Providing and Using Disaster Information:

A Service Partnership

Albert Simard

International Disaster Reduction Conference Davos, Switzerland - Aug. 27-31, 2006

2

Provider / User Information Market

Demand (Users)

Providers and users connect

through an Information

Market

Supply (Providers)

3

Content Value Chain

“Flow of content through sequential stages, each of which changes its form and increases its usefulness and value.”

(NRCan, 2006)

Objects Data Information Knowledge Wisdom

“Embedded value in the form of the message or signal contained within all elements of the content value chain.”

4

Products and Services

Content Products Services Solutions

Objects

Data

Information

Knowledge

Wisdom

Database

Scientific article

Technical report

Outreach material

Geospatial products

Statistical products

Standards

Policies

Regulations

Systems

Devices

Answers

Advice

Teaching

Facilitation

Support

Laboratory

Direction

Plans

Operations

Positions

Coordination

Accomplishments

5

Management Infrastructure

- Collections mgt. - Data management - Information mgt.- Knowledge mgt.

Processes

- Staffing

- Expertise

- Motivation

- Learning

People

- Mandate - Responsibilities- Authorities- Resources

Organization

Content, Services

Technology

-Computers-Applications-Systems -Communication-Networks

6

Mitigation

Organizational Focus

Executive

Operational

Preparation RecoveryPlanning

C

Response

7

Service Focus

1. 2. 3. 4. 5. 6. 7. 8. 9.

Use Internally

Use Professionally

Use Personally

Generate

Transform

Add Value

Transfer

Evaluate

Manage

Extract

Advance

Embed

Legend

S

Organization Sector / Society

8

Service Stages

1. Generate (start Knowledge Services value chain)

2. Transform (goods & services increase utility, value)

3. Manage (permit transfer)

4. Use Internally (accomplish organizational objectives)

5. Transfer (enable external use)

6. Enhance (increase availability, utility, value)

7. Use Professionally (sector derives benefits)

8. Use Personally (individuals derive benefits)

9. Evaluate (organizational mandate, resources)

9

Information & Knowledge Market

(Performance / Supply)

(Market / Demand)

6. Add Value

7. Use Professionally

8. Use Personally

Evaluate

Natural Resources

Forestry

Metals & Minerals

Earth Sciences

Energy

1. Generate

2. Transform

3. Enable

4. Use Internally

5. Transfer

Organization

10

Service System -Structure

Component a Component d Component…

Component b Component e Component…

Component c Component f Component…

Purpose 1 Purpose 2 Purpose…

Stage 1 Stage 2 Stage …Knowledge Services Value Chain

Benefits

Who

Work

What

Why

Elements of Zachman (1992)

11

Service System -Stages

Organization

Society / Nature

Interme-diaries

Add Value

Enhanced Outputs

Developers

Transform

Products / Services

Users

Use

Internall

y

Solution

s

Evaluator

s

Evaluate

Performan

ce/

Markets

Recommen

d

Clients

Use Profession-ally

Outcomes / Societal B.

Canadia

ns

Use Personall

y

Personal

Benefits

Originato

rsGenerat

eContent*

* = essential

Prov

ide

rsTr

ansa

ct

/ Tr

ansf

er

Outpu

t

s

Knowledge

*Other Services

Lost

ManagersPreserve / Enable

Existing / Available Inventory

*

12

Audience Characteristics

Who are the people you want to reach?

What motivates them to take action?

Are they permanent or transient?

Are they partners? Clients? Stakeholders?

What is their level of professional knowledge?

13

Service Richness Spectrum

System Destination

Audience Size

Interaction Content Difficulty

Transfer

Other service

One Intervene Complex Conversation

Knowledge Few Support Conceptual Paper

Intermediary Few Promote Complicated Specification

Practitioner Some Explain Professional Consultation

Stakeholders Many Advertise Popular Self-help

Everyone All Provide Fool-proof Immediate

Rich

Reach

14

Conclusions

Transferring content from its source to the end user involves a lot more than simply making it available.

A service approach helps to understand what actually happens between the source and final use.

Partnerships among providers, intermediaries, and clients are essential to making the whole system work.