What We Learned in

San Francisco

A great dialogue is necessary for creating alignment in an

organization. Internal corporate social collaboration is the next

big thing.

- Melissa McVicker, Director of Employee Communications, Intel  

is a powerful tool for helping consumer brands to move

the needle. 

Transparency is a powerful tool

for helping consumer brands

to move the needle. 

An organization's

actions speak more loudly

than its words.

- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSA's 2012 Outstanding Educator Award)

Failing to respond can be toxic to your reputation

Research shows that if you have a bad rep and show that

you are trying to change, you get even more 'props' than a company who regularly engages in

Corporate Social Responsibility.A bad reputation can be overcome.

- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of Marketing, University of Western Ohio

 

There is a need for regulated industries to be part of the conversation on social media from a relationship management perspective. Regulators are looking at

what regulated industries are doing...who is complaining about entities?

  - Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American Bankers Association

Loyalty is making a comeback because it can

be integrated and tracked

via mobile.

- Dawn Marie Yankeelov, President and Founder, Aspectx

82% of consumers say their purchases are impacted by product reviews.9% of online contributors to review websites, such as Yelp, generate 80% of the content.

Opportunity can be manufactured. Prearrange opportunities and take

advantage of them.

-Biz Stone, Co-Founder, Twitter

There is no substitute for face-to-face

communication.

-Tim Westergren, Founder and Chief Strategy Officer, Pandora

To recruit top talent, small agencies should think about creative compensation strategies - perks, sign

on bonuses, flex schedules, professional development opportunities, etc.

- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group

Gamification has proven an effective workplace training tool.  

Employees trained by video games learn more factual information,

attain higher skill levels and retain information longer.

- University of Colorado Business School, 2010, via Shel Holtz

D, do you have any examples of companies/images to be used here.

How you prepare a client to

be his or her own PR is very important.

- Michael Steele, Political Analyst, MSNBC; Former Chairman,

Republican National Committee

- Biz Stone, Co-Founder, Twitter

“The future of PR is going the way of storytelling and narrative.”

Think of a blogger as a cocktail party host…a journalist is

someone with a microphone in a lecture hall.

Vs.

Keep pitches brutally brief.

“To a PR person, 800 words is a text message.”

- Michael Smart, Principal, Michael Smart PR

Twitter is the single greatest crisis

communication tool we’ve ever had.

- Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller

 

The headline today

is more important than it’s ever been.

- Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller

 

10 Most Common Mistakes Communicators Can’t Help But Make…

#1 Mistake: Getting Lost in Tactics– Encourage outcome-oriented mindset rather than

deliverables

#5 Mistake: Focusing Solely on a Client’s Need– Share responsibility with clients – not all about the client! – Set expectation from the beginning

#10 Mistake: Not Knowing Where You Stand at All Times– Receive regular feedback from clients

- Kate Bushnell, President & Senior Thoughtpartner, The Grossman Group

The Agency of the Future

Communications is more than the written word- Visual mediums are key (video,

infographics)

Employee of the future- Different skill set

- Janet Taylor, co-CEO and Founder, Airfoil Public Relations

Jessica Lyon@jesslyon | jessica@cocommunications.com

Danielle Cyr@daniellecyr |

danielle@cocommunications.com

New York | Connecticutwww.cocommunications.commake yourself perfectly clear