 bn

’10 income is secured by 1H

10,808

3,430

2,169

5,8375,830

8,362

2,5434,5662,149

24,000

12,57110,522

0

5000

10000

15000

20000

25000

30000

35000

'10 (Target) Realized 1H To realize 2H

TH SDH CD Inter.Revenue VS. Backlog

Million Baht

3,401 3,914 3,876 5,361 6,80510,522

1,806 2,249 3,1352,876

3,011

5,409

7,8079,038 8,186

8,892

12,828

6,033

680

13,015

15,202 15,19717,129

22,644

0

4,000

8,000

12,000

16,000

20,000

24,000

Q2 '09 Q3 '09 Q4' 09 Q1'10 Q2' 10 Inc . Year

TH SDH Condo 2013

‘10

‘11

‘12

‘13

Bt. 23 Bn secured

New-hi

25/08/5327

5 , 14 97 , 5 3 6

9 , 7 2 910 , 8 0 8

4 , 8 6 9

5 , 6 19

8 , 3 6 2

4 3

5 6 4

3 , 4 3 0

3 , 8 6 2

3 , 5 9 6

Ot he r : 6 5

Ot he r : 3 8

9 0 7

2 4 ,0 0 0

13 ,0 3 4

9 ,0 9 3

19 ,0 3 3

' 0 7 Ac t ua l ' 0 8 Ac t ua l ' 0 9 Ac t ua l ' 10 ( Ta r ge t ) ' 10 Ac t ua l

Growth +43%

Growth +46%9,093 MB.

100%

9,093 MB.

100%

13,034 MB.

100%

13,034 MB.

100%

19,033 MB.

100%

19,033 MB.

100%

~ 24,000 MB.

100%

~ 24,000 MB.

100%

57%

42%

0.5%

58%

37 %

4%30%

19%

51%

35%

14%

6%

45%

2010 Transfer Target

~ 24,000 MB.

100%

~ 24,000 MB.

100%

Other : 90

Inter : 1,400Growth +27%

1H1H’’1010transfertransfer

12,571 MB.12,571 MB.53 %53 %

SoldSold(Backlog)(Backlog)

10,522 MB.10,522 MB.44%44%

unsold

25/08/5328

1 - 3 Mb.67%

< 1 Mb.13%

> 5 Mb.5%

3 -5 Mb.15%

Rising Revenue Unit Price

Bt. 18,943 m value

1H 20101H 201020092009

AVG Price = Bt. 1.68 m/ Unit Bt. 1.88

m /Unit

3 -5 Mb.25%

> 5 Mb.6%

< 1 Mb.11%

1 - 3 Mb.58%

Bt. 12,571 m value

Revenue value by house typeCD,

3,595, 19%

TH, 9,729, 51%

SDH, 5,619, 30%

SDH, 4,566, 36%

TH, 5,837, 47%

CD, 2,169, 17%

Unit transferSDH22%

CD11% TH

67%TH

68%

CD15%SDH

17%

Total unit = 11,249

6,655

25/08/5329

17 New Projects Open for sale in Q1’ 2010Projects Location (Rai) Unit Value (m Bt) Open

1.Baan Pruksa

49/1 Bangyai

–

Nontburi 182 453 442 Jan 10

2.Baan Pruksa

50 BKK -

Patumtani - 339 390 Jan 10

3.Baan Pruksa

52 Paholyothin

-

Navanakorn - 325 320 Mar 10

4.Pruksa Ville 28 Bangyai

–

Nontburi - 439 450 Jan 10

5. Pruksa

Ville 29 Pet kasem

69 15 234 260 Feb 10

6. Pruksa

Ville 30 Ring Rd. –

On Nuch 153 213 Jan 10

7. Pruksa

Ville 31 Sai

Mai 291 320 Feb 10

8. Pruksa

Ville 32 Rama 2 366 278 Feb 10

9.Pruksa Town Petkasem

81 12 138 150 Jan 10

10.The Connect 10 Baring

58 45 491 401 Feb 10

11.Baan Pruksa

40(A) Rangsit

Klong

3 493 442 Mar 10

12.Baan Pruksa

50 Lad Krabung 82 325 359 Jan 10

TH: 12 Projects 4,047 4,025

1.Pruksa Town Petkasem

81 191 573 Feb 10

2.Pruksa Village 28 Bangyai 445 442 Feb 10

SDH: 2 Projects 636 1,015

1.Chapter One (Project1) Raja Burana 19 1,338 2,091 Feb 10

2.Condolette Ladprao 4 472 466 Feb 10

3.Fuse Sathorn

Taksin 2 377 1,194 Feb 10

CD: 3 Projects 2,187 3.751

Total: 17 Projects 6,870 8,795

25/08/5330

22 New Projects Open for sale in Q2’ 2010Projects Location (Rai) Unit Value (m Bt) Open

1. Baan Pruksa 40/1 Rangsit Klong 3 14 198 187 Apr-10 2. Baan Pruksa 47/2 Teparak-Sanamdaeng 26 383 336 Apr-10 3. Baan Pruksa 48/2 Putamonton Line 5- Petkasem 26 368 326 Apr-10 4. Baan Pruksa 54/1 Ring Road- Klong Thanon 26 311 381 Jun-10 5. Baan Pruksa 57 Lam Luk Ka- Klong 3 29 315 380 Jun-10 6. Baan Pruksa 45/2 Bang Yai 18 272 229 May-10 7. Pruksa Ville 26/1 Sanphawut- Bang Na 11 136 182 May-10 8. Pruksa Ville 33 Kanchanaphisek Rd 33 450 701 May-10 9. Pruksa Ville 36 Song Prapha 34 392 617 May-10 10. URBANO Ramkhamhaeng 20 211 526 Jun-10 11. Pruksa Town Privet Ekamai- Ram Intra 7 95 220 Jun-10 12. Baan Pruksa 56 Suksawat- Industrial Ring 42 465 607 Jun-10 13. Pruksa Town Praeksa 28 364 535 Jun-10 TH: 13 projects 3,960 5,227 1. Pruksa Village 24 Rangsit Klong 2 397 1,252 May-10 2. Pruksa Nara Rojana- Ayudhaya 69 396 800 Jun-10 3. Pruksa Village 27 Romklao- Lat Krabang 256 652 Jun-10 4. The Plant Bang Na 68 311 1,283 Jun-10 5. Pruksa Village 30 Chaeng Wattana- Ratchapruk 57 281 839 Jun-10 6. Pruksa Nara Nong Mon- Chonburi 57 293 600 Jun-10 SDH: 6 projects 1,934 5,426 1. The Tree Kiak Kai Station 6 1,047 1,588 Jun-10 2. The Seed ATOM Aree Soi 4 4 555 2,230 Jun-10 3. URBANO ABSOLUTE Taksin - Chareon Nakorn 3 593 1,972 Jun-10 CD: 3 projects 2,195 5,790 Total: 22 projects 8,089 16,443

25/08/5331

International

CD

SDH

TH

18

6

4

Total28 Projects

6

Total38 Projects

21

11

17

5

12

‘07 ‘08 ‘09 ’10 BP

Total34 Projects

16

16

14

2

68 Projects is latest Est. ’10 latest Est. : 68 Projects

39 Launched in 1H’10

TH : 25 Projects

SDH : 8 Projects

CD : 6 Projects

Total : 39 Projects

Tot. Unit : 14,864 Unit

Tot. Value : 25,234 m Bt.

To launch in 2H’10TH : 7 Projects

SDH : 13 ProjectsCD : 6 Projects

Inter : 3 Projects

Total : 29 Projects’10 Total : 68 Projects

‘10 (Latest Est.)

Total 68 Projects

3

12

21

32

As of date : 30 Jun 2010.

Total 48 Projects

25/08/5332

Active Project30/6/10

No.of

Projects

Total Project Value Sold Unsold

Units MBt Units MBt Units MBt

Total 110 46,194 88,514 28,917 54,418 17,277 34,096

Passorn 6 2,535 9,257 2,269 8,294 266 963

The Plant 6 1,227 4,915 740 3,035 487 1,880

Pruksa

Village 15 4,640 12,116 1,941 4,746 2,699 7,370

The Plant Citi 1 199 439 196 428 3 11

Pruksa

Town 5 1,800 3,651 575 1,174 1,225 2,477

The Connect 4 1,737 3,244 1,072 2,041 665 1,203

Pruksa

Ville 25 7,580 11343 4,661 6,802 2,919 4,541

Bann Pruksa, Nara 28 16,550 17,448 10,380 10,015 6,170 7,433

IVY 5 2,259 8,734 1,999 6,823 260 1,911

The Tree 2 1,387 1,916 1,364 1,873 23 43

The Seed 7 1,850 6,061 1,660 5,301 190 760

Chapter One 1 2,404 4,198 798 1,451 1,606 2,747

Condolette 1 471 467 423 420 48 47

Be You 1 374 373 298 297 76 76

Fuse 1 377 1,192 320 982 57 210

Urbano 2 804 3,168 221 743 583 2,425

25/08/533333

Contents

Section 1 : Company Highlights

Section 2 : Strategic Planning & Product Performance

Section 3 : Financial Policy & PerformanceSection 4 : Investment Highlights

25/08/5334

Aggressive Growth from land deposit and WIP

11,095

16,292

18,871

21,486

24,084

2,889

6,182 5,8487,232

10,214

8,20610,110

13,02314,254 13,870

0

2,0004,000

6,0008,000

10,00012,000

14,00016,000

18,00020,000

22,00024,000

26,000

2007 2008 2009 Q1'10 Q2'10

Million BahtAssets Liabilities Equity

82% 85% 89%95%

108% 104%111%

14% 14% 13% 17% 19%24%

15% 18%25%

19%

31%36%

24%29%

37%

132%

26%17%25%

33%31% 34%

0%

20%

40%

60%

80%

100%

120%

140%

2005 2006 2007 2008 2009 Q1'10 Q2'10 1H'10

Avg. Asset TurnoverAvg. Return on AssetAvg. Return on EquityDividend Payout Ratio

Fast assets and equity growth

High turnover

34

25/08/5335

3,136

4,883

1,377 1,337 1,390

7,284

2,426

4,659

1,302

2,373

687 639 651

1,6451,230

840

3,180

2,233 2,070

3,622

14%18% 18% 17% 17%

21%18%

14%16%

37%36%

37%

36%38%

35% 36%

38%41%

37%

19%

0

2,000

4,000

6,000

8,000

'07 '08 Q1' 09 Q2 '09 Q3'09 Q4'09 '09 Q1'10 Q2'10 1H'100%

10%

20%

30%

40%

50%

Gross Margin (m Baht) Net Margin (m Baht) Gross Margin (%) Net Margin (%)

Gross Margin & Net Margin Sustained

Million Baht Percent

35

25/08/5336

0.61 0.60.56

0.50.45

0.51

0.74

0.360.29

0.220.16 0.15

0.36

0.21

0.070.1 0.08

-0.08

0.34

-0.06

0.1

-0.2

0.3

0.8

'08 Q1' 09 Q2'09 Q3'09 Q4'09 Q1'10 Q2'10

Liabilities : E ratio Int. Bearing D : E [Int. bearing - cash ending] : E

Int. Bearing Debt (million Bt.)‘08 = 3,600 Q1’09 = 3,730 Q2’09 = 3,109 Q3’09 = 2,504 Q4’09 = 2,100 Q1’10 = 2,100 Q2’10 = 5,000

Times

Cash & S-T investment = Bt. 3,622 m

Despite of aggressive growth, Pruksa maintains healthy financial structure

Solid Financial Structure

25/08/5337

552 344 315 249 209 174 190 262

6,7978,634 9,051 9,514 9,588

8,679 9,54510,815

2,348

2,315 1,845 1,440 1,4771,864

1,318988

1,160

1,017 728 992 1,454 2,248

4,5984,541

333329408464494501479500

11,35712,789 12,439 12,689 13,192 13,373

15,98216,941

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,00012,00013,00014,00015,00016,00017,000

Q3 '08 Q4'08 Q1 '09 Q2 '09 Q3'09 Q4'09 Q1'10 Q2'10

Construct. Materials Sample houses Projects developingLand,House for sale Land under Dev. Grand total

Property Development Projects Breakdown

moreLand

to serve new

launching

Million Bt.

37

25/08/5338

4,1855,355 5,613 5,654 5,282 5,904

6,9117,822

362

359 371 370319

298

326

384

1,507

1,9962,110 2,401 2,702 1,389

1,329

1,553

426

435423

476 567507

506

474

475

445

500

482423402

302

576

10,815

9,5459,5149,051

8,634

6,797

8,679

9,588

0

2,000

4,000

6,000

8,000

10,000

12,000

Q3-08 Q4-08 Q1-09 Q2-09 Q3-09 Q4'09 Q1'10 Q2'10

Land Land Dev. Construction Infrastructure Overhead : construction Interest

Project Under Development Breakdown

Million Bt.

38

25/08/5339

Revenue Breakdown : BOI & Non-BOI

Price < Bt. 1.2 m (incl. land cost) for TH, SDH

Usable area > 70 sq.m.

Minimum 50 Units / Project

Price < Bt. 0.6 m (incl. land cost) for All housing Type

Usable area > 31 sq.m.

Minimum 150 Units / Project

Meet ISO 9001 or equivalent

2009 8%

92%

2010 (plan)

14%

86%

BOI Non BOI

Q1'10

89%

11%

39

Q2,1H'10

88%

12%

25/08/534040

Summary Major CAPEX plan for 2010

• Land acquisition amounting ~ Bt. 14,000 million

• Land development and construction Capex ~ Bt. 12,000 million

• Fixed asset of Bt. 1,400 million such as main items

– Pre-cast concrete factory expansion Bt. 1,000 million• Capacity will rise from 260 – 300 to max. of 700 house units

by Q1 ’11

– IT system Bt. 150 million

25/08/534141

Contents

Section 1 : Company Highlights

Section 2 : Strategic Planning & Product Performance

Section 3 : Financial Policy & Performance

Section 4 : Investment Highlights

25/08/5342

Dividend Policy Dividend Policy && PaymentPayment

0.27 0.18 0.2 0.22 0.33 0.55

2.2

3.03.4

3.8

4.6

5.96.5 6.3

1.081.64

0.560.940.60.730.64 0.6

0

1

2

3

4

5

6

7

'04 '05 '06 '07 '08 '09 Q1'10 Q2'10

Dividend per share

Book Value per share

Earning per share

Baht / share

25/08/5343

Conclusion & Key Investment Highlights

Leader of Thailand residential property developer

Diversified market segment and location

Strong brand recognition and proven track record

Cost competitiveness from large production scale and prefabrication technology

Solid financial performance and balance sheet

Highest credit rating among property developers

Experienced management team

43

25/08/5344

Company name: Pruksa Real Estate Public Company Limited. Type of business : Real estate development for residential purposes

Founder, Major Shareholder, and Chief Executive Officer : Mr. Thongma VijitpongpunEstablishment / Status in Securities Exchange of Thailand (SET). Founded in 1993 / listed in SET since 2005 and is in SET 50 .

Head Quarter (address, tel.) 27th Floor, SM Tower, 979/83, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400. Thailand . Tel. 662-298-0101. FAX. 662-298-0102

Plant location – Precast 1 – 5, Concrete Factory and Precast Fence and Pillar Factory (address, tel.) 54/1 Moo 4, Tambon Ladsawai, Amphur Lamlookka, PathumthaniHome Page: http:// www.pruksa.com .

Capital Registered (shares, Baht) 2,224,753,400 as at YE 2009 and 2,228,812,000 as at 6 May2010

Paid -up capital 2,206.8 million shares with 3,568.4 million Baht

Total revenue and bookings in 2009 :19,033 million Baht and 22,775 million Baht

EBIT and net profit in 2009 : 4,846 million Baht and 3,622 million Baht

Earning Per share and Dividend per share in 2009 :1.65 Baht per share and 0.55 Baht pershare

Supporting Profile

25/08/5345

Disclaimers : This presentation material has been prepared solely for informational purposes only. Pruksa Real Estate Pcl. (PS) isfurnishing it solely for use by prospective investors / analysts in the proposed event. PS makes no representations or warranties as

to the accuracy or completeness of such information. By accepting this material each recipient agrees that PS shall not have any liability for any representations (express or implied) contained in, or for any omissions from this presentation.

The information contained herein does not purport to be all-inclusive or to contain all of the Information that may be material to the recipient’s decision. Each recipient of the information and data contained herein should perform its own independent investigation and analysis of the transaction and the creditworthiness of PS . Reference in this Disclaimer to this shall include references to the Appendices (if any) hereto.