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National Restaurant Association
Educational Foundation
Mission
As the philanthropic foundation of the National Restaurant
Association, we enhance the industry’s service to the public
through education, promotion of career opportunities, and
community engagement.
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NRAEF Strategic Initiatives
− Create educational programs to provide pathways to employment
− Create a communications program that conveys opportunities for
advancement in the industry, as well as the impact of community
engagement
− Generate resources to support the work of the Foundation
ProStart Survey – 2014 Findings
Students and Educators:
– 70% in 11th or 12th grade
– 60% female
– ProStart students are more diverse than average population aged 15-19
– 83% of educators have worked in the restaurant industry
Satisfaction:
– Both educators and students are satisfied with the ProStart program, indicating it
is well-executed and well-received
Future:
– 70% plan to pursue post-secondary education
– 1 in 4 ProStart students hope to own their own restaurant some day
– Students discover the opportunities of a career in the industry through ProStart
ProStart Survey – 2014 Findings
Learning:
– 80% of students engaged in class
– More than 80% of students participate in class discussions, feel like they are
learning in class, think classes are worthwhile and apply ProStart learning to life.
– Students and educators agree that ProStart teaches culinary techniques and
restaurant management as well as critical and transferrable employability skills
and soft skills such as:
Communications
Professionalism
Teamwork
Decision making
Time management
– ProStart distinguishes itself by offering students a hands-on and group-learning
environment
Why ProStart?
What sets ProStart apart from other programs/curriculums?
• Industry-based training materials backed by
expertise of education professionals
• Growing industry recognition for ProStart students and educators
• Established link to post-secondary education
• Credibility of National Restaurant Association and NRAEF brands
Projected growth
includes 28,000
management
positions
Every additional $1
million in restaurant
sales generates 34
jobs for the
economy
Where the Jobs Are
Why start industry training in high
school? • ProStart offers life-changing opportunities for
students and provides direction for potential
career paths.
• ProStart is developing tomorrow’s restaurant
and foodservice industry workforce.
• School systems and post-secondary institutions
are looking for clear “Paths of Study” leading to
industry credentials.
Nationwide, 2-year program
Unites industry and classroom
to develop tomorrow’s industry
leaders
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ProStart
Program provides real-world
educational opportunities
and builds practical skills
Established link to post-
secondary education
ProStart Job Readiness
• ProStart trains students in industry-specific and transferable
employability skills
• Curriculum teaches:
– Management essentials
– Culinary fundamentals
– Employability “soft” skills
– Communication
– Marketing
– Nutrition
– Safety & sanitation
– Purchasing, inventory and cost control
ProStart’s Reach
• Currently in all 50 states, Guam public schools
and Dept. of Defense bases around the world
• Over 118,000 students
• Over 1700 schools
ProStart Roles
• The NRAEF is the national body overseeing the program, partnering with state restaurant associations – State partnerships promote ProStart and assist in
providing the connecting activities related to the program for each individual state
• Partnerships are also created with education and industry to implement all elements of the ProStart program
ProStart Roles
NRAEF Role
• National program management
• Marketing & public relations for national program
• Develop national programming
• Resource for state restaurant associations
• Pursue funding opportunities (e.g. national grants,
private grants, corporate sponsors)
• Survey and report national program outcomes
• Manage National ProStart Invitational
ProStart Roles State Restaurant Association Role
• Market ProStart program at the state level
• Identify operators to be mentors and student worksites
• Pursue funding opportunities (e.g. state grants, private grants,
corporate sponsors)
• Build relationship with state department of education – also help
survey and report program outcomes
• Create opportunities for educator training and professional
development
• Identify appropriate schools
• Explore possible funding to seed statewide initiative and support
school programs
ProStart Roles
ProStart Educator Role
• Teach the course of study
• Connect students’ work experiences to lesson plans and
activities
• Gain first-hand experience of foodservice industry (e.g.
job shadow an industry professional, visit trade shows)
• Get to know student mentors
• Proctor Foundations of Restaurant Management &
Culinary Arts Level One and Level Two exams
ProStart Roles
Mentor/Employer Roles
• Provide a wide range of work experiences
• Get to know the students’ educators
• Provide regular feedback to student, school/site
coordinator and educator
• Join local advisory board(s)
• Provide field trips and job shadowing
• Provide letters of recommendation to deserving students
How Do I Get Started as a Mentor
• Your experience is extremely important to the students
and the educators
• Find a local school • Work with the State Restaurant Association to locate a local school
• Talk about what you do everyday
Getting Involved
• Career days
• Demos
• Field Trips
• Job Shadowing
• Internships/Apprenticeships
• Competitions
• Advisory Boards
Foundations of Restaurant Management
& Culinary Arts
Developed with input by industry and academia
Blended coverage of culinary and management topics
Relevant and timely topics from global cuisines to sustainability
Content aligned to certificate opportunities
National Certificate of Achievement
• Complete course of study
• Successfully pass Level 1 and Level 2 exams
• 400 hours of industry work experience (conducted over two years of enrollment in program)
• Encourages post-secondary education
• ProStart objectives match introductory culinary and hospitality management courses
NRAEF Scholarship Program
• To continue providing support beyond ProStart,
the NRAEF offers scholarships to:
– Incoming freshman
– Current undergrads
– Educators
• Since 1997, NRAEF has awarded over $16M in
scholarships
• Awarded $1.1M in 2014
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Professional Development
• Summer Institutes – Four levels of intense week-long training
held at post-secondary institutions which
can lead to Certified Secondary
Foodservice Educator certification
• State lead educator training
workshops.
• Educator Excellence Awards – Top Educators from each state are
brought to Chicago for special
programming, recognition and passes to
the NRA Show.
Programs for ProStart Educators
National ProStart Invitational
• Showcases talent of top
ProStart students from
across the country
– State competition
champions invited to
participate
• Judged by industry
professionals and
representatives from
post-secondary
institutions
In 2015, $1.4 million in
scholarships awarded to winning
teams
• Management teams
demonstrate their industry
knowledge by:
– developing an original
restaurant concept
– delivering a verbal
presentation
– applying critical thinking
skills to challenges
managers face in day-to-
day operations
Management Competition
Culinary Competition
• Culinary teams have 60 minutes to prepare a three-
course meal using only two butane burners, and no other
electrical sources
• Teams also compete in knife skills and poultry fabrication
15th Annual 2016 National ProStart Invitational
April 29-May 1, 2016
Gaylord Texan, Grapevine, TX
You are Invited – V.I.P. Behind the Scenes Tours Save the Date!
National Awards
Given at various NRAEF events to individuals that show a commitment to
the industry, community service and achievement
− Faces of Diversity American Dream Award
− Restaurant Neighbor Award
− Thad and Alice Eure Ambassador of Hospitality Award
Workforce Research − Who Works in the U.S. Restaurant Industry – a Nationwide Survey of the
Restaurant Workforce
• Most comprehensive research of industry’s workforce in 20 years
• Unveiled in 2014; platform for messaging about employee perceptions of
opportunity through restaurant sector employment
− Foundations/skills research in the field will chart skills through restaurant sector
employment
− Salary and position research forthcoming
Competency Model
− The Food and Beverage Service
Competency Model was announced
in early 2015
• Profiles the specific employability
and technical skills essential to
achieving career success in the
foodservice workforce sector
• Will serve as a way to measure
skills and educate an train a
competitive workforce
• Created alongside allied industry
associations, subject matter
experts and the U.S. Department
of Labor
National Restaurant Association
Military Foundation
More than 250,000 veterans are currently employed in the restaurant
industry and that number is projected to grow
− The NRAMF offers training and support to military and foodservice professionals,
promotes restaurant and hospitality career opportunities for veterans and
recognizes excellence in military foodservice operations
− Military Foodservice Awards
Recognize all branches of the
U.S. Military
− Armed Forces Forum for Culinary
Excellence
Week-long educational program
aimed to develop servicemen
and women’s culinary skills
ProStart Stars - Alyssa Van De Vort
• A 2010 program graduate, Alyssa honed her
culinary, management, teamwork and
leadership skills in ProStart
• Scholarships earned through ProStart
enabled her to follow her dream to New
England Culinary Institute’s Baking and
Pastry Arts program
On the job, managers recognize Alyssa’s leadership and
talent, and give her increased responsibility.
“ProStart has given me a second chance and an outlet to
turn my life around.”
ProStart Stars - Patrick Abalos
• “Most of the concepts I was taught in college, I
had already learned in ProStart. ProStart gave
me a jump start on my education, helped me
grow as a person, adapt to various situations
and learn to speak in front of people.”
• Bachelor’s of Science degree in Hotel, Restaurant, and Tourism Management at New Mexico State University, president of the National Society of Minorities
in Hospitality and ACES Council • Invited to Loews Hotels Management Trainee Program in Food and Beverage
at the Orlando, Florida properties at Universal Studios.
• “I am proud to call myself a ProStart graduate,” Patrick says. “And I plan on
remaining active with ProStart as an alumnus, supporting the program in
every way I can.”
NRAEF Programs Team
• Rob Gifford, Executive VP, Philanthropic and Strategic
Initiatives
• Wendi Safstrom, VP Programs and Administration
• Alyssa Prince, Director, Community Relations and Events
• Greg Beachey, Sr. Manager, Education and Training
• Monica Miller, Sr. Manager, Programs
• Shanna Young, Scholarship Manager
• Ashley Bennett , National ProStart Coordinator
• Mallory Domingue, Events Coordinator