PROTECT YOUR AMAZON BUSINESS: FRUSTRATION-FREE PACKAGING

Posted from iLoveToReview, December 8, 2015 By: Tina Marie Bueno

WHAT IS FRUSTRATION-FREE PACKAGING?

An initiative, designed to alleviate “wrap rage” by featuring products in recyclable boxes that are

easy to open and contain fewer excess materials.

HOW DOES IT HELP MY AMAZON BUSINESS?

Amazon’s Rule: Once a product is certified FFP, only manufacturers and authorized resellers may list the FFP product

on amazon.com which protects you from copycats!

HOW FFP WORKS

Design to FFP Requirements1 Submit Item

for Review2

Send Pictures3

Send Samples4

FFP ASIN Launched5

PREPARATORY STEPS TO SET FFP ENROLLMENT IN MOTION

Your product must already exist in Amazon catalog to be evaluated. If new, create the ASIN with a future release date.1

23

4

FFP products are FBA only.

Enroll in the Brand Registry program. You must be registered for the brand of the product you plan to submit to FFP.

DO YOUR HOMEWORK! Design and order samples of your packaging according to Amazon’s Frustration-Free Guidelines.

5 Upload picture (two minimum) of your FFP product. One displays the outside of the closed package, the other - the internal packaging.

FFP GUIDELINESMake sure your product packaging and label is mail ready without being put in another box.

Heads up....Amazon may ask for physical samples.

FFP could mean spending more on packaging than originally planned, but securing your product listing is priceless.

AND FINALLY…