pros. and cons. of using amp for your website
DESCRIPTION
AMP was introduced by Google in 2015 to speed up the loading time of websites on mobile devices. The ultimate goal of this was to enhance the mobile performance of the site and to gain more and more revenue. Check out the pros and cons of using AMP for your website.TRANSCRIPT
AMP was introduced by Google in 2015 to speed up the loading time of
websites on mobile devices. The ultimate goal of this was to enhance
the mobile performance of the site and to gain more and more revenue.
However, the reactions on AMP were varied from the starting. And
some of the experts spell it as standards of improving the performance.
On the other hand, according to some others, it has unintended
consequences of losing control over mobile web development.
The Introduction
List of RecentChanges in AMP
Rolling out customization options
New URL display on the horizon
AMP’s for all devices
Crackdown on teaser pages
Simply put and fast
01
04
BOOST WEBSITE LOADING
TIME
AMP eliminates the non-essential
elements from your site and makes it load
faster. Moreover, it is created especially to
make website development easy, and
when it comes making the site mobile
friendly.
MORE ADS VIEWING
The diverse variety of ad networks
with a hospitable environment is
something that AMP offers for fast-
loading ads. After all, when ads load
quickly, chances of seeing them
increase with the full potential of
increased revenue.
02
03
ENHANCE MOBILE RANKING
The mobile ranking capabilities of
AMP can be judged by its faster page
load time and mobile-friendliness
performance. And hence your site
loads faster and has a mobile-friendly
feature, there are more chances to
gain conversion rate.
IMPROVE SERVER RESPONSES
It’s not only user efficient but also
reduces the load on the server and
generates immense amounts of traffic
from mobiles. The pre-fetched AMP
material reduces the load of the server
and helps in responding faster and
earlier.
01
04
NOT EASY TO IMPLEMENT
Due to its restrictive nature, AMP
implementation is quite tough. Other than
that, during the process, you need to
follow Google's guidelines. And the
framework implementation can be
confusing, as it has conflicting
information, consistent template updates.
NO LEADS AND SUBSCRIBE
Whether it’s email popups, sidebar
widgets, strategic social share
buttons or opt-in forms, it doesn’t
show any. You can lose your
subscribers and leads in the process.
02
03
SHORTENED ANALYTICS
The crucial thing to mark is, the AMP
page isn’t the same as the original
page. And supports Google analytics
under different tags that makes it
time-consuming and hassle to collect
and analyze data.
GOOGLE CACHE SERVE
It enables Google to make the page
load faster with a cached version of an
AMP-enable page. While you search,
Google holds the information and
doesn't represent the content you
create, just copy that cached stored
somewhere.
Mobile dependency and popularity
is growing day-by-day. In such a
way, to grab the massive amount of
traffic you have to adapt
accordingly. From browsing to
shopping on the internet,
smartphones become the most
convenient way to do so. And to
make this process easy and quick,
AMP promises a great user
experience and online visibility.
Why Should You OptFor AMP?
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